Ep 45 – When To Just Shut Up And Sell with Max Hamm

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In This Episode

Here’s the reality: your customers are smarter than ever… and their attention spans are unforgiving.

So… what can you do to cut through all the noise and still make more sales?

Today Freelance copywriter Max Hamm returns for a follow-up episode. It builds on our last discussion about using humor in sales.

As we explain in the episode, the secret to killer salesmanship is compelling your prospect so strongly they start to sell themselves on your offer.

As a perfect example, we break down a Johnny Carson clip featuring the world’s greatest salesman…

… where he effortlessly sells Johnny his own ashtray in just a couple of minutes!

We also reveal the sales-killing mistakes you can easily make in your videos. Come find out what you must learn about your prospect BEFORE you sell them anything.

“Can’t Miss Moments”:

  • Kevin’s biggest pet-peeve phrase in sales copy… especially in video. (You want to avoid using this so you don’t blow the sale. But, there is only ONE situation where it is wickedly effective… if you do it right!)
  • A common trap many marketers fall for that instantly kills the sale. (It comes from “ego” so it’s easy to miss… do this instead to build trust with your prospect!)
  • The single most effective way to begin your sales video. (And exactly what your prospect’s brain is telling them the moment your video starts!)
  • Did you know your buyers have different criteria for when they want you to close the sale? (Pay close attention to this BEFORE you begin any sales interaction and you’ll know exactly when to close!)


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