ATTENTION: FREELANCE COPYWRITER

ATTENTION: FREELANCE COPYWRITER

Have You Ever Wondered Why Some Freelancers Are Flooded With Leads, Get Paid Higher Rates, and Earn More While Working Less Hours…

… While Others Constantly Struggle With Low Pay, Lousy Clients, and Imposter Syndrome?

RFL thumbnail

Ready to get serious about your freelance career? Watch this quick video about Real Free Life

Have You Ever Wondered Why Some Freelancers Are Flooded With Leads, Get Paid Higher Rates, and Earn More While Working Less Hours…


… While Others Constantly Struggle With Low Pay, Lousy Clients, and Imposter Syndrome?

RFL thumbnail

Ready to get serious about your freelance career? Watch this quick video about Real Free Life

Ready to get serious about your freelance career? Watch this quick video about Real Free Life

Hey, Kevin Rogers here…


Is it cool if we skip the “copy talk” and have a real talk?

You and I both know that things have changed dramatically in the world of freelance copywriting.

ChatGPT and other machine learning AI tools have drawn a very clear…

Line in the sand.

It is no longer enough to call yourself “a copywriter.”

In fact, many of the companies - multi-million dollar marketing companies - that I build writing teams for, don’t even distinguish between copywriters and content writers.

They just think of it all as “copy.”

That wasn’t the case until recently.

So, calling yourself a “copywriter” has very quickly gone from an asset that got you paid better and won you more respect…

… to now reducing you to a mere commodity.

And being thought of as a commodity is the death of a freelancer.

If that sounds like fear mongering, so be it.

The fear is legit.

And I don’t want you going out like that.

Not when…

You can have it so much better.

Hey, Kevin Rogers here…

Is it cool if we skip the “copy talk” and have a real talk?

You and I both know that things have changed dramatically in the world of freelance copywriting.

ChatGPT and other machine learning AI tools have drawn a very clear…

Line in the sand.

It is no longer enough to call yourself “a copywriter.”

In fact, many of the companies - multi-million dollar marketing companies - that I build writing teams for, don’t even distinguish between copywriters and content writers.

They just think of it all as “copy.”

That wasn’t the case until recently.

So, calling yourself a “copywriter” has very quickly gone from an asset that got you paid better and won you more respect…

… to now reducing you to a mere commodity.

And being thought of as a commodity is the death of a freelancer.

If that sounds like fear mongering, so be it.

The fear is legit.

And I don’t want you going out like that.

You can have it so much better.

Look, If you’ve been writing copy for clients since before ChatGPT came on the scene, then you likely know how to actually write good sales copy.

And, because you know how to write real copy, you know that the “writing” part is only ONE aspect of the job.

What good clients seek out, and are willing to pay well for, is…

A specialist.

A person UNIQUELY qualified to bring ideas, perspectives, and creative energy to their messaging.

Ideas that mere mortal copywriters or data-driven robots simply cannot.

A true copywriting specialist is INDISPENSABLE to their clients.

That means, for the specialist freelancer, there’s none of the B.S. involved with chasing prospects down or having to work to close the deal.

Clients are excited to meet you and ready to get going.

And in every case I see, specialist freelancers have it far better than generalists. That’s because when you specialize the right way, you…

Look, If you’ve been writing copy for clients since before ChatGPT came on the scene, then you likely know how to actually write good sales copy.

And, because you know how to write real copy, you know that the “writing” part is only ONE aspect of the job.

What good clients seek out, and are willing to pay well for, is…

A specialist.

A person UNIQUELY qualified to bring ideas, perspectives, and creative energy to their messaging.

Ideas that mere mortal copywriters or data-driven robots simply cannot.

A true copywriting specialist is INDISPENSABLE to their clients.

That means, for the specialist freelancer, there’s none of the B.S. involved with chasing prospects down or having to work to close the deal.

Clients are excited to meet you and ready to get going.

And in every case I see, specialist freelancers have it far better than generalists. That’s because when you specialize the right way, you…

But what most copywriting gurus won’t tell you, is that “picking a niche” isn’t enough.

For one thing, you’ve got to find your true specialty based on your “Unique DNA” – a careful balance of your passion and ideal lifestyle that builds upon all the previous work, experience, and accomplishments you’ve already achieved in life.

And once you’ve found your true specialty, you can’t just hope that the right people will find you.

If you want to command higher rates, work on projects you’re passionate about, become a respected authority in your niche, and have complete control over your income and career…

You’ve got to be widely known as the “go to” specialist in your market.

Only then will potential clients, partners, and referrals seek YOU out, instead of the other way around.

The challenge is, these days it seems like everyone and their dog is spouting promises that they’ll help you specialize and get better clients – simply because you join their high-ticket mastermind.

But most of these programs just spit out carbon-copies of the coach and all of their students end up looking much the same.

The problem is, when you’re entering highly competitive markets (where true careers are really launched), being too similar to “all the other specialists” is no better than being a generalist in the first place!

After all, if you listen to the intro of any guest on a podcast. You will never hear the host say…

“I’m very excited about today’s guest, she’s a run-of-the-mill generalist in the field of…”

Besides, many of these programs don’t teach the skills needed to truly build a freelance business that gives you complete control over your income and how you work.

Even if you join a decent coaching group to get leads, building a true “freedom business” requires “learning to fish” for yourself.

Only then can you thrive when the hand-fed leads dry up.

This means getting the right people to seek YOU out because you’re widely known as the go-to expert.

And the fastest way to do that is to uncover your true speciality.

Only then will it feel natural to build your authority, and confidently OWN it.

But what most copywriting gurus won’t tell you, is that “picking a niche” isn’t enough.

For one thing, you’ve got to find your true specialty based on your “Unique DNA” – a careful balance of your passion and ideal lifestyle that builds upon all the previous work, experience, and accomplishments you’ve already achieved in life.

And once you’ve found your true specialty, you can’t just hope that the right people will find you.

If you want to command higher rates, work on projects you’re passionate about, become a respected authority in your niche, and have complete control over your income and career…

You’ve got to be widely known as the “go to” specialist in your market.

Only then will potential clients, partners, and referrals seek YOU out, instead of the other way around.

The challenge is, these days it seems like everyone and their dog is spouting promises that they’ll help you specialize and get better clients – simply because you join their high-ticket mastermind.

But most of these programs just spit out carbon-copies of the coach and all of their students end up looking much the same.

The problem is, when you’re entering highly competitive markets (where true careers are really launched), being too similar to “all the other specialists” is no better than being a generalist in the first place!

After all, if you listen to the intro of any guest on a podcast. You will never hear the host say…

“I’m very excited about today’s guest, she’s a run-of-the-mill generalist in the field of…”

Besides, many of these programs don’t teach the skills needed to truly build a freelance business that gives you complete control over your income and how you work.

Even if you join a decent coaching group to get leads, building a true “freedom business” requires “learning to fish” for yourself.

Only then can you thrive when the hand-fed leads dry up.

This means getting the right people to seek YOU out because you’re widely known as the go-to expert.

And the fastest way to do that is to uncover your true speciality.

Only then will it feel natural to build your authority, and confidently OWN it.

During my 12 years as a freelance copywriter, I made every mistake on the way to success.

I wanted to help other freelancers avoid making those same painful mistakes, so I created a proven system for finding and using your true specialty.

Since I created it in 2015, my system, Real Free Life, has helped thousands of freelancers become the go-to specialist in their field.

It’s a step-by-step playbook that shows you how to:

Uncover your TRUE specialty based on what you love so it feels natural to build your reputation and authority in a way that beats back imposter syndrome...

It’s a step-by-step playbook that shows you how to:

During my 12 years as a freelance copywriter, I made every mistake on the way to success.

I wanted to help other freelancers avoid making those same painful mistakes, so I created a proven system for finding and using your true specialty.

Since I created it in 2015, my system, Real Free Life, has helped thousands of freelancers become the go-to specialist in their field.

Uncover your TRUE specialty based on what you love so it feels natural to build your reputation and authority in a way that beats back imposter syndrome...

It’s a step-by-step playbook that shows you how to:

When You Go Beyond “Choosing a Niche” and
Truly Specialize, the Big Wins Come Easy

With the overwhelming abundance of clients looking to hire freelancers right now…

If you’re not feeling the twist of joy from being a copywriter in today’s world – it’s time to fix this.

Because there’s more opportunities than ever before, and if you’re feeling scared and disempowered, it’s probably because you’re not a true specialist.

Now is the time to say “no more” and find your true specialty so you feel empowered to take complete control of your income and your business.

For example, this is my RFL Supergroup – my high-level personal coaching mastermind made up of a tight-knit group of 6-10 superstar freelancers who I give my personal attention to:

Screenshot 2023-08-10 075346
Supergroups-Intros-v2_50
Watch the short clip above
Pay close attention to how they
introduce themselves

You’ll see that each and every one of their specialities is clearly defined, and they have complete confidence in their expertise.

If you don’t feel this confident in your skills, your authority, and your speciality…

If high-quality clients aren’t seeking you out and happily pay you great rates for your expertise… I can help you fix that.

When You Go Beyond “Choosing a Niche” and
Truly Specialize, the Big Wins Come Easy

With the overwhelming abundance of clients looking to hire freelancers right now…

If you’re not feeling the twist of joy from being a copywriter in today’s world – it’s time to fix this.  

Because there’s more opportunities than ever before, and if you’re feeling scared and disempowered, it’s probably because you’re not a true specialist.

Now is the time to say “no more” and find your true specialty so you feel empowered to take complete control of your income and your business.

For example, this is my RFL Supergroup – my high-level personal coaching mastermind made up of a tight-knit group of 6-10 superstar freelancers who I give my personal attention to:

Supergroups-Intros-v2_50
Supergroups-Intros-v2_50

Watch the short clip above
Pay close attention to how they introduce themselves

You’ll see that each and every one of their specialities is clearly defined, and they have complete confidence in their expertise.

If you don’t feel this confident in your skills, your authority, and your speciality…

If high-quality clients aren’t seeking you out and happily pay you great rates for your expertise…

I can help you fix that.

If you don’t already know me, I’m Kevin Rogers…


I spent twelve years as a freelance copywriter, and I'm sure I made every mistake possible when it comes to attracting, landing and delivering projects for clients.

I'm happy to report that, despite all my past mistakes, I've been able to grow a 7-figure income freelancing, build a solid reputation in the industry, and create fantastic partnerships (and many lasting friendships) in the process.

For the past 8 years, I’ve been quietly coaching a select group of freelance copywriters on how to uncover their true specialty, become sought-out, respected experts in their industry, and capitalize on that authority to build their dream business.

I spent twelve years as a freelance copywriter, and I'm sure I made every mistake possible when it comes to attracting, landing and delivering projects for clients.

I'm happy to report that, despite all my past mistakes, I've been able to grow a 7-figure income freelancing, build a solid reputation in the industry, and create fantastic partnerships (and many lasting friendships) in the process.

For the past 8 years, I’ve been quietly coaching a select group of freelance copywriters on how to uncover their true specialty, become sought-out, respected experts in their industry, and capitalize on that authority to build their dream business.

In Real Free Life, I show my students how to:

Attract high-quality clients, who pay what you’re worth… and never take advantage of your “niceness”, strong work ethic, or habit of accidentally undercharging.
Take charge of client negotiations and prospect calls…“adult in the room” conversations that would make John Carlton proud.
Quickly become a recognized authority in your niche, without waiting for permission from someone smarter, wiser, older, or more expensive.
Create a marketing plan and lead-flow strategy that works for you, so you can have a full roster of clients eager to pay high prices and stop living “gig to gig” on a wing and a prayer.
Discover your true specialty that gets you noticed, remembered, booked, and paid… FAST.
Get “Live Mic Ready” so that you shine confidently in every opportunity to deliver value and raise your authority on podcasts, webinars, even live stages.
Protect yourself from being “taken advantage of”: fees, deadlines, and that nasty, insidious Scope Creep. (If you’ve ever had a job that mushroomed out of control, you know what I’m talking about.)
Design your work around your lifestyle, NOT the other way around. (If you’re asking, “What lifestyle? All I do is work,” you’re not alone. But it doesn’t have to be that way forever.)
Let me tell you, coaching these freelancers has been one of the most rewarding experiences of my 20-year-long career in marketing.

