In This Episode In 3 short years, Brenna McGowan went from full-time Mom, to “accidental” social media manager, to email copywriter, and now the leading expert on Pre-Launch marketing strategy. If you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna …
EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It Read More »
In This Episode I met AJ Harper in the office of best-selling author Mike Michalowicz (Profit First, Clockwork). He introduced her as his writing collaborator – essentially the person who wrote the words I’d been reading intently under his name for years. By the end of the first day of Mike’s workshop, I saw …
EP 264: New Breed: AJ Harper on How To Write A Must-Read Read More »
In This Episode This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new …
EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living Read More »
In This Episode Look, I get it. Money is how we measure success. So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it. Here’s the problem: It’s not only UNREALISTIC to …
EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income Read More »
In This Episode If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light. Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write. So, he started blogging in his conversational …
EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin Read More »
In This Episode In this Coffee With Kev episode, I share some big lessons in… Customer support (via Virgin Hotels and Virgin Airlines failing hard at this) Developing your motivation into revenue (via Jack White’s elegant and inspiring Third Man empire) Strengthening your business with short, in-person mastermind events The most dramatic (and powerful) …
In This Episode Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people …
EP 259: Wisdom Tree: Chris Farrell “We are all going through something” Read More »
In This Episode What does it really mean to have a “compliant” sales copy? The answer is a moving target, guided by risk tolerance, and trending enforcement measures. The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines. Today, “badass attorney” Peter …
EP 258: New Breed: Peter Hoppenfeld – Copy Compliance Read More »
In This Episode Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A …
EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing Read More »
In This Episode A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage …
EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden Read More »
In This Episode I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics. If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It …
In This Episode Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives. …
EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives Read More »
In This Episode Could you tell your life story in ten minutes? It took me about 45 minutes, but the good folks over at Mirasee edited it down to ten minutes for an episode of their cool new podcast called Making It. I thought they did a really good job choosing the …
In This Episode Colin Chung admits he is “terrible at small talk”, yet he cites “connecting with people and networking” as the #1 asset a freelancer can have in succeeding in business. In this deep diving Freelancer’s Journey episode, Colin reflects on the work, and the network, that has led to his Phase …
EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.” Read More »
In This Episode Copywriters face two hazards when writing ongoing content for clients, or themselves… Coming up with enough good ideas Connecting our ideas to relevant calendar events These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them, …
EP 251: New Breed: Copywriting publicity tactics with Selena Soo Read More »
In This Episode There’s no avoiding the camera these days. From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair… The way you speak and express yourself on camera …
EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera Read More »
In This Episode Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled. “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of …
EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t” Read More »
In This Episode In the trendy, fast-changing world of direct response marketing, staying consistent to your marketing beliefs can be difficult. But if the foundation of what you do is focused on OUTCOMES for your client, digging in and holding steady against the trends in a strong way to position yourself. Kev Kaye …
EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.” Read More »
In This Episode April Dykman has worn your shoes. She struggled up treacherous Mt. Freelance with just a pair of mittens and a pickaxe to start. Met some trusty guides along the way, and did ALL the work to become the independent (and in-demand!) business owner she is today, calling the shots and …
EP 247: New Breed: April Dykman – How to land (or lose) the gig Read More »
In This Episode Terri Trespicio is a creative force. A sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Her new book, Unfollow Your Passion: How To Create A Life that Matters To You is a category above the typical development book. Funny, challenging, …
EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone Read More »
In This Episode Let’s face it, launching a product is typically as stressful as launching a spacecraft… Lots of staring at screens with a sweaty brow and biting fingernails down to a bloody nub until it’s time to hit “go”… then you cross your fingers and pray everything works like it you hoped. …
EP 245: New Breed: Brenna McGowan – The no stress launch plan Read More »
In This Episode As an entrepreneur or service provider your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly, often without even knowing the cause. So, how do you establish and protect …
EP 244: Coffee with Kev – 7 Reputation Boosters (and Killers) Read More »
In This Episode Last week a copy chief member sent me a piece of sales copy to look at. It was 20 pages long. In a typical first draft copy review there’s something critical on the very first page that needs to be fixed, so I rarely get beyond that before sending over …
EP 243: New Breed: Craig Dave – Ramping up tension (and laughs) in your copy Read More »
In This Episode Today’s episode could save lives – no joke. Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it. His “reason why” story will break your heart, as will the many stories of …
