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How (and when) to seek a personal copywriting mentor
By Kevin Rogers
In Blog, Freelancing Posted

How (and when) to seek a personal copywriting mentor

A member of Copy Chief posted a thread this week to say that they were feeling frustrated and overwhelmed. They didn’t understand why copywriting seemed to come easily to others, but felt like a [...]

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EP 211:  Coffe With Kev – The New Reality of Freelance Copywriting in 2021
By Kevin Rogers
In CCR, Coffee with Kev, Podcast Posted

EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021

 

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Are you still writing ALL the copy in your biz?
By Kevin Rogers
In Blog, Freelancing Posted

Are you still writing ALL the copy in your biz?

I strongly believe every business owner should be their own first copywriter.  No one else has the passion for the product, the market, or understands WHY you created a solution to a problem, [...]

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Creating “escape velocity”
By Kevin Rogers
In Blog, Freelancing Posted

Creating “escape velocity”

I’m not one to dwell on the negative aspects of marketing. You could spend all day there. And many people do.  I’d rather be creating something better, wouldn’t you? It’s amazing that we have the [...]

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EP 210:  Wisdom Tree – Kelly Felix – “I just knew I was going to die”
By Kevin Rogers
In CCR, Podcast, Wisdom Tree Posted

EP 210: Wisdom Tree – Kelly Felix – “I just knew I was going to die”

 

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5 things you need to land your first copywriting gig
By Kevin Rogers
In Blog, Freelancing Posted

5 things you need to land your first copywriting gig

I recently told you about my first paid copywriting gig. How it came from a copywriting forum called The Copywriting Board (the same one I modeled Copy Chief after) and… … how I beat out [...]

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EP 209:  New Breed: Peep Laja – Human Copy Testing with a New Tech Twist
By Kevin Rogers
In CCR, New Breed, Podcast Posted

EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist

 

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First real copywriting gig
By Kevin Rogers
In Blog, Freelancing Posted

First real copywriting gig

Everyone remembers their first paid gig. It changes you for good.  No matter how big or little the pay, the fact that a person of reasonable intelligence has decided to send you money to perform [...]

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EP 208:  Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B”
By Kevin Rogers
In CCR, Podcast, Wisdom Tree Posted

EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B”

 

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5 ways freelance copywriting is different now
By Kevin Rogers
In Blog, Freelancing Posted

5 ways freelance copywriting is different now

You and I both know that hiring a freelance copywriter is not exactly the same as hiring other types of contractors.  That’s because no other contractor will represent a client, their voice, and [...]

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EP 207:  CCR Coffee with Kev – A Small Step Towards The Big Leap
By Kevin Rogers
In CCR, Coffee with Kev, Podcast Posted

EP 207: CCR Coffee with Kev – A Small Step Towards The Big Leap

 

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The big holdup with your website
By Kevin Rogers
In Blog, Freelancing Posted

The big holdup with your website

If your website is taking longer to build than the Taj Mahal, then you’re doing it wrong.  Or, your designer’s doing it wrong. All I can tell you is it’s wrong. I know this, cuz I’ve been there.  [...]

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EP 206:  CCR New Breed – Perry Marshall – “There Will Be Dragons”
By Kevin Rogers
In CCR, New Breed, Podcast Posted

EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons”

 

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EP 205:  CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza
By Kevin Rogers
In CCR, New Breed, Podcast Posted

EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

 

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Everything I would tell you about copywriting on a long road trip
By Kevin Rogers
In Blog, Freelancing Posted

Everything I would tell you about copywriting on a long road trip

…(as we escaped the law!) Let’s imagine that you and I were thrown together by some random “madcap” movie plotline… Something really zany, like I’ve been falsely accused of a bank [...]

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EP 204:  CCR Wisdom Tree – A conversation with David Deutsch
By Kevin Rogers
In CCR, Podcast, Wisdom Tree Posted

EP 204: CCR Wisdom Tree – A conversation with David Deutsch

 

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It takes 40 gallons of sap…
By Kevin Rogers
In Blog, Freelancing Posted

It takes 40 gallons of sap…

… to produce a single gallon of syrup. I was watching an interview with the great documentary filmmaker, Ken Burns, when he cited that fact.  Of course, that sent me down a three-hour [...]

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EP 203:  CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)
By Kevin Rogers
In CCR, New Breed, Podcast Posted

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

 

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This genius 5-word ad provides the ultimate “zig”
By Kevin Rogers
In Blog, Freelancing Posted

This genius 5-word ad provides the ultimate “zig”

Smack dab in the middle of the most anxious moments (Presidential election coverage) of the most anxious year (uh, this one) on record… where EVERYWHERE you look, EVERYONE is talking a mile a [...]

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EP 202:  CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work”
By Kevin Rogers
In CCR, Freelancer’s Journey, Podcast Posted

EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work”

 

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The “invisible” reason why sales copy thrives or dies
By Kevin Rogers
In Blog, Freelancing Posted

The “invisible” reason why sales copy thrives or dies

  What makes the difference between a piece of copywriting that stirs a deeply positive emotional reaction in the reader… and one that has them trashing it immediately. Or worse… [...]

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EP 201:  CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen
By Kevin Rogers
In CCR, Podcast, Wisdom Tree Posted

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen

 

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The future of copywriting (happening now!)
By Kevin Rogers
In Blog, Freelancing Posted

The future of copywriting (happening now!)

  A few years ago the direct response copywriting industry had a SERIOUS PROBLEM… There was only one place online for copywriters to connect with clients, and to put it bluntly, the place [...]

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EP 200:  CCR Makeover – The Four New Episode Styles!
By Kevin Rogers
In CCR, Podcast Posted

EP 200: CCR Makeover – The Four New Episode Styles!

 

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“I am so scared to take the leap”
By Kevin Rogers
In Blog, Freelancing Posted

“I am so scared to take the leap”

  My recent post about “Entrepreneurial DNA” really struck a chord.  I heard from subscribers on both sides, some who consider themselves “gamblers” willing to take “risky action in hopes of [...]

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EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy
By Kevin Rogers
In CCR, Podcast Posted

EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy

 

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Finding your voice
By Kevin Rogers
In Blog, Freelancing Posted

Finding your voice

  In 1962, a seven-year-old boy named Edward boarded a ship with his family and sailed from the life he knew in Holland to a new life in America. The family had no money. All their [...]

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EP 198: 5 Things I Wish I’d Known As A New Copywriter
By Kevin Rogers
In CCR, Podcast Posted

EP 198: 5 Things I Wish I’d Known As A New Copywriter

 

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The entrepreneur’s “DNA test” (which type are you?)
By Kevin Rogers
In Blog, Freelancing Posted

The entrepreneur’s “DNA test” (which type are you?)

  Wanna know what defines an entrepreneur? It isn’t the “billion dollar” ideas… Or the scrappy rebelliousness… Or even the ability to create revenue. Those things are inherent in most [...]

