Ep 08 – USP Case Study

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In This Episode

Can you tell someone why they should choose YOU rather than any of your competitors?

Resources:

Listen to Ross’s live case study of crafting a USP using the link below:

USP Case Study

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Comments
  • Patrick Stiles
    Reply

    I purposely came here just to write this comment. But I really enjoyed this episode. I’m writing a VSL for a new SaaS I’ve built and this really made me think about USP in a new way.

    I love the simplicity break down:

    A USP is the value you provide to people.
    And why they would uniquely choose YOU

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