In This Episode

03:40 – How James’s “off-the-cuff” bonus for an affiliate offer spawned a six-figure continuity program

05:30 – Why you need to be VERY careful about how you sell continuity to your customers (screw this up and you may not get a second chance)

06:55 – 2 big obstacles that held James back from implementing a recurring revenue model in his business sooner (and cost him a bundle)

08:20 – Why James made the bizarre decision to switch off an effortless $5,000/month income stream

09:11 – Why James formed a partnership to skyrocket his business to new heights… and why you should NOT follow his example

13:51 – An amazingly simple way to turn any one-time sale into a recurring income stream

15:11 – The shocking thing that happened during the event where James pitched a workshop… that resulted in an extra $180,000 in sales (and a handful of pissed off and envious marketers)

16:30 – The sneaky tactics commonly used by second-rate marketers that inevitably destroys any continuity programs they start (along with any credibility and trust they built for themselves)

18:29 – Why common advice about refund rates is dead wrong (and why it’s crucial to match expectations)

22:52 – The critical “X-factors” for creating a successful membership community that grows year after year

27:17 – How to set up your own continuity program without any fancy software (you could do this within minutes)

28:28 – The secret to never running out of valuable content, ideas, or hot-selling products to create

29:20 – The methods Facebook uses to create valuable content… and how you can do the same in your members-only community

31:36 – James’s “Magic Tip” for high customer retention, a massive culture injection, and enough content and ideas to sustain your community for years to come

Resources Mentioned

More from James at SuperFast Business

My heart-wrenching confession about James and Silver Circle: