In This Episode
04:57 – What all copywriters must keep in mind when choosing a niche to write for (and one word that will murder the credibility of your copy)
06:46 – The single most costly mistake freelancers make when setting their rates (this can only lead to frustration, burnout, and regret)
09:53 – How Melanie’s hard-won copywriting skills have given her 19-yr-old daughter an unfair advantage over all grad school applicants (acceptance letters are now flooding their mailbox)
15.29 – 2 quick copywriting lessons that will instantly step your writing up a notch (if you’re involved in B2B, take special note)
17:35 – One BIG FEAR business owners face when hiring a copywriter (rarely talked about, but mastering this will put you ahead of the pack)
20:00 – The power of capturing “small moments” in your sales copy (and how you can tap the passion of the market and get them to buy… without every being “salesy”)
26:27 – The key driving factors that motivate nearly all customers in the financial industry (and why it’s essential you pace your prospect’s reality if you want them to buy)
28:40 – The 2 questions Melanie swears by for tapping into the conversation in her prospect’s mind (asking these is the key to uncovering hooks and big ideas)
31:31 – What is “emotion-smithing”? Even when the words aren’t flowing, this will help you tap into your prospect’s passionate desire for what you’ve got to sell.
35:00 – The fastest way to find your authentic writing voice (even if you’re absolutely clueless when it comes to writing)
The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen.