Ep 164: Shrink First So You Can Scale Fast with James Schramko

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In This Episode

Last October, legendary marketer James Schramko left his family (and his surfboards) to make the 24-hour pilgrimage to the U.S. so he could deliver a keynote address at my annual copywriting conference, Copy Chief Live.

Now, if you know James at all, you know he never filters his opinions or his content. Which is one reason he’s been a consistent leader in our industry for well over a decade.

So, imagine how RAW and UNFILTERED James’ answers were during an open “Ask Me Anything” session, with dozens of button-pushing copywriters lined up at the mic to rail him with uncommon questions about…

  • What gave him the confidence to walk away from a $300,000 annual salary so he could triple it building a business online…
  • The 3 ways to build a membership (people do it for all kinds of other reasons and it nearly always fails)…
  • Why every offer he makes starts with MVP (Minimum Viable Product) to help his subscriber (proof that you can do very well keeping things super simple)…

Plus, the full playbook he used for creating 10 different income streams, with James calculating the Effective Hourly Rate of his time for each.

That’s just a sample of the wide ranging advice James shares from his hands-on experiences growing multiple businesses online in this special closed-door recording with James Scramko from Copy Chief Live. 

Prepare to take some notes on this one 🙂

Resources

Download the episode here

Plus… whenever you’re ready:

Join us for the copywriting event of the year: Copy Chief Live

Download the free 60 Second Sales Hook book here

Join as a member of Copy Chief here

Join the waitlist for our new freelancer program – Escape Velocity

Learn more about our Freelancer Coaching Program – Real Free Life

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.

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