EP 242: New Breed: Arthur Lih – The tricky business of saving lives Read More »
In This Episode How does a high school gym teacher with dial-up internet end up starting, running, and being the face of multiple companies across vastly different niches, all without any formal business education or investors of any kind? By not overthinking it. Ryan Lee is a master of “ready, fire, aim” style entrepreneurship, …
EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way Read More »
In This Episode Dropping services you no longer enjoy delivering is hard for freelancers. Especially when those services are in demand. It takes a giant leap of faith to believe that by creating that space, better things will come. Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular …
In This Episode Cole Schafer is a writer. And like a real writer, he bares his soul in his work. Including in his ad copy. Even his descriptions of cookies can make you feel challenged, amused… even annoyed. Something you’d expect at a live spoken word event, far more than a chocolate chip cookie …
EP 239: New Breed – Cole Schafer on being the man in the arena Read More »
In This Episode Dean Edelson was a stand-up comic working the NYC club scene with legends like Jerry Seinfeld and Larry David… then he started writing TV promos and movie scripts in Hollywood before getting into real estate investing where he realized he loved writing the stuff to sell properties more than selling properties. …
EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter Read More »
In This Episode If I could corral my on-the-go teenagers for three days of focused attention, these are the 3 things I would want them to know about how to work with great clients, from anywhere, on their own terms. I came to these 3 things by reviewing what the most successful freelancers in …
EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing Read More »
In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good. “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview… …
EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes) Read More »
In This Episode Today I’m sharing a cool bit from one of my paid training sessions… It’s a way to take an ordinary review (or critique) and easily turn it into a piece of content that will instantly position you as a respected expert in your field. I call it R.E.A.C.H. content and I’m …
EP 235: Coffee With Kev – The R.E.A.C.H. content method Read More »
In This Episode Making the “big leap” is never an easy decision, and that’s why Claire knew if she didn’t make two of them (ending her stressful career AND marriage) simultaneously, she would likely put them off too long, or even forever. Today you’ll hear how Claire found the courage – and the path …
EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter Read More »
In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor. Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New …
EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts Read More »
In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning …
EP 232: New Breed: Casey Stanton on Fractional CMO-ing Read More »
In This Episode One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi (CH-aba Bor-za-SHE) has done an amazing job of this with his recent public challenge to break down 100 Legendary Sales Letters in 100 …
EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work Read More »
In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead. The results were impressive: A quickly filling schedule of clients, her emails being forwarded to …
EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work Read More »
In This Episode At some point, every freelancer will face “The Leap.” That Leap can be a calculated choice from a position of safety – for instance, finally having the confidence to quit the “main job” and go freelance full time. Or it can look more like life giving you a swift and unexpected …
EP 229: Freelancers Journey: Angie Colee “Making the big leaps” Read More »
In This Episode The only thing worse than having boring sales messaging these days is trying to be entertaining and missing the mark. The fails aren’t just cringeworthy, they can cost you big – and at worst even sink the entire ship. So, it makes sense that most business owners avoid the risk of …
EP 228: New Breed: Adam Hunt is revolutionizing humor in marketing Read More »
In This Episode “I hear stories about how horrible I was to people, and I say, ‘I’m sure that’s true, and I’m very sorry… but I have no recollection of it’.” If you’ve ever woken up after a wild night cringing because you can’t quite remember everything you did or said the night before, …
EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place” Read More »
In This Episode Hey! It’s Sammy Musgrave here for Copy Chief, your comrade in freelancing and copywriting. Tell me… how did you feel when you found out direct response copywriting was a thing? At first, I thought the chances of “making it” were as likely as starring in the next Avengers movie alongside my …
EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene Read More »
In This Episode Addison Rice is on one hell of an adventure. His journey into copywriting started with a question… and a Negroni. “Hey, how would you go about making money with music online?” The answer sparked a conversation that moved Addison out of Phase 0 (searching for salvation) and catapulted him into Phase …
EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom Read More »
In This Episode When it comes to learning the absolute essentials of email copywriting… … the proven message frameworks… … the exact order of sequences, … the psychology behind every email you send (right down to the subject line), … and in what order and timeframe to send them… There is only ONE email copywriter I trust …
EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski Read More »
In This Episode Marcella Allison is a copywriter of the highest calibre. Her controls dominate the most aggressively competitive markets like health and finance. If that was all she did, I could interview her endlessly on the topic of copywriting alone. But, she does SO much more than write amazing sales copy. Today we …
In This Episode Landing your first few gigs as a freelancer can be an exhilarating combination of intense excitement and gnawing fear. It’s natural to be nervous… after all, you want to deliver great work your client will love… but there can be a whole new set of internal fears that come leaping forward …
In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of …
In This Episode There is magic in Laura Belgray’s writing. And she’s used it – with her email list specifically – to go from a TV Land promo writer, pumping out clever callbacks to Andy Griffith episodes… to running a seven-figure business from her couch. All with her words. The phrase, “I want to …
EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray Read More »
In This Episode If your freelancing business is starting to feel like a sh*tty job… and, worst part?… YOU are the nasty boss! Demanding these long hours, the “working weekends”, and now that you’re thinking about it, the pay kind of sucks, too! Then, we feel you. Every successful freelancer we know has been …
In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan. Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and …
In This Episode Sammy Musgrave is a rule breaker. She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update …
EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it Read More »
In This Episode John Lee Dumas is the epitome of self-made success. He started his industry-shifting podcast, Entrepreneur on Fire to solve his own problem… “I’m 32 and I hate working for other people, but I have no idea how to make money on my own.” So he started asking the people who were …
EP 216: New Breed – John Lee Dumas’s Uncommon Path To Success Read More »
In This Episode Like so many freelancers, Ross O’Lochlainn was waiting for “just the right time” to quit his job at an engineering firm and strike out on his own full time. Then “fate stepped in” and forced his hand. Dive into this in-depth review of how Ross has gone from nervous newbie (Phase …
In This Episode Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. Considering I met him a few minutes before this interview started, that’s saying something. This dude defies common titles… He’s a real estate artist who’s designed and flipped 44 oceanfront homes at an average price of $14 …
In This Episode A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?” I couldn’t resist sharing 3 key moments… The first was with the writing itself… the second with closing clients deals… …
In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television. Problem is, most of us don’t know where …
EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo Read More »
In This Episode Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021. We’ve seen 5 major shifts in the marketplace, all spurned by the …
EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021 Read More »
In This Episode If it’s true, as Booker T. Washington says that, “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” then Kelly Felix is living a very impressive life. Kelly is not only one of the best …
EP 210: Wisdom Tree – Kelly Felix – “I just knew I was going to die” Read More »
In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade. Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better. Of course, “the copy” …
EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist Read More »
In This Episode If you’ve never heard of Damian Lanfranchi, that’s mostly on purpose. “I’ve done a lot of erasing throughout my entrepreneurial journey” he told me when I remarked that beyond his LinkedIn profile, there’s not much about him online. It isn’t that he’s embarrassed by the different businesses he’d created before becoming …
EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B” Read More »
In This Episode Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. Today, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable, and far less frightening. In this episode we …
EP 207: CCR Coffee with Kev – A Small Step Towards The Big Leap Read More »
In This Episode Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business. He’s endlessly intelligent …
EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons” Read More »
In This Episode Call it “Copy Chief Impossible”… Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. My business integrator Rachel Mazza and I share all the gory details …
In This Episode David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. …
EP 204: CCR Wisdom Tree – A conversation with David Deutsch Read More »
In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but …
In This Episode In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency, …
EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work” Read More »
In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of …
EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen Read More »
In This Episode It’s our 200th episode and we’re celebrating with a total show makeover!New music, new intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio! In this episode we cover… It’s our 200th episode! We’ve …
EP 200: CCR Makeover – The Four New Episode Styles! Read More »
In This Episode Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned …
EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy Read More »
In This Episode Looking back to when I first started, there are a few things I wish I’d figured out earlier. It would have saved me a lot of needless frustration, boosted my confidence and made the actual writing a lot more fun. So, I wrote out the 5 things I wish I’d known …
EP 198: 5 Things I Wish I’d Known As A New Copywriter Read More »
In This Episode You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running …
EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators) Read More »
In This Episode The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?Are freelancers losing …
EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld Read More »
In This Episode Mike Rinard has his business running smooth on all cylinders right now. He’s been a frequent guest on CCR talking about his story-driven copywriting frameworks that are outperforming everything else on Facebook, and how he’s created a long string of super successful workshops and “mini-offers” to his growing email list. Today, …
EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey Read More »
