Ep 08 – USP Case StudyBy Tim Woo Posted June 2, 2016 In CCR, Podcast 0 1 1Share on Pinterest In This EpisodeCan you tell someone why they should choose YOU rather than any of your competitors?Resources:Listen to Ross’s live case study of crafting a USP using the link below:USP Case StudyShare on Pinterest Tags: case study, copy chief radio, kevin rogers, ross olachlainn, USPComments Patrick Stiles February 19, 2017 Reply I purposely came here just to write this comment. But I really enjoyed this episode. I’m writing a VSL for a new SaaS I’ve built and this really made me think about USP in a new way.I love the simplicity break down:A USP is the value you provide to people. And why they would uniquely choose YOULeave a Comment Cancel reply This site uses Akismet to reduce spam. Learn how your comment data is processed.