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EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)
By Kevin Rogers
In CCR, Podcast Posted

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

 

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The #1 instinct of a great copywriter?
By Kevin Rogers
In Blog, Freelancing Posted

The #1 instinct of a great copywriter?

  Rather than tell you the answer, I’d like to show you… by sharing this incredible exchange between a member of my community who left nursing to become a freelance copywriter, and a [...]

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EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld
By Kevin Rogers
In CCR, Podcast Posted

EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

 

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If writing copy is just not clicking for you…
By Kevin Rogers
In Blog, Freelancing Posted

If writing copy is just not clicking for you…

  I bought an acoustic guitar from a pawn shop in Louisville, KY. This was around 1994. I was living on the road, touring the comedy circuit, with lots of time to kill between shows.  [...]

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EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey
By Kevin Rogers
In CCR, Podcast Posted

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey

 

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5 things I wish I knew when I started writing copy
By Kevin Rogers
In Blog, Freelancing Posted

5 things I wish I knew when I started writing copy

It thrills me to meet new copywriters at their enthusiastic best.  I love guiding them through to the next levels, helping them avoid the nasty traps that derail progress. Looking back to when I [...]

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Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson
By Kevin Rogers
In CCR, Podcast Posted

Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson

 

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(FIRST LOOK) THE ADVANCED COPY CREATION BLUEPRINT
By Kevin Rogers
In Blog, Freelancing Posted

(FIRST LOOK) THE ADVANCED COPY CREATION BLUEPRINT

Ever done this one? You block a day on your calendar to write sales copy. You’ve pushed off starting a bit perhaps, but you know what you’re doing… there’s still plenty of time to get it done on [...]

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Ep 193: The Art of The One-Sided Conversation (5-min coffee break)
By Kevin Rogers
In CCR, Podcast Posted

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

 

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The brutally honest style of critique I adore…
By Kevin Rogers
In Blog, Freelancing Posted

The brutally honest style of critique I adore…

Back in 1990, I drove almost nonstop from my barely furnished apartment in Clearwater, Florida, up and over to Dothan, Alabama for my first ever road gig as a comic. I was still trying to make it [...]

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Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan
By Kevin Rogers
In CCR, Podcast Posted

Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan

 

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ohhhh, change is gonna do ya good
By Kevin Rogers
In Blog, Freelancing Posted

ohhhh, change is gonna do ya good

  That line from Elton John’s “Honky Cat” has been ringing in my head lately. The song is about a guy who grew up on the farm with dreams of moving to the big city…   When I look back, [...]

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4×6 Copy Breakdown: Profits Unlimited Ad by The Harmon Brothers
By Kevin Rogers
In 4x6 Copy Breakdown, Blog, Freelancing Posted

4×6 Copy Breakdown: Profits Unlimited Ad by The Harmon Brothers

You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made [...]

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Ep 191: More time for the “big buck stuff” with Ashlee Berghoff
By Kevin Rogers
In CCR, Podcast Posted

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff

 

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What “freedom away from something” looks like
By Kevin Rogers
In Blog, Freelancing Posted

What “freedom away from something” looks like

On a trip to Los Angeles, I came across the car wash where I had a conversation with a famous stranger that changed my life forever. (Here’s the story as I told John Lee Dumas on this [...]

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The single fastest way to prove yourself as a copywriter
By Kevin Rogers
In Blog, Freelancing Posted

The single fastest way to prove yourself as a copywriter

There’s a single copywriting skill with the power to launch a career, win the respect of your peers (and heroes), and even have clients paying you just for the possibility of hiring you for major [...]

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Ep 190: The Hidden Power of “Heroic” Copy Critiques
By Kevin Rogers
In CCR, Podcast Posted

Ep 190: The Hidden Power of “Heroic” Copy Critiques

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Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi
By Kevin Rogers
In CCR, Podcast Posted

Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi

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Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas
By Kevin Rogers
In CCR, Podcast Posted

Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas

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Ep 187: Show, Don’t Tell In Your Copy with Max Hamm
By Kevin Rogers
In CCR, Podcast Posted

Ep 187: Show, Don’t Tell In Your Copy with Max Hamm

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Ep 186: Control Copy X-Ray Vision with April Dykman
By Kevin Rogers
In CCR, Podcast Posted

Ep 186: Control Copy X-Ray Vision with April Dykman

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Ep 185: The Hidden Legal Hot Buttons Every Digital Business Must Avoid with Peter Hoppenfeld
By Kevin Rogers
In CCR, Podcast Posted

Ep 185: The Hidden Legal Hot Buttons Every Digital Business Must Avoid with Peter Hoppenfeld

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Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron
By Kevin Rogers
In CCR, Podcast Posted

Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron

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Ep 183: Playbooks Over Promises
By Kevin Rogers
In CCR, Podcast Posted

Ep 183: Playbooks Over Promises

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Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye
By Kevin Rogers
In CCR, Podcast Posted

Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye

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Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza
By Kevin Rogers
In CCR, Podcast Posted

Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza

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Ep 180: Mike Rinard’s Freelancing Journey
By Kevin Rogers
In CCR, Podcast Posted

Ep 180: Mike Rinard’s Freelancing Journey

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Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System
By Kevin Rogers
In CCR, Podcast Posted

Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System

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Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski
By Kevin Rogers
In CCR, Podcast Posted

Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski

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Ep 177: How To Price Quote Like A Pro
By Kevin Rogers
In CCR, Podcast Posted

Ep 177: How To Price Quote Like A Pro

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Ep 176: Why Imposter Syndrome Is Actually a Good Thing
By Kevin Rogers
In CCR, Podcast Posted

Ep 176: Why Imposter Syndrome Is Actually a Good Thing

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Ep 175: Insulated From The Impact with Freelancer Jeff Kimes
By Kevin Rogers
In CCR, Podcast Posted

Ep 175: Insulated From The Impact with Freelancer Jeff Kimes

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Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft
By Kevin Rogers
In CCR, Podcast Posted

Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft

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Ep 173: Business Is About Change with Todd Brown
By Kevin Rogers
In CCR, Podcast Posted

Ep 173: Business Is About Change with Todd Brown

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Ep 172: What Comes Next with Dean Jackson
By Kevin Rogers
In CCR, Podcast Posted

Ep 172: What Comes Next with Dean Jackson

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Ep 171: Crisis Survival Plan with John Carlton
By Kevin Rogers
In CCR, Podcast Posted

Ep 171: Crisis Survival Plan with John Carlton

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Ep 170: Todd Herman is Coronavirus Patient 25
By Kevin Rogers
In CCR, Podcast Posted

Ep 170: Todd Herman is Coronavirus Patient 25

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Ep 167: How To Read (and Beat) Control Copy with April Dykman
By Kevin Rogers
In CCR, Podcast Posted

Ep 167: How To Read (and Beat) Control Copy with April Dykman

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Ep 166: Story Copy Rules with Mike Rinard
By Kevin Rogers
In CCR, Podcast Posted