In This Episode Jay Jackson began his rise to marketing expert status legit old school hustle style – hanging out in the parking lot of Whole Foods pitching customers on his fitness training as they scurried nervously to their cars. Then he discovered the world of online marketing and quickly tripled his income. Now, …
Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson Read More »
In This Episode As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No …
Ep 193: The Art of The One-Sided Conversation (5-min coffee break) Read More »
In This Episode When Lorrie Morgan lost her “miserable” job, she decided to go freelance and stumbled into the world of direct response copywriting. From running into the ladies room in tears of intimidation during the first marketing conference she attended, to creating an alter ego named Roxie that has helped her fight off …
Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan Read More »
In This Episode Ever feel like all those books on productivity just don’t apply to you and your freelancing biz? That’s because running a freelance business IS different than other businesses – especially in early days when it’s JUST YOU doing everything. Yet, many of the freelancers I coach have been able to win …
Ep 191: More time for the “big buck stuff” with Ashlee Berghoff Read More »
In This Episode If you’re a copywriter, you are critiquing copy all day long – because YOU CAN’T RESIST! Which is a good thing, because the ability to give a solid copy critique is the single most powerful tool in a copywriter’s belt. On today’s episode, I’m sharing all the different ways I’ve used …
Ep 190: The Hidden Power of “Heroic” Copy Critiques Read More »
In This Episode Most marketers agree that YouTube is the hottest ad channel right now… so why do so many advertisers (and copywriters) still have cold feet about starting campaigns? My guest is Csaba Borzasi, a Romanian living in Budapest who is quickly climbing the ranks of YouTube ad masters. His H.E.R.O system for …
Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi Read More »
In This Episode For freelancers, the big-picture goal is to be considered a go-to, acknowledged expert in your specialty. To achieve this, you gotta be brave enough to put yourself out there and do some teaching, which takes professional vulnerability and a unique voice. In this episode of Copy Chief Radio, I speak with …
Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas Read More »
In This Episode The second I plopped down in my fluffy, brown chair to write this, I saw a red disc-shaped object flash by the window outside. My nervous-by-nature beagle, Jessie, sprung out of a deep slumber, leapt onto my chair and barked ferociously out the window, her howling shouts so close to my …
Ep 187: Show, Don’t Tell In Your Copy with Max Hamm Read More »
In This Episode So, you found it, eh? This crazy little thing called copy. Well, congrats. I’m truly excited for you. Stumbling onto this craft radically changed my life 20 years ago, and it is still just as exhilarating, maddening, and rewarding as the first day I went pro. Even though you’re just falling …
Ep 186: Control Copy X-Ray Vision with April Dykman Read More »
In This Episode Sometimes even good people with good intentions find themselves in serious legal trouble. And unfortunately, “I had no idea that was a thing,” is not admissible as a defense. So, today on CCR, I’m talking with the single best and most informed attorney on the issues that affect direct response marketers …
In This Episode I’ve written frequently about why I believe Intent + Communication = Solutions. Intent is the key element in this equation. Without it, communication will fall flat or feel false. Which makes things worse instead of better. The I+C=S formula is especially effective when the subject of the conversation makes us uncomfortable. …
Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron Read More »
In This Episode If you’re in the “prove the model” phase of freelancing, where you just want to get paid CONSISTENTLY for your work… … the first step is learning to recognize an empty promise, and finding a proven playbook for how to do it. Resources Download the free 60 Second Sales Hook book …
In This Episode Here’s a simple fact: The #1 difference between projects going really well between freelancers and clients and projects falling face first into a puddle of sewer water is… good communication. My guest today is Jennifer Hudye, who ran a copywriting agency working with some of the biggest names in our industry, …
Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye Read More »
In This Episode Whether you’re a freelancer or a business owner, sometimes the best way to get in front of your best prospects is to reach out directly and say, “Hey.” Problem is they are flooded with “hey’s” all day. There’s a simple way to make your “hey” pay, without looking like SPAM. It’s …
Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza Read More »
In This Episode Some freelancers fight with gritted teeth through the phases of the Freelancer’s Journey, spitting and cursing through every step of their slow, painful slog. Wander into any free Facebook group and you’ll see far too many examples of how to make this all look very hard. Then there’s Mike Rinard, who …
In This Episode When it comes to copywriting, “game changer” is not a term I use often, or lightly. But it undoubtedly applies to what Brian McCarthy has created with his Buyer Multiplier Copy System. As you’ll hear in today’s episode, the reason I’m so geeked on Buyer Multipliers is… This new system of …
Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System Read More »
In This Episode If you know there’s money hiding in your email list, but, because you’re all human and stuff, you’d like to avoid coming off like a digital pick-pocket… then you’re going to love today’s fresh new interview with Chris Orzechowski. We’ve been going deep on what we’re calling Money Multiplier Emails… they’re …
Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski Read More »
In This Episode Today’s Copy Chief Radio podcast is only 5 minutes long. It’s about how to practice “performing” your price quotes. Just one simple, straight ahead lesson I think you’ll find helpful and actionable. Let me know if you like this kind of super-short, single-takeaway type episodes, and if so, I’ll drop more …