 

It’s clear to see why.  Just look at what they’ve accomplished…
"Thanks to RFL I quickly went from “just another copywriter” to specialist. I’m so sought out for my specialty I barely even write copy anymore unless I want to, or it’s for my own offers and products. Clients hire me to consult with them in their business, and I get to put all my copy skills to use to grow my own offers."
- Mike Rinard
Facebook Ad and StoryMapping Specialist
"Before RFL I was fumbling in the dark and didn’t know how to find good clients, but RFL created that stability and consistency in my income.. With Kevin’s training, I hit my income goal right away, and it hasn’t dropped since. Now I make $10k /month consistently and have stuff coming down the line that will consistently increase my monthly income. I use my freelance skills to provide for my wife and family and I still have the freedom to do what I want."
-Jeff Kimes
Health and Lifestyle Business Copywriter
In Real Free Life, I show my students how to:
Attract high-quality clients, who pay what you’re worth… and never take advantage of your “niceness”, strong work ethic, or habit of accidentally undercharging.
Take charge of client negotiations and prospect calls…“adult in the room” conversations that would make John Carlton proud.
Quickly become a recognized authority in your niche, without waiting for permission from someone smarter, wiser, older, or more expensive.
Create a marketing plan and lead-flow strategy that works for you, so you can have a full roster of clients eager to pay high prices and stop living “gig to gig” on a wing and a prayer.
Discover your true specialty that gets you noticed, remembered, booked, and paid… FAST.
Get “Live Mic Ready” so that you shine confidently in every opportunity to deliver value and raise your authority on podcasts, webinars, even live stages.
Protect yourself from being “taken advantage of”: fees, deadlines, and that nasty, insidious Scope Creep. (If you’ve ever had a job that mushroomed out of control, you know what I’m talking about.)
Design your work around your lifestyle, NOT the other way around. (If you’re asking, “What lifestyle? All I do is work,” you’re not alone. But it doesn’t have to be that way forever.)
Let me tell you, coaching these freelancers has been one of the most rewarding experiences of my 20-year-long career in marketing.
It’s clear to see why.  Just look at what they’ve accomplished…
"Thanks to RFL I quickly went from “just another copywriter” to specialist. I’m so sought out for my specialty I barely even write copy anymore unless I want to, or it’s for my own offers and products. Clients hire me to consult with them in their business, and I get to put all my copy skills to use to grow my own offers."
- Mike Rinard
Facebook Ad and StoryMapping Specialist
"Before RFL I was fumbling in the dark and didn’t know how to find good clients, but RFL created that stability and consistency in my income.. With Kevin’s training, I hit my income goal right away, and it hasn’t dropped since. Now I make $10k /month consistently and have stuff coming down the line that will consistently increase my monthly income. I use my freelance skills to provide for my wife and family and I still have the freedom to do what I want."
-Jeff Kimes
Health and Lifestyle Business Copywriter

When You Finally Have A Plan You Can Trust... Confidence In Your Skills And Momentum In Your Business Come Naturally

With many of the working freelancers I coach, the essentials for great success are already in place.

They’re great at performing their “money-skill,” and they’re savvy thinkers inspired to do great things…

But what they lack is validation, confidence and a set of specific action steps to get them the clients, the money, the work, and the reputation they deserve.

The success they seek is so close! It’s just right there. All they need to do is reach out and grab it.

But it turns out…

The skills that make you a great copywriter, are NOT the same skills that make you a successful business person.

And to make it more complicated: Freelancing is not your typical business. It has its own set of quirks and frustrations.

You can’t use just any ol’ business strategy to build and grow your freelancing business. It just won’t work!

One day, I got tired of watching good writers wash out, burn out, stay broke, and get taken advantage of.

When You Finally Have A Plan You Can Trust... Confidence In Your Skills And Momentum In Your Business Come Naturally

With many of the working freelancers I coach, the essentials for great success are already in place.

They’re great at performing their “money-skill,” and they’re savvy thinkers inspired to do great things…

But what they lack is validation, confidence and a set of specific action steps to get them the clients, the money, the work, and the reputation they deserve.

The success they seek is so close! It’s just right there. All they need to do is reach out and grab it.

But it turns out…

The skills that make you a great copywriter, are NOT the same skills that make you a successful business person.

And to make it more complicated: Freelancing is not your typical business. It has its own set of quirks and frustrations.

You can’t use just any ol’ business strategy to build and grow your freelancing business. It just won’t work!

One day, I got tired of watching good writers wash out, burn out, stay broke, and get taken advantage of.

That's why I created my Real Free Life
coaching program.

In Real Free Life (RFL), I help freelancers uncover their true speciality, learn how to truly OWN it, and build authority to become a respected, sought-out expert in their industry.

RFL gives you the confidence to say “no more” to bad clients, low pay, and crippling imposter syndrome.

Not only do we build the skills needed to take your business to a higher level…

We also focus on getting rid of the head trash and bad habits that are holding you back. That way we can create a clear picture of what your business should look like, and a plan to make it happen.

And praise for the Real Free Life course is always through the roof…

That's why I created my Real Free Life
coaching program.

In Real Free Life (RFL), I help freelancers uncover their true speciality, learn how to truly OWN it, and build authority to become a respected, sought-out expert in their industry.

RFL gives you the confidence to say “no more” to bad clients, low pay, and crippling imposter syndrome.

Not only do we build the skills needed to take your business to a higher level…

We also focus on getting rid of the head trash and bad habits that are holding you back. That way we can create a clear picture of what your business should look like, and a plan to make it happen.

And praise for the Real Free Life course is always through the roof…

Carolyn Ananian
"I was tired of feeling like I was on a hamster wheel to pay bills. RFL gave me the structure, training, and accountability I needed to grow my business. Everything from how to find the right clients (and talk to them) to writing contracts that cover your ass. The results? No more hamster wheel. Instead, I have sophisticated clients who respect my expertise and don't question my prices. I have advisors I can go to for help any time. I also get great job referrals, so no more worrying about quality control for clients. I got so much value out of RFL that I actually did the program 2 times!"
- Carolyn Ananian
Direct Response Copywriter for Money Map Press

Am I bragging? Indeed I am.

I couldn’t be prouder of everything my students have accomplished.

Yes, I created the action plan, the proven tactics, and the rock-solid advice…

… but these guys took action.

They trusted the system.

And they celebrated the heck out of each other, along the way.

They deserve every bit of success they’ve achieved.

Am I bragging? Indeed I am.

I couldn’t be prouder of everything my students have accomplished.

Yes, I created the action plan, the proven tactics, and the rock-solid advice…

… but these guys took action.

They trusted the system.

And they celebrated the heck out of each other, along the way.

They deserve every bit of success they’ve achieved.

Learn The 4 Key Steps To Building True Authority So You’re Sought Out By Great Clients, Leads, and Referrals

Real Free Life (RFL) is an 8-week business-building coaching program for freelance copywriters who want to get paid what they’re worth, doing great work, for great clients.

In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way.

Step #1 – Visualize:

In Phase 1 of RFL you’ll get crystal clear on what it is you truly want from freelancing. You’ll learn how to identify and attract your best prospect (and repel pain-in-the-ass clients and tire kickers).

You’ll define your dream business, and design it to fit around your ideal lifestyle. Once we’ve got that clarity, we’ll work together to build a plan that brings it to life.

Step #2 – Specialize:

In Phase 2, you’ll uncover your true specialty based on your Unique Copywriting DNA and discover the value of your unique talents. You’ll learn how to determine your prices based on what YOU want to earn, and frame the value of your service so price is never your prospect’s first concern.

You’ll learn how to get insanely good at what you do so you can project real confidence and raise your flag of authority. This makes it natural to own your specialty so it’s easy to position yourself as an expert

Step #3: Legitimize:

In Phase 3 of RFL, you’ll learn how to set yourself up for success – Embracing the frameworks that protect you from underselling yourself or getting taken advantage of.

You’ll learn how to develop assets that get leads coming to you, and establish yourself as a true professional who clients see as their go-to specialist and are eager to work with and recommend.

Step #4: Capitalize:

In Phase 4, you’ll learn how to take control over your income and your workflow – commanding higher rates, from better clients, and structuring deals that support your ideal business.

You’ll get paid more for what you love doing, and create multiple income streams that suit your ideal lifestyle.

Throughout the entire program, you’ll be building relationships with your co-coaches and “battle buddies” – Developing a network of supportive colleagues, and recognizing that you do not have to do it alone.

Learn The 4 Key Steps To Building True Authority So You’re Sought Out By Great Clients, Leads, and Referrals

Real Free Life (RFL) is an 8-week business-building coaching program for freelance copywriters who want to get paid what they’re worth, doing great work, for great clients.

In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way.

Step #1 – Visualize:

In Phase 1 of RFL you’ll get crystal clear on what it is you truly want from freelancing. You’ll learn how to identify and attract your best prospect (and repel pain-in-the-ass clients and tire kickers).

You’ll define your dream business, and design it to fit around your ideal lifestyle. Once we’ve got that clarity, we’ll work together to build a plan that brings it to life.

Step #2 – Specialize:

In Phase 2, you’ll uncover your true specialty based on your Unique Copywriting DNA and discover the value of your unique talents. You’ll learn how to determine your prices based on what YOU want to earn, and frame the value of your service so price is never your prospect’s first concern.

 

You’ll learn how to get insanely good at what you do so you can project real confidence and raise your flag of authority. This makes it natural to own your specialty so it’s easy to position yourself as an expert

Step #3: Legitimize:

In Phase 3 of RFL, you’ll learn how to set yourself up for success – Embracing the frameworks that protect you from underselling yourself or getting taken advantage of.

You’ll learn how to develop assets that get leads coming to you, and establish yourself as a true professional who clients see as their go-to specialist and are eager to work with and recommend.

Step #4: Capitalize:

In Phase 4, you’ll learn how to take control over your income and your workflow – commanding higher rates, from better clients, and structuring deals that support your ideal business.

You’ll get paid more for what you love doing, and create multiple income streams that suit your ideal lifestyle.

Throughout the entire program, you’ll be building relationships with your co-coaches and “battle buddies” – Developing a network of supportive colleagues, and recognizing that you do not have to do it alone.

The Freelancer’s Journey

By the end of the 8-week coaching program, you’ll have everything you need to walk through those 4 key steps and quickly progress through Phases 3 and 4 of The Freelancer’s Journey.

The Freelancer’s Journey
By the end of the 8-week coaching program, you’ll have everything you need to walk through those 4 key steps and quickly progress through Phases 3 and 4 of The Freelancer’s Journey.
Just like...

Sam Woods, who used RFL to take his business to a higher level.

“Joining RFL is one of the best things you can do for your career as a copywriter. Before I joined RFL I felt “stuck” in my business. Finding my specialty is what drives most new business coming my way. RFL exposed flaws that I’ve now fixed in my business, and helped me attract the RIGHT kind of clients. In fact, I now easily say “no” to prospects that don’t fit my specialty because I have a lot more confidence and authority in my strengths. Plus, the relationships you form in the group – there’s no better place to be as a copywriter. Do what Kevin tells you to do and you WILL succeed.”
-Sam Woods

Rachael Kraft, who found her true specialty and positioned herself as a Lead Magnet consultant.

“Before RFL I didn’t know the long-term path for my business. RFL helped me marry together what I love, and what I’m good at. I found my REAL specialty to create my own products and my own voice, and spend less time while earning the same amount of income. Now I have confidence, a clear path, and I know exactly where my business is going. I had my best month ever after RFL, and still mastermind with the group monthly to build up each other’s businesses.”
-Rachael Kraft

Nicole Piper, who took 29 years of experience in an unrelated field, and transformed herself into a branding expert.

