Ep 40: The Truth About Chad Collins
In This Episode
03:30 – How a father and daughter making a YouTube video “for fun” quickly turned into 20,000 raving fans showing up at live events
06:56 – The surprise package Chad found on his doorstep that ultimately led to him quitting his job and going “all in” on a new business playing with toys
8:16 – The “no excuses” way to get started making Youtube videos now — and why you don’t need any of that expensive equipment or video editing talent to get traction
09:11 – How Chad gets YouTube to pay for all his new LEGO®
13:30 – The “in the shower” moment that inspired the first “Brick Fest Live” event (and how learning to recognize true opportunities from hair-brained ideas can lead to massive business successes)
16: 39 – Why passion in business is not enough… and the “missing piece” that makes all the difference
24:25 – Kevin’s disturbing confession about MeUndies that prove why delivering a great experience is an essential part of your marketing
28:37 – The 3 words that capture the essence of everything Chad and Jordyn strive to achieve in their videos… and how they successfully “boxed it” and deliver it to fans once a month
35:10 – Why adding a more expensive package to your offering will practically guarantee a surge in revenue
46:40 – How becoming a YouTube star has changed Chad’s daughter Jordyn (and why he doesn’t shy away from talking about it)
This episodes bullets expertly written by Dan Ludgater.
Resources Mentioned
BrickSwag – #1 Club for LEGO Fans
The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen.