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EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes)

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Copy Chief Radio

EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes)

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In This Episode

Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good. 

“This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview… “This is about cutting through the noise in a way that is authentic for you.”

The book definitely provides a plan for that, with case studies and worksheets to marketing your biz using the DAD framework (Differentiate, Attract, Direct)… which is a great start for any business who wants to stand out and grow. 

Dive in and enjoy this quick, “ah-ha” packed episode with Mike Michalowicz


Resources

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