In This Episode
“Were you ever a copywriter?”
I had to ask Jason this in the middle of our interview because I rarely hear anyone but us talk so deeply about the levels of customer awareness.
Jason is a funnel fixer and marketing consultant for some very high-level coaches and business advisors.
He’s created a simple and unique way of applying Schwartz’s “levels of awareness” that even non-copywriters can use on the fly to know exactly how to adjust sales messaging on the fly.
Whether you have Breakthrough Advertising memorized, or trying to read it gives you a migraine, this episode will shed fresh light on how to make practical use of Eugene’s genius.
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