How’s your business been treating you so far this year? Is it the friend you can’t wait to wake up to? Or the beast looming in the next room? People with “real jobs” don’t quite understand how it [...]

My son Ben did something really ignorant last week… … and I’m so proud of him for it. He’s going to a new school next year – a start-up school – and all the students are pitching in [...]

This will sound strange coming from a guy who lives in Florida, but… I love the month of July. Yes, it’s hot here. Stupid hot. Not fit for humans hot. Yesterday I even saw a lizard wearing a [...]

The following is a series of emails sent about a serious epidemic in online marketing circles. Email 1 Subject: Do you suffer from “shiny tactic syndrome”? (a quick test) Here’s a quick test to [...]

 The Next Million Dollar Copywriter Live Hangout with Brian Kurtz and Kevin Rogers This epic live summit sought to help direct response copywriters and companies discover better ways to work [...]

Enjoy a “chief’s only” Blab we held all about how to create and monetize a quality podcast…

No doubt about it… … short social videos are good for your business. They grow your authority, your reach and help you sell more of what you’re offering. IF you do it right. [...]

I’m about to get all serious up in here today. There’s an alarming trend happening with freelancers and entrepreneurs that needs to be called out. People I’ve spoken with are more confused and [...]

Do you know why 90% of small businesses fail in the first year? If you ask the owners themselves they’ll say, “we ran out of cash.” Yet, you and I both know that really means…. there was lots of [...]

One of my all-time heroes is Jim Rohn. An inspiring motivational speaker and author, Rohn also knows how to give good quote. (My favorite of Jim’s is: “Never wish life were easier; wish that you [...]

1. Accepting a small role in someone else’s success, rather than creating big wins of your own. Freelancers, the good ones, often suffer from what I call “the sickness”. Which means they posses [...]

    Copy Chief Thread Copy Chief members can see the community feedback on Wardee’s sales letter that led to a 400% peak boost in conversions.

One of the biggest questions I’m asked when teaching copywriters to write sales letters is this: “How do I choose the right avatar?” Coming right at the start of the research process, the [...]

Your fingers are numb. Your brain is mush. And your eyeballs are practically popping out of your face, over-stimulated by the gallons of caffeine you’ve consumed. Man, the all-nighter you’ve just [...]

Now when it came to ‘morning’ writing rituals, no-one could touch Hunter S. Thompson. According to his biographer, his day started at 3pm with a glass of Chivas Regal and a packet of Dunhills [...]

The first time I met Dean Jackson on the (now) famous white couches in Celebration, FL, he asked me a question… “How long could you sit on this couch and do nothing before it had a [...]

This is the story of how I was able to “weasel my way” into John Carlton’s world. All the way from a guy he’d barely noticed writing about him on marketing forums — to eventually becoming a [...]

Chris Tomasulo was the first guy to introduce me to direct response copywriting. He showed me some sites and a few letters that looked weird and unappealing to my untrained eye. Chris patiently [...]

Sales influencers are those things put in place to guide buyers to the sale. Sometimes they are obvious, sometimes pretty stealth. Last week I shared a video walking through Manly Beach and [...]

How many sales influence factors can you spot through the lens of my iPhone over six minutes around Sydney? (there’s at least 1 per minute) See the sales influencers revealed in this post. [...]

First morning back in Tampa from Australia. What an adventure. 19,298 miles and 180 handshakes over 7 days. So much to share with you this week from James Schramko’s incredible live [...]

Today I’m going to share an important lesson about using empathy to relate to your prospect in a sales letter. This is an issue I’ve concentrated on a lot for two reasons… 1. [...]

  1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate [...]

In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown recalls his days as a first year law student in England. On a trip to the U.S., an executive mentioned casually, [...]

I received an email from a subscriber in Australia yesterday with a common theme. It opens like this… “My question is, how did you find the transition from being a comedian to a [...]

My first year into freelance copywriting, I had a serious problem. The Problem: Information overload. You know this one, right? That feeling that there is so much good information about how to [...]