In This Episode It’s the worst feeling… Just when things are going well and you know it’s time to step up your game and go all next-level with your biz… this crushing doubt floods in and, like that annoying know-it-all neighbor you avoid running into at all costs… … starts listing out EVERY REASON …
Ep 176: Why Imposter Syndrome Is Actually a Good Thing Read More »
In This Episode You might be hearing people say their business is booming during the lock-down, but how many of them are telling you HOW they’re doing it? What steps did they take to be in a position of comfort when so many are suffering? Jeff Kimes is having his best month yet as …
Ep 175: Insulated From The Impact with Freelancer Jeff Kimes Read More »
In This Episode Rachel was at a crossroads you might recognize… Rachael Kraft: (06:56) “So before RFL I was doing mostly health and fitness copywriting and I was managing several different websites where it was just taking care of the content. I’m also a graphic designer, so a large part of my work was …
Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft Read More »
In This Episode “Business is about change. Life is about change. That is the one constant, that things are always changing. “Right now it’s being hoisted upon us in a rapid fashion. But change is a constant. And change always happens. And we, especially as entrepreneurs, always need to be, at a bare minimum, …
Ep 173: Business Is About Change with Todd Brown Read More »
In This Episode Dean Jackson is the kind of guy you want to weather a storm with. Not just because he’s super smart and keeps his house stocked with every essential item you’d need to get by in comfort and style… … but also because his philosophy is comforting in its ability to challenge …
In This Episode “I stopped counting at twenty,” is how John Carlton summed up how many national crises he’s experienced in his life. In the latest interview of my pop-up series: Inside Marketing – how industry leaders are responding to coronavirus and quarantine… … John dishes out his unique wisdom from the trenches with …
In This Episode Todd Herman is the first person I’ve spoken with who is confirmed to have the coronavirus disease. Fortunately, he is well enough to work. And the work he’s been doing as a coach to top CEOs and elite athletes provides a fascinating and insightful look into the psyche of different personality …
In This Episode We talk a lot about “writing at a 7th grade level” in copywriting, which is a test to make sure your writing is simple and CLEAR. Last week, a friend’s son named Denver asked to interview me for his 7th grade civics class about becoming an entrepreneur. I was happy to …
In This Episode Seems like everyone has a “coaching program” these days. You’ve likely seen 1,000 FB posts from baby gurus with some modecom of accomplishment that say… “I’m thinking of starting a private FB group where I teach my blah-budy-blah-blah-blah method that is CRUSHING in blah-blah-blah-blah… reply with “I’m in.” Then, two hundred …
Ep 168: How, When, and Why To Offer a Coaching Offer w/ Kevin Rogers and Rachel Mazza Read More »
In This Episode April Dykman is in full control of her copywriting business. She works when she wants, says “No thanks” to far more clients than she accepts, and blocks full days and weeks at a time to be with her family. This wasn’t always the case. In this episode of the CCR podcast, …
Ep 167: How To Read (and Beat) Control Copy with April Dykman Read More »
In This Episode You hear all the time about marketers getting “kicked off of Facebook.” You probably also hear (and see) them throwing tantrums about it – on Facebook! – without a hint of irony. Now, I’m not here to pile onto their pain. And I do empathize with the agony of playing by …
In This Episode Email is the most effective way to make sales online; this we know. But how do you actually make email pay? The Pay Yourself First system is the brainchild of my friend, Chris Orzechowski. It’s a method of email marketing that e-commerce business owners and marketers can use to not only …
Ep 165: Paying Yourself First with Chris Orzechowski Read More »
In This Episode Last October, legendary marketer James Schramko left his family (and his surfboards) to make the 24-hour pilgrimage to the U.S. so he could deliver a keynote address at my annual copywriting conference, Copy Chief Live. Now, if you know James at all, you know he never filters his opinions or his …
Ep 164: Shrink First So You Can Scale Fast with James Schramko Read More »
In This Episode I don’t know how you feel about Howard Stern, but one thing you can’t deny is that if you’re listening to a Stern interview, it’s nearly impossible to turn off the radio in the middle of it. Today I’m sharing how you can steal Howard’s tactics for getting the same kind …
Ep 163: The Howard Stern Trick to Giving Your Content Stick Read More »
In This Episode One of the first people to join Copy Chief when it opened in 2014 was a 19-yr-old newlywed from Australia named Lizzie Mills. Lizzie and her husband Steve decided they would start a family early in life and she would stay home and take on the role of “housewife” (a noble …
Ep 162: From Factory Floor to Six-Figure Freelancing with Steve and Lizzie Mills Read More »
In This Episode Hunter S. Thompson once said… “When the going gets weird, the weird turn pro.” Every freelancer knows exactly what HST means. There will be days, weeks, sometimes monthslong stretches where things get really weird running your own biz and working with our quirky-ass clients. Today’s CCR is a short audio SURVIVAL …
In This Episode A few short years ago, Laura Belgray was being referred to as “Marie Forleo’s copywriter.” Which sounds like a great gig, right? I mean, Marie’s copy is top shelf. One Problem: Marie writes her own copy, thank you very much. So the title was incorrect. Second Problem: Although she loves working …
Ep 160: Grow Your Business Beyond Clients with Laura Belgray Read More »
In This Episode It’s the dawn of a new decade. Can you feel the freshness? Things ain’t like they were, and the changes will be coming faster than ever before. So I created a special episode of Copy Chief Radio today where the best and brightest copywriters in the industry share what they consider… …
Ep 159: The Ultimate Copywriting Advantage in 2020 Read More »
