CCR

EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It

   In This Episode In 3 short years, Brenna McGowan went from full-time Mom, to “accidental” social media manager, to email copywriter, and now the leading expert on Pre-Launch marketing strategy.  If you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna …

EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It Read More »

EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living

   In This Episode This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new …

EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living Read More »

EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income

   In This Episode Look, I get it. Money is how we measure success.  So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it.  Here’s the problem: It’s not only UNREALISTIC to …

EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income Read More »

EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin

   In This Episode If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light.  Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write.  So, he started blogging in his conversational …

EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin Read More »

EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience

   In This Episode In this Coffee With Kev episode, I share some big lessons in… Customer support (via Virgin Hotels and Virgin Airlines failing hard at this) Developing your motivation into revenue (via Jack White’s elegant and inspiring Third Man empire) Strengthening your business with short, in-person mastermind events The most dramatic (and powerful) …

EP 260: Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience Read More »

EP 259: Wisdom Tree: Chris Farrell “We are all going through something”

   In This Episode   Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people …

EP 259: Wisdom Tree: Chris Farrell “We are all going through something” Read More »

EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing

    In This Episode Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A …

EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing Read More »

EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden

   In This Episode   A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage …

EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden Read More »

EP 255: Freelancer’s Journey: Rachel Mazza and Jessica Mae Stafford – Growing A “Real Business” (Phase 7 and Beyond)

   In This Episode I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics.  If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It …

EP 255: Freelancer’s Journey: Rachel Mazza and Jessica Mae Stafford – Growing A “Real Business” (Phase 7 and Beyond) Read More »

EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives

    In This Episode   Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives. …

EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives Read More »

Copy Chief Radio Podcast Episode 252 with Colin Chung

EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.”

    In This Episode Colin Chung admits he is “terrible at small talk”, yet he cites “connecting with people and networking” as the #1 asset a freelancer can have in succeeding in business.  In this deep diving Freelancer’s Journey episode, Colin reflects on the work, and the network, that has led to his Phase …

EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.” Read More »

EP 251: New Breed: Copywriting publicity tactics with Selena Soo

   In This Episode Copywriters face two hazards when writing ongoing content for clients, or themselves… Coming up with enough good ideas Connecting our ideas to relevant calendar events These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them, …

EP 251: New Breed: Copywriting publicity tactics with Selena Soo Read More »

EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera

    In This Episode There’s no avoiding the camera these days.  From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair…  The way you speak and express yourself on camera …

EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera Read More »

CCR Ep 249

EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t”

    In This Episode Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled.  “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of …

EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t” Read More »

EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.”

    In This Episode In the trendy, fast-changing world of direct response marketing, staying consistent to your marketing beliefs can be difficult. But if the foundation of what you do is focused on OUTCOMES for your client, digging in and holding steady against the trends in a strong way to position yourself.  Kev Kaye …

EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.” Read More »

EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone

    In This Episode Terri Trespicio is a creative force. A sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Her new book, Unfollow Your Passion: How To Create A Life that Matters To You is a category above the typical development book. Funny, challenging, …

EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone Read More »

EP 245: New Breed: Brenna McGowan – The no stress launch plan

    In This Episode Let’s face it, launching a product is typically as stressful as launching a spacecraft… Lots of staring at screens with a sweaty brow and biting fingernails down to a bloody nub until it’s time to hit “go”… then you cross your fingers and pray everything works like it you hoped. …

EP 245: New Breed: Brenna McGowan – The no stress launch plan Read More »

EP 244: Coffee with Kev – 7 Reputation Boosters (and Killers)

    In This Episode As an entrepreneur or service provider your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly, often without even knowing the cause.  So, how do you establish and protect …

EP 244: Coffee with Kev – 7 Reputation Boosters (and Killers) Read More »

EP 242: New Breed: Arthur Lih – The tricky business of saving lives

    In This Episode Today’s episode could save lives – no joke.  Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it.  His “reason why” story will break your heart, as will the many stories of …

EP 242: New Breed: Arthur Lih – The tricky business of saving lives Read More »

EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way

   In This Episode How does a high school gym teacher with dial-up internet end up starting, running, and being the face of multiple companies across vastly different niches, all without any formal business education or investors of any kind?  By not overthinking it.  Ryan Lee is a master of “ready, fire, aim” style entrepreneurship, …

EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way Read More »

EP 240: Freelancer’s Journey: Laura Belgray – How To Create (And When To Kill) A Hot Offer

   In This Episode Dropping services you no longer enjoy delivering is hard for freelancers. Especially when those services are in demand. It takes a giant leap of faith to believe that by creating that space, better things will come. Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular …

EP 240: Freelancer’s Journey: Laura Belgray – How To Create (And When To Kill) A Hot Offer Read More »

EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter

   In This Episode Dean Edelson was a stand-up comic working the NYC club scene with legends like Jerry Seinfeld and Larry David… then he started writing TV promos and movie scripts in Hollywood before getting into real estate investing where he realized he loved writing the stuff to sell properties more than selling properties.  …

EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter Read More »

EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing

   In This Episode If I could corral my on-the-go teenagers for three days of focused attention, these are the 3 things I would want them to know about how to work with great clients, from anywhere, on their own terms. I came to these 3 things by reviewing what the most successful freelancers in …

EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing Read More »

EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes)

   In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good.  “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview… …

EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes) Read More »

EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter

   In This Episode Making the “big leap” is never an easy decision, and that’s why Claire knew if she didn’t make two of them (ending her stressful career AND marriage) simultaneously, she would likely put them off too long, or even forever.  Today you’ll hear how Claire found the courage – and the path …

EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter Read More »

EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts

   In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor.  Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New …

EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts Read More »

EP 232: New Breed: Casey Stanton on Fractional CMO-ing

   In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning …

EP 232: New Breed: Casey Stanton on Fractional CMO-ing Read More »

EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work

   In This Episode One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi (CH-aba Bor-za-SHE) has done an amazing job of this with his recent public challenge to break down 100 Legendary Sales Letters in 100 …

EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work Read More »

EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work

   In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead.  The results were impressive: A quickly filling schedule of clients, her emails being forwarded to …

EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work Read More »

EP 229: Freelancers Journey: Angie Colee “Making the big leaps”

   In This Episode At some point, every freelancer will face “The Leap.”  That Leap can be a calculated choice from a position of safety – for instance, finally having the confidence to quit the “main job” and go freelance full time. Or it can look more like life giving you a swift and unexpected …

EP 229: Freelancers Journey: Angie Colee “Making the big leaps” Read More »

EP 228: New Breed: Adam Hunt is revolutionizing humor in marketing

   In This Episode The only thing worse than having boring sales messaging these days is trying to be entertaining and missing the mark.  The fails aren’t just cringeworthy, they can cost you big – and at worst even sink the entire ship.  So, it makes sense that most business owners avoid the risk of …

EP 228: New Breed: Adam Hunt is revolutionizing humor in marketing Read More »

EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place”

   In This Episode “I hear stories about how horrible I was to people, and I say, ‘I’m sure that’s true, and I’m very sorry… but I have no recollection of it’.” If you’ve ever woken up after a wild night cringing because you can’t quite remember everything you did or said the night before, …

EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place” Read More »

EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene

   In This Episode Hey! It’s Sammy Musgrave here for Copy Chief, your comrade in freelancing and copywriting.  Tell me… how did you feel when you found out direct response copywriting was a thing? At first, I thought the chances of “making it” were as likely as starring in the next Avengers movie alongside my …

EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene Read More »

EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom

   In This Episode Addison Rice is on one hell of an adventure. His journey into copywriting started with a question… and a Negroni. “Hey, how would you go about making money with music online?” The answer sparked a conversation that moved Addison out of Phase 0 (searching for salvation) and catapulted him into Phase …

EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom Read More »

EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski

   In This Episode When it comes to learning the absolute essentials of email copywriting…  … the proven message frameworks… … the exact order of sequences, … the psychology behind every email you send (right down to the subject line), … and in what order and timeframe to send them… There is only ONE email copywriter I trust …

EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski Read More »

EP 223: New Breed: Marcella Allison – The Sexist Secret to Succeeding as a Woman in Business

   In This Episode Marcella Allison is a copywriter of the highest calibre. Her controls dominate the most aggressively competitive markets like health and finance.  If that was all she did, I could interview her endlessly on the topic of copywriting alone.  But, she does SO much more than write amazing sales copy.  Today we …

EP 223: New Breed: Marcella Allison – The Sexist Secret to Succeeding as a Woman in Business Read More »

CCR222 - Anna Iveson

EP 222: Freelancer’s Journey: Anna Iveson – Delivering your best work – Even if you think you aren’t ready.

   In This Episode Landing your first few gigs as a freelancer can be an exhilarating combination of intense excitement and gnawing fear.  It’s natural to be nervous… after all, you want to deliver great work your client will love… but there can be a whole new set of internal fears that come leaping forward …

EP 222: Freelancer’s Journey: Anna Iveson – Delivering your best work – Even if you think you aren’t ready. Read More »

CCR EP 221

EP 221: New Breed: Johnny Crowder – Behind his TEDx talk and wild year revolutionizing digital mental health

   In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of …

EP 221: New Breed: Johnny Crowder – Behind his TEDx talk and wild year revolutionizing digital mental health Read More »

EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray

   In This Episode There is magic in Laura Belgray’s writing.  And she’s used it – with her email list specifically – to go from a TV Land promo writer, pumping out clever callbacks to Andy Griffith episodes… to running a seven-figure business from her couch.  All with her words.  The phrase, “I want to …

EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray Read More »

EP 219: Freelancer’s Journey – Becoming Your Own Best Client with Kevin Rogers and Rachel Mazza

   In This Episode If your freelancing business is starting to feel like a sh*tty job… and, worst part?… YOU are the nasty boss! Demanding these long hours, the “working weekends”, and now that you’re thinking about it, the pay kind of sucks, too!   Then, we feel you. Every successful freelancer we know has been …

EP 219: Freelancer’s Journey – Becoming Your Own Best Client with Kevin Rogers and Rachel Mazza Read More »

Copy Chief Radio

EP 218: New Breed – Decision fatigue is very real (how to manage it) with Adrienne Dorison

   In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan.  Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and …

EP 218: New Breed – Decision fatigue is very real (how to manage it) with Adrienne Dorison Read More »

EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it

   In This Episode Sammy Musgrave is a rule breaker.  She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update …

EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it Read More »

Copy Chief Radio

EP 215: Freelancer’s Journey – Ross O’Lochlainn (The original “entrepreneurial freelancer”)

   In This Episode Like so many freelancers, Ross O’Lochlainn was waiting for “just the right time” to quit his job at an engineering firm and strike out on his own full time.  Then “fate stepped in” and forced his hand.  Dive into this in-depth review of how Ross has gone from nervous newbie (Phase …

EP 215: Freelancer’s Journey – Ross O’Lochlainn (The original “entrepreneurial freelancer”) Read More »

Copy Chief Radio Ep 214

EP 214: Wisdom Tree – Frank McKinney “I trained my brain to toggle between right and left.”

   In This Episode Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. Considering I met him a few minutes before this interview started, that’s saying something. This dude defies common titles…  He’s a real estate artist who’s designed and flipped 44 oceanfront homes at an average price of $14 …

EP 214: Wisdom Tree – Frank McKinney “I trained my brain to toggle between right and left.” Read More »

EP 213: Coffee With Kev – The 3 moments freelance copywriting suddenly clicked in my brain

   In This Episode A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?” I couldn’t resist sharing 3 key moments… The first was with the writing itself… the second with closing clients deals… …

EP 213: Coffee With Kev – The 3 moments freelance copywriting suddenly clicked in my brain Read More »

EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo

   In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television.  Problem is, most of us don’t know where …

EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo Read More »

EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021

   In This Episode Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021.  We’ve seen 5 major shifts in the marketplace, all spurned by the …

EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021 Read More »

EP 210: Wisdom Tree – Kelly Felix – “I just knew I was going to die”

   In This Episode If it’s true, as Booker T. Washington says that, “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” then Kelly Felix is living a very impressive life.  Kelly is not only one of the best …

EP 210: Wisdom Tree – Kelly Felix – “I just knew I was going to die” Read More »

EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist

   In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade.  Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better.  Of course, “the copy” …

EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist Read More »

EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B”

   In This Episode If you’ve never heard of Damian Lanfranchi, that’s mostly on purpose.  “I’ve done a lot of erasing throughout my entrepreneurial journey” he told me when I remarked that beyond his LinkedIn profile, there’s not much about him online.  It isn’t that he’s embarrassed by the different businesses he’d created before becoming …

EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B” Read More »

EP 207: CCR Coffee with Kev – A Small Step Towards The Big Leap

   In This Episode Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. Today, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable, and far less frightening.  In this episode we …

EP 207: CCR Coffee with Kev – A Small Step Towards The Big Leap Read More »

EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons”

   In This Episode Some business experts just seem too smart, too experienced, too connected to fail.  Perry Marshall is one of those experts.  Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business.  He’s endlessly intelligent …

EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons” Read More »

EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

   In This Episode Call it “Copy Chief Impossible”…  Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief.  My business integrator Rachel Mazza and I share all the gory details …

EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza Read More »

David Deutsch Wisdom Tree

EP 204: CCR Wisdom Tree – A conversation with David Deutsch

   In This Episode David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades.  …

EP 204: CCR Wisdom Tree – A conversation with David Deutsch Read More »

Dominic Hodgson Copy Chief Radio

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

   In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but …

EP 203: CCR New Breed – Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond) Read More »

EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work”

   In This Episode In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency, …

EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work” Read More »

Copy Chief Radio

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen

   In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of …

EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen Read More »

EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy

   In This Episode Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned …

EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy Read More »

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

   In This Episode You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running …

EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators) Read More »

EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

   In This Episode The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?Are freelancers losing …

EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld Read More »

Copy Chief Radio

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey

   In This Episode Mike Rinard has his business running smooth on all cylinders right now. He’s been a frequent guest on CCR talking about his story-driven copywriting frameworks that are outperforming everything else on Facebook, and how he’s created a long string of super successful workshops and “mini-offers” to his growing email list.  Today, …

EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey Read More »

Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson

   In This Episode Jay Jackson began his rise to marketing expert status legit old school hustle style – hanging out in the parking lot of Whole Foods pitching customers on his fitness training as they scurried nervously to their cars.  Then he discovered the world of online marketing and quickly tripled his income. Now, …

Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson Read More »

Copy Chief Radio

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

   In This Episode As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No …

Ep 193: The Art of The One-Sided Conversation (5-min coffee break) Read More »

Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan

   In This Episode When Lorrie Morgan lost her “miserable” job, she decided to go freelance and stumbled into the world of direct response copywriting. From running into the ladies room in tears of intimidation during the first marketing conference she attended, to creating an alter ego named Roxie that has helped her fight off …

Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan Read More »

Ashlee Berghoff

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff

   In This Episode Ever feel like all those books on productivity just don’t apply to you and your freelancing biz? That’s because running a freelance business IS different than other businesses – especially in early days when it’s JUST YOU doing everything. Yet, many of the freelancers I coach have been able to win …

Ep 191: More time for the “big buck stuff” with Ashlee Berghoff Read More »

Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi

   In This Episode Most marketers agree that YouTube is the hottest ad channel right now… so why do so many advertisers (and copywriters) still have cold feet about starting campaigns? My guest is Csaba Borzasi, a Romanian living in Budapest who is quickly climbing the ranks of YouTube ad masters.  His H.E.R.O system for …

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Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas

   In This Episode For freelancers, the big-picture goal is to be considered a go-to, acknowledged expert in your specialty.  To achieve this, you gotta be brave enough to put yourself out there and do some teaching, which takes professional vulnerability and a unique voice.  In this episode of Copy Chief Radio, I speak with …

Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas Read More »

Ep 185: The Hidden Legal Hot Buttons Every Digital Business Must Avoid with Peter Hoppenfeld

   In This Episode Sometimes even good people with good intentions find themselves in serious legal trouble. And unfortunately, “I had no idea that was a thing,” is not admissible as a defense.  So, today on CCR, I’m talking with the single best and most informed attorney on the issues that affect direct response marketers …

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Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron

   In This Episode I’ve written frequently about why I believe Intent + Communication = Solutions. Intent is the key element in this equation.  Without it, communication will fall flat or feel false. Which makes things worse instead of better.   The I+C=S formula is especially effective when the subject of the conversation makes us uncomfortable.  …

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Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye

   In This Episode Here’s a simple fact: The #1 difference between projects going really well between freelancers and clients and projects falling face first into a puddle of sewer water is… good communication. My guest today is Jennifer Hudye, who ran a copywriting agency working with some of the biggest names in our industry, …

Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye Read More »

Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza

   In This Episode Whether you’re a freelancer or a business owner, sometimes the best way to get in front of your best prospects is to reach out directly and say, “Hey.” Problem is they are flooded with “hey’s” all day.  There’s a simple way to make your “hey” pay, without looking like SPAM.  It’s …

Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza Read More »

Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System

   In This Episode When it comes to copywriting, “game changer” is not a term I use often, or lightly. But it undoubtedly applies to what Brian McCarthy has created with his Buyer Multiplier Copy System.  As you’ll hear in today’s episode, the reason I’m so geeked on Buyer Multipliers is… This new system of …

Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System Read More »

Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski

   In This Episode If you know there’s money hiding in your email list, but, because you’re all human and stuff, you’d like to avoid coming off like a digital pick-pocket… then you’re going to love today’s fresh new interview with Chris Orzechowski. We’ve been going deep on what we’re calling Money Multiplier Emails… they’re …

Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski Read More »

Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft

   In This Episode Rachel was at a crossroads you might recognize… Rachael Kraft: (06:56) “So before RFL I was doing mostly health and fitness copywriting and I was managing several different websites where it was just taking care of the content.  I’m also a graphic designer, so a large part of my work was …

Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft Read More »

Ep 168: How, When, and Why To Offer a Coaching Offer w/ Kevin Rogers and Rachel Mazza

   In This Episode Seems like everyone has a “coaching program” these days.  You’ve likely seen 1,000 FB posts from baby gurus with some modecom of accomplishment that say… “I’m thinking of starting a private FB group where I teach my blah-budy-blah-blah-blah method that is CRUSHING in blah-blah-blah-blah… reply with “I’m in.” Then, two hundred …

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Ep 164: Shrink First So You Can Scale Fast with James Schramko

   In This Episode Last October, legendary marketer James Schramko left his family (and his surfboards) to make the 24-hour pilgrimage to the U.S. so he could deliver a keynote address at my annual copywriting conference, Copy Chief Live. Now, if you know James at all, you know he never filters his opinions or his …

Ep 164: Shrink First So You Can Scale Fast with James Schramko Read More »

Ep 162: From Factory Floor to Six-Figure Freelancing with Steve and Lizzie Mills

   In This Episode One of the first people to join Copy Chief when it opened in 2014 was a 19-yr-old newlywed from Australia named Lizzie Mills.  Lizzie and her husband Steve decided they would start a family early in life and she would stay home and take on the role of “housewife” (a noble …

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Ep 160: Grow Your Business Beyond Clients with Laura Belgray

   In This Episode A few short years ago, Laura Belgray was being referred to as “Marie Forleo’s copywriter.” Which sounds like a great gig, right? I mean, Marie’s copy is top shelf.  One Problem: Marie writes her own copy, thank you very much. So the title was incorrect. Second Problem: Although she loves working …

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Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs

   In This Episode There are three basic things freelancers screw up that costs them gigs, and puts their careers at risk. Anika Watkins knows these things as well as anyone in the industry because she’s morphed her fruitful run as a freelance copywriter into a full service agency where she works with freelance copywriters …

Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs Read More »

Ep 157: 7 Phases of a Freelance Career with Rachel Mazza

   In This Episode Ever feel like you’re caught in the Information Spiral of Death?  You know the one… You take course after course.  Read book after book. Listen to this guy, and that guru. And even entertain one or two internet marketing douchebags because they GUARANTEE that you can “screw the 9-to-5 if you …

Ep 157: 7 Phases of a Freelance Career with Rachel Mazza Read More »

Ep 156: The Freelancer’s Journey with Kevin Rogers

   In This Episode This may come as a shock to you But, I’m not a huge fan of drunk people.  Now, I know most people enjoy when other grown humans reduce themselves to 3-yr-old behavior… Rambling incoherently, stumbling over furniture, crying, puking… It’s pretty entertaining.  But, I’m not a fan.  I prefer to see …

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Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney

   In This Episode YouTube advertising.  It feels more complicated than it is.  We’ve all been obsessed with Facebook, so YouTube advertising is something of a magic traffic dragon (if you can tame it).  That’s why you’ll be glad to know Patrick Kenney… He knows Google platforms inside and out, so he gets how to …

Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney Read More »

Ep 152: The First 7 Days Formula with April Dykman

   In This Episode April Dykman has a problem. More accurately, she has a solution. An important solution to how businesses can stop wasting money on expensive lead-generation only to completely doink their chances of winning a new customer. See, as a top-tier direct response copywriter, April knows this happens in the first 7 days …

Ep 152: The First 7 Days Formula with April Dykman Read More »

Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress

   In This Episode Cindy Childress has special powers. She can not only write an entire book in the voice of any expert (and does so regularly for bestselling authors)… At a conference of hundreds of jittery writers about to pitch their books to bigtime publishers, she also realized she has a gift for helping …

Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress Read More »

Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney

   In This Episode There are 7 phases to a successful freelancing career.  By far the biggest hurdle is the need to “own your authority.” So much head trash.  But man… when you do it… EVERYTHING opens up to you. It’s become my passion to coach copywriters and other freelancers through this critical step.  On …

Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney Read More »

Ep 149: Ecommerce Emails That Convert with Chris Orzechowski

   In This Episode If you write copy selling Ecommerce products, then you’ve got to follow Chris Orzechowski. His campaigns have generated millions of dollars in sales for companies like Filippo Loreti, Chef’d, Factor 75, Satchel & Page, Jeff Walker, NeuroGym and more.  He’s also the creator of the popular Email of the Week series, …

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Ep 148: Overdelivering in Life and Business with Brian Kurtz

   In This Episode It’s been a tough year in the industry for influencer deaths.  We lost Sean Stephenson, Andy Jenkins, and Dan Kennedy is battling a life-threatening illness (but fortunately improving!)… A name I’m grateful we did not add to this heartbreaking list this year is Brian Kurtz. Brian suffered a stroke earlier this …

Ep 148: Overdelivering in Life and Business with Brian Kurtz Read More »

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers

   In This Episode If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct! Here’s why I’m so smitten with the guy… He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not …

Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers Read More »

Ep 146: Conversion Multipliers In Action with Dean Jackson

   In This Episode Dean Jackson thinks your life should be easier. No, you don’t have to wear the same exact outfit every day like he does (but imagine the time you’d save in dressing rooms alone!)… The answer is much simpler. Just do less. Less of the gazillion marketing tactics, hacks, and “crushing” schemes …

Ep 146: Conversion Multipliers In Action with Dean Jackson Read More »

Ep 143: When Your Specialty Chooses You with Mike Lukas

   In This Episode At this point in your freelancing journey, you understand why specializing is so much better than being a “generalist.” Nutshell: The best clients do not hire generalists, they seek out specialists. However, that doesn’t make CHOOSING YOUR SPECIALTY any easier.  Take my friend Mike, for instance… after a successful career in …

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Ep 142: Permission To Be Flawsome with Laura Belgray

   In This Episode I love talking to Laura Belgray.  She’s naturally hilarious in conversation, just like in her writing, but she’s also an innovative marketer who cleans up with every promotion because she is SINCERE and rightly TRUSTED by her audience.  How’s she do it?  By being what she calls “Flawsome,” giving herself permission …

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Ep 140: Getting Paid (Better) On Results with Joey Percia

   In This Episode There are a lot of ways to structure deals as a freelancer.  Once you are comfortable with the conversion triggers of your niche, and confident in your ability to push the right buttons… plus, identify a really good potential partner… A great deal to make is “performance-based” pay.  Otherwise known as …

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Ep 139: 8 Rules A-list Freelancers Refuse To Break with Kevin Rogers

   In This Episode Have you ever wanted to kick yourself for saying “yes” to something you KNOW you don’t want to do? It’s one thing if it costs us an afternoon at a living room “candle party”… It’s another when it costs you money, and time, by saying “yes” to a client request you …

Ep 139: 8 Rules A-list Freelancers Refuse To Break with Kevin Rogers Read More »

Ep 138: Your Copywriting Superpower with Marcella Allison

   In This Episode Immediately following her talk, the crowd rose to their feet and gave Marcella Allison a standing ovation. It was the only Standing O in two days of amazing talks by legendary A-Listers at Copy Chief Live.  Marcella delivered more than just a talk though… From the moment she started speaking, you …

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Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

   In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves.  Or maybe they don’t quite realize what they really want themselves until we kindly …

Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio Read More »

Ep 135: How To Create An Epic Customer Experience with Jason Friedman

   In This Episode You know when you’re at a concert and the band decides to work out some new material on you… … and it’s immediately evident this band’s time has passed and they need to stick to the hits? So you start looking up into the rafters to amuse yourself, and you notice …

Ep 135: How To Create An Epic Customer Experience with Jason Friedman Read More »

Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan

   In This Episode Kyle Milligan is Agora Financial’s new secret weapon with 3 brand new controls under his belt… … and it’s his first year there. So, how did he get there? What’s really happening behind the curtain? We’ll dive deep into his success and what it takes to be the top copywriter when …

Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan Read More »

Ep 129: Where Con Artists and Copywriters Collide with Richard Armstrong

   In This Episode In Richard Armstrong’s new fiction novel, The Don Con, we follow a two-bit New York con artist and small-time actor (whose single claim to fame is a background role on the Sopranos) as he gets cornered into joining a big heist job that, let’s just say, he is ill-equipped to pull …

Ep 129: Where Con Artists and Copywriters Collide with Richard Armstrong Read More »

Ep 128: Life-Saving Copy Lessons From a Former CIA Spy with Jason Hanson

   In This Episode Jason Hanson spent his first career as a CIA Officer. Deep undercover in places on the globe most of us would be very careful to never end up. His job was to position himself in enemy territory, gain the trust of locals, then recruit people to spy for the United States. …

Ep 128: Life-Saving Copy Lessons From a Former CIA Spy with Jason Hanson Read More »

Ep 126: Todd Herman – Alter Ego Effect For Copywriting

   In This Episode Todd Herman is a rare being… He sits comfortably at the very top of his field of high-performance coaching, working with elite athletes and CEOs of Fortune 100 companies. He’s the creator of the 90 Day Year, hailed by many entrepreneurs and freelancers as “life-altering for its ability to transform hectic …

Ep 126: Todd Herman – Alter Ego Effect For Copywriting Read More »

Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business

   In This Episode There are a lot of reasons to be impressed with Ryan Levesque… He uses his education in neuroscience to write next level persuasive copy Inc. ranked his book “Ask” the #1 Marketing Book of the Year He completely disrupted the marketing industry with his Ask Method, helping thousands of business owners …

Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business Read More »

Ep 123: The Simple Genius of Cope Notes with Johnny Crowder

   In This Episode Johnny Crowder is changing lives through text messaging… He’s a singer in a heavy metal band who battles schizophrenia and started a texting service to help others battling mental health issues feel better. Oh yeah, he’s also a copywriter. I read about Johnny and his unlikely mental health text messaging service …

Ep 123: The Simple Genius of Cope Notes with Johnny Crowder Read More »

Ep 119: Why Certain Copywriters Get Paid Better

   In This Episode Just you and me talking today… I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here? Hard work? Connections? Luck? No. It’s something else. Resources Join Copy Chief today by clicking here …

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Ep 115: Price yourself with confidence with Laura Belgray

   In This Episode Pricing, huh?It’s the trickiest part of business. Yet, some people make it look so easy. Like my friend, Laura Belgray.She lists three simple ways clients can buy their way onto her calendar. It’s always a flat fee, and it ain’t cheap. She recently raised her price again because of simple supply …

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Ep 114: Content Marketing Gone Wild with Daniel Daines-Hutt

   In This Episode Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results …

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Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers

   In This Episode Until recently, I’ve been working WAY too much. And would reach the end of the day with that nasty feeling that nothing very important was getting done. If you’ve been an independent entrepreneur for more than a year, I bet you share these feelings. We know we should be working less …

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Ep 110: Slaying Dragons – Why Freelancers Succeed or Fail with Kevin Rogers & Ross O’Lochlainn

   In This Episode Ross was struggling to commit to making the leap to full time freelancer.He knew he wanted it. Believed he could manage it. But kept pushing his own deadline to make the leap out further.Then fate (and the Canadian government) stepped in and decided for him. Today on Copy Chief Radio, Ross …

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Ep 107: Creating YouTube ads that actually sell with Tom Breeze

   In This Episode If you’re still not using (or at least exploring) YouTube ads as a profit channel in your business, you must listen to this brand new episode with my guest, Tom Breeze. This is my second time interviewing Tom. His agency, Viewability, is the highest ranked YouTube ads agency by spend on …

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Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten

   In This Episode It’s no secret that the real reason we HESITATE or PROCRASTINATE on the things we KNOW are best for us comes down to fear. But, who wants to DEAL with all that? My friend Rhonda Britten from Fearless Living says, when it comes to procrastination at least, maybe you don’t NEED …

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Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza

   In This Episode Our ever-decreasing attention span (currently clocking at 8 seconds) means it’s critical that we’re able to move prospects from “unaware” to “aware and ready to buy”. In order to do that, we’re borrowing something newspapers used to use and adopting it for the Internet… It’s called an Advertorial. (Different industries call …

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