It’s Time To Uncover Your True Specialty and Become A Sought-After Expert In Your Industry
Ready to get serious about your freelance career? Watch this quick video about Real Free Life
- Direct response copywriter and sales funnel consultant
“Doubled my income over the previous month, then doubled it again!”
- Facebook Ad and StoryMapping Specialist
“Thanks to RFL, I’m so sought out for my specialty I barely even write copy anymore unless I want to, or it’s for my own offers.”
- Email Specialist
“Thanks to RFL, I’m so sought out for my specialty I barely even write copy anymore unless I want to, or it’s for my own offers.”
- Health and Lifestyle Business Copywriter
“I hit my first goal of earning $6k/month right away and now I consistently earn 10K/month. RFL created that stability and consistency in my income.”
- Lead Magnet Specialist
“RFL is the only training program that helped me figure out my real specialty.“
- Copywriter with Money Map Press
“I got so much value out of RFL that I actually did the program twice. I’m working with the best copywriting team in the world and I’m loving it thanks to RFL”
Right now, hundreds of businesses are moving online and hiring remote freelancers. That means there’s more opportunity for freelance copywriters than ever before.
If you look closely, the freelancers who are flourishing all have one thing in common – a true specialty that’s based on their unique Copywriting DNA and makes them an expert in their industry.
There’s never been a more important time to become known as a specialist in our fields than right now.
Yet, many freelancers are still afraid of specializing because they worry it will limit their options…
But after a decade of training freelancers, I can tell you with complete confidence that the opposite is true.
When people ask me to recommend a copywriter to them, which is almost daily, they’ve never once said…
“Kev, who would you recommend to write me some super basic copy? Ya know, just something to fill the white space on a web page. One step above lorem ipsum is all I need. Got anyone like that?”
You know why? Because they don’t need me to recommend that person, there are entire job sites full of people who’ll do it for a fiver 🙂
What they DO ask me for is a copywriter “who specializes in things like…
Facebook ad copy… email sales sequences… storytelling… webinar scripts… cold traffic funnels… YouTube scripts… dialogue driven copy… humor writing…”
And when they do, I instinctively scroll through my mental Rolodex and come up with two or three names on the spot.
Those kinds of connections are far more likely to turn into paid gigs because…
You’ve got to be widely known as the “go to” specialist in your market.
For one thing, you’ve got to find your true specialty based on your unique Copywriting DNA
– a careful balance of your passion and ideal lifestyle that builds upon all the previous work, experience, and accomplishments you’ve already achieved in life.
And once you’ve found your true specialty, you can’t just hope that the right people will find you.
If you want to command higher rates, work on projects you’re passionate about, become a respected authority in your niche, and have complete control over your income and career…
Only then will potential clients, partners, and referrals seek YOU out, instead of the other way around.
The challenge is, these days it seems like everyone and their dog is spouting promises that they’ll help you specialize and get better clients – simply because you join their high-ticket mastermind.
But most of these programs just spit out carbon-copies of the coach and graduates end up looking much the same.
The problem is, when you’re entering highly competitive markets (where true careers are really launched), being too similar to “all the other specialists” is no better than being a generalist in the first place!
After all, if you listen to the intro of any guest on a podcast. You will never hear the host say…
“I’m very excited about today’s guest, she’s a run-of-the-mill generalist in the field of…”
Besides, many of these programs don’t teach the skills needed to truly build a freelance business that gives you complete control over your income and how you work.
Even if you join a decent mastermind to get leads, building a true “freedom business” requires “learning to fish” for yourself.
Only then can you thrive when the hand-fed leads dry up.
This means getting the right people to seek YOU out because you’re widely known as the go-to expert.
And the fastest way to do that is to uncover your true speciality.
The one that’s centered around what you love and are confident in. The one that’s completely supported by your unique Copywriting DNA that makes you the best YOU. The one that helps you stand out from everyone else out there.
Only then will it feel natural to build your authority, and confidently OWN it.
With the overwhelming abundance of clients looking to hire freelancers right now…
If you’re not feeling the twist of joy from being a copywriter in today’s world – it’s time to fix this.
Because there’s more opportunities than ever before, and if you’re feeling scared and disempowered, it’s probably because you’re not a true specialist.
Now is the time to say “no more” and find your true specialty so you feel empowered to take complete control of your income and your business.
For example, this is my Real Free Life Supergroup – my high-level personal training mastermind made up of a tight-knit group of 6-10 superstar freelancers who I give my personal attention to:
You’ll see that each and every one of their specialities is clearly defined, and they have complete confidence in their expertise.
If you don’t feel this confident in your skills, your authority, and your speciality…
If high-quality clients aren’t seeking you out and happily pay you great rates for your expertise…
I can help you fix that.
With many of the working freelancers I coach, the essentials for great success are already in place.
They’re great at performing their ‘money-skill’, and they’re savvy thinkers inspired to do great things…
But what they lack is validation, confidence and a set of specific action steps to get them the clients, the money, the work, and the reputation they deserve.
The success they seek is so close! It’s just right there. All they need to do is reach out and grab it.
But it turns out…
The skills that make you a great copywriter, are NOT the same skills that make you a successful business person.
And to make it more complicated: Freelancing is not your typical business. It has its own set of quirks and frustrations.
You can’t use just any ol’ business strategy to build and grow your freelancing business. It just won’t work!
One day, I got tired of watching good writers wash out, burn out, stay broke, and get taken advantage of.
RFL gives you the confidence to say “no more” to bad clients, low pay, and crippling imposter syndrome.
Not only do we build the skills needed to take your business to a higher level…
We also focus on getting rid of the head trash and bad habits that are holding you back. That way we can create a clear picture of what your business should look like, and a plan to make it happen.
And praise for the Real Free Life course is always through the roof…
Am I bragging? Indeed I am.
I couldn’t be prouder of everything my students have accomplished.
Yes, I created the action plan, the proven tactics, and the rock-solid advice…
… but these guys took action.
They trusted the system.
They implemented.
And they celebrated the heck out of each other, along the way.
They deserve every bit of success they’ve achieved.
Real Free Life (RFL) is a 4-part business-building training program for freelance copywriters who want to get paid what they’re worth, doing great work, for great clients.
In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way.
In Phase 1 of RFL you’ll get crystal clear on what it is you truly want from freelancing. You’ll learn how to identify and attract your best prospect (and repel pain-in-the-ass clients and tire kickers).
You’ll define your dream business, and design it to fit around your ideal lifestyle. Once we’ve got that clarity, we’ll work together to build a plan that brings it to life.
In Phase 2, you’ll uncover your true specialty based on your Unique Copywriting DNA and discover the value of your unique talents. You’ll learn how to determine your prices based on what YOU want to earn, and frame the value of your service so price is never your prospect’s first concern.
In Phase 3 of RFL, you’ll learn how to set yourself up for success – Embracing the frameworks that protect you from underselling yourself or getting taken advantage of.
In Phase 4, you’ll learn how to take control over your income and your workflow – commanding higher rates, from better clients, and structuring deals that support your ideal business.
You’ll get paid more for what you love doing, and create multiple income streams that suit your ideal lifestyle.
Throughout the entire program, you’ll be building relationships with your co-coaches and “battle buddies” – Developing a network of supportive colleagues, and recognizing that you do not have to do it alone.
This is where things get really exciting.
As you’re going through Email Copy Academy, you’ll be granted access to Copy Chief for the next month.
You can go through ALL the trainings, engage in the community to make new contacts and friends… and even scoop up some gigs from the Copy Chief job board (in my opinion, it’s copywriting industry’s most valuable job board with the BEST clients around).
And if that wasn’t enough…
You’ll also gain access to a special Email Copy Academy forum inside of Copy Chief. You’ll be able to interact with other members of the program… and also with myself and my two co-coaches as you go through the program.
Crazy, right?
As a special bonus – you’ll also get access to 4 “insider secrets” videos where you can watch over my shoulder as I coach freelancers like you through their toughest challenges…
This is not available anywhere else so make sure you dive into these special bonus vidoes as soon as you get the chance.
We’ve assembled each of the weekly assignments and turned them into “open and go” worksheets you can complete and turn in all in one shot.
This workbook not only helps you keep all your assignments organized, it serves as your ongoing Playbook for checking in with your business once a quarter.
If something is off, there’s a good chance you need to revisit one of the foundational lessons, and put the phone scripts or marketing frameworks into action.
Copy Chief, is well-known in the industry as THE place to find the best and brightest copywriters. Real Free Life is the next evolution in connecting the best copywriters with business owners who really understand the value of copy for growing their businesses.
As part of RFL, you’ll get FREE access to the full Copy Chief Community for 30 days.
That means you can connect with experienced, successful copywriters who are working in the field on their own businesses and with big clients every single day. You’ll be able to ask them questions, submit your copy for feedback, and even respond to job postings from clients who are looking for a copywriter RIGHT NOW.
RFL is the only freelancer training program designed to give you individualized training that prepares you to launch your career onto a whole new playing field.
Whether you’re just beginning to work with clients, or you feel stuck at your current level, RFL will guide you smoothly skyward.
1. Becoming a recognized authority in their niche
2. Finally demanding the fees their time and skills are worth.
(Plus, they’ve found a way to balance their work and social lives, so they can enjoy their work and not feel like a slave to it.)
The results come from the small, but deliberate actions they take every day.
It’s a progressive shift away from broken business strategies that keep most freelancers playing small… and replace them with skills that light you up, and keep your business growing for the long haul.
This course was developed for freelancers who need to solve issues like…
Once you get these problems solved, and identify the kind of clients you should be working with and how to attract them… things fall into line nicely.
