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COPY CHIEF RADIO

EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client

Alex Faust
Copy Chief Radio

EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client

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In This Episode

If you’re a freelancer, or biz owner hiring freelance copywriters, this is a MUST listen because you will learn, from a client’s point of view, what matters most when hiring a full-time copywriter.

In this episode we cover…

For Freelancers:

  • How to tell a great opportunity from a potential hell gig…
  • How to instantly stand out as the #1 choice for a great client…
  • When to lead with personality and when to lean on your credentials…
  • How to get past the “lack of proven results” question…
  • The “five-minutes of research” trick that puts you first in line for any gig… 


For Business Owners:

  • How to know when it’s finally time to bring on a full-time copywriter…
  • How to vet copywriters and what really matters, and what absolutely does not…
  • What to include in your application process that instantly weeds out the bad seeds…
    The ONE “pool shrinking” item to delete from your list of criteria…
  • How to conduct a “culture interview” to make sure they’re a fit for your team…
    How to set a safe trial period, to guarantee you’re not stuck together when the honeymoon ends…

Alex Faust is the COO of Growth Institute, co-founded by Verne Harnish and Daniel Marcos, they are one of the most successful business growth institutions in the world. 

But, like just about every small company (they have a team of 30), they were scrambling to get all the stuff done every month and the marketing became a “rask to be done”, rather than an opportunity to communicate their values and bond with their audience of 100,000+. 

So, when Alex came to me about hiring a copywriter, I had plenty of advice – and a few important rules. 

Alex and his team executed the plan perfectly and had their pick of “dream copywriters” to choose from. They’ve been working with Beau for about 6 months now, and everyone is loving life. 

In this episode, I grilled Alex about the process he followed to vetting and hiring the perfect copywriter for his team, and the “little things” Beau did that made the CEO say, “Hire him!”

Listen to Copy Chief Radio #283: Freelancer’s Journey: How to instantly become the #1 choice for a great client


Resources

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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