Kevin Rogers

Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.

EP 309: Coffee w/ Kev – Kevin Rogers is out to save copywriting

   In This Episode We’re in something of a crisis in copywriting right now. But, it’s not for the reasons you might think.  Technology is not the issue.  It’s actually the opposite… BARBARIANS.  People who treat our proud craft like a biz-opp product and sell it like a “get rich quick” scheme.  Today I’m sharing

EP 309: Coffee w/ Kev – Kevin Rogers is out to save copywriting Read More »

How to fight

“Everybody circle up,” yelled Pete, the wiry, wild-eyed boxing instructor at Combat Fitness.  “If I point at you, get on the mat. Three-minute rounds.” I stood awkwardly adjusting the tattered, sour-smelling headgear over my ears and scanned the other men in the circle.  A full spectrum of ages and fitness levels, all with one common

How to fight Read More »

The scary thing

I was in the “shaving needs” aisle of a small grocery store when it hit me and I started FREAKING OUT.  My nerves on end, adrenaline pumping relentlessly, my feet disconnected from the floor.  I felt like a character in a Twilight Zone story where the world moves at half your speed.  People at the

The scary thing Read More »

EP 306: Kevin Rogers & Rob Tillman – 3 Best Copywriting Categories for 2024 

   In This Episode So, it’s 2024 and you’re still a human. We’re off to a good start. Copywriting needs good humans.  Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.  This is a session from the live

EP 306: Kevin Rogers & Rob Tillman – 3 Best Copywriting Categories for 2024  Read More »

Starting over

When I quit stand-up comedy and got off the road, I was STUCK. Ten years of driving all over the United States, sleeping in dingy motels, and talking dirty to strangers for laughs was incredible fun.  But, when it was time for me to pull off the road and find a new line of work…

Starting over Read More »

Crashing the gate

“Can I see your ID, sir?” “Are you fking serious?” That’s how my day started at the “Copy Legends Lock-in” event Tuesday in Orlando.  The “lock-in” was a one-day, invite-only mastermind hosted by Todd Brown, fulfilling a longtime dream of his to gather around a table with what he considers the “absolute royalty of Direct

Crashing the gate Read More »

Don’t tell

“Wait… is that an actual suggestion, or is this some sort of metaphor?” My brain wasn’t comprehending what my therapist, Nick, was telling me.  “Just for three months to see what happens,” Nick replied. “Absolutely not,” I said tersely. “I am not up for that.” Up until this point, in nearly six months of sessions

Don’t tell Read More »

Total humiliation

Get this… It’s Thursday of last week.  I have, essentially ONE thing on my calendar:  “Podcast Recording – Marie Forleo 4:30” You should know… I friggin’ LOVE Marie Forleo! I could take up the next three pages listing all the reasons I admire her and what she’s built through MarieTV, B School, Copy Cure, her

Total humiliation Read More »

EP 294: Stress-Free Selling with Psychotherapist, Leah Benson

   In This Episode As creative freelancers, selling ourselves and our services feels unnatural.  But, it’s a critical part of the gig. There’s no getting around it. So, I decided to interview a licensed psychotherapist to find out… Why do creatives have mental blocks around selling? What can we do to remove the mental stress

EP 294: Stress-Free Selling with Psychotherapist, Leah Benson Read More »

EP 292: The secret side-door into financial copywriting w/ Joshua Lee Henry

   In This Episode Here’s ONE thing everyone in the copywriting industry can agree on (probably the only one)… The best copywriters in the world write in the financial niche.  I could list a dozen reasons why that is, but you likely know them already. It really comes down to the fact that… Financial is

EP 292: The secret side-door into financial copywriting w/ Joshua Lee Henry Read More »

EP 291: Wisdom Tree: Laura Belgray on writing, and selling, Tough Titties

   In This Episode “I went into a [yearlong] spiral trying to rewrite this thing.” Writing a “book, book” is not for the faint of heart.  As writers with lists, we wake up, think of something worthy of sharing, do our best to make it valuable and entertaining, and ship it an hour or two

EP 291: Wisdom Tree: Laura Belgray on writing, and selling, Tough Titties Read More »

A good “no”

“I’d love to hire you, but I just can’t afford your price.” “I’d love to work with you, but I just can’t wait for your next opening.” “This all looks great, but you’re a bit out of my league.” Hearing these phrases from good prospects is music to a freelancer’s ears.  I call them, “a

A good “no” Read More »

Your writing bubble

One of the greatest challenges for freelancers is creating “the bubble.” The impenetrable little cocoon of sanctity where you do your thinking, your writing, your creating… the stuff people are actually paying you for.  All the other “functional” stuff we must do for our businesses; the marketing, the billing, the communicating… doesn’t require the same

Your writing bubble Read More »

Why we quit

This is a picture of my daughter a quiz in her forensic science class… This year, as a junior in high school, she started attending school virtually.  It’s the first time in her life that she was free to do her work in the way that works best for her.  She has all A’s and

Why we quit Read More »

Follow that!

Kim Krause Schwalm walked past me and said,  “I’m sorry you have to follow that.” The audio guy was running a mic cable down the back of my shirt to wire me up. Sam Woods was wrapping up his Q&A with Brian Kurtz, which was running 20 minutes over, after Sam’s hour-long talk. The room

Follow that! Read More »

When John met Gary

“This is shit. Write it again.” It was John’s very first day working under Gary.  He’d accepted Gary’s invitation to give up his current clients and spend a year living in L.A. to become his apprentice.  John had quickly established himself as a hot hand on the copy scene and had no problem landing projects

When John met Gary Read More »

Mrs. Kravitz

Three times in my life I’ve packed everything I could fit into the trunk of a used, four-door sedan and relocated thousands of miles from home. Twice towards a place, and once, away from it.  The away was Los Angeles. I’ll never forget pointing the hood of my Oldsmobile East and watching that smog pit

Mrs. Kravitz Read More »

EP 287: New Breed: Jason Van Orden – The Customer Awareness Spectrum

   In This Episode “Were you ever a copywriter?” I had to ask Jason this in the middle of our interview because I rarely hear anyone but us talk so deeply about the levels of customer awareness. Jason is a funnel fixer and marketing consultant for some very high-level coaches and business advisors. He’s created

EP 287: New Breed: Jason Van Orden – The Customer Awareness Spectrum Read More »

Losing it

What’s the last thing a redneck says before he dies? “Hey, y’all, watch this!” – One time my wife and I were at a Lucinda Williams concert at Jannus Live here in St. Pete.  It’s an outdoor venue. Holds a couple thousand. Bars line the perimeter. Jam-packed in the middle, where the sound is best. 

Losing it Read More »

EP 286: New Breed: Kelly Brown – Stansberry is Hiring Copywriters!

   In This Episode Kelly Brown was working at a bank and had never heard of copywriting before getting hired at Stansberry Research, where she learned directly from Mike Palmer, and is currently the Copy Chief.  Now, Kelly and the team are looking to bring on 5 new copywriters through a bootcamp they’re hosting on

EP 286: New Breed: Kelly Brown – Stansberry is Hiring Copywriters! Read More »

Fitting in

When I was a skinny, punk-ass 16 year-old… My step-dad, Scotty, ran a construction crew building new homes in Tampa. He was a tough-as-nails, but fun-to-be-around guy (picture Walter White and Jeff Spicoli merged as one) who had one rule on the job site: Never get outworked. That summer, rather than sit around broke watching

Fitting in Read More »

Chief Chat Replay: The AI’s effect on copywriting, and how to use it to become a Creative Machine.

Timestamps: 1:00 Meet two great thinkers of the new AI copywriting world 7:00 Why copywriters are so afraid of GPT (and the pro writers’ secret to staying sane) 15:00 How to stay ahead of the curve as GPT4 takes the world by storm 30:00 Step-by-step tips for using ChatGPT in your copywriting process 35:00 Why

Chief Chat Replay: The AI’s effect on copywriting, and how to use it to become a Creative Machine. Read More »

EP 284: Wisdom Tree: Henry Bingaman “The threat of the cage”

   In This Episode Henry Bingaman operated at the highest possible levels of direct response copywriting for nearly 20 years… Working alongside Jedd Canty (one the greatest innovators in the industry) and Mike Ward at Money Map Press, he consistently produced the highest converting “winners” in the toughest game there – financial copywriting. If you’re

EP 284: Wisdom Tree: Henry Bingaman “The threat of the cage” Read More »

Those who know

The truth about marketing, which very few people will admit, is that you never know what is going to work. True marketing teams comprise a gaggle of experts. Experts in predictive data.  Experts in funnel design.  Experts in messaging.  All making their most educated guesses at which angles, hooks, and prices will click in place

Those who know Read More »

EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client

   In This Episode If you’re a freelancer, or biz owner hiring freelance copywriters, this is a MUST listen because you will learn, from a client’s point of view, what matters most when hiring a full-time copywriter. In this episode we cover… For Freelancers: How to tell a great opportunity from a potential hell gig…

EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client Read More »

EP 281: Freelancer’s Journey: Ryan Schwartz on the magic of acting on instinct

   In This Episode Ryan Schwartz is one of the most unconventional copywriters I’ve ever met.  From cubicle hell (and praying to get laid off), to optioning screenplays, to writing a book on the challenges and revelations of breadwinning, relationships, and fatherhood (dropping in May ‘23)… and many impressive traditional copy projects along the way…

EP 281: Freelancer’s Journey: Ryan Schwartz on the magic of acting on instinct Read More »

EP 280: Freelancer’s Journey: Carolynn Ananian – Adventures of a “Path 2” copywriter

   In This Episode Carolynn Ananian did a lot of “bouncing around” as a freelance copywriter before falling in love with financial copywriting and landing her current “Dream Job” at Stansberry Research. Carolynn started out (as most of us do) as a “Path 1”, doing all the jobs to run and grow a freelance copywriting

EP 280: Freelancer’s Journey: Carolynn Ananian – Adventures of a “Path 2” copywriter Read More »

On writing alone

There’s an irony behind the slogan we’ve used in the Copy Chief community since 2014: “Nobody Writes Alone” The irony is more profound in the recent wake of machine learning tools that have tsunami-waved into writers’ lives.  Fact is, the ability to “write alone” is a sacred ability, and is now more critical to the

On writing alone Read More »

EP 279: New Breed: Who will survive the crush of machine learning copywriting tech? with Sam Woods

   In This Episode The robots have arrived! I’ve been saying this for two years now, but most people shrugged it off as a “someday” problem. Now, “SOMEDAY” IS HERE. Of course, all the overnight experts are parachuting from the sky dressed up in their “special forces” costumes to save the day and cash in

EP 279: New Breed: Who will survive the crush of machine learning copywriting tech? with Sam Woods Read More »

How much?

How’s your head? Is it wrecked from too much bottom-shelf champaign? Numb from hours of obnoxious people blowing plastic noisemakers into your ear?  (When I was a comic, some clubs would pass those things out to the new year’s crowd on the way IN to the show! Nightmare. How do you combat getting heckled by

How much? Read More »

EP 275: New Breed: Patty Lennon – Receiving What You’re Worth

   In This Episode Ever freak out over giving a prospect your price?  There’s more to it than “nerves”. It’s likely some deep-rooted societal programming from your childhood.  Sounds kinda worse than you thought when I put it that way – lol. But, it’s actually good news, because when you recognize what’s at the root

EP 275: New Breed: Patty Lennon – Receiving What You’re Worth Read More »

EP 274: Freelancer’s Journey: TzeQing (Tania) Yeo – From “trapped” to writing for Grant Cardone

   In This Episode When Tania Yeo was 18 years old she wanted to become a teacher. She found a company that would pay to send her to school overseas, and place her with a company teaching Art and English Literature.  “It was a ten-year contract that dictated every step of my life,” she explains

EP 274: Freelancer’s Journey: TzeQing (Tania) Yeo – From “trapped” to writing for Grant Cardone Read More »

EP 273: New Breed: Jamie Ryder – Aligning your personal philosophy with your copywriting

   In This Episode What do you do when your personal beliefs are at odds with your copywriting projects? The conflict is real.  There are choices to be made.  Jamie Ryder was feeling that, so he took his personal life philosophy of Stoicism into his work as a copywriter.  The results have been revolutionary, for

EP 273: New Breed: Jamie Ryder – Aligning your personal philosophy with your copywriting Read More »

EP 272: New Breed: Brandon Roe on Decoding Consumer Psychology

   In This Episode Brandon Roe was a self-described “outcast nerd” throughout his childhood.  So, he became fascinated with the psychology around what makes some people part of the “in crowd” and others relegated to being “out”. At first, he wanted to figure out how to switch camps and become more popular… Then, around the

EP 272: New Breed: Brandon Roe on Decoding Consumer Psychology Read More »

EP 269: New Breed: Gary Kopervas – How Big Brands Tell Great Stories

   In This Episode Brand advertising often feels like a foreign world to Direct Response marketers. But, they are far more aligned than we think, and that trend will only continue.  The big pockets publishers now focus way more effort on video platforms (VSLs, Social Media ads) than on long-form text-only platforms… and building brands

EP 269: New Breed: Gary Kopervas – How Big Brands Tell Great Stories Read More »

EP 268: Wisdom Tree – Justin Goff’s Millionaire Blueprint

   In This Episode Despite becoming a Direct Response millionaire in his 30s, Justin Goff considers himself a slow learner. He spent the first few years online pinballing around from “thing to thing” trying to figure out how to make real money.  His parents were convinced he was throwing away his education. His friends thought

EP 268: Wisdom Tree – Justin Goff’s Millionaire Blueprint Read More »

How to write copy for a product using“red, yellow, and green zones” concept

Have I told you my “red, yellow, and green zones” concept for deciding how to write copy for a product? It’s a super-simplified version of Gene Schwartz’s heady concepts around Market Sophistication and Solution Awareness.  Basically, there are 3 levels of pain your product solves… Red is severe.  Like, you just got a scary call

How to write copy for a product using“red, yellow, and green zones” concept Read More »

EP 266: Freelancer’s Journey: Daniel Throssell – World’s Most Disruptive Email Copywriter

   In This Episode “One girl wrote to me angry that I’d ruined her birthday because she spent hours ignoring her boyfriend while reading my emails.” That’s just one of the extreme replies Daniel Throssell has received from readers of his daily emails (get them at persuasivepage.com). His writing is fresh, occasionally angry, and consistently

EP 266: Freelancer’s Journey: Daniel Throssell – World’s Most Disruptive Email Copywriter Read More »

EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It

   In This Episode In 3 short years, Brenna McGowan went from full-time Mom, to “accidental” social media manager, to email copywriter, and now the leading expert on Pre-Launch marketing strategy.  If you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna

EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It Read More »

VIP Knoxville Implementation Day

The Freelancer’s Journey “BEYOND CLIENT WORK” Mastermind Event: V.I.P. IMPLEMENTATION DAY Watch this quick video from Kevin about this exclusive coaching event Live in Knoxville, TN Wednesday, September 14th Join us for an exclusive day of personal coaching, offer development, and high-level business strategy – putting the entire Copy Chief Marketing and Product Development team to

VIP Knoxville Implementation Day Read More »

Signs you might be burning out …don’t ignore these warnings

If you’ve been at this freelance copywriting thing for a year or so, you’re likely facing burnout.  What does burnout look like?  It’s a bit different for everybody because we’re all wired a bit differently.  The SIGNS OF BURNOUT are pretty much the same for everyone though… If you consistently ask yourself, “when’s the last

Signs you might be burning out …don’t ignore these warnings Read More »

EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living

   In This Episode This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new

EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living Read More »

The product you are sitting on right now … it’s a shame to not collect

Would you agree that freelancing is the greatest opportunity on earth?  Think about it… You get to get paid to learn on your client’s dime… Paid to learn the skills required to produce and sell quality products… Paid to learn about YOURSELF! And which of your strongest skills will earn you the most.  PAID to

The product you are sitting on right now … it’s a shame to not collect Read More »

EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income

   In This Episode Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Here’s the problem: It’s not only UNREALISTIC to

EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income Read More »

EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin

   In This Episode If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light.  Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write.  So, he started blogging in his conversational

EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin Read More »

How to quickly and easily TRASH your copywriting career (especially if you have no experience!)

Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “skyrocket your freelancing income overnight” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Now, if you’re thinking, “The people who would believe that probably don’t care about

How to quickly and easily TRASH your copywriting career (especially if you have no experience!) Read More »

EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience

   In This Episode In this Coffee With Kev episode, I share some big lessons in… Customer support (via Virgin Hotels and Virgin Airlines failing hard at this) Developing your motivation into revenue (via Jack White’s elegant and inspiring Third Man empire) Strengthening your business with short, in-person mastermind events The most dramatic (and powerful)

EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience Read More »

EP 259: Wisdom Tree: Chris Farrell “We are all going through something”

   In This Episode   Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people

EP 259: Wisdom Tree: Chris Farrell “We are all going through something” Read More »

the client from hell

Have you ever had a freelance gig go straight into the toilet? Happens to all of us eventually. In comedy, we call them “Hell Gigs” And they’re kinda funny. Eventually. I mean, it’s painful, believe me, to stand before a roomful of strangers, your voice amplified twelve times the natural volume, saying things everyone knows

the client from hell Read More »

EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing

    In This Episode Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A

EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing Read More »

EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden

   In This Episode   A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage

EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden Read More »

EP 255: Freelancer’s Journey: Rachel Mazza and Jessica Mae Stafford – Growing A “Real Business” (Phase 7 and Beyond)

   In This Episode I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics.  If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It

EP 255: Freelancer’s Journey: Rachel Mazza and Jessica Mae Stafford – Growing A “Real Business” (Phase 7 and Beyond) Read More »

LIVE in London! 60-minute sales letter workshop – It’s happening April 10th

  I’m headed to London for the first time next month, and I’m so damn excited that I decided to create a one-day-only COPY CONVERSION OPTIMIZATION WORKSHOP where I will work closely with a select group of marketers and teach them my method for… Pumping out a proven to convert sales letter in 60 minutes

LIVE in London! 60-minute sales letter workshop – It’s happening April 10th Read More »

EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives

    In This Episode   Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives.

EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives Read More »

Making <+> connections

Later today (12:00 ET) my friend Tim Diering is teaching his unique system for harvesting Big Ideas in sales copy.  Tim is not a “guru”, except to his clients, which are billion-dollar publishers in the most competitive niches.  So, I can promise that today’s training from Tim will be unlike any you’ve seen before.  It’s

Making connections Read More »

Revenge of the introvert (intimate chat with John Carlton)

People are finally beginning to understand introverted behavior. Forever it was an “either/or” thing. But, “the great resignation” and the ability for some workers to discover how they operate best — usually AWAY from other people — even has the “big corporate work machine” mentality shifting a bit.   They’re discovering what creatives have known all

Revenge of the introvert (intimate chat with John Carlton) Read More »

Copy Chief Radio Podcast Episode 252 with Colin Chung

EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.”

    In This Episode Colin Chung admits he is “terrible at small talk”, yet he cites “connecting with people and networking” as the #1 asset a freelancer can have in succeeding in business.  In this deep diving Freelancer’s Journey episode, Colin reflects on the work, and the network, that has led to his Phase

EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.” Read More »

EP 251: New Breed: Copywriting publicity tactics with Selena Soo

   In This Episode Copywriters face two hazards when writing ongoing content for clients, or themselves… Coming up with enough good ideas Connecting our ideas to relevant calendar events These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them,

EP 251: New Breed: Copywriting publicity tactics with Selena Soo Read More »

EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera

    In This Episode There’s no avoiding the camera these days.  From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair…  The way you speak and express yourself on camera

EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera Read More »

CCR Ep 249

EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t”

    In This Episode Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled.  “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of

EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t” Read More »

EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.”

    In This Episode In the trendy, fast-changing world of direct response marketing, staying consistent to your marketing beliefs can be difficult. But if the foundation of what you do is focused on OUTCOMES for your client, digging in and holding steady against the trends in a strong way to position yourself.  Kev Kaye

EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.” Read More »

EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone

    In This Episode Terri Trespicio is a creative force. A sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Her new book, Unfollow Your Passion: How To Create A Life that Matters To You is a category above the typical development book. Funny, challenging,

EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone Read More »

EP 242: New Breed: Arthur Lih – The tricky business of saving lives

    In This Episode Today’s episode could save lives – no joke.  Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it.  His “reason why” story will break your heart, as will the many stories of

EP 242: New Breed: Arthur Lih – The tricky business of saving lives Read More »

Easy leads

If you’re a copywriter, there are two types of leads you can get all day long with very little effort… The “lowest bidder” leads on freelance marketplaces like Fiverr and Upwork where you’re forced to do a high volume of low dollar gigs.  (The only way to “win” this game is by living in the

Easy leads Read More »

EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way

   In This Episode How does a high school gym teacher with dial-up internet end up starting, running, and being the face of multiple companies across vastly different niches, all without any formal business education or investors of any kind?  By not overthinking it.  Ryan Lee is a master of “ready, fire, aim” style entrepreneurship,

EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way Read More »

Three superstar guests joining me… (guess who)

  I was recently on a Facebook live with special guests… master copywriter David Deutsch, uber-successful entrepreneur, Ryan Lee, and celebrity productivity expert, Adrienne Dorison…           Watch the replay to get an actionable preview of the kind of tactics we’ll be sharing at the upcoming Freelancing Transformation Bootcamp in November.  Over

Three superstar guests joining me… (guess who) Read More »

EP 240: Freelancer’s Journey: Laura Belgray – How To Create (And When To Kill) A Hot Offer

   In This Episode Dropping services you no longer enjoy delivering is hard for freelancers. Especially when those services are in demand. It takes a giant leap of faith to believe that by creating that space, better things will come. Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular

EP 240: Freelancer’s Journey: Laura Belgray – How To Create (And When To Kill) A Hot Offer Read More »

EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter

   In This Episode Dean Edelson was a stand-up comic working the NYC club scene with legends like Jerry Seinfeld and Larry David… then he started writing TV promos and movie scripts in Hollywood before getting into real estate investing where he realized he loved writing the stuff to sell properties more than selling properties. 

EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter Read More »

EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing

   In This Episode If I could corral my on-the-go teenagers for three days of focused attention, these are the 3 things I would want them to know about how to work with great clients, from anywhere, on their own terms. I came to these 3 things by reviewing what the most successful freelancers in

EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing Read More »

EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes)

   In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good.  “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview…

EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes) Read More »

Here’s what I’d teach my own kids about freelancing (3 things in 3 minutes)…

I’ve got two teenagers (15 and 17) who are preparing to take on the world, so I think a lot about what I can give them to make the journey ahead a little less treacherous.  Sure, I welcome all the ass-kickings they surely will endure – and survive – because wisdom from experience is the

Here’s what I’d teach my own kids about freelancing (3 things in 3 minutes)… Read More »

EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter

   In This Episode Making the “big leap” is never an easy decision, and that’s why Claire knew if she didn’t make two of them (ending her stressful career AND marriage) simultaneously, she would likely put them off too long, or even forever.  Today you’ll hear how Claire found the courage – and the path

EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter Read More »

EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts

   In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor.  Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New

EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts Read More »

How to solve ANY freelancing problem in 10 mins or less

We’ve just opened up a very few spots in my Freelancer’s Journey Accelerator coaching program.  Accelerator is my mid-level coaching program where twice a month I host a call and give you 1-1 advice and action plans for… Resolving tricky client issues Raising your fees Specializing your services Connecting with copy-centric companies looking to hire

How to solve ANY freelancing problem in 10 mins or less Read More »

EP 232: New Breed: Casey Stanton on Fractional CMO-ing

   In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning

EP 232: New Breed: Casey Stanton on Fractional CMO-ing Read More »

