In This Episode
A few weeks ago we wrapped up our first ever Copy Chief Live event. Three days of learning, bonding, high-level networking, and just a whole lotta fun.
It was an unforgettable moment seeing all the chiefs light up the halls of that Hilton… then soak up wisdom from legendary copywriters and top marketers like John Carlton, Clayton Makepeace, Marcella Allison, and Todd Brown. (Just to name a few.)
And whether you were in sunny St. Petersburg,FL with us and wanna relive some of those magic moments…
… or you missed the event and wanna know what the fuss is all about, today’s episode is a special recap of the first ever Copy Chief Live event.
Freelancer Max Hamm joins me for this one. We discuss the biggest copywriting and marketing takeaways from the speakers (Henry Bingaman, Addison Rice, Marcella Allison, Parris Lampropoulos, John Carlton, Todd Brown, Roy Peter Clark, and Joe Schriefer.) And try to put into words what Tuesday night’s “X-factor” show was REALLY like. (The owner of the Hideaway Cafe said he’d never seen a group of people so “damn happy.”)
“Can’t Miss” Moments:
- Kevin: “If you’re not _______, then why are you doing it?” (The ONE thing that’ll tell you if you’re REALLY doing something in alignment with your true calling.)
- Todd Brown’s “$20,000 Ferrari” secret to putting together kick-ass offers your prospect craves. (Todd turns up the heat and represents the marketers in the room. You’ll wanna hear his unique insights on crafting offers people would “crawl through broken glass” to get.)
- John Carlton’s “read the lyrics” tactic to writing copy that sings… and the bizarre thing Agora’s Joe Schriefer did before hitting the stage. (Plus—”A-list” advice on beating back impostor syndrome and thriving from the magnetic Marcella Allison.)
Show notes written by Max Hamm. You can reach Max at maxhammcopy.com.