In This Episode
You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri.
Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running pattern of “dire warning” themed ad campaigns.
Well, now Harmon Brothers and superstar Creative Director Jonny Vance have taken on the traditionally stodgy financial newsletter industry with a hilarious new video that is lighting up the market.
Aaron DeHoog, the Executive Publisher at Banyan Hill, became inspired by the idea of making a short, humorous video ad for one of their trade alert products (Profits Unlimited) after seeing Jonny Vance present a keynote at Copy Chief Live back in October.
They spoke at the event, then went to work distilling what normally takes thousands of words of long-form copy or an hour plus of webinar content to sell into a tight and incredibly entertaining video of just three minutes and five seconds.
In this episode I broke down the key sales elements of the sales video for Profits Unlimited using the updated 4×6 Copywriting Formula…
Finally, I interviewed Aaron DeHoog and Jonny Vance together on the Chief Chat (our twice-monthly live copy critique webinar) and learned the answers to these (and more) questions…
- What inspired you to take a shot at taking such a different approach to selling a financial newsletter, which are traditionally sold through long-form copy methods?
- Why did you choose Paul Mampilly over any other guru for this project?
- What was the process of distilling the message down into 3-minute video?
- Which “critical” sales elements did you have to leave out to keep to time?
- How involved were you in the process of scripting and shooting the video? Were you on set?
- Who developed the landing page? Banyan Hill or HB?
- Plus, you’ll hear how the early numbers and sales projections are looking.
- Check out the replay of that interview here
- Here is the video with the parts of the 4×6 highlighted in real time…
- Visit Profits Unlimited
- Download the Episode Here
Plus… whenever you’re ready:
- Join as a member of Copy Chief here
- Join the waitlist for our new freelancer program – Escape Velocity
- Learn more about our Freelancer Coaching Program – Real Free Life