In This Episode There are three basic things freelancers screw up that costs them gigs, and puts their careers at risk. Anika Watkins knows these things as well as anyone in the industry because she’s morphed her fruitful run as a freelance copywriter into a full service agency where she works with freelance copywriters …
Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs Read More »
In This Episode Ever feel like you’re caught in the Information Spiral of Death? You know the one… You take course after course. Read book after book. Listen to this guy, and that guru. And even entertain one or two internet marketing douchebags because they GUARANTEE that you can “screw the 9-to-5 if you …
Ep 157: 7 Phases of a Freelance Career with Rachel Mazza Read More »
In This Episode This may come as a shock to you But, I’m not a huge fan of drunk people. Now, I know most people enjoy when other grown humans reduce themselves to 3-yr-old behavior… Rambling incoherently, stumbling over furniture, crying, puking… It’s pretty entertaining. But, I’m not a fan. I prefer to see …
Ep 156: The Freelancer’s Journey with Kevin Rogers Read More »
In This Episode YouTube advertising. It feels more complicated than it is. We’ve all been obsessed with Facebook, so YouTube advertising is something of a magic traffic dragon (if you can tame it). That’s why you’ll be glad to know Patrick Kenney… He knows Google platforms inside and out, so he gets how to …
Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney Read More »
In This Episode “I got bullied so bad I had to plan my route between classes to avoid a butt-kicking.” Justin Brooke, his wife Chaunna and their two kids live on the road full time. Traveling in their cozy Cadillac Escalade between AirBnBs, moving wherever they want, and staying for as long as they …
Ep 154: Outsmarting the Bullies with Justin Brooke Read More »
In This Episode Lead magnets have been around for ages. They’re an essential part of the direct response marketing puzzle, and that will not change anytime soon. It’s a simple, and very human, proposition… when someone provide us value early in a relationship we’re far more compelled to want more interaction with them. That’s …
Ep 153: A Lead Magnet People Actually Want with Rachael Kraft Read More »
In This Episode April Dykman has a problem. More accurately, she has a solution. An important solution to how businesses can stop wasting money on expensive lead-generation only to completely doink their chances of winning a new customer. See, as a top-tier direct response copywriter, April knows this happens in the first 7 days …
Ep 152: The First 7 Days Formula with April Dykman Read More »
In This Episode Cindy Childress has special powers. She can not only write an entire book in the voice of any expert (and does so regularly for bestselling authors)… At a conference of hundreds of jittery writers about to pitch their books to bigtime publishers, she also realized she has a gift for helping …
Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress Read More »
In This Episode There are 7 phases to a successful freelancing career. By far the biggest hurdle is the need to “own your authority.” So much head trash. But man… when you do it… EVERYTHING opens up to you. It’s become my passion to coach copywriters and other freelancers through this critical step. On …
Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney Read More »
In This Episode If you write copy selling Ecommerce products, then you’ve got to follow Chris Orzechowski. His campaigns have generated millions of dollars in sales for companies like Filippo Loreti, Chef’d, Factor 75, Satchel & Page, Jeff Walker, NeuroGym and more. He’s also the creator of the popular Email of the Week series, …
Ep 149: Ecommerce Emails That Convert with Chris Orzechowski Read More »
In This Episode It’s been a tough year in the industry for influencer deaths. We lost Sean Stephenson, Andy Jenkins, and Dan Kennedy is battling a life-threatening illness (but fortunately improving!)… A name I’m grateful we did not add to this heartbreaking list this year is Brian Kurtz. Brian suffered a stroke earlier this …
Ep 148: Overdelivering in Life and Business with Brian Kurtz Read More »
In This Episode If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct! Here’s why I’m so smitten with the guy… He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not …
Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers Read More »
In This Episode Dean Jackson thinks your life should be easier. No, you don’t have to wear the same exact outfit every day like he does (but imagine the time you’d save in dressing rooms alone!)… The answer is much simpler. Just do less. Less of the gazillion marketing tactics, hacks, and “crushing” schemes …
Ep 146: Conversion Multipliers In Action with Dean Jackson Read More »
In This Episode In a “real job,” if you run into an unsavory situation with a boss or co-worker, there’s a department to handle your complaint and (hopefully) make things right. As a freelancer, there is no HR Department. It’s all on you to handle it and (hopefully) make things right. So, how do …
Ep 145: What To Do When The Gig Goes Bad with Mike Lukas Read More »
In This Episode Are you fascinated by ghostwriting? I am. I find it intriguing to write as other people, and do it to the point where you get so inside their head that you can write in flow state as an alternate version of that person. And THAT version of the person is the …
Ep 144: Insider Secrets Of A Ghostwriter with Laura Gale Read More »
In This Episode At this point in your freelancing journey, you understand why specializing is so much better than being a “generalist.” Nutshell: The best clients do not hire generalists, they seek out specialists. However, that doesn’t make CHOOSING YOUR SPECIALTY any easier. Take my friend Mike, for instance… after a successful career in …
Ep 143: When Your Specialty Chooses You with Mike Lukas Read More »
In This Episode I love talking to Laura Belgray. She’s naturally hilarious in conversation, just like in her writing, but she’s also an innovative marketer who cleans up with every promotion because she is SINCERE and rightly TRUSTED by her audience. How’s she do it? By being what she calls “Flawsome,” giving herself permission …
Ep 142: Permission To Be Flawsome with Laura Belgray Read More »