“I learned how to use my professional experience to give me a unique position as a copywriter. And here I thought I’d have to market myself as a fledgling newbie! Instead, Kevin helped me see how my prior experience could help me stand out. I got my first paid writing assignment, and have been going non-stop ever since. It helped me transition from being a student of copywriting to becoming a professional copywriter faster than I thought possible.”
-Nicole Piper
Just like...
Sam Woods, who used RFL to take his business to a higher level.
“Joining RFL is one of the best things you can do for your career as a copywriter. Before I joined RFL I felt “stuck” in my business. Finding my specialty is what drives most new business coming my way. RFL exposed flaws that I’ve now fixed in my business, and helped me attract the RIGHT kind of clients. In fact, I now easily say “no” to prospects that don’t fit my specialty because I have a lot more confidence and authority in my strengths. Plus, the relationships you form in the group – there’s no better place to be as a copywriter. Do what Kevin tells you to do and you WILL succeed.”
-Sam Woods
Rachael Kraft, who found her true specialty and positioned herself as a Lead Magnet consultant.
“Before RFL I didn’t know the long-term path for my business. RFL helped me marry together what I love, and what I’m good at. I found my REAL specialty to create my own products and my own voice, and spend less time while earning the same amount of income. Now I have confidence, a clear path, and I know exactly where my business is going. I had my best month ever after RFL, and still mastermind with the group monthly to build up each other’s businesses.”
-Rachael Kraft
Nicole Piper, who took 29 years of experience in an unrelated field, and transformed herself into a branding expert.
“I learned how to use my professional experience to give me a unique position as a copywriter. And here I thought I’d have to market myself as a fledgling newbie! Instead, Kevin helped me see how my prior experience could help me stand out. I got my first paid writing assignment, and have been going non-stop ever since. It helped me transition from being a student of copywriting to becoming a professional copywriter faster than I thought possible.”
-Nicole Piper

How Does RFL Work?

Over 8 weeks, we’ll move together through the 4 key steps needed to move through Phase 3 and Phase 4 of The Freelancer’s Journey.

We’ll meet each week for live training sessions and Q&A calls, and you’ll have weekly homework assignments that help you build real, income-generating assets in your business.

Throughout the entire 8 weeks, you’ll get personal coaching and feedback to guide you through the course. You'll learn exactly how to build your authority, safely raise your rates, attract better clients, and build a freelance business that you can be proud of.


AND you’ll have access to the brand new RFL Workbook. We’ve assembled each of the weekly assignments and turned them into “open and go” worksheets you can complete and turn in all in one shot.

This workbook not only helps you keep all your assignments organized, it serves as your ongoing Playbook for checking in with your business once a quarter. If something is off, there’s a good chance you need to revisit one of the foundational lessons, and put the phone scripts or marketing frameworks into action.

On top of all this live coaching, you’ll have access to a private forum inside Copy Chief where you can post your assignments and get support from your fellow students.

How Does RFL Work?

Over 8 weeks, we’ll move together through the 4 key steps needed to move through Phase 3 and Phase 4 of The Freelancer’s Journey.

We’ll meet each week for live training sessions and Q&A calls, and you’ll have weekly homework assignments that help you build real, income-generating assets in your business.

Throughout the entire 8 weeks, you’ll get personal coaching and feedback to guide you through the course. You'll learn exactly how to build your authority, safely raise your rates, attract better clients, and build a freelance business that you can be proud of.

AND you’ll have access to the brand new RFL Workbook. We’ve assembled each of the weekly assignments and turned them into “open and go” worksheets you can complete and turn in all in one shot.

This workbook not only helps you keep all your assignments organized, it serves as your ongoing Playbook for checking in with your business once a quarter. If something is off, there’s a good chance you need to revisit one of the foundational lessons, and put the phone scripts or marketing frameworks into action.

On top of all this live coaching, you’ll have access to a private forum inside Copy Chief where you can post your assignments and get support from your fellow students.

My larger community

My larger community, Copy Chief, is well-known in the industry as THE place to find the best and brightest copywriters. Real Free Life is the next evolution in connecting the best copywriters with business owners who really understand the value of copy for growing their businesses.

 

As part of RFL, you’ll get FREE access to the full Copy Chief Community for 90 days. 

That means you can connect with experienced, successful copywriters who are working in the field on their own businesses and with big clients every single day. You’ll be able to ask them questions, submit your copy for feedback, and even respond to job postings from clients who are looking for a copywriter RIGHT NOW.

RFL is the only freelancer training program designed to give you individualized coaching that prepares you to launch your career onto a whole new playing field.

Whether you’re just beginning to work with clients, or you feel stuck at your current level, RFL will guide you smoothly skyward.

“I joined RFL because I wanted to quit my job and didn’t want to be another ‘starving freelancer. I had heard “horror stories” from other freelancers -- how they were forced to work for free or deal with clients who didn’t pay. Kevin was a shield from bad clients. Right at the beginning of RFL I learned how to find my ideal clients, and within two months I made way more than my old corporate job.”
- Allison Carpio
Customer Avatar and Split-Testing Specialist

Wanna know what it’s really like going through RFL?

Watch this video to see a recent RFL graduate break it down

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“I’ve learned so much about the psychology of being a high-level freelancer throughout this training. Something flipped in my head during RFL. Now I truly believe my work is good enough, that I can charge higher rates, and that I AM the go-to expert at what I do. I can charge what I’m worth, and I know exactly how to proceed in the next few years (even decades) to grow my business.”

- Csaba, RFL graduate
My larger community

My larger community, Copy Chief, is well-known in the industry as THE place to find the best and brightest copywriters. Real Free Life is the next evolution in connecting the best copywriters with business owners who really understand the value of copy for growing their businesses.

As part of RFL, you’ll get FREE access to the full Copy Chief Community for 90 days. 

That means you can connect with experienced, successful copywriters who are working in the field on their own businesses and with big clients every single day. You’ll be able to ask them questions, submit your copy for feedback, and even respond to job postings from clients who are looking for a copywriter RIGHT NOW.

RFL is the only freelancer training program designed to give you individualized coaching that prepares you to launch your career onto a whole new playing field.

Whether you’re just beginning to work with clients, or you feel stuck at your current level, RFL will guide you smoothly skyward.

“I joined RFL because I wanted to quit my job and didn’t want to be another ‘starving freelancer. I had heard “horror stories” from other freelancers -- how they were forced to work for free or deal with clients who didn’t pay. Kevin was a shield from bad clients. Right at the beginning of RFL I learned how to find my ideal clients, and within two months I made way more than my old corporate job.”
- Allison Carpio
Customer Avatar and Split-Testing Specialist
Wanna know what it’s really like going through RFL?
Watch this video to see a recent RFL
graduate break it down
Csaba-Thumbnail

“I’ve learned so much about the psychology of being a high-level freelancer throughout this training. Something flipped in my head during RFL. Now I truly believe my work is good enough, that I can charge higher rates, and that I AM the go-to expert at what I do. I can charge what I’m worth, and I know exactly how to proceed in the next few years (even decades) to grow my business.”

- Csaba, RFL graduate
"Ok, Sounds Great - But Will RFL Work For Me?"

You'll see many testimonials on this page from freelancers I've helped.

They've gone from scraping by to dominating their markets.

And they’ve done this by:

1. Becoming a recognized authority in their niche.

2. Finally demanding the fees their time and skills are worth.

(Plus, they’ve found a way to balance their work and social lives, so they can enjoy their work and not feel like a slave to it.)

The results come from the small, but deliberate actions they take every day.

It’s a progressive shift away from broken business strategies that keep most freelancers playing small… and replace them with skills that light you up, and keep your business growing for the long haul.

But of course, RFL is NOT right for everyone.

This course was developed for freelancers who need to solve issues like…

Once you get these problems solved, and identify the kind of clients you should be working with and how to attract them… things fall into line nicely.

The work is inspired, the clients are thrilled, your reputation soars, the money’s great and good leads flow like water. It’s the closest thing to freelancing paradise there is.

However, getting to that place (especially when you don’t recognize that you have a say in who you work with) can be treacherous.

A lot of freelancers don’t survive the bushwhacking required to discover paradise. Mostly because they don’t know it exists.

Check out some of my students and how RFL has worked for them in their unique situation…

"Ok, Sounds Great - But Will RFL Work For Me?"

You'll see many testimonials on this page from freelancers I've helped.
They've gone from scraping by to dominating their markets.

And they’ve done this by:

1. Becoming a recognized authority in their niche.

2. Finally demanding the fees their time and skills are worth.

(Plus, they’ve found a way to balance their work and social lives, so they can enjoy their work and not feel like a slave to it.)

The results come from the small, but deliberate actions they take every day.

It’s a progressive shift away from broken business strategies that keep most freelancers playing small… and replace them with skills that light you up, and keep your business growing for the long haul.

But of course, RFL is NOT right for everyone.

This course was developed for freelancers who need to solve issues like…

Once you get these problems solved, and identify the kind of clients you should be working with and how to attract them… things fall into line nicely.

The work is inspired, the clients are thrilled, your reputation soars, the money’s great and good leads flow like water. It’s the closest thing to freelancing paradise there is.

However, getting to that place (especially when you don’t recognize that you have a say in who you work with) can be treacherous.

A lot of freelancers don’t survive the bushwhacking required to discover paradise. Mostly because they don’t know it exists.

Check out some of my students and how RFL has worked for them in their unique situation…

Check out some of my students and how RFL has worked for them in their unique situation...

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Brian McCarthy stopped undercharging and raised his rates
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Abbey Woodcock uncovered her true specialty and quickly became an industry authority
Check out some of my students and how RFL has worked for them in their unique situation...
ezgif.com-gif-maker (1)
play-button (1)
Brian McCarthy stopped undercharging and raised his rates
ezgif.com-gif-maker (2)
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Abbey Woodcock uncovered her true specialty and quickly became an industry authority
What’s The Investment?

The enrollment fee for Real Free Life is $2,997.

That includes the 8 weeks made up of 4 live trainings and 4 live Q&A sessions with me, the weekly homework assignments, the RFL workbook, and Melanie as your personal coach, and ongoing accountability and coaching to help you through the program.

Plus you’ll get access to the private RFL forum AND full access to the entire Copy Chief community for 90 days.

Now, here’s the thing…

The Real Free Life Program Is Not For Everyone.

In previous sessions, I’ve interviewed more than fifty freelancers to see if they were a good fit for this program. And not everyone got through.

That’s because I hand-pick every member, so I can work with each intimately.

Now, after a handful of intense RFL sessions, and detailed case studies of RFL working better than I even imagined it could…

I’ve decided to scale up the program, while maintaining the connection and intimacy of the group.

(I’m always amazed at how quickly the groups gel and how supportive they are of one another. It’s inspiring and I want to see that continue.)

That means: I am opening up Real Free Life for a small number of students only. Go-getters. People who “get it” and want to take their freelance copywriting business to the next level.

Is that you?

What’s The Investment?

The enrollment fee for Real Free Life is $2,997.

That includes the 8 weeks made up of 4 live trainings and 4 live Q&A sessions with me, the weekly homework assignments, the RFL workbook, and Melanie as your personal coach, and ongoing accountability and coaching to help you through the program.

Plus you’ll get access to the private RFL forum AND full access to the entire Copy Chief community for 90 days.

Now, here’s the thing…

The Real Free Life Program Is Not For Everyone.

In previous sessions, I’ve interviewed more than fifty freelancers to see if they were a good fit for this program. And not everyone got through.

That’s because I hand-pick every member, so I can work with each intimately.

Now, after a handful of intense RFL sessions, and detailed case studies of RFL working better than I even imagined it could…

I’ve decided to scale up the program, while maintaining the connection and intimacy of the group.

(I’m always amazed at how quickly the groups gel and how supportive they are of one another. It’s inspiring and I want to see that continue.)

That means: I am opening up Real Free Life for a small number of students only. Go-getters. People who “get it” and want to take their freelance copywriting business to the next level.

Is that you?

- Bob Conroy, Freelance Direct Response Copywriter

“Using the simple framework Kevin showed us, I immediately doubled my prices. I follow the exact phrasing Kevin taught us in the training to let my clients know about the changes, and there wasn’t a single objection. In fact, they gave me more work. Because of RFL I’m not floating from gig to gig hoping to scratch out rent every month. I have a real freelancing business that is structured around my lifestyle and income goals – a true “real, free life.”

- Amanda Foxcroft, Freelance Copywriter

“Before RFL I was struggling to set up a business where I didn’t have to chase down one-off projects and deal with crappy clients. My understanding of even basic elements of marketing and persuasion became multifaceted and richer during the course of this training. After RFL, I’m confident about charging what I’m worth and being an authority with valuable insight, not just a “writer for hire."

If you don’t buy into yourself, then no one else will.

