In This Episode

3:37 – “Ideal customer”? “Customer avatar”? Rubbish! Derek says neither exists – and he proves it with his $310 haircut

5:05 – How Derek’s high-end haircut went viral, made him richer … and attracted lots of customers (of both sexes!)

6:26 – Ultimate productivity hack: how Derek wows both his house list of marketers and 1000 new masseurs … with the EXACT SAME story

7:35 – How Derek breaks into a new niche every month … without even trying

8:54 – The “insta-sell” marketing technique of creating products – and how to get even uninterested people to buy them too

10:34 – The one single “metric” Derek used to know he had a winner – before even pitching anything

10:59 – How Derek shifted gears to grow his business … and the shocking master move he’s planning to make next

13:21 – A cheap, outsourceable task which slashed the refund rate by half – without changing the copy

18:53 – While other marketers film themselves swimming in cash or exaggerate their “rags-to-riches” tales … Derek’s no-frills honesty makes them seem like tasteless douche-bags

25:06 – The one simple life-transforming “mantra”, which set Derek on the train tracks to success

29:56 – The “closet introvert” way of fearlessly speaking in front of an audience – without having to wow them

31:50 – Why you won’t impress anyone by waving your income statements around … and how to earn respect the right way

34:36 – Which marketing vehicles Derek wants to switch to right now (and why he calls himself an idiot for not doing this sooner)

Resources Mentioned

Social Triggers

Bullets by Cezary Baginski, Copy Chief member and winner of this week’s Bullet the Podcast contest. Thanks, Cezary!

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen.