EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes)

Share with your friends










Submit
Share on Pinterest

download button itunes button stitcher button


In This Episode

Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good. 

“This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview… “This is about cutting through the noise in a way that is authentic for you.”

The book definitely provides a plan for that, with case studies and worksheets to marketing your biz using the DAD framework (Differentiate, Attract, Direct)… which is a great start for any business who wants to stand out and grow. 

Dive in and enjoy this quick, “ah-ha” packed episode with Mike Michalowicz


Resources

Plus… whenever you’re ready:



First time listening?

Learn more about Copy Chief Radio here!


 

 

Share on Pinterest
Share with your friends










Submit
Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.