New Breed

EP 242: New Breed: Arthur Lih – The tricky business of saving lives

    In This Episode Today’s episode could save lives – no joke.  Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it.  His “reason why” story will break your heart, as will the many stories of …

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EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes)

   In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good.  “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview… …

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EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts

   In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor.  Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New …

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EP 232: New Breed: Casey Stanton on Fractional CMO-ing

   In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning …

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EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work

   In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead.  The results were impressive: A quickly filling schedule of clients, her emails being forwarded to …

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EP 228: New Breed: Adam Hunt is revolutionizing humor in marketing

   In This Episode The only thing worse than having boring sales messaging these days is trying to be entertaining and missing the mark.  The fails aren’t just cringeworthy, they can cost you big – and at worst even sink the entire ship.  So, it makes sense that most business owners avoid the risk of …

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CCR EP 221

EP 221: New Breed: Johnny Crowder – Behind his TEDx talk and wild year revolutionizing digital mental health

   In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of …

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Copy Chief Radio

EP 218: New Breed – Decision fatigue is very real (how to manage it) with Adrienne Dorison

   In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan.  Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and …

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EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo

   In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television.  Problem is, most of us don’t know where …

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EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist

   In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade.  Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better.  Of course, “the copy” …

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EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons”

   In This Episode Some business experts just seem too smart, too experienced, too connected to fail.  Perry Marshall is one of those experts.  Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business.  He’s endlessly intelligent …

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EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

   In This Episode Call it “Copy Chief Impossible”…  Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief.  My business integrator Rachel Mazza and I share all the gory details …

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Dominic Hodgson Copy Chief Radio

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

   In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but …

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