In This Episode
What does it really mean to have a “compliant” sales copy?
The answer is a moving target, guided by risk tolerance, and trending enforcement measures.
The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines.
Today, “badass attorney” Peter Hoppenfeld shares what he’s seeing on the front lines of compliance with digital marketing… and the phrases every copywriter needs to stop using immediately.
Listen to Copy Chief Radio #258 New Breed: Copy Compliance with Peter Hoppenfeld
- Download the Episode Here
- Peter Hoppenfeld
- Leave a review here – STITCHER | SPOTIFY | ITUNES | YOUTUBE
Plus… whenever you’re ready:
- Become a member of Copy Chief here
- Join our program for new freelancers – Escape Velocity
- Place yourself on the Freelancer’s Journey Timeline