EP 205: CCR New Breed – The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

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In This Episode

Call it “Copy Chief Impossible”… 

Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. 

My business integrator Rachel Mazza and I share all the gory details of moving a thousand members from the digital home they’ve known (and loved) to a shiny new house.

Why we did it, what it costs, why the tech team wanted to kill us, and the simple mantra that led the entire project. 

If you’ve ever wondered what’s going on backstage while you’re enjoying a business’s show, you’ll love this transparently honest look inside the makeover of Copy Chief. 

Resources

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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