Billy Gardell is the star of the hit sitcom “Mike & Molly” on CBS (with co-star Melissa McCarthy). We began our comedy careers together in 1988 and we’ve been great friends [...]

A subscriber named Tony asked: I’m a freelance copywriter who’s trying earn his crust by being a student of the game, and stalking Big Dog such as yourself to get my game face on. [...]

Can you look at any sales letter or video and know exactly which parts are making the sale? Imagine what a direct marketing super-power like that could be worth. Talk about your “unfair [...]

Can a sales letter create the same kind of chest pounding intensity as a killer guitar riff blasting through a stack of Marshall amps? Do your words reverberate in your reader’s head like [...]

There are many valuable lessons about effective copy in the rhythm and timing of comedy. There’s also great lessons in the art of joke writing. Styles vary greatly among comedians… [...]

“You talkin’ to me? Then who the hell else are you talking… you talking to me? Well I’m the only one here.” – Travis Bickle, Taxi Driver (1976) Copywriting [...]

There’s Only One Way To Make Men Enjoy Shopping For Clothes – And Trunk Club Did it Think back… When is the last time you were truly blown away with a buying experience? You [...]

Did you watch Jimmy Fallon take over as the host of The Tonight Show this week? It’s hard to fathom how much pressure he was under to get this moment right. The last time NBC attempted to [...]

There are a million ways to get attention online. But what you do with that attention is the X-factor that determines how much money you can make with the internet. Unless you’re as [...]

Hi Friends, Just back from John Carlton’s Action Seminar – a torrid 3-day affair between the sharpest minds in marketing and the most elite group of copywriters ever assembled. I [...]

[su_youtube_advanced url=”https://www.youtube.com/watch?v=P-VX5fz-jfI” rel=”no” theme=”light”] A 60-Second Sales Hook is a short story-driven sales message [...]

A reader asked… Q: How do I write effective sales copy without losing my genuine voice or coming across too hypey? Good question. “Hype” can be a subjective term, so… A: [...]

Long-time subscriber, Orleatha, asked a great question about what to do when… Q: “I’m too close to my product to see all the reasons why people should buy it.” A: This is a great question, [...]

A lot of people are asking why I’m giving away downloads of my book for free, even though it’s on sale at Amazon. Good question. Let me explain… Giving away something of value [...]

  Take a look at that photo… If my (the bald one) expression has a tone of “cat that just ate the canary,” it’s because I’ve just had dinner with three of the [...]

Trending right now inside Copy Chief: Hi @Lizzie – good question about the “wrong bonuses” killing the sale. If you’ve ever shopped for Internet Marketing courses [...]

It’s sunrise here in on the Gulf Coast of Florida… You should see the golden glow around my shiny bald head. Majestic. I’m on the laptop in my former home office (still in a [...]

Written By: Kevin Rogers My 6-year-old son is a natural born persuader. Here’s an example: He loves eating breakfast at Bob Evans (not a natural born gourmet, apparently)… so, on a recent Tuesday [...]

Have you ever noticed that the companies we love the most are usually rooted in rebellion? For instance… Apple started in the garage after Jobs and Wozniak left college, fed up by the slow pace [...]

Have you ever swiped a sales letter? I haven’t. I’m not condemning the practice. Hell, it crossed my mind once or twice under heavy pressure of short deadlines. It could never work [...]

My son is 6 and he is a natural born persuader. Here’s an example: He loves eating breakfast at Bob Evans (not a natural born gourmet, apparently)… so, on a recent Tuesday morning he announces… [...]

Kev here… and this one is personal. There are two types of people in this world. Those who talk to their cars and the weirdos that don’t. I’ve had deep relationships with most [...]

Kev here…and  we have a new record! America’s sweetheart Carrie Underwood nails the KLT sales hook in fifteen seconds flat. Check out the clever use of time lapse to get RESULT across [...]

