first real copywriting gig…

Hey,

Everyone remembers their first paid gig.

It changes you for good. 

No matter how big or little the pay, the fact that a person of reasonable intelligence has decided to send you money to perform your money skill for them…

Wow. 

The moment you see that digital dough hit your account is the moment the fantasy becomes reality. 

Mine?

I was 3 months into copywriting and eager to land my first client…

My friend Vinny tells me, “There’s a guy on the copywriting board looking for someone to write a series of 5 autoresponders. Tell him you normally charge a hundred an email but you’ll do a package deal for $300.”

“Okay man, sounds good,” I said. “One question, ‘what’s an autoresponder?’”

Yes, I was super green, but more than that, I was hungry. 

I submit my proposal to the guy and I know if he likes the price, he’ll want a sample. 

So, I sat down at my kitchen table after dinner and wrote my very first autoresponder series of emails. 

I picked a fictional product that helps golfers drive further off the tee. 

Weird thing is, I don’t play golf. 

I don’t even like golf. 

But I know people who golf, and I’d studied enough golf ads to have a sense for what motivated them.

Sure enough, the guy asks for a sample and I send him “a recent series I wrote in the golf niche.”

The next day he writes back and says, “Your price was a little higher than some of the other copywriters, but I like your writing style. I can tell you know what you’re doing.” lol

And right then my freelance copywriting career was officially launched. 

I stayed booked for the next 12 years, parlaying a three hundred dollar email-writing gig into eventual $50,000 launch copy projects, and now a 7-figure business training and connecting copywriters, marketers and business owners. 

A pretty epic journey so far. 

But NONE of this would have happened without that first gig

Every copywriter now considered among “the best” all started by winging it to some degree. 

Study. 

Practice.

Be proactive. 

Deliver to the best of your ability. 

If you’re doing the work, and getting good feedback from trusted eyes, you’re ready to make it real. 

Get outta your head and get it done. 

I’m rooting for you.