HOSTED BY Kevin Rogers


Ep 23: The Truth About Michael Fishman

Copy Chief Radio

Ep 23: The Truth About Michael Fishman


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In This Episode

03:29 – What the greatest minds in marketing take notes on at big conferences

06:19 – The ONE crucial factor that dictates whether a product launch will bomb… or become a historic success

10:25 – The surprising reason Michael’s “reliable as gravity” marketing strategies bombed on one project… and crucial lesson you can use to avoid the same mistake

16:42 – Kevin’s guilty pleasure — the one TV show he can’t miss… and why all marketers should indulge in it

19:52 – How to know if you’re REALLY testing enough in your marketing — this is the one indicator to look for

21:33 – The proven differences between male and female buying behavior (even in “gender neutral” markets where this should have zero impact)

28:37 – What is “latent demand” and how do you trigger it? Michael gives an example from a company we all know well

34:43 – Michael’s “Words to Outlaw” — why you’ll never see any of these commonly used words on his new site

Resources Mentioned

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.


Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

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