Kevin Rogers

Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.

Writing for you

I’m not being gratuitous here… When I say:  To have writing in your life is a privilege. Writing makes life more meaningful.  Writing makes us better humans. Writing keeps us sane.  Don’t you agree? That moment you get a great idea, and any obligation in the way of giving that idea life suddenly feels like

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EP 309: Coffee w/ Kev – Kevin Rogers is out to save copywriting

   In This Episode We’re in something of a crisis in copywriting right now. But, it’s not for the reasons you might think.  Technology is not the issue.  It’s actually the opposite… BARBARIANS.  People who treat our proud craft like a biz-opp product and sell it like a “get rich quick” scheme.  Today I’m sharing

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How to fight

“Everybody circle up,” yelled Pete, the wiry, wild-eyed boxing instructor at Combat Fitness.  “If I point at you, get on the mat. Three-minute rounds.” I stood awkwardly adjusting the tattered, sour-smelling headgear over my ears and scanned the other men in the circle.  A full spectrum of ages and fitness levels, all with one common

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The scary thing

I was in the “shaving needs” aisle of a small grocery store when it hit me and I started FREAKING OUT.  My nerves on end, adrenaline pumping relentlessly, my feet disconnected from the floor.  I felt like a character in a Twilight Zone story where the world moves at half your speed.  People at the

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EP 306: Kevin Rogers & Rob Tillman – 3 Best Copywriting Categories for 2024 

   In This Episode So, it’s 2024 and you’re still a human. We’re off to a good start. Copywriting needs good humans.  Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.  This is a session from the live

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Starting over

When I quit stand-up comedy and got off the road, I was STUCK. Ten years of driving all over the United States, sleeping in dingy motels, and talking dirty to strangers for laughs was incredible fun.  But, when it was time for me to pull off the road and find a new line of work…

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Crashing the gate

“Can I see your ID, sir?” “Are you fking serious?” That’s how my day started at the “Copy Legends Lock-in” event Tuesday in Orlando.  The “lock-in” was a one-day, invite-only mastermind hosted by Todd Brown, fulfilling a longtime dream of his to gather around a table with what he considers the “absolute royalty of Direct

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Don’t tell

“Wait… is that an actual suggestion, or is this some sort of metaphor?” My brain wasn’t comprehending what my therapist, Nick, was telling me.  “Just for three months to see what happens,” Nick replied. “Absolutely not,” I said tersely. “I am not up for that.” Up until this point, in nearly six months of sessions

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Total humiliation

Get this… It’s Thursday of last week.  I have, essentially ONE thing on my calendar:  “Podcast Recording – Marie Forleo 4:30” You should know… I friggin’ LOVE Marie Forleo! I could take up the next three pages listing all the reasons I admire her and what she’s built through MarieTV, B School, Copy Cure, her

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EP 294: Stress-Free Selling with Psychotherapist, Leah Benson

   In This Episode As creative freelancers, selling ourselves and our services feels unnatural.  But, it’s a critical part of the gig. There’s no getting around it. So, I decided to interview a licensed psychotherapist to find out… Why do creatives have mental blocks around selling? What can we do to remove the mental stress

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EP 292: The secret side-door into financial copywriting w/ Joshua Lee Henry

   In This Episode Here’s ONE thing everyone in the copywriting industry can agree on (probably the only one)… The best copywriters in the world write in the financial niche.  I could list a dozen reasons why that is, but you likely know them already. It really comes down to the fact that… Financial is

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EP 291: Wisdom Tree: Laura Belgray on writing, and selling, Tough Titties

   In This Episode “I went into a [yearlong] spiral trying to rewrite this thing.” Writing a “book, book” is not for the faint of heart.  As writers with lists, we wake up, think of something worthy of sharing, do our best to make it valuable and entertaining, and ship it an hour or two

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A good “no”

“I’d love to hire you, but I just can’t afford your price.” “I’d love to work with you, but I just can’t wait for your next opening.” “This all looks great, but you’re a bit out of my league.” Hearing these phrases from good prospects is music to a freelancer’s ears.  I call them, “a

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Your writing bubble

One of the greatest challenges for freelancers is creating “the bubble.” The impenetrable little cocoon of sanctity where you do your thinking, your writing, your creating… the stuff people are actually paying you for.  All the other “functional” stuff we must do for our businesses; the marketing, the billing, the communicating… doesn’t require the same

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Why we quit

This is a picture of my daughter a quiz in her forensic science class… This year, as a junior in high school, she started attending school virtually.  It’s the first time in her life that she was free to do her work in the way that works best for her.  She has all A’s and

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Follow that!