Ep 166: Story Copy Rules with Mike Rinard

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Ep 165: Paying Yourself First with Chris Orzechowski
By Kevin Rogers
In CCR, Podcast Posted

Ep 165: Paying Yourself First with Chris Orzechowski

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Ep 164: Shrink First So You Can Scale Fast with James Schramko
By Kevin Rogers
In CCR, Podcast Posted

Ep 164: Shrink First So You Can Scale Fast with James Schramko

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Ep 163: The Howard Stern Trick to Giving Your Content Stick
By Kevin Rogers
In CCR, Podcast Posted

Ep 163: The Howard Stern Trick to Giving Your Content Stick

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Ep 161: Non-Obvious Advice for Turning Pro
By Kevin Rogers
In CCR, Podcast Posted

Ep 161: Non-Obvious Advice for Turning Pro

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Ep 160: Grow Your Business Beyond Clients with Laura Belgray
By Kevin Rogers
In CCR, Podcast Posted

Ep 160: Grow Your Business Beyond Clients with Laura Belgray

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Ep 159: The Ultimate Copywriting Advantage in 2020
By Kevin Rogers
In CCR, Podcast Posted

Ep 159: The Ultimate Copywriting Advantage in 2020

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Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs
By Kevin Rogers
In CCR, Podcast Posted

Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs

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Ep 157: 7 Phases of a Freelance Career with Rachel Mazza
By Kevin Rogers
In CCR, Podcast Posted

Ep 157: 7 Phases of a Freelance Career with Rachel Mazza

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Ep 156: The Freelancer’s Journey with Kevin Rogers
By Kevin Rogers
In CCR, Podcast Posted

Ep 156: The Freelancer’s Journey with Kevin Rogers

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Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney
By Kevin Rogers
In CCR, Podcast Posted

Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney

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Ep 154: Outsmarting the Bullies with Justin Brooke
By Kevin Rogers
In CCR, Podcast Posted

Ep 154: Outsmarting the Bullies with Justin Brooke

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Ep 153: A Lead Magnet People Actually Want with Rachael Kraft
By Kevin Rogers
In CCR, Podcast Posted

Ep 153: A Lead Magnet People Actually Want with Rachael Kraft

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Ep 152: The First 7 Days Formula with April Dykman
By Kevin Rogers
In CCR, Podcast Posted

Ep 152: The First 7 Days Formula with April Dykman

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Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress
By Kevin Rogers
In CCR, Podcast Posted

Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress

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Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney
By Kevin Rogers
In CCR, Podcast Posted

Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney

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Ep 149: Ecommerce Emails That Convert with Chris Orzechowski
By Kevin Rogers
In CCR, Podcast Posted

Ep 149: Ecommerce Emails That Convert with Chris Orzechowski

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Ep 148: Overdelivering in Life and Business with Brian Kurtz
By Kevin Rogers
In CCR, Podcast Posted

Ep 148: Overdelivering in Life and Business with Brian Kurtz

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Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers
By Kevin Rogers
In CCR, Podcast Posted

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers

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Ep 146: Conversion Multipliers In Action with Dean Jackson
By Kevin Rogers
In CCR, Podcast Posted

Ep 146: Conversion Multipliers In Action with Dean Jackson

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Ep 145: What To Do When The Gig Goes Bad with Mike Lukas
By Kevin Rogers
In CCR, Podcast Posted

Ep 145: What To Do When The Gig Goes Bad with Mike Lukas

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Ep 144: Insider Secrets Of A Ghostwriter with Laura Gale
By Kevin Rogers
In CCR, Podcast Posted

Ep 144: Insider Secrets Of A Ghostwriter with Laura Gale

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Ep 143: When Your Specialty Chooses You with Mike Lukas
By Kevin Rogers
In CCR, Podcast Posted

Ep 143: When Your Specialty Chooses You with Mike Lukas

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Ep 142: Permission To Be Flawsome with Laura Belgray
By Kevin Rogers
In CCR, Podcast Posted

Ep 142: Permission To Be Flawsome with Laura Belgray

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Ep 141: Who’s Your Dan?
By Kevin Rogers
In CCR, Podcast Posted

Ep 141: Who’s Your Dan?

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Ep 140: Getting Paid (Better) On Results with Joey Percia
By Kevin Rogers
In CCR, Podcast Posted

Ep 140: Getting Paid (Better) On Results with Joey Percia

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Ep 139: 8 Rules A-list Freelancers Refuse To Break with Kevin Rogers
By Kevin Rogers
In CCR, Podcast Posted

Ep 139: 8 Rules A-list Freelancers Refuse To Break with Kevin Rogers

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Ep 138: Your Copywriting Superpower with Marcella Allison
By Kevin Rogers
In CCR, Podcast Posted

Ep 138: Your Copywriting Superpower with Marcella Allison

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Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio
By Kevin Rogers
In CCR, Podcast Posted

Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

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Ep 136: Give Yourself A Raise with James Schramko
By Kevin Rogers
In CCR, Podcast Posted

Ep 136: Give Yourself A Raise with James Schramko

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Ep 135: How To Create An Epic Customer Experience with Jason Friedman
By Kevin Rogers
In CCR, Podcast Posted

Ep 135: How To Create An Epic Customer Experience with Jason Friedman

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Ep 134: Ten All-Star Best Things From The Chief Chat
By Kevin Rogers
In CCR, Podcast Posted

Ep 134: Ten All-Star Best Things From The Chief Chat

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Ep 133: The 8 Secret Sales Sequences with Todd Brown
By Kevin Rogers
In CCR, Podcast Posted

Ep 133: The 8 Secret Sales Sequences with Todd Brown

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Ep 132: A Clunky Guide to Switching Careers
By Kevin Rogers
In CCR, Podcast Posted

Ep 132: A Clunky Guide to Switching Careers

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Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan
By Kevin Rogers
In CCR, Podcast Posted

Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan

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Ep 130: Better Gigs, Stronger Bullets, Funnier Copy
By Kevin Rogers
In CCR, Podcast Posted

Ep 130: Better Gigs, Stronger Bullets, Funnier Copy

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Ep 129: Where Con Artists and Copywriters Collide with Richard Armstrong
By Kevin Rogers
In CCR, Podcast Posted

Ep 129: Where Con Artists and Copywriters Collide with Richard Armstrong

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Ep 128: Life-Saving Copy Lessons From a Former CIA Spy with Jason Hanson
By Kevin Rogers
In CCR, Podcast Posted

Ep 128: Life-Saving Copy Lessons From a Former CIA Spy with Jason Hanson

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Ep 127: How Comedians Get Paid with Mike Lukas
By Kevin Rogers
In CCR, Podcast Posted

Ep 127: How Comedians Get Paid with Mike Lukas

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Ep 126: Todd Herman – Alter Ego Effect For Copywriting
By Kevin Rogers
In CCR, Podcast Posted

Ep 126: Todd Herman – Alter Ego Effect For Copywriting

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Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business
By Kevin Rogers
In CCR, Podcast Posted

Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business

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Ep 124: John Carlton – How To Write With Rhythm
By Kevin Rogers
In CCR, Podcast Posted

Ep 124: John Carlton – How To Write With Rhythm

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Ep 123: The Simple Genius of Cope Notes with Johnny Crowder
By Kevin Rogers
In CCR, Podcast Posted

Ep 123: The Simple Genius of Cope Notes with Johnny Crowder

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Ep 122: Entertain or Die!
By Kevin Rogers
In CCR, Podcast Posted

Ep 122: Entertain or Die!

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Ep 121: What To Charge with Abbey Woodcock
By Kevin Rogers
In CCR, Podcast Posted

Ep 121: What To Charge with Abbey Woodcock

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Ep 120: Mike Michalowicz – How To Profit Like Clock Work
By Kevin Rogers
In CCR, Podcast Posted

Ep 120: Mike Michalowicz – How To Profit Like Clock Work

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Ep 119: Why Certain Copywriters Get Paid Better
By Kevin Rogers
In CCR, Podcast Posted

Ep 119: Why Certain Copywriters Get Paid Better

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Ep 118: Copy Legend David Deutsch on Why We Buy
By Kevin Rogers
In CCR, Podcast Posted

Ep 118: Copy Legend David Deutsch on Why We Buy

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Ep 117: Ferocious copywriting with Ryan McGrath
By Kevin Rogers
In CCR, Podcast Posted

Ep 117: Ferocious copywriting with Ryan McGrath

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Ep 116: Facebook Ad Magic with Mike Rinard (Part 3)
By Kevin Rogers
In CCR, Podcast Posted

Ep 116: Facebook Ad Magic with Mike Rinard (Part 3)

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Ep 115: Price yourself with confidence with Laura Belgray
By Kevin Rogers
In CCR, Podcast Posted

Ep 115: Price yourself with confidence with Laura Belgray

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Ep 114: Content Marketing Gone Wild with Daniel Daines-Hutt
By Kevin Rogers
In CCR, Podcast Posted

Ep 114: Content Marketing Gone Wild with Daniel Daines-Hutt

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Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers
By Kevin Rogers
In CCR, Podcast Posted

Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers

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Ep 112: Facebook Ad Magic with Mike Rinard (Pt. 2)
By Kevin Rogers
In CCR, Podcast Posted

Ep 112: Facebook Ad Magic with Mike Rinard (Pt. 2)

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Ep 111: 3 Paths with Kevin Rogers
By Kevin Rogers
In CCR, Podcast Posted

Ep 111: 3 Paths with Kevin Rogers

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Ep 110: Slaying Dragons – Why Freelancers Succeed or Fail with Kevin Rogers & Ross O’Lochlainn
By Kevin Rogers
In CCR, Podcast Posted

Ep 110: Slaying Dragons – Why Freelancers Succeed or Fail with Kevin Rogers & Ross O’Lochlainn

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Ep 109: The magic hiding in great ads with Mike Schauer
By Kevin Rogers
In CCR, Podcast Posted

Ep 109: The magic hiding in great ads with Mike Schauer

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Ep 108: Facebook Ad Magic with Mike Rinard (Pt. 1)
By Kevin Rogers
In CCR, Podcast Posted

Ep 108: Facebook Ad Magic with Mike Rinard (Pt. 1)

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Ep 164: Farewell (Last Truth About Marketing Episode)
By Kevin Rogers
In Podcast, TAM Posted

Ep 164: Farewell (Last Truth About Marketing Episode)

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Ep 107: Creating YouTube ads that actually sell with Tom Breeze
By Kevin Rogers
In CCR, Podcast Posted

Ep 107: Creating YouTube ads that actually sell with Tom Breeze

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Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten
By Kevin Rogers
In CCR, Podcast Posted

Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten

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Ep 105: My Secret About Handling Money with Kevin Rogers
By Kevin Rogers
In CCR, Podcast Posted

Ep 105: My Secret About Handling Money with Kevin Rogers

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Ep 163: The incredible 6-word writing reframe (with Roy Peter Clark)
By Kevin Rogers
In Podcast, TAM Posted

Ep 163: The incredible 6-word writing reframe (with Roy Peter Clark)

 

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Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza
By Kevin Rogers
In CCR, Podcast Posted

Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza

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Ep 162: Laura Belgray – The email style that out-converts every other guru in your space
By Kevin Rogers
In Podcast, TAM Posted

Ep 162: Laura Belgray – The email style that out-converts every other guru in your space

 

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Ep 161: Keith Krance – How To Convert (and Keep Converting) On Facebook
By Kevin Rogers
In Podcast, TAM Posted

Ep 161: Keith Krance – How To Convert (and Keep Converting) On Facebook

 

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Ep 160: A Smarter Way To Work From Home (with Abbey Woodcock)
By Kevin Rogers
In Podcast, TAM Posted

Ep 160: A Smarter Way To Work From Home (with Abbey Woodcock)

 

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Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives
By Kevin Rogers
In Podcast, TAM Posted

Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives

 

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Ep 103: The introverted freelancer’s face-to-face survival guide with Angie Colee
By Kevin Rogers
In CCR, Podcast Posted

Ep 103: The introverted freelancer’s face-to-face survival guide with Angie Colee

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Ep 102: Inside Agora Financial with Jimmy Parent
By Kevin Rogers
In CCR, Podcast Posted

Ep 102: Inside Agora Financial with Jimmy Parent

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Ep 101: Copy That Closes with Amy Posner
By Kevin Rogers
In CCR, Podcast Posted

Ep 101: Copy That Closes with Amy Posner

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Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
By Kevin Rogers
In Podcast, TAM Posted

Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

 

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Ep 100: The Unique Strategy of Preeminence with Eric Bakey
By Kevin Rogers
In CCR, Podcast Posted

Ep 100: The Unique Strategy of Preeminence with Eric Bakey

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Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business
By Kevin Rogers
In Podcast, TAM Posted

Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business

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Ep 99: The Secret Selling Power of “Tutorial Videos” with David Power
By Kevin Rogers
In CCR, Podcast Posted

Ep 99: The Secret Selling Power of “Tutorial Videos” with David Power

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Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again
By Kevin Rogers
In Podcast, TAM Posted

Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again

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Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy
By Kevin Rogers
In Podcast, TAM Posted

Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy

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Ep 98: Selling Through Case Studies with Brian McCarthy
By Kevin Rogers
In CCR, Podcast Posted

Ep 98: Selling Through Case Studies with Brian McCarthy

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Ep 97: Avoid These Copywriter Career Killers with Angie Colee
By Kevin Rogers
In CCR, Podcast Posted

Ep 97: Avoid These Copywriter Career Killers with Angie Colee

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Ep 96: Breaking Down Big Ideas Behind Million Dollar Ad Campaigns (with an All Star Copy Panel)
By Kevin Rogers
In CCR, Podcast Posted

Ep 96: Breaking Down Big Ideas Behind Million Dollar Ad Campaigns (with an All Star Copy Panel)

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Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response
By Kevin Rogers
In Podcast, TAM Posted

Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response

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CCR Ep 95: Big Deck Copywriting (with Elin Marie)
By Kevin Rogers
In CCR, Podcast Posted

CCR Ep 95: Big Deck Copywriting (with Elin Marie)

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CCR094: Should you charge hourly or project rates? (with John Hays)
By Kevin Rogers
In CCR, Podcast Posted

CCR094: Should you charge hourly or project rates? (with John Hays)

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Ep 153: Ron Douglas – How To Get Rich “Stealing” Recipes
By Kevin Rogers
In Podcast, TAM Posted

Ep 153: Ron Douglas – How To Get Rich “Stealing” Recipes

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Ep 93: The Simple LinkedIn “Twist” For Connecting With Your Best Prospects with Irene Scott
By Kevin Rogers
In CCR, Podcast Posted

Ep 93: The Simple LinkedIn “Twist” For Connecting With Your Best Prospects with Irene Scott

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Ep 152: Michael Hauge – 5 Mistakes of Ordinary Storytellers
By Kevin Rogers
In Podcast, TAM Posted

Ep 152: Michael Hauge – 5 Mistakes of Ordinary Storytellers

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Ep 92: The Dark Side of Landing a Dream Gig with Gerald McDonald
By Kevin Rogers
In CCR, Podcast Posted

Ep 92: The Dark Side of Landing a Dream Gig with Gerald McDonald

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Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing)
By Kevin Rogers
In Podcast, TAM Posted

Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing)

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Ep 91: How Copy Can Save Your PPC Campaigns (AdWords Case Study) with Zach Goldie
By Kevin Rogers
In CCR, Podcast Posted

Ep 91: How Copy Can Save Your PPC Campaigns (AdWords Case Study) with Zach Goldie

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Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers
By Kevin Rogers
In Podcast, TAM Posted

Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers

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Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn
By Kevin Rogers
In CCR, Podcast Posted

Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn

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Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now
By Kevin Rogers
In Podcast, TAM Posted

Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now

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Ep 89: All In With One Copy Client? The Pros And Cons with Carolynn Ananian
By Kevin Rogers
In CCR, Podcast Posted

Ep 89: All In With One Copy Client? The Pros And Cons with Carolynn Ananian

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Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys
By Kevin Rogers
In Podcast, TAM Posted

Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys

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Ep 88: Creating Automatic Habits For Better Creativity with Nate Dye
By Kevin Rogers
In CCR, Podcast Posted

Ep 88: Creating Automatic Habits For Better Creativity with Nate Dye

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Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status
By Kevin Rogers
In Podcast, TAM Posted

Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status

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Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars
By Kevin Rogers
In CCR, Podcast Posted

Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars

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Ep 146: James Schramko – How To Work Less And Earn More
By Kevin Rogers
In Podcast, TAM Posted

Ep 146: James Schramko – How To Work Less And Earn More

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Ep 86: Next Level Testimonials Using A Simple Story Technique with Scott McKinstry
By Kevin Rogers
In CCR, Podcast Posted

Ep 86: Next Level Testimonials Using A Simple Story Technique with Scott McKinstry

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Ep 145: Aaron DeHoog – The Invisible Force Behind A 12MM Sales Day
By Kevin Rogers
In Podcast, TAM Posted

Ep 145: Aaron DeHoog – The Invisible Force Behind A 12MM Sales Day

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Ep 85: Rebecca Rosman – How To Show Up Big On Your First Copy Gig
By Kevin Rogers
In CCR, Podcast Posted

Ep 85: Rebecca Rosman – How To Show Up Big On Your First Copy Gig

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Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls
By Kevin Rogers
In Podcast, TAM Posted

Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls

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Ep 84: Matt Mason – From Zero Freelance Gigs To Being Courted By The Big Publishers
By Kevin Rogers
In CCR, Podcast Posted

Ep 84: Matt Mason – From Zero Freelance Gigs To Being Courted By The Big Publishers

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Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad
By Kevin Rogers
In Podcast, TAM Posted

Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad

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Ep 83: Building your authority as a freelancer (even if you’re new-ish) with Melanie Warren
By Kevin Rogers
In CCR, Podcast Posted

Ep 83: Building your authority as a freelancer (even if you’re new-ish) with Melanie Warren

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Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website
By Kevin Rogers
In Podcast, TAM Posted

Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website

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Ep 82: FB Ads Case Study: 20K To 60K Per Month In 7 Months (Part 2)
By Kevin Rogers
In CCR, Podcast Posted

Ep 82: FB Ads Case Study: 20K To 60K Per Month In 7 Months (Part 2)

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Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days)
By Kevin Rogers
In Podcast, TAM Posted

Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days)

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Ep 81: FB Ads Case Study: 20K to 60K Per Month In 7 Months with Mike Rinard
By Kevin Rogers
In CCR, Podcast Posted

Ep 81: FB Ads Case Study: 20K to 60K Per Month In 7 Months with Mike Rinard

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[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process
By Kevin Rogers
In Podcast, TAM Posted

[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process

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[CCR] Ep 80: Can Your Passion Hobby Be Your Business? (Case study with Craig Beckta)
By Kevin Rogers
In CCR, Podcast Posted

[CCR] Ep 80: Can Your Passion Hobby Be Your Business? (Case study with Craig Beckta)

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[TAM] Ep 139: My Best Advice For Freelancers
By Kevin Rogers
In Podcast, TAM Posted

[TAM] Ep 139: My Best Advice For Freelancers

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[CCR] Ep 79: 100 Chiefs Check Into A Hotel…
By Kevin Rogers
In CCR, Podcast Posted

[CCR] Ep 79: 100 Chiefs Check Into A Hotel…

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Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message
By Kevin Rogers
In Podcast, TAM Posted

Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message

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Ep 78: The “FIRE” Formula For Finding Your Market’s Biggest Needs with Catie Harris
By Kevin Rogers
In CCR, Podcast Posted

Ep 78: The “FIRE” Formula For Finding Your Market’s Biggest Needs with Catie Harris

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Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach
By Kevin Rogers
In Podcast, TAM Posted

Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach

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Ep 77: The “Remarketing Generator” Method To Getting Cheaper Clicks with Matt Ambrose
By Kevin Rogers
In CCR, Podcast Posted

Ep 77: The “Remarketing Generator” Method To Getting Cheaper Clicks with Matt Ambrose

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Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant
By Kevin Rogers
In Podcast, TAM Posted

Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant

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Ep 76: Money-Making Health Headline Strategies with Jason Rutkowski
By Kevin Rogers
In CCR, Podcast Posted

Ep 76: Money-Making Health Headline Strategies with Jason Rutkowski

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Ep 75: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice (Part 2)
By Kevin Rogers
In CCR, Podcast Posted

Ep 75: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice (Part 2)

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Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer
By Kevin Rogers
In Podcast, TAM Posted

Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer

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Ep 74: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice
By Kevin Rogers
In CCR, Podcast Posted

Ep 74: How You Can Use Basic Songwriting Principles To Guarantee Powerful Copy with Addison Rice

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Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos
By Kevin Rogers
In Podcast, TAM Posted

Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos

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Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer
By Kevin Rogers
In Podcast, TAM Posted

Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer

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Ep 73: Freelancer’s Guide To Closing Deals (Part 2) with Casey Stanton
By Kevin Rogers
In CCR, Podcast Posted

Ep 73: Freelancer’s Guide To Closing Deals (Part 2) with Casey Stanton

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Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World
By Kevin Rogers
In Podcast, TAM Posted

Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World

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Ep 72: Freelancer’s Guide To Closing Deals (Part 1) with Casey Stanton
By Kevin Rogers
In CCR, Podcast Posted

Ep 72: Freelancer’s Guide To Closing Deals (Part 1) with Casey Stanton

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Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones
By Kevin Rogers
In Podcast, TAM Posted

Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones

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Ep 71: How To Add Tension To Your Copy And Keep Your Readers Glued with Carolynn Ananian
By Kevin Rogers
In CCR, Podcast Posted

Ep 71: How To Add Tension To Your Copy And Keep Your Readers Glued with Carolynn Ananian

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Ep 004: 4 Ps In Action – TED Talks
By Kevin Rogers
In Podcast, You, But Funny Posted

Ep 004: 4 Ps In Action – TED Talks

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Ep 003: All About The 4 Ps
By Kevin Rogers
In Podcast, You, But Funny Posted

Ep 003: All About The 4 Ps

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Ep 002: Humor Blunders & Diving Deeper Into Your Persona
By Kevin Rogers
In Podcast, You, But Funny Posted

Ep 002: Humor Blunders & Diving Deeper Into Your Persona

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Ep 001: This Is Fun… And More Important Than Ever
By Kevin Rogers
In Podcast, You, But Funny Posted

Ep 001: This Is Fun… And More Important Than Ever

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The 15-Minute “Focus Card” That Will End Your Stress and Fatten Your Wallet
By Kevin Rogers
In Blog, For business owners/marketers, Inspiration, Productivity, The Business of Copywriting Posted

The 15-Minute “Focus Card” That Will End Your Stress and Fatten Your Wallet

How’s your business been treating you so far this year? Is it the friend you can’t wait to wake up to? Or the beast looming in the next room? People with “real jobs” don’t quite understand how it [...]

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The ONE sales hook that has never failed
By Kevin Rogers
In 60-Second Sales Hook Posted

The ONE sales hook that has never failed

My son Ben did something really ignorant last week… … and I’m so proud of him for it. He’s going to a new school next year – a start-up school – and all the students are pitching in [...]

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How to save your year in 12 minutes
By Kevin Rogers
In Blog, Marketing Posted

How to save your year in 12 minutes

This will sound strange coming from a guy who lives in Florida, but… I love the month of July. Yes, it’s hot here. Stupid hot. Not fit for humans hot. Yesterday I even saw a lizard wearing a [...]

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How to Cure Your Shiny Tactic Syndrome And Start Creating Offers That Convert
By Kevin Rogers
In Blog, Marketing Posted

How to Cure Your Shiny Tactic Syndrome And Start Creating Offers That Convert

The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to [...]

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By Kevin Rogers
In Blog, Freelancing Posted

The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers

 The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work [...]

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How to make money with your podcast
By Kevin Rogers
In Podcast, TAM Posted

How to make money with your podcast

Enjoy a “chief’s only” Blab we held all about how to create and monetize a quality podcast…

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Why it pays to be a video POSER (and not a “babbler”) Pt 1
By Kevin Rogers
In Blog, Media Posted

Why it pays to be a video POSER (and not a “babbler”) Pt 1

No doubt about it… … short social videos are good for your business. They grow your authority, your reach and help you sell more of what you’re offering. IF you do it right. [...]

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By Kevin Rogers
In Blog, Marketing Posted

3 things that must happen before anyone will buy from you…

I’m about to get all serious up in here today. There’s an alarming trend happening with freelancers and entrepreneurs that needs to be called out. People I’ve spoken with are more confused and [...]

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How to create a “sure profit” dialogue with your customers and only produce winning offers
By Kevin Rogers
In Blog, Marketing Posted

How to create a “sure profit” dialogue with your customers and only produce winning offers

Do you know why 90% of small businesses fail in the first year? If you ask the owners themselves they’ll say, “we ran out of cash.” Yet, you and I both know that really means…. there was lots of [...]

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Ep 51: April Dykman – How To Use Better Proof In Your Copy
By Kevin Rogers
In Podcast, TAM Posted

Ep 51: April Dykman – How To Use Better Proof In Your Copy

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Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big
By Kevin Rogers
In Podcast, TAM Posted

Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big

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Ep 49: How to Offer Discounts Without Devaluing Your Stuff
By Kevin Rogers
In Podcast, TAM Posted

Ep 49: How to Offer Discounts Without Devaluing Your Stuff

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Ep 48: Ivan Misner – Billion Dollar Networking
By Kevin Rogers
In Podcast, TAM Posted

Ep 48: Ivan Misner – Billion Dollar Networking

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Ep 47: How To Ask For $50,000 And Get It
By Kevin Rogers
In Podcast, TAM Posted

Ep 47: How To Ask For $50,000 And Get It

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By Kevin Rogers
In Blog, Mindset, The art of learning Posted

The Beginner’s Mindset and Finding Mentors

One of my all-time heroes is Jim Rohn. An inspiring motivational speaker and author, Rohn also knows how to give good quote. (My favorite of Jim’s is: “Never wish life were easier; wish that you [...]

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Ep 46: Yuri Elkaim – Authentic Marketing
By Kevin Rogers
In Podcast, TAM Posted

Ep 46: Yuri Elkaim – Authentic Marketing

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Ep 45: How To Stay Current in The Information Age
By Kevin Rogers
In Podcast, TAM Posted

Ep 45: How To Stay Current in The Information Age

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Ep 44: Zach Swinehart – Running Your Business While Traveling The World
By Kevin Rogers
In Podcast, TAM Posted

Ep 44: Zach Swinehart – Running Your Business While Traveling The World

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Ep 43: The Truth About Dan Meredith
By Kevin Rogers
In Podcast, TAM Posted

Ep 43: The Truth About Dan Meredith

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Ep 42: The Truth About Derek Halpern
By Kevin Rogers
In Podcast, TAM Posted

Ep 42: The Truth About Derek Halpern

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Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids)
By Kevin Rogers
In Podcast, TAM Posted

Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids)

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By Kevin Rogers
In Blog, Mindset Posted

5 Reasons Copywriters Stay Broke

1. Accepting a small role in someone else’s success, rather than creating big wins of your own. Freelancers, the good ones, often suffer from what I call “the sickness”. Which means they posses [...]

