There comes a time on this entrepreneurial journey when you will lose friends. 

When the spirit of what’s possible for you begins to drive your thoughts and actions, and all the things you used to think and talk about – the things your friends still think and talk about – suddenly feel trivial.

Annoying, even. 

You find yourself struggling to pretend to care about these things. 

Engaging in conversations you perceive as being based in lack, victimhood, negativity… is like an anchor at your feet, stretched to its limit, when all you want is to break free and run toward the future. 

Your future. 

The one you know is waiting for you. 

You can see it. 

Smell it. 

Touch it. 

And you are determined to reach that place, no matter what the cost. 

But, your friends don’t get it. 

No way they could. 

They haven’t been given this gift like you have. 

And, yes, it is a gift. 

One that will cost you.

Cost you friendships, sanity, lots of money, certainly. 

Because it’s all on you.

Sure, you’ll have support. 

You’ll surround yourself with like-minded people on a similar quest. 

You’ll have mentors to guide you. 

That helps – a lot. 

But, your friends…

The people who really know you.

Your history. 

Your parents.

Your secrets. 

They won’t recognize this new version of you. 

And you’ll sense you’ve “outgrown” them. 

Which feels shitty. 

Because all they’re doing is being themselves. 

The same selves who once served as your tribe.

It’s you who’s changed. 

And, while you know this change is a gift. 

One you feel blessed to have been given. 

That can take you anywhere you want to go in life. 

It’s costing you. 

And, as with any purchase, there’s anxiety about whether you’re making the right decision. 

There’s no return policy on choosing a path. 

It only leads to different paths.

Better paths.

Yet, you can’t see the better ones until you arrive at them.

Through the eyes of the wisdom gained on the previous path. 

This is a hero’s journey. 

Playing out in real life. 

Your life. 

Only it isn’t made for your current audience. 

They’ll jeer at the screen and leave bad reviews.

But, your future audience…

They are waiting.

They will find you. 

And, man, will they ever cheer.

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Ready to Land Dream Clients and
Build Your Copywriting Edge?
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