Hook of the Week: Wounded Warrior Project

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hook-of-the-week bookHi, Kevin here…

We recognized Memorial Day here in US this past weekend. A special holiday where we pay tribute to the soldiers who lost their lives serving in the military by standing around a BBQ grill complaining about how hot it is. It’s very moving.

Luckily though, there are some great organisations like The Wounded Warrior Project¬†that do some real good helping soldiers wounded in battle recover and transition back into something resembling a “normal” life (minus the complaining).

Georgia-Pacific makes paper goods and has been an avid sponsor of Wounded Warriors. Check out how they used the KLT Hook to tell one soldier’s story on a bag of Brawny paper towels. Well done, guys. (KLT for a cause, my favorite kind.)

Brawny-Wounded-Warriors

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
Showing 3 comments
  • Mia Sherwood Landau
    Reply

    This is a great example of commercial use of your 60-Second Sales Hook, Kevin. I actually saved this photo so I could keep it as a stellar example of the template in action, for such a great cause, too.

  • Rox de Guzman
    Reply

    Nice, Kevin. Thanks for sharing this – Wounded Warrior Project is doing great things! Like how the KLT is brief yet very clear.

  • Marny
    Reply

    Very powerful indeed. I think I just found my new charity.

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