This is the real deal. A system that’s been proven, tested, and successfully launched profitable careers for thousands of freelancers.

To be clear, the RFL program is not me simply showing you how it’s done. You’ll be putting the lessons into action in real time, so that by the end of it you’re already implementing and seeing the results.

I have seen this program change lives and careers, but here’s the thing…

RFL is not only about marketing your business to attract better leads and prospects. It’s equally about how YOU think of yourself, your skills, and positioning your freelance business for steady growth over the long run.

So, if you’re…

RFL will give you the tools and the hands-on coaching to raise your game, raise your prices, and raise your authority.

Plus, it will put you into a network of other successful and supportive freelancers who’ve made the transition and are reaping the rewards.

If this feels like a good fit for you, claim your spot by clicking the link below.

Will you become my latest success story? I can’t think of a reason why not.

Our session together will begin again on August 23rd.

I look forward to seeing you there.

Sincerely,

Kevin Rogers, The Chief

- Bob Conroy, Freelance Direct Response Copywriter

“Using the simple framework Kevin showed us, I immediately doubled my prices. I follow the exact phrasing Kevin taught us in the training to let my clients know about the changes, and there wasn’t a single objection. In fact, they gave me more work. Because of RFL I’m not floating from gig to gig hoping to scratch out rent every month. I have a real freelancing business that is structured around my lifestyle and income goals – a true “real, free life.”

- Amanda Foxcroft, Freelance Copywriter

“Before RFL I was struggling to set up a business where I didn’t have to chase down one-off projects and deal with crappy clients. My understanding of even basic elements of marketing and persuasion became multifaceted and richer during the course of this training. After RFL, I’m confident about charging what I’m worth and being an authority with valuable insight, not just a “writer for hire."

If you don’t buy into yourself, then no one else will.

This is the real deal. A system that’s been proven, tested, and successfully launched profitable careers for thousands of freelancers.

To be clear, the RFL program is not me simply showing you how it’s done. You’ll be putting the lessons into action in real time, so that by the end of it you’re already implementing and seeing the results.

I have seen this program change lives and careers, but here’s the thing…

RFL is not only about marketing your business to attract better leads and prospects. It’s equally about how YOU think of yourself, your skills, and positioning your freelance business for steady growth over the long run.

So, if you’re…

RFL will give you the tools and the hands-on coaching to raise your game, raise your prices, and raise your authority.

Plus, it will put you into a network of other successful and supportive freelancers who’ve made the transition and are reaping the rewards.

If this feels like a good fit for you, claim your spot by clicking the link below.

Will you become my latest success story? I can’t think of a reason why not.

Our session together will begin again on August 23rd.

I look forward to seeing you there.

Sincerely,

Kevin Rogers, The Chief

JOIN THE NEXT REAL FREE LIFE
FREELANCER TRAINING PROGRAM

The price is just $2,997 for everything listed above.
If you'd like to join, click the button below to reserve your spot.

JOIN THE NEXT REAL FREE LIFE
FREELANCER TRAINING PROGRAM

The price is just $2,997 for everything listed above.

If you'd like to join, click the button below to reserve your spot.

"When I joined RFL I didn’t have any samples and I was all over the map. Kevin encouraged me to step into my power and own my authority. He taught me to be more assertive, and to say the biggest number I can in negotiations. The lessons I learned in RFL helped me create a frame where I don’t have to feel “less than” my client. Using what I learned I doubled my income from the previous year, and now am financially independent. Now I have a specialized skill set that I can use to help myself and others for the rest of my life.”
- Melanie Warren, Direct Response copywriter and Coach
"RFL has shown me how to systematically make myself a respected authority within my industry. Kevin has helped me tremendously in so many ways. In particular, his kind yet relentless belief in me that I can and will rise to much higher levels of clientele to serve with my copywriting has been a true eye-opening experience, especially in the way one can achieve that. He has shown me how to take more control of my income, and my happiness! "
- Elin Marie, Freelance Copywriter
Here's what happens next...

Once you complete your order on the next page you will receive an email at the address you use to sign up with. Follow the prompts in that email to log into your private coaching portal, meet your coach, and get ready for the first live session on August 23rd.

(If you cannot attend live, no worries, the recordings are made available the following day).

Check Out What Some RFL Graduates Had To Say
About Their Experience:
-Rodney Kwong, Freelance Copywriter

“Like most people starting out as a copywriter, I was struggling to get work. I was getting low balled on pricing, had to chase clients for payment, and went through cycles of feast and famine. But I found out that it doesn't have to be that way. You can control how much you work… You can control who you work with… You can control the amount of money you make… Kevin generously shared his years of "in-the-trenches" experience. Now I'm more confident in my value as copywriter, and can charge what I want without blinking an eyelid."

- Julie Leudkte, Health and Wellness Expert

"Kevin showed me what my specialty really was and the best way to make it shine! Weeks ago I wondered what direction my writing career would take and if Real Free Life would help me. Now, I’m a lot more positive about my goal and I know how to achieve it and become an expert in my field. If you’re someone who is ready to accept the challenge and invest their time and money in Kevin and RFL, you’re going to learn, grow and be a success quickly!"

- Eric Bakey, Freelance Direct Response Copywriter

“I've been in all kinds of "professional development" programs, but the exercises Kevin has you go through will prime your business for exponential success. The group is full of badass copywriters, and I felt lucky to have even made the cut to be accepted into the exclusive session. Price is what you pay, value is what you get, and being part of the RFL group has paid dividends in more ways than one.”

Here's what happens next...
Once you complete your order on the next page you will receive an email at the address you use to sign up with. Follow the prompts in that email to log into your private coaching portal, meet your coach, and get ready for the first live session on August 23rd.

(If you cannot attend live, no worries, the recordings are made available the following day).

Check Out What Some RFL Graduates Had To Say
About Their Experience:

“Like most people starting out as a copywriter, I was struggling to get work. I was getting low balled on pricing, had to chase clients for payment, and went through cycles of feast and famine. But I found out that it doesn't have to be that way. You can control how much you work… You can control who you work with… You can control the amount of money you make… Kevin generously shared his years of "in-the-trenches" experience. Now I'm more confident in my value as copywriter, and can charge what I want without blinking an eyelid.”

