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EP 258: New Breed: Peter Hoppenfeld – Copy Compliance

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Copy Chief Radio

EP 258: New Breed: Peter Hoppenfeld – Copy Compliance

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In This Episode

 

What does it really mean to have a “compliant” sales copy?

The answer is a moving target, guided by risk tolerance, and trending enforcement measures. 

The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines. 

Today, “badass attorney” Peter Hoppenfeld shares what he’s seeing on the front lines of compliance with digital marketing… and the phrases every copywriter needs to stop using immediately.

 

Listen to Copy Chief Radio #258 New Breed: Copy Compliance with Peter Hoppenfeld

 


Resources

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