In This Episode

03:30 – How a father and daughter making a YouTube video “for fun” quickly turned into 20,000 raving fans showing up at live events

06:56 – The surprise package Chad found on his doorstep that ultimately led to him quitting his job and going “all in” on a new business playing with toys

8:16 – The “no excuses” way to get started making Youtube videos now — and why you don’t need any of that expensive equipment or video editing talent to get traction

09:11 – How Chad gets YouTube to pay for all his new LEGO®

13:30 – The “in the shower” moment that inspired the first “Brick Fest Live” event (and how learning to recognize true opportunities from hair-brained ideas can lead to massive business successes)

16: 39 – Why passion in business is not enough… and the “missing piece” that makes all the difference

24:25 – Kevin’s disturbing confession about MeUndies that prove why delivering a great experience is an essential part of your marketing

28:37 – The 3 words that capture the essence of everything Chad and Jordyn strive to achieve in their videos… and how they successfully “boxed it” and deliver it to fans once a month

35:10 – Why adding a more expensive package to your offering will practically guarantee a surge in revenue

46:40 – How becoming a YouTube star has changed Chad’s daughter Jordyn (and why he doesn’t shy away from talking about it)

This episodes bullets expertly written by Dan Ludgater.

Resources Mentioned

BrickSwag – #1 Club for LEGO Fans

Young Innovators Fair

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen.