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EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing

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Copy Chief Radio

EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing

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In This Episode

Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years.

Today we discuss…

The marketing voice vs. the relationship voice…
Why clear, compassionate marketing is the most persuasive, and…
Who the prospect trusts least, and why…

A refreshing shift in persuasive thinking from a guy the most trusted health brands trust to guide their messaging.

 

Listen to Copy Chief Radio #257 Wisdom Tree: Michael Fishman – “Flag on the moon” marketing

 


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