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Ep 40: The Truth About Chad Collins
By Kevin Rogers
In Podcast, TAM Posted

Ep 40: The Truth About Chad Collins

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Ep 39: Ross O’Lochlainn – Write A Powerful USP
By Kevin Rogers
In Podcast, TAM Posted

Ep 39: Ross O’Lochlainn – Write A Powerful USP

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Ep 38: The Truth About Todd Herman
By Kevin Rogers
In Podcast, TAM Posted

Ep 38: The Truth About Todd Herman

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Ep 37: The Truth About Danny Iny
By Kevin Rogers
In Podcast, TAM Posted

Ep 37: The Truth About Danny Iny

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Ep 36: How To Fail At Marketing
By Kevin Rogers
In Podcast, TAM Posted

Ep 36: How To Fail At Marketing

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Ep 35: The Truth About Felicia Spahr
By Kevin Rogers
In Podcast, TAM Posted

Ep 35: The Truth About Felicia Spahr

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Ep 34: How To Show Your Work
By Kevin Rogers
In Podcast, TAM Posted

Ep 34: How To Show Your Work

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Ep 33: The Truth About Colin Theriot
By Kevin Rogers
In Podcast, TAM Posted

Ep 33: The Truth About Colin Theriot

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Ep 32: How To Discover Backwards
By Kevin Rogers
In Podcast, TAM Posted

Ep 32: How To Discover Backwards

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Ep 31: The Truth About Brian G. Johnson
By Kevin Rogers
In Podcast, TAM Posted

Ep 31: The Truth About Brian G. Johnson

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Ep 30: How To Embrace A Beginners Mindset
By Kevin Rogers
In Podcast, TAM Posted

Ep 30: How To Embrace A Beginners Mindset

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Ep 29: The Truth About Jason Moffatt
By Kevin Rogers
In Podcast, TAM Posted

Ep 29: The Truth About Jason Moffatt

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Ep 28: How To Decide Copy Length
By Kevin Rogers
In Podcast, TAM Posted

Ep 28: How To Decide Copy Length

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Ep 27: The Truth About Andrew Lock
By Kevin Rogers
In Podcast, TAM Posted

Ep 27: The Truth About Andrew Lock

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Ep 26: How To Succeed as a Freelancer
By Kevin Rogers
In Podcast, TAM Posted

Ep 26: How To Succeed as a Freelancer

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Ep 25: The Truth About Tom Rhodes
By Kevin Rogers
In Podcast, TAM Posted

Ep 25: The Truth About Tom Rhodes

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Ep 24: How To Expand Your Marketing Reality
By Kevin Rogers
In Podcast, TAM Posted

Ep 24: How To Expand Your Marketing Reality

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Ep 23: The Truth About Michael Fishman
By Kevin Rogers
In Podcast, TAM Posted

Ep 23: The Truth About Michael Fishman

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Ep 22: How To Double Your Fee Overnight
By Kevin Rogers
In Podcast, TAM Posted

Ep 22: How To Double Your Fee Overnight

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Ep 21: The Truth About Tim Castleman
By Kevin Rogers
In Podcast, TAM Posted

Ep 21: The Truth About Tim Castleman

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Ep 20: How To Be Good Enough To Get Paid
By Kevin Rogers
In Podcast, TAM Posted

Ep 20: How To Be Good Enough To Get Paid

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Ep 19: The Truth About Chris Farrell
By Kevin Rogers
In Podcast, TAM Posted

Ep 19: The Truth About Chris Farrell

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Ep 18: How To Impress Michael Jordan
By Kevin Rogers
In Podcast, TAM Posted

Ep 18: How To Impress Michael Jordan

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Ep 17: The Truth About Zach Smith
By Kevin Rogers
In Podcast, TAM Posted

Ep 17: The Truth About Zach Smith

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Ep 16 – How To Discover Where You Belong
By Kevin Rogers
In Podcast, TAM Posted

Ep 16 – How To Discover Where You Belong

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Ep 15: The Truth About Andre Chaperon
By Kevin Rogers
In Podcast, TAM Posted

Ep 15: The Truth About Andre Chaperon

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Ep 14: How To Be A Smooth Networker
By Kevin Rogers
In Podcast, TAM Posted

Ep 14: How To Be A Smooth Networker

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Ep 13: The Truth About Brian Kurtz
By Kevin Rogers
In Podcast, TAM Posted

Ep 13: The Truth About Brian Kurtz

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Ep 12: How To Get Rich Giving Stuff Away
By Kevin Rogers
In Podcast, TAM Posted

Ep 12: How To Get Rich Giving Stuff Away

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Ep 11: The Truth About James Schramko
By Kevin Rogers
In Podcast, TAM Posted

Ep 11: The Truth About James Schramko

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Ep 10: How To Write With Rhythm
By Kevin Rogers
In Podcast, TAM Posted

Ep 10: How To Write With Rhythm

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Ep 9: The Truth About Ben Settle
By Kevin Rogers
In Podcast, TAM Posted

Ep 9: The Truth About Ben Settle

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Ep 8 – How To Define Your Bat Signal Talent
By Kevin Rogers
In Podcast, TAM Posted

Ep 8 – How To Define Your Bat Signal Talent

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Ep 7: The Truth About World Building with Ben Johnson
By Kevin Rogers
In Podcast, TAM Posted

Ep 7: The Truth About World Building with Ben Johnson

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Ep 6: How To Sell Better With Video
By Kevin Rogers
In Podcast, TAM Posted

Ep 6: How To Sell Better With Video

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Ep 5: The Truth About Ryan Lee
By Kevin Rogers
In Podcast, TAM Posted

Ep 5: The Truth About Ryan Lee

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Ep 4: How To Be A Natural Persuader
By Kevin Rogers
In Podcast, TAM Posted

Ep 4: How To Be A Natural Persuader

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Ep 3: The Truth About Passion Products
By Kevin Rogers
In Podcast, TAM Posted

Ep 3: The Truth About Passion Products

    Copy Chief Thread Copy Chief members can see the community feedback on Wardee’s sales letter that led to a 400% peak boost in conversions.

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Ep 2: How To Tell Your Story In Two Sentences
By Kevin Rogers
In Podcast, TAM Posted

Ep 2: How To Tell Your Story In Two Sentences

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Ep 1: The Truth About Dean Jackson
By Kevin Rogers
In Podcast, TAM Posted

Ep 1: The Truth About Dean Jackson

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By Kevin Rogers
In Blog, Copywriting Posted

“How do I choose the right avatar?”

One of the biggest questions I’m asked when teaching copywriters to write sales letters is this: “How do I choose the right avatar?” Coming right at the start of the research process, the [...]

