Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

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In This Episode

You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…”

Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. 

Or maybe they don’t quite realize what they really want themselves until we kindly come along and bring it to light 🙂

Allison Carpio is the leading expert on understanding your customer avatar’s truest Core Desire and how to connect with it in your copy and messaging. 

In today’s interview, Allison walks us through her signature process for reverse engineering the most profitable avatars in different industries, and, most importantly, how to find out what they really want and how to write the copy that will connect with their pain, desire, and everything else.


Get Allison’s book Shut Up And Take My Money!

Download the episode here

Plus… whenever you’re ready:

Grab your ticket for Copy Chief Live here

Join us inside Copy Chief here

Download the free 60 Second Sales Hook book here





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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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