Ep 9: The Truth About Ben Settle

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IN THIS EPISODE

02:20 – Why Ben mysteriously received a crate of beer on his doorstep three months in a row

03:28 – A painful mistake marketers make that guarantees customers and clients look down on you, hold power over you, and pay you only a fraction of what you’re worth (are you guilty of this?)

06:17 – How recycling old emails can result in higher sales than when they were originally sent

07:15 – How tracking your email open rates can dramatically increase the performance of any offer you make (and how ignoring this can cost you a fortune)

09:20 – Why Ben doesn’t trust open rates… and how listening to them would’ve cost him a ton of sales

11:30 – How Ben quickly knocks out killer subject lines day after day… and the dead-simple way to choose the best one

13:30 – Secrets from The Tonight Show’s comedy “war room” for creating killer material (Ben applies these same tactics instinctively)

15:55 – Mel Gibson’s “Three E” approach to creating hit movies (and how it can help you write better emails)

17:36 – The “Personality Transplant” method instantly jolt life into a dead personality and communicate in a way that captivates and engages your audience (Kevin swears at least one big-name marketer did this)

21:59 – “If they hadn’t given me that book… I would’ve burgled the library”

25:02 – How you can increase your sales volume… by charging more

26:57 – Why Ben out-converted several big-name marketers on a high-ticket item (hint: it’s not because he’s a great copywriter)

28:05 – Ben’s criteria for promoting an affiliate offer (and why he doesn’t like participating in product launches)

30:36 – The “azzhole buyer blacklist” – why Ben and Kevin have each manually blocked people from buying from them

Resources Mentioned

The Ben Settle Show podcast

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Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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Showing 2 comments
  • Mike
    Reply

    Ok. I gotta admit. I was curious enough to watch after just skimming the email. But when the breakdown of the video says, at 07:15 -“How tracking your email open rates can dramatically increase the performance of any offer” and literally 2 minutes later covers, “Why Ben doesn’t trust open rates… and how listening to them would’ve cost him a ton of sales”. Now I GOTTA see THIS transition.

    • Kevin Rogers
      Reply

      Conflict = tension.
      Tension = engagement.

      Did it pay off for you, Mike?

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