A 60-Second Sales Hook is a short story-driven sales message that instantly establishes
Know, Like and Trust with your best prospects.
You can think of it as the World’s Greatest Elevator Pitch, but it’s so much more than that.
As you’ll see in this video, the formula provides clarity about your offer for both YOU and
your target audience.
Thousands have used the 60-Second Sales Hook book and worksheet to share their story,
bond with their best prospects and massively increase their landing page conversions.
Come behind the curtain and see how pro copywriters get so much out of a simple 4-part
joke formula and twist it into an irresistible sales hook.