Hook of the Week: “I Talk To Strangers” (Kickstarter)

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hook-of-the-week bookHello… Kev here… who are you?

It’s pretty amazing how crowdfunding sites like Kickstarter and Indiegogo have revolutionized the idea of venture capitalism. For a small fee, you can become an investor in a project you feel connected to, or you can post your own project and seek donations to get it off the ground.

Millions are donated each year, sometimes to just one project. It’s creative begging and “no-strings” giving at its best.

The key to a successful crowdfunding campaign is, of course,  the message.

Your rise up the donation meter is directly connected to how effectively you present the “reason why” behind your project.

Naturally, the KLT sales hook formula (Identity, Struggle, Discovery, Result) can be found all over the campaigns. It’s the cleanest way to explain your mission and create deeply on why your viewer should care.

Today I visited KickStarter and clicked on the first campaign that caught my eye. It’s a movement called “I Talk To Strangers”. The basic premise is that people are becoming less and less connected, and if we identify ourselves with bracelets and bookbags as someone who is happy to chat with a stranger, then maybe we’ll discover just how amazing the people around us really are.

Sure, the premise of pure openness may have died when Phish quite touring , but what’s the harm? I could use less digital conversation and more inspired facetime with new friends, couldn’t you?

Anyway, to test my theory that any self-respecting Kickstarter uses some form of KLT, I clicked on the video for “I Talk To Strangers”, and boom!, there it was, in perfect order.

Enjoy… and take a minute to say hello, won’t you 😉

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
Showing 9 comments
  • Adam

    Very cool! I’m really enjoying these 60-Second Sales Hook posts! I really enjoyed your book, Kevin! Thank you!



    P.S. Phish is back… and they’re better than ever!

    • Kevin Rogers

      Aloha Adam… for you I will revisit Phish.

  • Lourens

    You give simplicity a new name, Kevin.


    • Kevin Rogers

      Thank you, Lourens.

  • Sue

    This is a great reminder Kevin, really enjoyed this. I actually just donated to a Kickstarter this week because I identified with the problem and it was presented in a similar fashion. It also reminds me, with a giggle of that Seinfeld episode where Elaine suggests everyone in NY wear a name tag so they can greet each other.


    • Kevin Rogers

      Hi Sue… I bet he stole it from Seinfeld and is using the London angle as a misdirection 🙂

      Great hearing from you.

  • Nick Brighton

    Great post as usual Kevin!

    I too am enjoying this series of KLT examples. I fully understand the concept but it’s cool to see it in action and to be honest, I see it everywhere now too.

    – Nick “Neo”/”I see dead people” Brighton

    • Kevin Rogers

      Thanks, Nick!

  • Alvin

    Kevin, I would’ve missed the KLT Hook in this vid.

    His premise will get people talking, others praying harder.

    Yeah, interesting this crowd funding.

    Imagine this:

    There’s talk of crowd funding being the solution to
    3rd world countries getting proper healthcare from normal
    folk… you know, telling big pharma where to go and just
    paying for a course of meds for some poor soul who’s
    already being exploited.

    Look forward to your next find.


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