-Rodney Kwong, Freelance Copywriter

"Kevin showed me what my specialty really was and the best way to make it shine! Weeks ago I wondered what direction my writing career would take and if Real Free Life would help me. Now, I’m a lot more positive about my goal and I know how to achieve it and become an expert in my field. If you’re someone who is ready to accept the challenge and invest their time and money in Kevin and RFL, you’re going to learn, grow and be a success quickly!"

- Julie Leudkte, Health and Wellness Expert

“I've been in all kinds of "professional development" programs, but the exercises Kevin has you go through will prime your business for exponential success. The group is full of badass copywriters, and I felt lucky to have even made the cut to be accepted into the exclusive session. Price is what you pay, value is what you get, and being part of the RFL group has paid dividends in more ways than one.”

- Eric Bakey, Freelance Direct Response Copywriter

Check Out What Some RFL Graduates
Had To Say About Their Experience:

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Here’s How Ross Used RFL to Replace His Full-time Salary in 4 Months – Going From "Rookie Freelancer" To Charging $1000 Per Hour
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Plus, How He Now Brings in $20,000 /Month After Going Through RFL a Second Time
Check Out What Some RFL Graduates
Had To Say About Their Experience:
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Here’s How Ross Used RFL to Replace His Full-time Salary in 4 Months – Going From "Rookie Freelancer" To Charging $1000 Per Hour
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Plus, How He Now Brings in $20,000 /Month After Going Through RFL a Second Time
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April Explains How RFL Helped Her TRIPLE Her Rates And DOUBLE Her Sales In Less Than 6 Months
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AMike Shares How RFL DOUBLED His Email List Subscribers Overnight
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Plus, How Mike Went From “Zero Experience” To Replacing His Full-Time Income In 4 Months (And Doubled That Income Only 3 Months Later)
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Carolynn Explains Why High-Level Clients Now Fight To Hire Her After Years Of Lousy Freelance Projects ed That Income Only 3 Months Later)
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Sam Breaks Down How RFL Opened "The Door to Dream Gigs With Publishers”
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How Rachael Became An Expert Specialist And Got Crystal Clear On Her Business Plan
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RFL Gave Austin The Clarity He Needed To Become A Sought-Out Copywriting Expert
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Plus, How He Used RFL To Sign Lucrative Royalty Deals While Working Remotely Around The World
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How Abbey Used RFL’s Authority System To Get Her Dream Clients Seeking HER Out Instead Of The Other Way Around
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Dean Reveals How He Used RFL Frameworks To FINALLY Get Paid What He’s Worth After Years Of Being Underpaid By Clients
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How Angie Broke Out Of “Cubicle Hell” And Shifted To Full Time Freelancing
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Jeff Uses RFL Frameworks To Get A Constant Flow Of Great Leads And Cherry-Pick Who He Works With
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Cindy Explains How RFL Transformed Her Business And Helped Her Earn $30k In One Month!
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Joshua: “RFL Gave Me Confidence To Work With Engaging Clients And Believe In The Value Of My Services."
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Elin Used RFL To Double Her Income While Building A Network Of Pro Copywriters To Support Her And Watch Her Back
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How Jason Pre-Sells Clients So He Never Needs To “Sell” His Services Again
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How David Used RFL To Take Control Of His Business And His Time
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Matt Explains Why RFL’s One-On-One Coaching Will Shave Years Off Your Business Growth
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RFL Members Break Down Their Biggest Wins During The Program
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April Explains How RFL Helped Her TRIPLE Her Rates And DOUBLE Her Sales In Less Than 6 Months
ezgif.com-gif-maker (7)
play-button (1)
AMike Shares How RFL DOUBLED His Email List Subscribers Overnight
ezgif.com-gif-maker (8)
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Plus, How Mike Went From “Zero Experience” To Replacing His Full-Time Income In 4 Months (And Doubled That Income Only 3 Months Later)
ezgif.com-gif-maker (9)
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Carolynn Explains Why High-Level Clients Now Fight To Hire Her After Years Of Lousy Freelance Projects ed That Income Only 3 Months Later)
ezgif.com-gif-maker (10)
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Sam Breaks Down How RFL Opened "The Door to Dream Gigs With Publishers”
ezgif.com-gif-maker (11)
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How Rachael Became An Expert Specialist And Got Crystal Clear On Her Business Plan
ezgif.com-gif-maker (12)
play-button (1)
RFL Gave Austin The Clarity He Needed To Become A Sought-Out Copywriting Expert
ezgif.com-gif-maker (13)
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Plus, How He Used RFL To Sign Lucrative Royalty Deals While Working Remotely Around The World
ezgif.com-gif-maker (14)
play-button (1)
How Abbey Used RFL’s Authority System To Get Her Dream Clients Seeking HER Out Instead Of The Other Way Around
ezgif.com-gif-maker (15)
play-button (1)
Dean Reveals How He Used RFL Frameworks To FINALLY Get Paid What He’s Worth After Years Of Being Underpaid By Clients
ezgif.com-gif-maker (16)
play-button (1)
How Angie Broke Out Of “Cubicle Hell” And Shifted To Full Time Freelancing
ezgif.com-gif-maker (17)
play-button (1)
Jeff Uses RFL Frameworks To Get A Constant Flow Of Great Leads And Cherry-Pick Who He Works With
ezgif.com-gif-maker (18)
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Cindy Explains How RFL Transformed Her Business And Helped Her Earn $30k In One Month!
ezgif.com-gif-maker (19)
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Joshua: “RFL Gave Me Confidence To Work With Engaging Clients And Believe In The Value Of My Services."
ezgif.com-gif-maker (20)
play-button (1)
Elin Used RFL To Double Her Income While Building A Network Of Pro Copywriters To Support Her And Watch Her Back
ezgif.com-gif-maker (21)
play-button (1)
How Jason Pre-Sells Clients So He Never Needs To “Sell” His Services Again
ezgif.com-gif-maker (22)
play-button (1)
How David Used RFL To Take Control Of His Business And His Time
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Matt Explains Why RFL’s One-On-One Coaching Will Shave Years Off Your Business Growth
ezgif.com-gif-maker (24)
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RFL Members Break Down Their Biggest Wins During The Program

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email