The latest (and most ironic) trend in freelancing…

I just finished a call with one of the most in-demand freelancer’s I coach… He’s got a lot going on.  Full roster of well-known clients where he primarily consults on, rather than writes, their ads. A suite of training products he sells consistently for thousands in passive monthly income. Paid workshops that fill to capacity every time

The latest (and most ironic) trend in freelancing… Read More »

EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work

   In This Episode One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi (CH-aba Bor-za-SHE) has done an amazing job of this with his recent public challenge to break down 100 Legendary Sales Letters in 100

EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work Read More »

EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work

   In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead.  The results were impressive: A quickly filling schedule of clients, her emails being forwarded to

EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work Read More »

EP 229: Freelancers Journey: Angie Colee “Making the big leaps”

   In This Episode At some point, every freelancer will face “The Leap.”  That Leap can be a calculated choice from a position of safety – for instance, finally having the confidence to quit the “main job” and go freelance full time. Or it can look more like life giving you a swift and unexpected

EP 229: Freelancers Journey: Angie Colee “Making the big leaps” Read More »

EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place”

   In This Episode “I hear stories about how horrible I was to people, and I say, ‘I’m sure that’s true, and I’m very sorry… but I have no recollection of it’.” If you’ve ever woken up after a wild night cringing because you can’t quite remember everything you did or said the night before,

EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place” Read More »

EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene

   In This Episode Hey! It’s Sammy Musgrave here for Copy Chief, your comrade in freelancing and copywriting.  Tell me… how did you feel when you found out direct response copywriting was a thing? At first, I thought the chances of “making it” were as likely as starring in the next Avengers movie alongside my

EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene Read More »

EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom

   In This Episode Addison Rice is on one hell of an adventure. His journey into copywriting started with a question… and a Negroni. “Hey, how would you go about making money with music online?” The answer sparked a conversation that moved Addison out of Phase 0 (searching for salvation) and catapulted him into Phase

EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom Read More »

EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski

   In This Episode When it comes to learning the absolute essentials of email copywriting…  … the proven message frameworks… … the exact order of sequences, … the psychology behind every email you send (right down to the subject line), … and in what order and timeframe to send them… There is only ONE email copywriter I trust

EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski Read More »

EP 223: New Breed: Marcella Allison – The Sexist Secret to Succeeding as a Woman in Business

   In This Episode Marcella Allison is a copywriter of the highest calibre. Her controls dominate the most aggressively competitive markets like health and finance.  If that was all she did, I could interview her endlessly on the topic of copywriting alone.  But, she does SO much more than write amazing sales copy.  Today we

EP 223: New Breed: Marcella Allison – The Sexist Secret to Succeeding as a Woman in Business Read More »

CCR222 - Anna Iveson

EP 222: Freelancer’s Journey: Anna Iveson – Delivering your best work – Even if you think you aren’t ready.

   In This Episode Landing your first few gigs as a freelancer can be an exhilarating combination of intense excitement and gnawing fear.  It’s natural to be nervous… after all, you want to deliver great work your client will love… but there can be a whole new set of internal fears that come leaping forward

EP 222: Freelancer’s Journey: Anna Iveson – Delivering your best work – Even if you think you aren’t ready. Read More »

The best email copywriter I know?

The numbers are in, there are now over SEVEN MILLION copywriters calling themselves “email copy experts”…  … and that’s just in the dating niche! (Ba-dam, tsss) There are a few million more self-titled “email wizards” now teaching super wizardly email tactics like…  “writing as your dog”“spicing it up with memes” and “using whacky ‘from names’” Holy

The best email copywriter I know? Read More »

CCR EP 221

EP 221: New Breed: Johnny Crowder – Behind his TEDx talk and wild year revolutionizing digital mental health

   In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of

EP 221: New Breed: Johnny Crowder – Behind his TEDx talk and wild year revolutionizing digital mental health Read More »

EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray

   In This Episode There is magic in Laura Belgray’s writing.  And she’s used it – with her email list specifically – to go from a TV Land promo writer, pumping out clever callbacks to Andy Griffith episodes… to running a seven-figure business from her couch.  All with her words.  The phrase, “I want to

EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray Read More »

EP 219: Freelancer’s Journey – Becoming Your Own Best Client with Kevin Rogers and Rachel Mazza

   In This Episode If your freelancing business is starting to feel like a sh*tty job… and, worst part?… YOU are the nasty boss! Demanding these long hours, the “working weekends”, and now that you’re thinking about it, the pay kind of sucks, too!   Then, we feel you. Every successful freelancer we know has been

EP 219: Freelancer’s Journey – Becoming Your Own Best Client with Kevin Rogers and Rachel Mazza Read More »

Copy Chief Radio

EP 218: New Breed – Decision fatigue is very real (how to manage it) with Adrienne Dorison

   In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan.  Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and

EP 218: New Breed – Decision fatigue is very real (how to manage it) with Adrienne Dorison Read More »

EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it

   In This Episode Sammy Musgrave is a rule breaker.  She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update

EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it Read More »

The “no outcome pending” method for making big connections

Do you love April Fool’s Day?  Have you been planning for weeks exactly when to drop the plastic spider from the ceiling above the toilet and phone-record a family member screaming half-pantsed down the hallway?  That’s some Tik Tok gold right there! (forced segue alert…) But, ya know…  One place it’s ALWAYS UNCOOL to try

The “no outcome pending” method for making big connections Read More »

Kevin Rogers Copy Chief

Hunger, Smarts, and _____ Clayton Makepeace’s 3 traits every copywriter needs

I recently joined a panel of the world’s best copywriters to honor Clayton Makepeace.  It’s been a year since the industry was rocked by his untimely death soon after being hospitalized.  His wife, Wendy, as always, was at his side as he passed. She then served as our “rock” by inspiring us with how she

Hunger, Smarts, and _____ Clayton Makepeace’s 3 traits every copywriter needs Read More »

Copy Chief Radio

EP 215: Freelancer’s Journey – Ross O’Lochlainn (The original “entrepreneurial freelancer”)

   In This Episode Like so many freelancers, Ross O’Lochlainn was waiting for “just the right time” to quit his job at an engineering firm and strike out on his own full time.  Then “fate stepped in” and forced his hand.  Dive into this in-depth review of how Ross has gone from nervous newbie (Phase

EP 215: Freelancer’s Journey – Ross O’Lochlainn (The original “entrepreneurial freelancer”) Read More »

Copy Chief Radio Ep 214

EP 214: Wisdom Tree – Frank McKinney “I trained my brain to toggle between right and left.”

   In This Episode Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. Considering I met him a few minutes before this interview started, that’s saying something. This dude defies common titles…  He’s a real estate artist who’s designed and flipped 44 oceanfront homes at an average price of $14

EP 214: Wisdom Tree – Frank McKinney “I trained my brain to toggle between right and left.” Read More »

EP 213: Coffee With Kev – The 3 moments freelance copywriting suddenly clicked in my brain

   In This Episode A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?” I couldn’t resist sharing 3 key moments… The first was with the writing itself… the second with closing clients deals…

EP 213: Coffee With Kev – The 3 moments freelance copywriting suddenly clicked in my brain Read More »

Copy Chief Radio

The “make or break” part of freelancing no one prepared you for

There’s a problem freelancers face when it comes to personal productivity:  Knowing how to use our time! It seems so elementary, but it’s understandable why we struggle with this. Because, as independents…  No one teaches us how to manage our own projects, let alone which things will actually grow our business and which are a

The “make or break” part of freelancing no one prepared you for Read More »

EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo

   In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television.  Problem is, most of us don’t know where

EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo Read More »

EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021

   In This Episode Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021.  We’ve seen 5 major shifts in the marketplace, all spurned by the

EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021 Read More »

EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist

   In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade.  Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better.  Of course, “the copy”

EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist Read More »

EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B”

   In This Episode If you’ve never heard of Damian Lanfranchi, that’s mostly on purpose.  “I’ve done a lot of erasing throughout my entrepreneurial journey” he told me when I remarked that beyond his LinkedIn profile, there’s not much about him online.  It isn’t that he’s embarrassed by the different businesses he’d created before becoming

EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B” Read More »

EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons”

   In This Episode Some business experts just seem too smart, too experienced, too connected to fail.  Perry Marshall is one of those experts.  Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business.  He’s endlessly intelligent

EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons” Read More »

EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

   In This Episode Call it “Copy Chief Impossible”…  Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief.  My business integrator Rachel Mazza and I share all the gory details

EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza Read More »

Everything I would tell you about copywriting on a long road trip

…(as we escaped the law!) Let’s imagine that you and I were thrown together by some random “madcap” movie plotline… Something really zany, like I’ve been falsely accused of a bank heist because I’m a dead ringer for the actual bank robber (played by Bryan Cranston)… who the cops don’t know just escaped through the

Everything I would tell you about copywriting on a long road trip Read More »

David Deutsch Wisdom Tree

EP 204: CCR Wisdom Tree – A conversation with David Deutsch

   In This Episode David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. 

