In This Episode
One of the biggest mistakes marketers and copywriters make is assuming the prospect will read your entire message.
They won’t. In fact, most readers are LOOKING for that one paragraph that gives them the perfect excuse to click away and forget all about you.
So… how do you make sure you’ve got all your bases covered no matter WHAT bits your prospect reads?
Today copywriter, “copy voice” expert, and chainsaw instructor Abbey woodcock returns to the show. She recently had the chance to test drive Joe Schriefer’s “Copy-Boarding” method in one of her sales letters.
In case you didn’t know, Joe Schriefer from Agora Financial just did an exclusive live training for Copy Chief members…
… where ─ for the first time outside Agora walls ─ he reveals the “Copy-Boarding” process that helped bring in $140 Million in sales last year alone.
As we discuss in the interview, you can have a good grasp of your buyer’s needs in your own mind…
… but there’s so much you’re likely missing because you’re too close to the offer. “Copy-Boarding” can reveal that ONE thing that’s killing your sales.
Take a listen and find out how “Copy-Boarding” makes writing copy easier than you ever imagined.
“Can’t Miss” Moments:
- Is it really possible to put together a sales letter without any tears or frustration? (Hear Abbey’s advice on quickly crafting a unique sales message that doesn’t look like everyone else’s swipe copy.)
- Why you likely have “filler” copy in your message that’s blowing the sale… and what to inject instead to pummel prospect resistance.
- The ONE thing you absolutely must have in your sales message before you even THINK about answering objections… no matter what you’re selling.
Show notes written by Max Hamm. You can reach Max at maxhammcopy.com.