Kim Krause Schwalm walked past me and said,  “I’m sorry you have to follow that.” The audio guy was running a mic cable down the back of my shirt to wire me up. Sam Woods was wrapping up his Q&A with Brian Kurtz, which was running 20 minutes over, after Sam’s hour-long talk. The room

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When John met Gary

“This is shit. Write it again.” It was John’s very first day working under Gary.  He’d accepted Gary’s invitation to give up his current clients and spend a year living in L.A. to become his apprentice.  John had quickly established himself as a hot hand on the copy scene and had no problem landing projects

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Mrs. Kravitz

Three times in my life I’ve packed everything I could fit into the trunk of a used, four-door sedan and relocated thousands of miles from home. Twice towards a place, and once, away from it.  The away was Los Angeles. I’ll never forget pointing the hood of my Oldsmobile East and watching that smog pit

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EP 287: New Breed: Jason Van Orden – The Customer Awareness Spectrum

   In This Episode “Were you ever a copywriter?” I had to ask Jason this in the middle of our interview because I rarely hear anyone but us talk so deeply about the levels of customer awareness. Jason is a funnel fixer and marketing consultant for some very high-level coaches and business advisors. He’s created

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Losing it

What’s the last thing a redneck says before he dies? “Hey, y’all, watch this!” – One time my wife and I were at a Lucinda Williams concert at Jannus Live here in St. Pete.  It’s an outdoor venue. Holds a couple thousand. Bars line the perimeter. Jam-packed in the middle, where the sound is best. 

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EP 286: New Breed: Kelly Brown – Stansberry is Hiring Copywriters!

   In This Episode Kelly Brown was working at a bank and had never heard of copywriting before getting hired at Stansberry Research, where she learned directly from Mike Palmer, and is currently the Copy Chief.  Now, Kelly and the team are looking to bring on 5 new copywriters through a bootcamp they’re hosting on

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Fitting in

When I was a skinny, punk-ass 16 year-old… My step-dad, Scotty, ran a construction crew building new homes in Tampa. He was a tough-as-nails, but fun-to-be-around guy (picture Walter White and Jeff Spicoli merged as one) who had one rule on the job site: Never get outworked. That summer, rather than sit around broke watching

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Chief Chat Replay: The AI’s effect on copywriting, and how to use it to become a Creative Machine.

Timestamps: 1:00 Meet two great thinkers of the new AI copywriting world 7:00 Why copywriters are so afraid of GPT (and the pro writers’ secret to staying sane) 15:00 How to stay ahead of the curve as GPT4 takes the world by storm 30:00 Step-by-step tips for using ChatGPT in your copywriting process 35:00 Why

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EP 284: Wisdom Tree: Henry Bingaman “The threat of the cage”

   In This Episode Henry Bingaman operated at the highest possible levels of direct response copywriting for nearly 20 years… Working alongside Jedd Canty (one the greatest innovators in the industry) and Mike Ward at Money Map Press, he consistently produced the highest converting “winners” in the toughest game there – financial copywriting. If you’re

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Those who know

The truth about marketing, which very few people will admit, is that you never know what is going to work. True marketing teams comprise a gaggle of experts. Experts in predictive data.  Experts in funnel design.  Experts in messaging.  All making their most educated guesses at which angles, hooks, and prices will click in place

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EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client

   In This Episode If you’re a freelancer, or biz owner hiring freelance copywriters, this is a MUST listen because you will learn, from a client’s point of view, what matters most when hiring a full-time copywriter. In this episode we cover… For Freelancers: How to tell a great opportunity from a potential hell gig…

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EP 281: Freelancer’s Journey: Ryan Schwartz on the magic of acting on instinct

   In This Episode Ryan Schwartz is one of the most unconventional copywriters I’ve ever met.  From cubicle hell (and praying to get laid off), to optioning screenplays, to writing a book on the challenges and revelations of breadwinning, relationships, and fatherhood (dropping in May ‘23)… and many impressive traditional copy projects along the way…

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EP 280: Freelancer’s Journey: Carolynn Ananian – Adventures of a “Path 2” copywriter

   In This Episode Carolynn Ananian did a lot of “bouncing around” as a freelance copywriter before falling in love with financial copywriting and landing her current “Dream Job” at Stansberry Research. Carolynn started out (as most of us do) as a “Path 1”, doing all the jobs to run and grow a freelance copywriting

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On writing alone

There’s an irony behind the slogan we’ve used in the Copy Chief community since 2014: “Nobody Writes Alone” The irony is more profound in the recent wake of machine learning tools that have tsunami-waved into writers’ lives.  Fact is, the ability to “write alone” is a sacred ability, and is now more critical to the

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EP 279: New Breed: Who will survive the crush of machine learning copywriting tech? with Sam Woods

   In This Episode The robots have arrived! I’ve been saying this for two years now, but most people shrugged it off as a “someday” problem. Now, “SOMEDAY” IS HERE. Of course, all the overnight experts are parachuting from the sky dressed up in their “special forces” costumes to save the day and cash in

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How much?