EP 204: CCR Wisdom Tree – A conversation with David Deutsch Read More »

Dominic Hodgson Copy Chief Radio

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

   In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond) Read More »

EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work”

   In This Episode In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency,

EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work” Read More »

The “invisible” reason why sales copy thrives or dies

  What makes the difference between a piece of copywriting that stirs a deeply positive emotional reaction in the reader… and one that has them trashing it immediately. Or worse… forwarding it to a government agency as a potential scam? Very different reactions, clearly.  And yes, the stakes really are that high.  The difference comes

The “invisible” reason why sales copy thrives or dies Read More »

Copy Chief Radio

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen

   In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen Read More »

EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy

   In This Episode Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned

EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy Read More »

The entrepreneur’s “DNA test” (which type are you?)

  Wanna know what defines an entrepreneur? It isn’t the “billion dollar” ideas… Or the scrappy rebelliousness… Or even the ability to create revenue. Those things are inherent in most entrepreneurs, but also in wantrepreneurs – those who chatter about starting a business but never make the leap.  To me, what defines an entrepreneur is

The entrepreneur’s “DNA test” (which type are you?) Read More »

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

   In This Episode You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators) Read More »

EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

   In This Episode The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?Are freelancers losing

EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld Read More »

Copy Chief Radio

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey

   In This Episode Mike Rinard has his business running smooth on all cylinders right now. He’s been a frequent guest on CCR talking about his story-driven copywriting frameworks that are outperforming everything else on Facebook, and how he’s created a long string of super successful workshops and “mini-offers” to his growing email list.  Today,

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey Read More »

Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson

   In This Episode Jay Jackson began his rise to marketing expert status legit old school hustle style – hanging out in the parking lot of Whole Foods pitching customers on his fitness training as they scurried nervously to their cars.  Then he discovered the world of online marketing and quickly tripled his income. Now,

Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson Read More »

Copy Chief Radio

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

   In This Episode As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No

Ep 193: The Art of The One-Sided Conversation (5-min coffee break) Read More »

4×6 Copy Breakdown: Profits Unlimited Ad by The Harmon Brothers

You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running pattern of “dire warning”

4×6 Copy Breakdown: Profits Unlimited Ad by The Harmon Brothers Read More »

Ashlee Berghoff

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff

   In This Episode Ever feel like all those books on productivity just don’t apply to you and your freelancing biz? That’s because running a freelance business IS different than other businesses – especially in early days when it’s JUST YOU doing everything. Yet, many of the freelancers I coach have been able to win

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff Read More »

Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi

   In This Episode Most marketers agree that YouTube is the hottest ad channel right now… so why do so many advertisers (and copywriters) still have cold feet about starting campaigns? My guest is Csaba Borzasi, a Romanian living in Budapest who is quickly climbing the ranks of YouTube ad masters.  His H.E.R.O system for

Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi Read More »

Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas

   In This Episode For freelancers, the big-picture goal is to be considered a go-to, acknowledged expert in your specialty.  To achieve this, you gotta be brave enough to put yourself out there and do some teaching, which takes professional vulnerability and a unique voice.  In this episode of Copy Chief Radio, I speak with

Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas Read More »

Ep 185: The Hidden Legal Hot Buttons Every Digital Business Must Avoid with Peter Hoppenfeld

   In This Episode Sometimes even good people with good intentions find themselves in serious legal trouble. And unfortunately, “I had no idea that was a thing,” is not admissible as a defense.  So, today on CCR, I’m talking with the single best and most informed attorney on the issues that affect direct response marketers

Ep 185: The Hidden Legal Hot Buttons Every Digital Business Must Avoid with Peter Hoppenfeld Read More »

Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron

   In This Episode I’ve written frequently about why I believe Intent + Communication = Solutions. Intent is the key element in this equation.  Without it, communication will fall flat or feel false. Which makes things worse instead of better.   The I+C=S formula is especially effective when the subject of the conversation makes us uncomfortable. 

Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron Read More »

Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye

   In This Episode Here’s a simple fact: The #1 difference between projects going really well between freelancers and clients and projects falling face first into a puddle of sewer water is… good communication. My guest today is Jennifer Hudye, who ran a copywriting agency working with some of the biggest names in our industry,

Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye Read More »

Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza

   In This Episode Whether you’re a freelancer or a business owner, sometimes the best way to get in front of your best prospects is to reach out directly and say, “Hey.” Problem is they are flooded with “hey’s” all day.  There’s a simple way to make your “hey” pay, without looking like SPAM.  It’s

Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza Read More »

Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System

   In This Episode When it comes to copywriting, “game changer” is not a term I use often, or lightly. But it undoubtedly applies to what Brian McCarthy has created with his Buyer Multiplier Copy System.  As you’ll hear in today’s episode, the reason I’m so geeked on Buyer Multipliers is… This new system of

Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System Read More »

Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski

   In This Episode If you know there’s money hiding in your email list, but, because you’re all human and stuff, you’d like to avoid coming off like a digital pick-pocket… then you’re going to love today’s fresh new interview with Chris Orzechowski. We’ve been going deep on what we’re calling Money Multiplier Emails… they’re

Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski Read More »

Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft

   In This Episode Rachel was at a crossroads you might recognize… Rachael Kraft: (06:56) “So before RFL I was doing mostly health and fitness copywriting and I was managing several different websites where it was just taking care of the content.  I’m also a graphic designer, so a large part of my work was

Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft Read More »

Ep 168: How, When, and Why To Offer a Coaching Offer w/ Kevin Rogers and Rachel Mazza

   In This Episode Seems like everyone has a “coaching program” these days.  You’ve likely seen 1,000 FB posts from baby gurus with some modecom of accomplishment that say… “I’m thinking of starting a private FB group where I teach my blah-budy-blah-blah-blah method that is CRUSHING in blah-blah-blah-blah… reply with “I’m in.” Then, two hundred

Ep 168: How, When, and Why To Offer a Coaching Offer w/ Kevin Rogers and Rachel Mazza Read More »

Ep 162: From Factory Floor to Six-Figure Freelancing with Steve and Lizzie Mills

   In This Episode One of the first people to join Copy Chief when it opened in 2014 was a 19-yr-old newlywed from Australia named Lizzie Mills.  Lizzie and her husband Steve decided they would start a family early in life and she would stay home and take on the role of “housewife” (a noble

Ep 162: From Factory Floor to Six-Figure Freelancing with Steve and Lizzie Mills Read More »

Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs

   In This Episode There are three basic things freelancers screw up that costs them gigs, and puts their careers at risk. Anika Watkins knows these things as well as anyone in the industry because she’s morphed her fruitful run as a freelance copywriter into a full service agency where she works with freelance copywriters

Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs Read More »

Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney

   In This Episode YouTube advertising.  It feels more complicated than it is.  We’ve all been obsessed with Facebook, so YouTube advertising is something of a magic traffic dragon (if you can tame it).  That’s why you’ll be glad to know Patrick Kenney… He knows Google platforms inside and out, so he gets how to

Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney Read More »

Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress

   In This Episode Cindy Childress has special powers. She can not only write an entire book in the voice of any expert (and does so regularly for bestselling authors)… At a conference of hundreds of jittery writers about to pitch their books to bigtime publishers, she also realized she has a gift for helping

Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress Read More »

Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney

   In This Episode There are 7 phases to a successful freelancing career.  By far the biggest hurdle is the need to “own your authority.” So much head trash.  But man… when you do it… EVERYTHING opens up to you. It’s become my passion to coach copywriters and other freelancers through this critical step.  On

Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney Read More »

Ep 149: Ecommerce Emails That Convert with Chris Orzechowski

   In This Episode If you write copy selling Ecommerce products, then you’ve got to follow Chris Orzechowski. His campaigns have generated millions of dollars in sales for companies like Filippo Loreti, Chef’d, Factor 75, Satchel & Page, Jeff Walker, NeuroGym and more.  He’s also the creator of the popular Email of the Week series,

Ep 149: Ecommerce Emails That Convert with Chris Orzechowski Read More »

Ep 148: Overdelivering in Life and Business with Brian Kurtz

   In This Episode It’s been a tough year in the industry for influencer deaths.  We lost Sean Stephenson, Andy Jenkins, and Dan Kennedy is battling a life-threatening illness (but fortunately improving!)… A name I’m grateful we did not add to this heartbreaking list this year is Brian Kurtz. Brian suffered a stroke earlier this

Ep 148: Overdelivering in Life and Business with Brian Kurtz Read More »

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers

   In This Episode If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct! Here’s why I’m so smitten with the guy… He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers Read More »

Ep 143: When Your Specialty Chooses You with Mike Lukas

   In This Episode At this point in your freelancing journey, you understand why specializing is so much better than being a “generalist.” Nutshell: The best clients do not hire generalists, they seek out specialists. However, that doesn’t make CHOOSING YOUR SPECIALTY any easier.  Take my friend Mike, for instance… after a successful career in

Ep 143: When Your Specialty Chooses You with Mike Lukas Read More »

Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

   In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves.  Or maybe they don’t quite realize what they really want themselves until we kindly

Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio Read More »

Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan

   In This Episode Kyle Milligan is Agora Financial’s new secret weapon with 3 brand new controls under his belt… … and it’s his first year there. So, how did he get there? What’s really happening behind the curtain? We’ll dive deep into his success and what it takes to be the top copywriter when

Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan Read More »

Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business

   In This Episode There are a lot of reasons to be impressed with Ryan Levesque… He uses his education in neuroscience to write next level persuasive copy Inc. ranked his book “Ask” the #1 Marketing Book of the Year He completely disrupted the marketing industry with his Ask Method, helping thousands of business owners

Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business Read More »

Ep 123: The Simple Genius of Cope Notes with Johnny Crowder

   In This Episode Johnny Crowder is changing lives through text messaging… He’s a singer in a heavy metal band who battles schizophrenia and started a texting service to help others battling mental health issues feel better. Oh yeah, he’s also a copywriter. I read about Johnny and his unlikely mental health text messaging service

Ep 123: The Simple Genius of Cope Notes with Johnny Crowder Read More »

Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers

   In This Episode Until recently, I’ve been working WAY too much. And would reach the end of the day with that nasty feeling that nothing very important was getting done. If you’ve been an independent entrepreneur for more than a year, I bet you share these feelings. We know we should be working less

Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers Read More »

Ep 110: Slaying Dragons – Why Freelancers Succeed or Fail with Kevin Rogers & Ross O’Lochlainn

   In This Episode Ross was struggling to commit to making the leap to full time freelancer.He knew he wanted it. Believed he could manage it. But kept pushing his own deadline to make the leap out further.Then fate (and the Canadian government) stepped in and decided for him. Today on Copy Chief Radio, Ross

Ep 110: Slaying Dragons – Why Freelancers Succeed or Fail with Kevin Rogers & Ross O’Lochlainn Read More »

Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten

   In This Episode It’s no secret that the real reason we HESITATE or PROCRASTINATE on the things we KNOW are best for us comes down to fear. But, who wants to DEAL with all that? My friend Rhonda Britten from Fearless Living says, when it comes to procrastination at least, maybe you don’t NEED

Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten Read More »

Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza

   In This Episode Our ever-decreasing attention span (currently clocking at 8 seconds) means it’s critical that we’re able to move prospects from “unaware” to “aware and ready to buy”. In order to do that, we’re borrowing something newspapers used to use and adopting it for the Internet… It’s called an Advertorial. (Different industries call

Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza Read More »

Ep 162: Laura Belgray – The email style that out-converts every other guru in your space

   In This Episode My new favorite email copywriter is Laura Belgray. And, I’m not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. The best part is that this is not the result of some carefully devised scheme Laura

Ep 162: Laura Belgray – The email style that out-converts every other guru in your space Read More »

Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives

   In This Episode How many of us buy courses and never complete more than 10% of it? Well, that’s the exact problem Marisa Murgatroyd set out to solve. We’ve all bought courses and programs that sit on our hard drive untouched. So when I met Marisa, I was very impressed by the amount of care

Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives Read More »

Ep 103: The introverted freelancer’s face-to-face survival guide with Angie Colee

   In This Episode Back when I first started going to live events, I was the poster boy of a shy, introverted copywriter. I thought getting a gig only meant showing up and handing out business cards and hoping for a call. Embarrassing.   Don’t repeat my painful experience. On today’s podcast, Angie Colee is

Ep 103: The introverted freelancer’s face-to-face survival guide with Angie Colee Read More »

Ep 99: The Secret Selling Power of “Tutorial Videos” with David Power

   In This Episode “Tutorial Video” sounds boring, right? We’ll that’s because most people do them all wrong. Coming on today’s podcast is David Power. He’s going to share a blueprint for creating a simple tutorial video funnel to generate new leads and customers for your business. Plus, how to harness the power of video

Ep 99: The Secret Selling Power of “Tutorial Videos” with David Power Read More »

Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again

   In This Episode I don’t blame you for questioning whether Ryan Levesque is an actual machine. In 3 years he’s taken his ASK Method process for customizing your copy and marketing to dizzying heights. His company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the

Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again Read More »

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy

   In This Episode What do you think sets a pro copywriter apart from a good copywriter? It’s your ability to make your reader FEEL something using your words. When you write copy, you want your ideal buyer to say, “Where do I buy this right now?”… Or, “I feel like you were speaking directly

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy Read More »

Ep 97: Avoid These Copywriter Career Killers with Angie Colee

   In This Episode If communication is the key to a good client-copywriter relationship… Then your ability to communicate well determines your level of success. That’s why I brought on my good friend Angie Colee. Angie is our lead Ambassador in the Copy Chief community, and it’s not an exaggeration to say she gives life-changing

Ep 97: Avoid These Copywriter Career Killers with Angie Colee Read More »

Ep 96: Breaking Down Big Ideas Behind Million Dollar Ad Campaigns (with an All Star Copy Panel)

   In This Episode Wanna know the fastest way to become an in-demand copywriter? It’s learning to break down the copy to its essence. If you can break it down (and understand the WHY behind the copy) then you know what it takes to write the kind of copy no perfect prospect can resist reading.

