Ep 23: The Truth About Michael Fishman
In This Episode
03:29 – What the greatest minds in marketing take notes on at big conferences
06:19 – The ONE crucial factor that dictates whether a product launch will bomb… or become a historic success
10:25 – The surprising reason Michael’s “reliable as gravity” marketing strategies bombed on one project… and crucial lesson you can use to avoid the same mistake
16:42 – Kevin’s guilty pleasure — the one TV show he can’t miss… and why all marketers should indulge in it
19:52 – How to know if you’re REALLY testing enough in your marketing — this is the one indicator to look for
21:33 – The proven differences between male and female buying behavior (even in “gender neutral” markets where this should have zero impact)
28:37 – What is “latent demand” and how do you trigger it? Michael gives an example from a company we all know well
34:43 – Michael’s “Words to Outlaw” — why you’ll never see any of these commonly used words on his new site
Resources Mentioned
The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.