We surprised our 9-yr-old son with a set of drums for Christmas this year. (The neighbors were less surprised and far less excited about it) Ben loves music. He’s gifted with a natural ear [...]

Hi Friends, When my friend (and fellow SWS instructor), Chris Haddad, asked me if I’d test out his product called, “Text Your Wife Into Bed” I didn’t know whether to laugh [...]

Kevin here with a KLT Hook of the Week sure to become an instant classic. You don’t need to be baked to appreciate this video, but it certainly will help. OK, since you’re asking (I [...]

Kevin here with another smokin’ Hook of the Week… and man, this is a good one. If you want to know how long it should take you to write a really good 60-Second Sales Hook, this HoW [...]

Kev here again with another exciting Hook of the Week… This one was written by a really cool cat named Red. I’ll let 60SSH member Chad Brocato explain through the email he sent me: Hi [...]

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Hello… Kev here… who are you? It’s pretty amazing how crowdfunding sites like Kickstarter and Indiegogo have revolutionized the idea of venture capitalism. For a small fee, you [...]

Hi, Kevin here… We recognized Memorial Day here in US this past weekend. A special holiday where we pay tribute to the soldiers who lost their lives serving in the military by standing [...]

Hey, Kev here… hard punching KLT hook this week from a divorce mediator who doesn’t mince words. The great lesson in this one is to match the tone of your hook to the conversation [...]

Have you noticed that once you get to know the KLT (know, like and trust) sales hook formula, you start to see it everywhere? I was in Orlando masterminding with the great Dean Jackson last week. [...]

Hey, Kev here, with another fantastic Hook of the Week to delight and inspire your own 60-Second Sales Hook writing. This one is submitted by Brenda S, who did something really cool that shows [...]

This Hook of the Week is from a real estate agent in Florida. It’s a great an example of how you can use client testimonials to introduce your product on a more personal level. I wrote this [...]

What would you say is your #1 skill? I call this your Bat Signal Talent because it’s the ONE problem your best clients would call on you to solve in their most desperate hour. It’s [...]

Working from home = awesome. Dressing like you work from home = embarrassing. Listen to my interview with style consultant for Cosmo and HuffPost (and a really cool chick) Kimberly Seltzer of [...]

Sarah Jordan nailed this hook. I only had a few tiny notes (see below) to this near-perfect hook for a fun and interesting training product. See if you can spot what’s missing before you read my [...]

Once you learn it, you see it everywhere. The super-simple (yet magically effective) 60-Second Sales Hook is used by major ad agencies and brick and mortar businesses alike… for one good [...]

Hi Friends, I’m just back from San Diego where I took part in John Carlton‘s first Action Seminar. It was a 2 day event — much more marketing “workshop” than speaker [...]

I just heard about Bernie Mac’s passing. Man, that’s rough. I knew Bernie. He was the genuine article. In my 15 years as a stand-up comic, no one else electrified an audience the way [...]

“Everyone’s feeling it.” You’ll hear that comment daily about our fledgling U.S. economy. It’s a psychological defense against the fear of an uncertain future. [...]

When I was a skinny, punk-ass 16 year-old… my step-dad, Scotty, ran a construction crew building new homes in Tampa. He was a tough-as-nails, but fun-to-be-around guy (picture Willem DaFoe [...]

Anybody serious about marketing success studies other marketers – a lot. Some attend seminars, others prefer private study, and the most determined seek personal attention from the best [...]

Chicago, 1994—I was a relative newcomer on the Windy City comedy scene, but I’d landed a gig headlining the Improv comedy club about twice a month. The show was a cabaret, so I’d share the bill [...]

Chris Haddad is as sharp as they come. He’s long been one of the Internet’s most accomplished and saught-after copywriters, penning million dollar winners for the likes of Jeff [...]

Ever wonder why some people’s Facebook pages sparkle with the energy of a carnival sideshow, while others (despite all efforts) only chirp crickets? Is it purely a “personality [...]