The work is inspired, the clients are thrilled, your reputation soars, the money’s great and good leads flow like water. It’s the closest thing to freelancing paradise there is.
However, getting to that place (especially when you don’t recognize that you have a say in who you work with) can be treacherous.
A lot of freelancers don’t survive the bushwhacking required to discover paradise. Mostly because they don’t know it exists.
The Real Free Life Program Is Not For Everyone.
In previous sessions, I’ve interviewed more than fifty freelancers to see if they were a good fit for this program. And not everyone got through.
That’s because I hand-pick every member, so I can work with each intimately.
Now, after a handful of intense RFL sessions, and detailed case studies of RFL working better than I even imagined it could…
I’ve decided to scale up the program, while maintaining the connection and intimacy of the group.
(I’m always amazed at how quickly the groups gel and how supportive they are of one another. It’s inspiring and I want to see that continue.)
That means: I am opening up Real Free Life for a small number of students only. Go-getters. People who “get it” and want to take their freelance copywriting business to the next level.
Is that you?
After doing this, if you’re not convinced that Real Free Life is right for you, then simply send an email to support [at] copychief.com for a full and immediate refund. No hassle, no worries.
Again, I’m only looking to help those who are open and ready to receive it. I believe this is the most fair way for you to test out RFL and make sure it’s a good fit. If you’re willing to do these 4 steps then I know, even if you decide not to stay, you’ll have gotten excellent value and maybe we’ll meet again another time.
If you’re the kind of person who likes to “collect” courses but rarely puts them to use, then I reommend you pass on RFL until you’re ready to commit. This program is designed and dedicated to creating real, actionable value for freelancers who are truly ready to take their freelancing career to a higher level.
I want RFL to be the turning point in your career, just like it’s been for so many other freelancers (as you’ve seen in the stories on this page), so join us when you’re ready and let’s go “all in” together.
You deserve nothing less.
Sound good?
“Using the simple framework Kevin showed us, I immediately doubled my prices. I follow the exact phrasing Kevin taught us in the training to let my clients know about the changes, and there wasn’t a single objection. In fact, they gave me more work. Because of RFL I’m not floating from gig to gig hoping to scratch out rent every month. I have a real freelancing business that is structured around my lifestyle and income goals – a true “real, free life.”
“Before RFL I was struggling to set up a business where I didn’t have to chase down one-off projects and deal with crappy clients. My understanding of even basic elements of marketing and persuasion became multifaceted and richer during the course of this training. After RFL, I’m confident about charging what I’m worth and being an authority with valuable insight, not just a “writer for hire."
This is the real deal. A system that’s been proven, tested, and successfully launched profitable careers for thousands of freelancers.
To be clear, the RFL program is not me simply showing you how it’s done. You’ll be putting the lessons into action in real time, so that by the end of it you’re already implementing and seeing the results.
I have seen this program change lives and careers, but here’s the thing…
RFL is not only about marketing your business to attract better leads and prospects. It’s equally about how YOU think of yourself, your skills and positioning your freelance business for steady growth over the long run.
So, if you’re…
RFL will give you the tools and the hands on training to raise your game, raise your prices and raise your authority.
Plus, it will put you into a network of other successful and supportive freelancers who’ve made the transition and are reaping the rewards.
If this feels like a good fit for you, claim your spot by clicking the link below.
Will you become my latest success story? I can’t think of a reason why not.
I look forward to seeing you there.
Sincerely,
Kevin Rogers, The Chief
Real Free Life is a 4-part training program. Enter your details below to join the wait list for the next session. You'll be first in line to reserve your spot when enrollment opens again.
“Like most people starting out as a copywriter, I was struggling to get work. I was getting low balled on pricing, had to chase clients for payment, and went through cycles of feast and famine. But I found out that it doesn't have to be that way. You can control how much you work… You can control who you work with… You can control the amount of money you make… Kevin generously shared his years of "in-the-trenches" experience. Now I'm more confident in my value as copywriter, and can charge what I want without blinking an eyelid.”
-Rodney Kwong, Freelance Copywriter
"Kevin showed me what my specialty really was and the best way to make it shine! Weeks ago I wondered what direction my writing career would take and if Real Free Life would help me. Now, I’m a lot more positive about my goal and I know how to achieve it and become an expert in my field. If you’re someone who is ready to accept the challenge and invest their time and money in Kevin and RFL, you’re going to learn, grow and be a success quickly!"
- Julie Leudkte, Health and Wellness Expert
“I've been in all kinds of "professional development" programs, but the exercises Kevin has you go through will prime your business for exponential success. The group is full of badass copywriters, and I felt lucky to have even made the cut to be accepted into the exclusive session. Price is what you pay, value is what you get, and being part of the RFL group has paid dividends in more ways than one.”
- Eric Bakey, Freelance Direct Response Copywriter
Effective Date: December, 2017
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