Ep 96: Breaking Down Big Ideas Behind Million Dollar Ad Campaigns (with an All Star Copy Panel) Read More »

Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response

   In This Episode This man needs no introduction. Bond Halbert is the son of the great Gary Halbert, a man who left a giant thumbprint on the direct response industry… If Gary’s name doesn’t sound familiar, he probably the copywriter you started studying when you were starting out. In fact, Gary Halbert was one

Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response Read More »

Ep 93: The Simple LinkedIn “Twist” For Connecting With Your Best Prospects with Irene Scott

   In This Episode One click nearly cost me $10,000. That click was to LinkedIn where today’s guest, a LinkedIn optimization expert, saw that I had NO profile there. Actually, it was worse than that. “There was just an old picture, and it was quite scary,” Irene Scott told me during the interview. See, Irene

Ep 93: The Simple LinkedIn “Twist” For Connecting With Your Best Prospects with Irene Scott Read More »

Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing)

   In This Episode “I’m going to eat my face now.” That subject line, “I’m going to eat my face now” is the 12th most popular (by open rate) in Laura’s list of her top 33. (You can get a link to them all in the show notes) My favorite interviews are the ones with

Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing) Read More »

Ep 91: How Copy Can Save Your PPC Campaigns (AdWords Case Study) with Zach Goldie

   In This Episode Back when I started out in direct response, the fastest way to generate new leads was using Google AdWords. These days, Facebook Ads is all the rage. But if you’re a business owner, you may be wondering, “What’s the difference between the two? And isn’t Facebook cheaper?” To answer that, I

Ep 91: How Copy Can Save Your PPC Campaigns (AdWords Case Study) with Zach Goldie Read More »

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers

   In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers Read More »

Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn

   In This Episode I often cite Ross O’Lochlainn as the “poster child” for the Entrepreneurial Freelancer. That’s the kind who, rather than grow a business driven by traditional copy client projects, discovers a “super ability” they’re passionate about and creates a high-value service around that. For Ross, it was helping business owners define their

Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn Read More »

Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now

   In This Episode Jon Stoltzfus is currently the most in-demand copywriter in the industry. He’s an engineer who loves his work and makes a very comfortable living. He’s also a damn good copywriter. He’s been creating super strong controls in his part-time. He’s about to make the leap into full time copywriting, because when

Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now Read More »

Ep 89: All In With One Copy Client? The Pros And Cons with Carolynn Ananian

   In This Episode If you’re a freelancer, chances are at one point or another you’ve considered going full-time with one client. Good idea? Could be. It could also become a nightmare. Our friend Carolynn Ananian is here to help you navigate your path. She’s been on both sides, as a freewheeling freelancer with multiple

Ep 89: All In With One Copy Client? The Pros And Cons with Carolynn Ananian Read More »

Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys

   In This Episode Just hung up the call with Justin Brooke from adskills.com. He’s the most sought-after traffic guy in the game right now. Also one of the best teachers about how to convert on cold traffic, which is the HOLY GRAIL of any marketing business. We went deep into the psychology of winning

Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys Read More »

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status

   In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends.

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status Read More »

Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars

    In This Episode The old method of defining a SINGLE profile for your best customer is no longer a reality. That’s because modern society is way more diverse than it was even 10 years ago. These days we self-select our information, our entertainment, and our social cultures. That means we need to be

Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars Read More »

Ep 86: Next Level Testimonials Using A Simple Story Technique with Scott McKinstry

    In This Episode Imagine you’re thinking about buying something. You stop by the store, check a few things out, and decide “Ehh, maybe not right now…” On your way out, you see some testimonials from past customers. You think, “Huh. I wonder what this is about…” You see, most people are pros at

Ep 86: Next Level Testimonials Using A Simple Story Technique with Scott McKinstry Read More »

Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls

   In This Episode If you love “copy”, you’re gonna dig this interview with Carline Anglade-Cole. For those who aren’t familiar with this A-List writer, Carline is one of the best direct response copywriters of all time. She’s legendary in the health publication business. Her credits include a slew of controls for publishers like Healthy

Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls Read More »

Ep 84: Matt Mason – From Zero Freelance Gigs To Being Courted By The Big Publishers

   In This Episode What does it take for a raw beginner to work with some of the top names in the direct response industry? Back in October, I hosted Copy Chief Live. If you didn’t get to attend, the event was all about connecting pro copywriters with business owners who needed writers. Everything about

Ep 84: Matt Mason – From Zero Freelance Gigs To Being Courted By The Big Publishers Read More »

Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad

   In This Episode “YouTube is the place where the world goes to watch a video. Right now, the standard experience is we press play… and a completely irrelevant ad pops up on your screen.” Tom said during our interview. “The secret to effective YouTube advertising is giving your viewer a great experience… so they

Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad Read More »

Ep 83: Building your authority as a freelancer (even if you’re new-ish) with Melanie Warren

   In This Episode Establishing credible authority in your marketplace as a freelancer is one of the most powerful ways to fast track your career. Thing is, this whole “stepping up as an authority” comes standard with a lot of head trash. One of the most common mental hurdles is getting over the idea that

Ep 83: Building your authority as a freelancer (even if you’re new-ish) with Melanie Warren Read More »

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website

   In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website Read More »

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days)

   In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?’” Justin said during our interview. “Truth is… I was too dumb at the time to say

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days) Read More »

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process

   In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process Read More »

[CCR] Ep 80: Can Your Passion Hobby Be Your Business? (Case study with Craig Beckta)

   In This Episode The single biggest challenge for marketers selling expertise is how much to give away for free… without blowing the sale by giving away the farm. Reality is, it’s a fine line between building goodwill with upfront value… and getting carried away with teaching too much. So… how do you build goodwill

[CCR] Ep 80: Can Your Passion Hobby Be Your Business? (Case study with Craig Beckta) Read More »

[TAM] Ep 139: My Best Advice For Freelancers

   In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey

[TAM] Ep 139: My Best Advice For Freelancers Read More »

Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

   In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps

Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message Read More »

Ep 78: The “FIRE” Formula For Finding Your Market’s Biggest Needs with Catie Harris

   In This Episode Here’s the thing, all great businesses start with the basic idea of tackling a problem that NEEDS solving.  This eliminates most of the friction and resistance from your prospects… because they’re LOOKING for someone to step up and relieve the pain. Reality is, most marketers overlook clear cut opportunities to solve

Ep 78: The “FIRE” Formula For Finding Your Market’s Biggest Needs with Catie Harris Read More »

Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach

   In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice.

Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach Read More »

Ep 77: The “Remarketing Generator” Method To Getting Cheaper Clicks with Matt Ambrose

   In This Episode Reality is, ad click costs are higher than ever. Gone are the days of 30 cent clicks. Now, you’ll pay upwards of $3 for a single click in competitive niches like finance and health. And it’s only gonna get pricier to advertise as more marketers flood the internet. Plus, the recent

Ep 77: The “Remarketing Generator” Method To Getting Cheaper Clicks with Matt Ambrose Read More »

Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant

   In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show.

Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant Read More »

Ep 76: Money-Making Health Headline Strategies with Jason Rutkowski

   In This Episode Most marketers believe a “big benefit” driven headline is all you need for a successful ad. Truth is, that’s not gonna cut it anymore in today’s more sophisticated markets. Especially if you’re in the health space. In fact—chances are your perfect prospect has already seen your headline or “hook” before. So…

Ep 76: Money-Making Health Headline Strategies with Jason Rutkowski Read More »

Ep 75: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice (Part 2)

   In This Episode Singer-songwriter and premiere copywriter Addison Rice returns to the show today for the second episode of a two-part series where we go DEEP on how you can use the basics of songwriting to beef up your sales copy. If you haven’t heard the first part, go back and check it out

Ep 75: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice (Part 2) Read More »

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer

   In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer Read More »

Ep 74: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice

   In This Episode Reality is, copywriting is much like a performance art. And one consistent thing I see in great copywriters is… … they all have an interesting hobby or passion that fuels their creativity. In fact, the most compelling copy usually packs a rhythmic punch just like a good song. So it’s no

Ep 74: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice Read More »

Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos

   In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and

Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos Read More »

Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer

   In This Episode “Copywriting isn’t exactly a writing gig…” John said to me during our interview. “Once you start thinking of it as just ‘writing ads’… you risk writing stuff that sounds good… but isn’t persuasive.” Former $15/hour article writer turned prolific copywriter John Forde joins me on the show today. John is one

Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer Read More »

Ep 73: Freelancer’s Guide To Closing Deals (Part 2) with Casey Stanton

   In This Episode Today’s episode is the second of a 2-part series with Casey Stanton. If you missed the first one, recommend you go back and check it out here before diving into this one. Casey is a former Tulane University professor who specializes in helping 7 and 8 figure health and fitness businesses grow

Ep 73: Freelancer’s Guide To Closing Deals (Part 2) with Casey Stanton Read More »

Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World

   In This Episode “This isn’t about burning bras and marching on Washington.  This is about empowering more women to step up and share their knowledge and experience with the world.” Marcella said during our interview. “If you want more women on the stage, don’t wait for a man to ask you to speak… build

Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World Read More »

Ep 72: Freelancer’s Guide To Closing Deals (Part 1) with Casey Stanton

   In This Episode “Sales is developing relationships with people, so that when they have a need… they come to YOU to solve it. That’s sales.” Casey said during our interview. “If you’re just in it to squeeze money out of as many people as possible… you’re not gonna succeed long term.” In this two

Ep 72: Freelancer’s Guide To Closing Deals (Part 1) with Casey Stanton Read More »

Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones

   In This Episode Today, If you want to grab someone’s attention… it’s no longer enough to just tell a compelling story. You’ve also got to get specific. Most stories fall flat because we’re afraid of diving deep and getting specific in our tales. Reality is, that’s exactly what you must do to tap into

Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones Read More »

Ep 71: How To Add Tension To Your Copy And Keep Your Readers Glued with Carolynn Ananian

   In This Episode The reality is, people rarely remember facts. But they’ll always remember how you made them feel. Most marketers make the mistake of omitting all the facts from their sales stories. That’s a mistake because a lack of facts make for a weak sales argument. You DO need facts… … but you’ve

Ep 71: How To Add Tension To Your Copy And Keep Your Readers Glued with Carolynn Ananian Read More »

The 15-Minute “Focus Card” That Will End Your Stress and Fatten Your Wallet

How’s your business been treating you so far this year? Is it the friend you can’t wait to wake up to? Or the beast looming in the next room? People with “real jobs” don’t quite understand how it can be. This relationship we have with our business. It’s complicated. Sometimes you can feel like you

The 15-Minute “Focus Card” That Will End Your Stress and Fatten Your Wallet Read More »

How to Cure Your Shiny Tactic Syndrome And Start Creating Offers That Convert

The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to see if you (or someone you love) suffers from Shiny Tactic Syndrome (STS)… __ You bought and never used Guru Buckweasel’s

How to Cure Your Shiny Tactic Syndrome And Start Creating Offers That Convert Read More »

The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers

 The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work together. Add your voice to the conversation using the comments section. Chat Log: [00:00:00 – chat] Kevin Rogers: Welcome! We will start in a few

The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers Read More »

3 things that must happen before anyone will buy from you…

I’m about to get all serious up in here today. There’s an alarming trend happening with freelancers and entrepreneurs that needs to be called out. People I’ve spoken with are more confused and depressed than ever over why they’re still stuck, despite dumping thousands in courses, coaching and programs. If you’re frustrated at trying and

3 things that must happen before anyone will buy from you… Read More »

How to create a “sure profit” dialogue with your customers and only produce winning offers

Do you know why 90% of small businesses fail in the first year? If you ask the owners themselves they’ll say, “we ran out of cash.” Yet, you and I both know that really means…. there was lots of cash going out and little or none coming in. In other words: “No one was buying

How to create a “sure profit” dialogue with your customers and only produce winning offers Read More »

The Truth About Tyler Bramlett

Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big

In This Episode 6:40 Why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake… 9:30 How to jump into a competitive market like health and fitness, AND get your competition to start promoting your products… 12:17 Three of Tyler’s most successful

Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big Read More »

How To: Offer Discounts Without Devaluing Your Stuff

Ep 49: How to Offer Discounts Without Devaluing Your Stuff

In This Episode Kevin sets the record straight on when you should and shouldn’t discount your products and services. The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. [podcast_optin]   Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or

Ep 49: How to Offer Discounts Without Devaluing Your Stuff Read More »

Ep 44: Zach Swinehart – Running Your Business While Traveling The World

In This Episode 2:53 – Zach’s amazing journey from solo web designer, to grinding it out at a day job, and now finally living the live anywhere “Internet lifestyle” everyone talks about but rarely ever achieves… 4:31 – Clueless about what to do with your life? The advice Kevin gives to anyone under 30 (and

Ep 44: Zach Swinehart – Running Your Business While Traveling The World Read More »

How To: Write A Powerful USP

Ep 39: Ross O’Lochlainn – Write A Powerful USP

Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30]  The one question your product’s

Ep 39: Ross O’Lochlainn – Write A Powerful USP Read More »

Ep 17: The Truth About Zach Smith

  Share the infographic (embed code): <img src=”//copychief.com/wp-content/uploads/crowdfunding-edited2.png”><a href=”//copychief.com/17-zach-smith”><br /><br /><br /> <p>Source: CopyChief.com</p><br /><br /><br /> <p></a><br /><br /><br /><br />   The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.

Ep 17: The Truth About Zach Smith Read More »

Ep 16 – How To Discover Where You Belong

In This Episode Kevin’s failed career as a 16-year-old construction worker points the way to your true purpose. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results,

Ep 16 – How To Discover Where You Belong Read More »

Secrets Smuggled Out of John Carlton’s Action Seminar 2011

Hi Friends, Just back from John Carlton’s Action Seminar – a torrid 3-day affair between the sharpest minds in marketing and the most elite group of copywriters ever assembled. I realize that statement reeks of hyperbole, so let’s briefly consider the players: John Carlton and Stan Dahl The all-star faculty of Top Dog Simple Writing

Secrets Smuggled Out of John Carlton’s Action Seminar 2011 Read More »

Top 5 Copywriting Lessons I Learned Eating Dinner with Dan Kennedy

  Take a look at that photo… If my (the bald one) expression has a tone of “cat that just ate the canary,” it’s because I’ve just had dinner with three of the greatest copywriters alive. It would be impossible to calculate the amount of sales those brains have produced with top level copywriting and about 100

Top 5 Copywriting Lessons I Learned Eating Dinner with Dan Kennedy Read More »

The amazing two-sentence answer to “what do you do?”

Have you ever noticed that the companies we love the most are usually rooted in rebellion? For instance… Apple started in the garage after Jobs and Wozniak left college, fed up by the slow pace of technology. Virgin Airlines was born out of Richard Branson’s frustration with crappy airline travel. Dollar Shave Club started when

The amazing two-sentence answer to “what do you do?” Read More »

Marketing Secrets from John Carlton’s Action Seminar 2010

Hi Friends, I’m just back from San Diego where I took part in John Carlton‘s first Action Seminar. It was a 2 day event — much more marketing “workshop” than speaker parade — where John, his biz partner, Stan Dahl, and a cadre of A-list marketing talent gang-tackled the biz-building issues most relevant to attendees.

Marketing Secrets from John Carlton’s Action Seminar 2010 Read More »

Your Fighting Chance In This Economy

“Everyone’s feeling it.” You’ll hear that comment daily about our fledgling U.S. economy. It’s a psychological defense against the fear of an uncertain future. Assuring yourself that you’re not alone. The discussion then trails into heartbreaking scenarios of friends, and friends of friends who have it worse than the storyteller. Countless tales of nurses and

Your Fighting Chance In This Economy Read More »

The greatest benefit of a freelance career

When I was a skinny, punk-ass 16 year-old… my step-dad, Scotty, ran a construction crew building new homes in Tampa. He was a tough-as-nails, but fun-to-be-around guy (picture Willem DaFoe and Jeff Spicoli merged as one) who had one rule on the job site: Never get outworked. That summer, rather than sit around broke watching

The greatest benefit of a freelance career Read More »

Expert Interview: Chris Haddad (new golden boy of the romance niche)

Chris Haddad is as sharp as they come. He’s long been one of the Internet’s most accomplished and saught-after copywriters, penning million dollar winners for the likes of Jeff Walker, Jeff Johnson and other major players not named “Jeff.” Now Chris has slipped out from behind his keyboard and into the white hot guru spotlight

Expert Interview: Chris Haddad (new golden boy of the romance niche) Read More »

Expert Interview: Jason Moffatt (Genuine Facebook Rock Star)

Ever wonder why some people’s Facebook pages sparkle with the energy of a carnival sideshow, while others (despite all efforts) only chirp crickets? Is it purely a “personality thing”? Or is there a method to the madness? Click play below and find out as, Jason Moffatt, one of the most popular marketers on the Internet

Expert Interview: Jason Moffatt (Genuine Facebook Rock Star) Read More »

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email