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By Kevin Rogers
In Blog, Mindset Posted

How do you know if it’s any good?

Your fingers are numb. Your brain is mush. And your eyeballs are practically popping out of your face, over-stimulated by the gallons of caffeine you’ve consumed. Man, the all-nighter you’ve just [...]

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By Kevin Rogers
In Blog, Copywriting Posted

Hunter S. Thompson’s ‘Secret’ To Jacked-Up Writing

Now when it came to ‘morning’ writing rituals, no-one could touch Hunter S. Thompson. According to his biographer, his day started at 3pm with a glass of Chivas Regal and a packet of Dunhills [...]

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By Kevin Rogers
In Blog, Marketing your business, Mindset Posted

Creating recurring revenue

The first time I met Dean Jackson on the (now) famous white couches in Celebration, FL, he asked me a question… “How long could you sit on this couch and do nothing before it had a [...]

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By Kevin Rogers
In Blog, Freelancing, The art of learning Posted

Stalking your mentors

This is the story of how I was able to “weasel my way” into John Carlton’s world. All the way from a guy he’d barely noticed writing about him on marketing forums — to eventually becoming a [...]

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By Kevin Rogers
In Blog, Freelancing, Marketing your business Posted

Landing your first client

Chris Tomasulo was the first guy to introduce me to direct response copywriting. He showed me some sites and a few letters that looked weird and unappealing to my untrained eye. Chris patiently [...]

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By Kevin Rogers
In Blog, Marketing Posted

Revealed: The “sales influencers” all around you

Sales influencers are those things put in place to guide buyers to the sale. Sometimes they are obvious, sometimes pretty stealth. Last week I shared a video walking through Manly Beach and [...]

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By Kevin Rogers
In Blog, Mindset Posted

Spot the sales influencers in this video

How many sales influence factors can you spot through the lens of my iPhone over six minutes around Sydney? (there’s at least 1 per minute) See the sales influencers revealed in this post. [...]

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By Kevin Rogers
In Blog, Copywriting Tips, Productivity Posted

Frameworks as shortcuts

First morning back in Tampa from Australia. What an adventure. 19,298 miles and 180 handshakes over 7 days. So much to share with you this week from James Schramko’s incredible live [...]

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By Kevin Rogers
In Blog, Copywriting Posted

The right way to use empathy in copywriting

Today I’m going to share an important lesson about using empathy to relate to your prospect in a sales letter. This is an issue I’ve concentrated on a lot for two reasons… 1. [...]

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By Kevin Rogers
In Blog, Copywriting, Counterintuitive Copy: Why does it work? Posted

The Million Dollar Potato Peeler Sales Pitch

  1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate [...]

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By Kevin Rogers
In Blog, Mindset Posted

Stop being a pushover

In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown recalls his days as a first year law student in England. On a trip to the U.S., an executive mentioned casually, [...]

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By Kevin Rogers
In Blog, Mindset Posted

How to “make it” online

I received an email from a subscriber in Australia yesterday with a common theme. It opens like this… “My question is, how did you find the transition from being a comedian to a [...]

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By Kevin Rogers
In Blog, Copywriting, Mindset, The art of learning Posted

Kill information overload

My first year into freelance copywriting, I had a serious problem. The Problem: Information overload. You know this one, right? That feeling that there is so much good information about how to [...]

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By Kevin Rogers
In Blog, Mindset Posted

“Mike & Molly” Star Billy Gardell on How To Create Your Own Success

Billy Gardell is the star of the hit sitcom “Mike & Molly” on CBS (with co-star Melissa McCarthy). We began our comedy careers together in 1988 and we’ve been great friends [...]

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By Kevin Rogers
In Blog, Freelancing Posted

3 Things Every New Copywriter Needs

A subscriber named Tony asked: I’m a freelance copywriter who’s trying earn his crust by being a student of the game, and stalking Big Dog such as yourself to get my game face on. [...]

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By Kevin Rogers
In Blog, Copywriting Posted

How to develop sales conversion x-ray vision

Can you look at any sales letter or video and know exactly which parts are making the sale? Imagine what a direct marketing super-power like that could be worth. Talk about your “unfair [...]

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By Kevin Rogers
In Blog, Copywriting Tips, Mindset Posted

Copywriting Power Chords

Can a sales letter create the same kind of chest pounding intensity as a killer guitar riff blasting through a stack of Marshall amps? Do your words reverberate in your reader’s head like [...]

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By Kevin Rogers
In Blog, Copywriting Tips Posted

How Stand-Up Comics Sell You Jokes

There are many valuable lessons about effective copy in the rhythm and timing of comedy. There’s also great lessons in the art of joke writing. Styles vary greatly among comedians… [...]

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By Kevin Rogers
In Blog, Copywriting, Media Posted

Speaking To Your Readers, Or At Them?

“You talkin’ to me? Then who the hell else are you talking… you talking to me? Well I’m the only one here.” – Travis Bickle, Taxi Driver (1976) Copywriting [...]

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By Kevin Rogers
In Blog, Marketing Posted

How To Make People Love Giving You Money

There’s Only One Way To Make Men Enjoy Shopping For Clothes – And Trunk Club Did it Think back… When is the last time you were truly blown away with a buying experience? You [...]

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By Kevin Rogers
In Blog, Copywriting Posted

Jimmy Fallon’s 60-Second Sales Hook

Did you watch Jimmy Fallon take over as the host of The Tonight Show this week? It’s hard to fathom how much pressure he was under to get this moment right. The last time NBC attempted to [...]

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By Kevin Rogers
In Blog, Copywriting Posted

How to turn attention into money

There are a million ways to get attention online. But what you do with that attention is the X-factor that determines how much money you can make with the internet. Unless you’re as [...]

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By Kevin Rogers
In Blog, Copywriting, Public Speaking/Stand-Up Comedy Posted

Secrets Smuggled Out of John Carlton’s Action Seminar 2011

Hi Friends, Just back from John Carlton’s Action Seminar – a torrid 3-day affair between the sharpest minds in marketing and the most elite group of copywriters ever assembled. I [...]

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By Kevin Rogers
In 60-Second Sales Hook Posted

60-Second Sales Hook Makeovers

A 60-Second Sales Hook is a short story-driven sales message that instantly establishes Know, Like and Trust with your best prospects. You can think of it as the World’s Greatest Elevator [...]

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By Kevin Rogers
In Blog, Copywriting Tips Posted

Spewing Hype vs Inspiring Action

A reader asked… Q: How do I write effective sales copy without losing my genuine voice or coming across too hypey? Good question. “Hype” can be a subjective term, so… A: [...]

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By Kevin Rogers
In Blog, Copywriting Tips Posted

What to do when you’re “too close” to your product

Long-time subscriber, Orleatha, asked a great question about what to do when… Q: “I’m too close to my product to see all the reasons why people should buy it.” A: This is a great question, [...]