In This Episode Social media lit up last week as news spread that Dan Kennedy was in hospice and saying his final goodbye. He announced his fate in perfect Kennedy fashion: with a heartfelt and humorous letter to his friends and followers. It was a shock to our collective community, with all of us …
In This Episode There are a lot of ways to structure deals as a freelancer. Once you are comfortable with the conversion triggers of your niche, and confident in your ability to push the right buttons… plus, identify a really good potential partner… A great deal to make is “performance-based” pay. Otherwise known as …
Ep 140: Getting Paid (Better) On Results with Joey Percia Read More »
In This Episode Have you ever wanted to kick yourself for saying “yes” to something you KNOW you don’t want to do? It’s one thing if it costs us an afternoon at a living room “candle party”… It’s another when it costs you money, and time, by saying “yes” to a client request you …
Ep 139: 8 Rules A-list Freelancers Refuse To Break with Kevin Rogers Read More »
In This Episode Immediately following her talk, the crowd rose to their feet and gave Marcella Allison a standing ovation. It was the only Standing O in two days of amazing talks by legendary A-Listers at Copy Chief Live. Marcella delivered more than just a talk though… From the moment she started speaking, you …
Ep 138: Your Copywriting Superpower with Marcella Allison Read More »
In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly …
Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio Read More »
In This Episode Five years ago, James Schramko changed my life with a simple math equation. Now James is coming from Australia to St. Petersburg to give a keynote at Copy Chief Live. In this brand new conversation, James talks about why he thinks of copywriters as “emotional snake handlers”… and how to discover …
Ep 136: Give Yourself A Raise with James Schramko Read More »
In This Episode You know when you’re at a concert and the band decides to work out some new material on you… … and it’s immediately evident this band’s time has passed and they need to stick to the hits? So you start looking up into the rafters to amuse yourself, and you notice …
Ep 135: How To Create An Epic Customer Experience with Jason Friedman Read More »
In This Episode At least once or twice a month I communicate with my Copy Chief community by doing something fun, a live webinar called the Chief Chat. During these Chief Chats, we break down each other’s copy, talk about all sorts of marketing goodness, crack each other up and help each other grow. …
Ep 134: Ten All-Star Best Things From The Chief Chat Read More »
In This Episode My friend Todd Brown is known and respected in the industry as a master of the sales funnel. Everyone from Russel Brunson to Agora Financial relies on Todd’s consults to squeeze every bit of ROI out of their active sales funnels. Todd grew his company on the back of a single …
Ep 133: The 8 Secret Sales Sequences with Todd Brown Read More »
In This Episode Ten years living on the road telling jokes to strangers was fun, but it left me seriously unemployable in the real world. I’d never even heard of “copywriting” then, so I had to find something I could do to earn money. It wasn’t pretty, but I’m sharing what I did in …
In This Episode Kyle Milligan is Agora Financial’s new secret weapon with 3 brand new controls under his belt… … and it’s his first year there. So, how did he get there? What’s really happening behind the curtain? We’ll dive deep into his success and what it takes to be the top copywriter when …
Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan Read More »
In This Episode I got something extra cool for you today on the podcast… Three hot topics to help you get an edge in your copywriting: Quick and proven tactics for landing more (and better paying) freelance gigs from me Dazzling insights into a bullet-writing process from rising copy star, Jimmy Parent Brilliant process …
Ep 130: Better Gigs, Stronger Bullets, Funnier Copy Read More »
In This Episode In Richard Armstrong’s new fiction novel, The Don Con, we follow a two-bit New York con artist and small-time actor (whose single claim to fame is a background role on the Sopranos) as he gets cornered into joining a big heist job that, let’s just say, he is ill-equipped to pull …
Ep 129: Where Con Artists and Copywriters Collide with Richard Armstrong Read More »
In This Episode Jason Hanson spent his first career as a CIA Officer. Deep undercover in places on the globe most of us would be very careful to never end up. His job was to position himself in enemy territory, gain the trust of locals, then recruit people to spy for the United States. …
Ep 128: Life-Saving Copy Lessons From a Former CIA Spy with Jason Hanson Read More »
In This Episode Think about your favorite comedian for a second. If you don’t have one, just think about Jerry Seinfeld. If you don’t know who Jerry Seinfeld is, it may be time to get rid of your X-Box 🙂 Point is, the fact that you have a favorite comedian, or have ever laughed …
In This Episode Todd Herman is a rare being… He sits comfortably at the very top of his field of high-performance coaching, working with elite athletes and CEOs of Fortune 100 companies. He’s the creator of the 90 Day Year, hailed by many entrepreneurs and freelancers as “life-altering for its ability to transform hectic …
Ep 126: Todd Herman – Alter Ego Effect For Copywriting Read More »
In This Episode There are a lot of reasons to be impressed with Ryan Levesque… He uses his education in neuroscience to write next level persuasive copy Inc. ranked his book “Ask” the #1 Marketing Book of the Year He completely disrupted the marketing industry with his Ask Method, helping thousands of business owners …
Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business Read More »
In This Episode John Carlton has a very unique style of writing copy. You could no doubt pick it out of a line-up of classic masterpiece sales letters. The thing I’ve always loved most about John’s copy is how it dances with Rhythm. John’s copy bounces along in your brain like a great song. …
In This Episode Johnny Crowder is changing lives through text messaging… He’s a singer in a heavy metal band who battles schizophrenia and started a texting service to help others battling mental health issues feel better. Oh yeah, he’s also a copywriter. I read about Johnny and his unlikely mental health text messaging service …
