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EP 316: How Tom became Rich Schefren’s new copywriter

How Tom became Rich Schefren’s new copywriter
Copy Chief Radio

EP 316: How Tom became Rich Schefren’s new copywriter


In This Episode

Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. 

Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. 

We called it “The Goods,” and clearly Tom has them. 

In this episode you’ll hear directly from Tom how he approached “The Goods,” his strategy for the final copy test, and what it’s like to work with one of the best marketing teams in the world, led by a bonafide legend of Direct Response.

Listen to Episode #316: How Tom became Rich Schefren’s new copywriter 

P.S. We’re starting a new challenge called “Copy Lab” (based on the success of The Goods) on July 16th. It’s free to all members of Copy Chief and will revolutionize the way copywriters and marketing companies collaborate and do business together. Learn more at copychief.com/copylab


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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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