here's my journey so far...
AIMING FOR FAME
I spent a decade in my 20s doing standup comedy, working with artists like Chris Rock, Louis C.K., Billy Gardell, and John Stewart. I toured all across the United States, learning what would become the foundation of my copy and speaking career.
SEARCHING FOR SALVATION
I didn’t realize it then, but I was a freelancer. While I loved standup, I never mastered the business side of comedy. I made all the mistakes, which is why I’m uniquely poised to help freelancers today… I know what not to do.
Marrying Michelle, the love of my life, gave me a new outlook on life. Going gig-to-gig was getting old as we considered starting a family. I had to find something.
STALKING THE CRAFTMy kids, Ben and Angelina, came along in ‘03 and ‘06. By this time, I had taken one copywriting course… So far, I loved copywriting but was just getting started on my journey into the world of persuasive marketing..
SETTING THE STANDARD
I kept learning, landing clients, and reverse-engineering great copy. Then came the day I met John Carlton. He invited me to teach his Simple Writing System. I couldn’t say “yes” fast enough!
After that, things picked up. 2012 was the year I was first invited to speak on a stage… not a comedy stage this time! Around this time I also met my writing partner, Ben. At the peak of our partnership, we wrote launch packages worth $50K.
SCALING AND LEVERAGING
Could other writers succeed with my ideas and coaching? I had to know. So I launched the first live version of Real Free Life, my signature coaching program. It was a smashing success which led to me ending my client work and going into full-time coaching in 2016.
THE FIRST LIVE EVENT
The first Copy Chief Live was one of the biggest highlights of my life. My team also launched Escape Velocity, a coaching program for beginner freelancers… and I got back on the comedy stage.