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EP 315: The Evocative Power of Scent and Story with Helida Dodd

The Evocative Power of Scent and Story with Helida Dodd
Copy Chief Radio

EP 315: The Evocative Power of Scent and Story with Helida Dodd


In This Episode

Could there be connections between perfume and storytelling and writing? And what if the scents you love could help you tell stories as vivid as the most captivating novel?

In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative. 

Highlights include:

  • How scents trigger vivid memories and emotions, transporting people back to specific moments in time. 
  • How the structure of a perfume—using top, middle, and base notes—parallels the structure of a good story similar to how the hook grabs attention, the body maintains interest, and the conclusion leaves a lasting impact.
  • Insights on evoking the five senses in writing to engage and captivate readers and create a more immersive experience.
  • Discover strategies for crafting content that connects on an emotional level, much like a perfectly tailored scent.

Click here to listen now and learn how to infuse your narratives with the evocative power of scent with Helida Dodd on Copy Chief Radio.


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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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