Ep 123: The Simple Genius of Cope Notes with Johnny Crowder Read More »
In This Episode If you caught the email I sent you yesterday about how to never write boring copy, then this will make a nice follow up. It’s from a talk I gave to the top marketers and copywriters in the world about how marketing with pure information is dead. Everyone has too much …
In This Episode Pricing your services is the trickiest part of freelancing. Thanks to a super-intense survey my friend Abbey Woodcock recently conducted across the industry… … for the first time, we finally have some true insight into what other freelancers are charging for their services, and most importantly, a new way to THINK …
In This Episode I became a fan of Mike Michalowicz listening to the audiobook of Profit First. It’s a great book that every entrepreneur should spend time with… … but this episode is NOT about your finances. My burning questions for Mike were about how he markets his books and services. It’s a hot …
Ep 120: Mike Michalowicz – How To Profit Like Clock Work Read More »
In This Episode Just you and me talking today… I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here? Hard work? Connections? Luck? No. It’s something else. Resources Join Copy Chief today by clicking here …
In This Episode My friend David Deutsch knows things very few people know. And unlike most revered copy gurus, he tends to keep them to himself. There are a few reasons for this. Some of them logistical (like being super busy consulting the biggest marketing companies on the planet), others are personal (he’s not …
In This Episode Ryan McGrath is ferocious. I mean, if you saw him on the streets of Baltimore you wouldn’t instinctively cross the street to avoid crossing his path… … but because his writing is so ferocious, many copywriters have crossed the street to shake his hand. Ryan is the in-house copy chief at …
In This Episode It’s fun to let your creative flag flap on Facebook, but when your money’s on the line, how do you decide what type of creative ads you should be testing? That’s exactly what Mike Rinard and I discuss on Part 3 of our sizzling series on FB advertising. Mike runs all …
Ep 116: Facebook Ad Magic with Mike Rinard (Part 3) Read More »
In This Episode Pricing, huh?It’s the trickiest part of business. Yet, some people make it look so easy. Like my friend, Laura Belgray.She lists three simple ways clients can buy their way onto her calendar. It’s always a flat fee, and it ain’t cheap. She recently raised her price again because of simple supply …
Ep 115: Price yourself with confidence with Laura Belgray Read More »
In This Episode Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results …
Ep 114: Content Marketing Gone Wild with Daniel Daines-Hutt Read More »
In This Episode Until recently, I’ve been working WAY too much. And would reach the end of the day with that nasty feeling that nothing very important was getting done. If you’ve been an independent entrepreneur for more than a year, I bet you share these feelings. We know we should be working less …
Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers Read More »
In This Episode If you’re a copywriter, you probably love the word “brainstorm.” Because it’s all about generating new ideas… which we all love to do (sometimes to our own detriment). But what you may not know is how effective this skill of yours actually is when it comes to Facebook Ads. Your greatest …
Ep 112: Facebook Ad Magic with Mike Rinard (Pt. 2) Read More »
In This Episode I was thinking about this journey we take to grow our freelance businesses… It’s a bold choice, right? Most people just would not choose like you did. But something in us makes it feel like independence is the only choice. I was thinking about you, and me, and the paths we …
In This Episode Ross was struggling to commit to making the leap to full time freelancer.He knew he wanted it. Believed he could manage it. But kept pushing his own deadline to make the leap out further.Then fate (and the Canadian government) stepped in and decided for him. Today on Copy Chief Radio, Ross …
In This Episode One of the great joys of being a copywriter is sinking into a cushy chair (maybe sipping on a glass of hot chocolate) and reading through a really great classic direct response ad. This is technically part of our job, same as “taste testing” is part of an ice cream shop …
Ep 109: The magic hiding in great ads with Mike Schauer Read More »
In This Episode What if I told you there were only 4 simple steps to creating a successful cold traffic funnel? Ugh, there’s so much more to it, Rogers! What about your budget? And the pixel? And managing Ads Manager? Oh, and you can’t forget the copy?! Forget about it. Instead, let’s focus on …
Ep 108: Facebook Ad Magic with Mike Rinard (Pt. 1) Read More »
In This Episode If you’re still not using (or at least exploring) YouTube ads as a profit channel in your business, you must listen to this brand new episode with my guest, Tom Breeze. This is my second time interviewing Tom. His agency, Viewability, is the highest ranked YouTube ads agency by spend on …
Ep 107: Creating YouTube ads that actually sell with Tom Breeze Read More »
In This Episode It’s no secret that the real reason we HESITATE or PROCRASTINATE on the things we KNOW are best for us comes down to fear. But, who wants to DEAL with all that? My friend Rhonda Britten from Fearless Living says, when it comes to procrastination at least, maybe you don’t NEED …
Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten Read More »
In This Episode If you and I sat down for coffee, and the subject of money came up, this is what I would share with you. I’ve never really talked about it publicly before. I’m hoping it can help you avoid the same mistake. The first thing you need to realize is a SYSTEM …
Ep 105: My Secret About Handling Money with Kevin Rogers Read More »
In This Episode Our ever-decreasing attention span (currently clocking at 8 seconds) means it’s critical that we’re able to move prospects from “unaware” to “aware and ready to buy”. In order to do that, we’re borrowing something newspapers used to use and adopting it for the Internet… It’s called an Advertorial. (Different industries call …
Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza Read More »
