EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons”

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In This Episode

Some business experts just seem too smart, too experienced, too connected to fail. 

Perry Marshall is one of those experts. 

Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business. 

He’s endlessly intelligent and interesting and surprising in how he redefines himself and his business.

Certainly one of the most quoted and cited experts in the world of business. 

Yet, his latest surprise is that not long ago, despite his grandiose status and endless list of credentials, his business was FAILING – fast. 

So bad was the bleeding that his entire team held an impromptu intervention (at the company Christmas party!) to convince the “in denial” Perry that things needed to change immediately. 

So, in typically Perry fashion, he engineered (along with the remains of his ruthlessly shrinking team) a system of ELIMINATION to get rid of everything that was costing the business time, energy, and money they no longer had to spend. 

The result – four enlightened years later – is a new chapter in his success and his uniquely presented new book, co-authored by Robert Skrob: Detox, Declutter, Dominate – How To Excel By Elimination

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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