In This Episode Here’s something it took me far too long to figure out as a freelancer… How to “wow” my clients through the whole project? As copywriters, we work on different schedules than most people, and it’s easy to get lost in our creative bubbles. Little things we can do for our clients, […]
EP 290: New Breed: Ben McLellan on “Wowing” Your Clients Read More »
In This Episode How short can you write a great story? Sue Rice calls them “tiny thunder” and they’re incredibly effective at winning attention and compelling your reader to action. Sue and I sat down to discuss her new book, Tiny Thunder (I couldn’t put it down), the power of metaphorical stories, and how
EP 289: New Breed: Sue Rice brings the Tiny Thunder Read More »
In This Episode “Were you ever a copywriter?” I had to ask Jason this in the middle of our interview because I rarely hear anyone but us talk so deeply about the levels of customer awareness. Jason is a funnel fixer and marketing consultant for some very high-level coaches and business advisors. He’s created
EP 287: New Breed: Jason Van Orden – The Customer Awareness Spectrum Read More »
In This Episode Kelly Brown was working at a bank and had never heard of copywriting before getting hired at Stansberry Research, where she learned directly from Mike Palmer, and is currently the Copy Chief. Now, Kelly and the team are looking to bring on 5 new copywriters through a bootcamp they’re hosting on
EP 286: New Breed: Kelly Brown – Stansberry is Hiring Copywriters! Read More »
In This Episode One of the most challenging elements of launching a product is getting your audience EXCITED for it. Why do people line up for the new iPhone release? How did Taylor Swift “break the internet” in pre-sale for her latest tour? Sure, they both have massive legions of raving fans, but there’s
EP 285: New Breed: The Art of Anticipation Marketing Read More »
In This Episode Brian McCarthy was burned out on writing copy for clients. It figured it must be a mindset issue, so he did a lot of work with personal development coaches to get to the root of it. What he discovered was that what he really loved was helping other people get over
EP 282: New Breed: Brian McCarthy on ending procrastination Read More »
In This Episode The robots have arrived! I’ve been saying this for two years now, but most people shrugged it off as a “someday” problem. Now, “SOMEDAY” IS HERE. Of course, all the overnight experts are parachuting from the sky dressed up in their “special forces” costumes to save the day and cash in
In This Episode Ever freak out over giving a prospect your price? There’s more to it than “nerves”. It’s likely some deep-rooted societal programming from your childhood. Sounds kinda worse than you thought when I put it that way – lol. But, it’s actually good news, because when you recognize what’s at the root
EP 275: New Breed: Patty Lennon – Receiving What You’re Worth Read More »
In This Episode What do you do when your personal beliefs are at odds with your copywriting projects? The conflict is real. There are choices to be made. Jamie Ryder was feeling that, so he took his personal life philosophy of Stoicism into his work as a copywriter. The results have been revolutionary, for
EP 273: New Breed: Jamie Ryder – Aligning your personal philosophy with your copywriting Read More »
In This Episode Brandon Roe was a self-described “outcast nerd” throughout his childhood. So, he became fascinated with the psychology around what makes some people part of the “in crowd” and others relegated to being “out”. At first, he wanted to figure out how to switch camps and become more popular… Then, around the
EP 272: New Breed: Brandon Roe on Decoding Consumer Psychology Read More »
In This Episode It took Kyle Jordan two years to find his edge in copywriting. And he was pissed at me about it. Here’s what he wrote to me: Hey Kevin, Two years and one month ago, I graduated from RFL 10. And to be honest with you, when I finished your program… I
EP 271: New Breed: Kyle Jordan – How to explode a famous athlete’s email list Read More »
In This Episode The most organic way to “show your work” as a freelance copywriter is to simply teach what you’re learning. That’s exactly what I did when I started my first blog (The Copywriter’s Edge) back in the day. Teaching what you’re learning is a great way to “find your voice” as an
EP 270: New Breed: Eddie Shleyner’s “Very Good Copy” Read More »
In This Episode Brand advertising often feels like a foreign world to Direct Response marketers. But, they are far more aligned than we think, and that trend will only continue. The big pockets publishers now focus way more effort on video platforms (VSLs, Social Media ads) than on long-form text-only platforms… and building brands
EP 269: New Breed: Gary Kopervas – How Big Brands Tell Great Stories Read More »
In This Episode I met AJ Harper in the office of best-selling author Mike Michalowicz (Profit First, Clockwork). He introduced her as his writing collaborator – essentially the person who wrote the words I’d been reading intently under his name for years. By the end of the first day of Mike’s workshop, I saw
EP 264: New Breed: AJ Harper on How To Write A Must-Read Read More »
In This Episode What does it really mean to have a “compliant” sales copy? The answer is a moving target, guided by risk tolerance, and trending enforcement measures. The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines. Today, “badass attorney” Peter
EP 258: New Breed: Peter Hoppenfeld – Copy Compliance Read More »
In This Episode A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage
EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden Read More »
In This Episode Copywriters face two hazards when writing ongoing content for clients, or themselves… Coming up with enough good ideas Connecting our ideas to relevant calendar events These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them,
EP 251: New Breed: Copywriting publicity tactics with Selena Soo Read More »
In This Episode There’s no avoiding the camera these days. From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair… The way you speak and express yourself on camera
EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera Read More »
In This Episode April Dykman has worn your shoes. She struggled up treacherous Mt. Freelance with just a pair of mittens and a pickaxe to start. Met some trusty guides along the way, and did ALL the work to become the independent (and in-demand!) business owner she is today, calling the shots and
EP 247: New Breed: April Dykman – How to land (or lose) the gig Read More »
In This Episode Terri Trespicio is a creative force. A sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Her new book, Unfollow Your Passion: How To Create A Life that Matters To You is a category above the typical development book. Funny, challenging,
EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone Read More »
In This Episode Let’s face it, launching a product is typically as stressful as launching a spacecraft… Lots of staring at screens with a sweaty brow and biting fingernails down to a bloody nub until it’s time to hit “go”… then you cross your fingers and pray everything works like it you hoped.
EP 245: New Breed: Brenna McGowan – The no stress launch plan Read More »
In This Episode Last week a copy chief member sent me a piece of sales copy to look at. It was 20 pages long. In a typical first draft copy review there’s something critical on the very first page that needs to be fixed, so I rarely get beyond that before sending over
EP 243: New Breed: Craig Dave – Ramping up tension (and laughs) in your copy Read More »
In This Episode Today’s episode could save lives – no joke. Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it. His “reason why” story will break your heart, as will the many stories of
EP 242: New Breed: Arthur Lih – The tricky business of saving lives Read More »
In This Episode Cole Schafer is a writer. And like a real writer, he bares his soul in his work. Including in his ad copy. Even his descriptions of cookies can make you feel challenged, amused… even annoyed. Something you’d expect at a live spoken word event, far more than a chocolate chip cookie
EP 239: New Breed – Cole Schafer on being the man in the arena Read More »
In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good. “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview…
EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes) Read More »
In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor. Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New
EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts Read More »
In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning
EP 232: New Breed: Casey Stanton on Fractional CMO-ing Read More »
In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead. The results were impressive: A quickly filling schedule of clients, her emails being forwarded to
EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work Read More »
In This Episode The only thing worse than having boring sales messaging these days is trying to be entertaining and missing the mark. The fails aren’t just cringeworthy, they can cost you big – and at worst even sink the entire ship. So, it makes sense that most business owners avoid the risk of
EP 228: New Breed: Adam Hunt is revolutionizing humor in marketing Read More »
In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of
In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan. Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and
In This Episode John Lee Dumas is the epitome of self-made success. He started his industry-shifting podcast, Entrepreneur on Fire to solve his own problem… “I’m 32 and I hate working for other people, but I have no idea how to make money on my own.” So he started asking the people who were
EP 216: New Breed – John Lee Dumas’s Uncommon Path To Success Read More »
In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television. Problem is, most of us don’t know where
EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo Read More »
In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade. Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better. Of course, “the copy”
EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist Read More »
In This Episode Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business. He’s endlessly intelligent
EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons” Read More »
In This Episode Call it “Copy Chief Impossible”… Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. My business integrator Rachel Mazza and I share all the gory details
In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but
