Ep 64: Tapping The Deepest Desires Of The $750 Billion Dollar “Over 55” Market with Julie Luedtke

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In This Episode

The over 55 market boasts over 750 Billion dollars in spending power.

Today I’ve got Julie Luedtke on the show. Julie is 72, just ran a 10K (6 miles) charity event…

… and is on a MISSION helping people over 55 get fit, and live life with a passion that gives the youngins a run for their money.

She’s also a direct response copywriter specializing in the over 55 health space, and author of the book “I’ve Fallen And I Don’t Want To Get Up: 6 Simple Steps To Never Letting Life Keep You Down After 55.”

As Julie explains in the interview, most people over 55 have given up on life and don’t want to get back up…

… but it’s actually easy to motivate them to perk up and give it another go once you know their deepest wants, needs, and desires.

In this episode, Julie reveals the 6 things you must know to connect deeply with the over 55 market. 

“Can’t Miss” Moments:

  • The “Microwave” trick to motivate anyone over 55 faster than you imagined possible. (This is so dead simple you’re likely overlooking its power.)
  • The “Mess your brain up” tactic to ignite the creativity of anyone over 55. (Do this and you’ll connect with this market almost instantly.)
  • The single biggest fear of almost everyone over 55… and what to do to quickly eliminate it, and form a rock-solid bond with them as your audience.


Visit Julie’s website here

The View From 72 (Julie’s Facebook page)

Show notes written by Max Hamm. You can reach Max at maxhammcopy.com.

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Showing 2 comments
  • Reply

    Julie, I liked your info. And I’ve also had a similar experience like you and your daughter. I was with my father (he’s eighty-something and I’m fifty-something), at a liquor store. As we were checking out, the clerk commented to my father, “oh, what a lovely couple you two are.” My father had a big grin on his face and I was not so happy.

    P.S. I’d like to talk to you about balancing. I too have worked with older folks for years.

    • Reply

      I’m sure there are other people who have had the same situation…or, “What cute grandchildren!” and the response is “These are my children.”
      I’d like to talk to you, too about balance in adults over 55. You can email me at [email protected]

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