Ep 10: How To Write With Rhythm

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 The Truth About Marketing - Episode 10 - How To: Write With Rhythm

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In This Episode

There’s something magical in the rhythm of great copy. Discover how Kevin pumps the funk into any sales process.

Mentioned Resources

Roy’s Writing Tools

Pump The Funk Into Your Copy

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Showing 4 comments
  • Carl Picot
    Reply

    Some great tips here Kevin — especially from Carlton and the great links to Roy’s Writing Tools. I was reading Carlton’s “The naked girls laughed behind the pudgy guys back…”

    …and loved the way that the story drew you in and later you found that they were strippers placing bets on how long he would last. Also a great play on the Caples “They laughed at him when he sat down at the piano..” headline with “Naked girls” in there to attract the readers attention.

    I wondered if basic stanza — 3 or 4 line sentences would be a good thing to start with.

    I often wondered about Rhythm in copy and if it came naturally to master copywriters. I know I’ve got a long way to go yet but keep practicing 🙂

    cheers Carl

  • Maureen
    Reply

    Helpful stuff, way beyond “vary your sentence length” but how to pack description into rhythmic patterns. Thanks Kevin!

  • Lorrie Morgan-Ferrero
    Reply

    Nice work here, Kev. I hadn’t purposely thought of varying the line length or the rhythms. You’re making me want to take up an instrument. lol

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