In This Episode
Brand advertising often feels like a foreign world to Direct Response marketers. But, they are far more aligned than we think, and that trend will only continue.
The big pockets publishers now focus way more effort on video platforms (VSLs, Social Media ads) than on long-form text-only platforms… and building brands customers believe in, and feel good about being associated with is more important than ever – especially with Millenial and Gen Z audiences.
I met Gary Kopervas at a recent conference where we were both presenting. He’s a brilliant writer and artist. I was fascinated by his talents and his stories about how he and his agency, Finch Brands, get companies to think beyond their reason for buying, and embrace their reason for being.
I loved having this conversation with Gary about the process of discovering and then telling – through both written and visual components – great brand stories.
Lots of big “A-Ha’s!” in this one.
Listen to Copy Chief Radio #269 New Breed: Gary Kopervas – How Big Brands Tell Great Stories
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