Hook of the Week: Divorce Mediator

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hook-of-the-week bookHey, Kev here… hard punching KLT hook this week from a divorce mediator who doesn’t mince words.

The great lesson in this one is to match the tone of your hook to the conversation happening in your prospect’s mind. Bev is boldly unfiltered in her phrasing when she talks about raising young kids through her ugly divorce, saying: “I’m sure I screwed them up in the process.”

I bet 90% of business owners would not bare their souls like that, but this is exactly what is going through the head of people experiencing divorce, and more importantly, exactly how they talk about it.

I didn’t edit a word of this KLT hook. Proof that when you are boldly honest and confident in your product, the formula will serve you perfectly.

Thank you Bev for your kick ass contribution to Hook of the Week.

IDENTITY
Hi, I’m Bev Lewis… I am a Divorce Mediator and single mother of 4 adult children.

STRUGGLE
I separated from my husband in August of 2002. I admit, I didn’t have the friendliest divorce. For years I was in and out of court fighting to protect the rights of my children. I was angry, frustrated and resentful and it was difficult raising 4 minor children when I was alone and had no resources. I’m sure I screwed them up during the process.

DISCOVERY
Then I discovered the power of mediation and I realized that there was an alternative to the traditional, hostile court process. I was determined to create a system so other families could avoid the emotional and financial whirlwind that I experienced.

RESULT
Since I started my business in 2005 I have helped hundreds of clients to create a positive solution to their separation experiences by supporting them with resources and information every step of the way.

CALL TO ACTION
To learn how I can support you too, enter your best email address below and you’ll get free instant access to my special video, “The Power of a Positive Divorce”

I’ll see you there!

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
Showing 17 comments
  • John
    Reply

    Thanks Kevin. I really appreciate you sending these various hooks my way. I learn something new each time. It is amazing how this formula works.

    I am happily married but this mediation hook is so powerful it makes me want to click through to see what’s on the other side.

    Super job Bev. I hope this brings lots of people your way who could really use the services of a great mediator.

  • Sean Mysel
    Reply

    Incredible how believable you are when failure is discussed. In this case her marriage failed but like you said Kevin her target customers can clearly relate.

  • Chad Brocato
    Reply

    Really awesome! Its amazing how powerful that struggle is, and laser targeted. I’m not even her audience but I’m sold on mediation. Very good job, naked honesty is the best policy, no denying its effect here.

  • Damien
    Reply

    It’s really compelling. Great balance of storytelling and vulnerability. Love this formula, Kevin.

  • Mia Sherwood Landau
    Reply

    This is just electrifying… I want to contact her IMMEDIATELY on behalf of my daughter who is in the same situation right now. Thanks for posting this, Kevin.

  • Troyann Williams
    Reply

    Kevin, Love it!!! Very powerful!!! Thanks for another great example of how to use the hook!

    And to Bev Lewis… What an incredible way to help others when they need it the most! You are a blessing!

  • maximyou.com
    Reply

    Hi Kevin, thanks for sharing the hook of the week – fabulous example to be inspired by.

    I’ve got a question on the placement/location of the sales hook. In a live situation, no problem. But online, where do you put it for best effect – landing page, about me page, long sales page?

    • Kevin Rogers
      Reply

      Hey Beat… the best use of the KLT is on a landing page. Next is with testimonials, and then About pages.

      You’d need a few more elements to close with it in a long form sales letter. KLT is specifically designed to win attention, make a connection and inspire action. It establishes character and induces curiosity all at once, when used correctly.

      Best always,
      Kevin

  • Ray
    Reply

    Great example of the KLT, thanks Kev..

  • Bev Lewis
    Reply

    Thank you so much Kevin for helping me to create a Powerful sales hook!! And thank you everyone for your Awesome comments! I am very excited to now create the power point and video that will establish even greater KLT! What an amazing tool!!

    • Kevin Rogers
      Reply

      Thank you, Bev. Can’t wait to see your video.

      Kevin

  • Rox de Guzman
    Reply

    Fantastic KLT hook Bev!

    Kevin, your teachings come through for so many people on so may levels. There is also something therapeutic about writing a KLT using your formula. Thanks always!

    • Kevin Rogers
      Reply

      Thank you, Rox!

      I love that “therapeutic”. It’s true, isn’t it. I use it almost daily in my own writing and I get a sense of relief knowing I’m in a solid framework and I won’t go off the rails.

      Love hearing from you!

      Kevin

  • Glen Evans
    Reply

    This has given me a flood of ideas for my child safety program. thanks Kevin.

    • Kevin Rogers
      Reply

      My pleasure, Glen.

      Love to see what you come up with.

  • Reply

    One of the foremost benefits of a Separation Agreement created by a mediation process is clarity and certainty. This may sound simple, but the the court process can often leave some unanswered questions. Bev maybe the hook should be clarity and certainty for the whole family, no lingering issues.

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  • […] am talking about the KLT (know,like,trust)hook as its been devised by Kevin Rogers. In his hook of the week post of this week, there is an example of divorce mediator Bev who knows exactly how to relate to […]

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