How’s your head? Is it wrecked from too much bottom-shelf champaign? Numb from hours of obnoxious people blowing plastic noisemakers into your ear?  (When I was a comic, some clubs would pass those things out to the new year’s crowd on the way IN to the show! Nightmare. How do you combat getting heckled by

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EP 275: New Breed: Patty Lennon – Receiving What You’re Worth

   In This Episode Ever freak out over giving a prospect your price?  There’s more to it than “nerves”. It’s likely some deep-rooted societal programming from your childhood.  Sounds kinda worse than you thought when I put it that way – lol. But, it’s actually good news, because when you recognize what’s at the root

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EP 274: Freelancer’s Journey: TzeQing (Tania) Yeo – From “trapped” to writing for Grant Cardone

   In This Episode When Tania Yeo was 18 years old she wanted to become a teacher. She found a company that would pay to send her to school overseas, and place her with a company teaching Art and English Literature.  “It was a ten-year contract that dictated every step of my life,” she explains

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EP 273: New Breed: Jamie Ryder – Aligning your personal philosophy with your copywriting

   In This Episode What do you do when your personal beliefs are at odds with your copywriting projects? The conflict is real.  There are choices to be made.  Jamie Ryder was feeling that, so he took his personal life philosophy of Stoicism into his work as a copywriter.  The results have been revolutionary, for

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EP 272: New Breed: Brandon Roe on Decoding Consumer Psychology

   In This Episode Brandon Roe was a self-described “outcast nerd” throughout his childhood.  So, he became fascinated with the psychology around what makes some people part of the “in crowd” and others relegated to being “out”. At first, he wanted to figure out how to switch camps and become more popular… Then, around the

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EP 269: New Breed: Gary Kopervas – How Big Brands Tell Great Stories

   In This Episode Brand advertising often feels like a foreign world to Direct Response marketers. But, they are far more aligned than we think, and that trend will only continue.  The big pockets publishers now focus way more effort on video platforms (VSLs, Social Media ads) than on long-form text-only platforms… and building brands

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EP 268: Wisdom Tree – Justin Goff’s Millionaire Blueprint

   In This Episode Despite becoming a Direct Response millionaire in his 30s, Justin Goff considers himself a slow learner. He spent the first few years online pinballing around from “thing to thing” trying to figure out how to make real money.  His parents were convinced he was throwing away his education. His friends thought

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How to write copy for a product using“red, yellow, and green zones” concept

Have I told you my “red, yellow, and green zones” concept for deciding how to write copy for a product? It’s a super-simplified version of Gene Schwartz’s heady concepts around Market Sophistication and Solution Awareness.  Basically, there are 3 levels of pain your product solves… Red is severe.  Like, you just got a scary call

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EP 266: Freelancer’s Journey: Daniel Throssell – World’s Most Disruptive Email Copywriter

   In This Episode “One girl wrote to me angry that I’d ruined her birthday because she spent hours ignoring her boyfriend while reading my emails.” That’s just one of the extreme replies Daniel Throssell has received from readers of his daily emails (get them at persuasivepage.com). His writing is fresh, occasionally angry, and consistently

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EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It

   In This Episode In 3 short years, Brenna McGowan went from full-time Mom, to “accidental” social media manager, to email copywriter, and now the leading expert on Pre-Launch marketing strategy.  If you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna

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VIP Knoxville Implementation Day

The Freelancer’s Journey “BEYOND CLIENT WORK” Mastermind Event: V.I.P. IMPLEMENTATION DAY Watch this quick video from Kevin about this exclusive coaching event Live in Knoxville, TN Wednesday, September 14th Join us for an exclusive day of personal coaching, offer development, and high-level business strategy – putting the entire Copy Chief Marketing and Product Development team to

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Signs you might be burning out …don’t ignore these warnings

If you’ve been at this freelance copywriting thing for a year or so, you’re likely facing burnout.  What does burnout look like?  It’s a bit different for everybody because we’re all wired a bit differently.  The SIGNS OF BURNOUT are pretty much the same for everyone though… If you consistently ask yourself, “when’s the last

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EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living

   In This Episode This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new

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The product you are sitting on right now … it’s a shame to not collect

Would you agree that freelancing is the greatest opportunity on earth?  Think about it… You get to get paid to learn on your client’s dime… Paid to learn the skills required to produce and sell quality products… Paid to learn about YOURSELF! And which of your strongest skills will earn you the most.  PAID to

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EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income

   In This Episode Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Here’s the problem: It’s not only UNREALISTIC to

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EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin

   In This Episode If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light.  Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write.  So, he started blogging in his conversational

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How to quickly and easily TRASH your copywriting career (especially if you have no experience!)

Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “skyrocket your freelancing income overnight” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Now, if you’re thinking, “The people who would believe that probably don’t care about

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EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience

   In This Episode In this Coffee With Kev episode, I share some big lessons in… Customer support (via Virgin Hotels and Virgin Airlines failing hard at this) Developing your motivation into revenue (via Jack White’s elegant and inspiring Third Man empire) Strengthening your business with short, in-person mastermind events The most dramatic (and powerful)

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EP 259: Wisdom Tree: Chris Farrell “We are all going through something”

   In This Episode   Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people

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the client from hell

Have you ever had a freelance gig go straight into the toilet? Happens to all of us eventually. In comedy, we call them “Hell Gigs” And they’re kinda funny. Eventually. I mean, it’s painful, believe me, to stand before a roomful of strangers, your voice amplified twelve times the natural volume, saying things everyone knows

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