In This Episode
“Frank Oz sits me down to review the draft and goes: ‘This writing is too cute for this project’…” Hillary told me during our interview.
Today copywriter Hillary Styles joins me on the show. She’s currently helping Frank Oz with the sales copy for a new documentary. (He’s the puppeteer behind Star Wars’ Yoda and major characters from The Muppets and Sesame Street!)
As Hillary explains in the interview, there’s an art to restraint when you’re writing sales copy…
… and instead of being clever, let the authenticity of the character do the talking for you. The result is almost effortless connection with your best prospect.
Hillary reveals the three things you can learn from Frank Oz to create compelling copy. (It’s no surprise his characters are still popular the world over since 1969!)
Take a listen and find out how you can quickly master your prospect’s voice using Hillary’s lessons from writing for Frank Oz.
“Can’t Miss” Moments:
- The single most important thing you can do when writing sales copy that’ll practically force your prospect to keep reading. (Hillary did this to write copy so killer Frank Oz and his team almost thought they wrote it themselves!)
- Are you making this common connection-killing mistake most business owners make? (When you do this, your reader gets bored… fast. Do what Hillary suggests instead to make your reader completely surrender to your sales copy)
- Kevin: “The days of marketing this way are fading fast…” (The one thing setting off your customer’s BS detector… and what you should do instead to earn your customer’s devotion)
Show notes written by Max Hamm. You can reach Max at maxhammcopy.com.