In This Episode Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people …
EP 259: Wisdom Tree: Chris Farrell “We are all going through something” Read More »
In This Episode What does it really mean to have a “compliant” sales copy? The answer is a moving target, guided by risk tolerance, and trending enforcement measures. The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines. Today, “badass attorney” Peter …
EP 258: New Breed: Peter Hoppenfeld – Copy Compliance Read More »
In This Episode Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A …
EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing Read More »
In This Episode A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage …
EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden Read More »
In This Episode I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics. If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It …
In This Episode Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives. …
EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives Read More »
In This Episode Could you tell your life story in ten minutes? It took me about 45 minutes, but the good folks over at Mirasee edited it down to ten minutes for an episode of their cool new podcast called Making It. I thought they did a really good job choosing the …
In This Episode Colin Chung admits he is “terrible at small talk”, yet he cites “connecting with people and networking” as the #1 asset a freelancer can have in succeeding in business. In this deep diving Freelancer’s Journey episode, Colin reflects on the work, and the network, that has led to his Phase …
EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.” Read More »
In This Episode Copywriters face two hazards when writing ongoing content for clients, or themselves… Coming up with enough good ideas Connecting our ideas to relevant calendar events These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them, …
EP 251: New Breed: Copywriting publicity tactics with Selena Soo Read More »
In This Episode There’s no avoiding the camera these days. From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair… The way you speak and express yourself on camera …
EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera Read More »
In This Episode Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled. “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of …
EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t” Read More »
In This Episode In the trendy, fast-changing world of direct response marketing, staying consistent to your marketing beliefs can be difficult. But if the foundation of what you do is focused on OUTCOMES for your client, digging in and holding steady against the trends in a strong way to position yourself. Kev Kaye …
EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.” Read More »
In This Episode April Dykman has worn your shoes. She struggled up treacherous Mt. Freelance with just a pair of mittens and a pickaxe to start. Met some trusty guides along the way, and did ALL the work to become the independent (and in-demand!) business owner she is today, calling the shots and …
EP 247: New Breed: April Dykman – How to land (or lose) the gig Read More »
In This Episode Terri Trespicio is a creative force. A sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Her new book, Unfollow Your Passion: How To Create A Life that Matters To You is a category above the typical development book. Funny, challenging, …
EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone Read More »
In This Episode Let’s face it, launching a product is typically as stressful as launching a spacecraft… Lots of staring at screens with a sweaty brow and biting fingernails down to a bloody nub until it’s time to hit “go”… then you cross your fingers and pray everything works like it you hoped. …
EP 245: New Breed: Brenna McGowan – The no stress launch plan Read More »
In This Episode As an entrepreneur or service provider your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly, often without even knowing the cause. So, how do you establish and protect …
EP 244: Coffee with Kev – 7 Reputation Boosters (and Killers) Read More »
In This Episode Last week a copy chief member sent me a piece of sales copy to look at. It was 20 pages long. In a typical first draft copy review there’s something critical on the very first page that needs to be fixed, so I rarely get beyond that before sending over …
EP 243: New Breed: Craig Dave – Ramping up tension (and laughs) in your copy Read More »
In This Episode Today’s episode could save lives – no joke. Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it. His “reason why” story will break your heart, as will the many stories of …
EP 242: New Breed: Arthur Lih – The tricky business of saving lives Read More »
In This Episode How does a high school gym teacher with dial-up internet end up starting, running, and being the face of multiple companies across vastly different niches, all without any formal business education or investors of any kind? By not overthinking it. Ryan Lee is a master of “ready, fire, aim” style entrepreneurship, …
EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way Read More »
In This Episode Dropping services you no longer enjoy delivering is hard for freelancers. Especially when those services are in demand. It takes a giant leap of faith to believe that by creating that space, better things will come. Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular …
In This Episode Cole Schafer is a writer. And like a real writer, he bares his soul in his work. Including in his ad copy. Even his descriptions of cookies can make you feel challenged, amused… even annoyed. Something you’d expect at a live spoken word event, far more than a chocolate chip cookie …
EP 239: New Breed – Cole Schafer on being the man in the arena Read More »
In This Episode Dean Edelson was a stand-up comic working the NYC club scene with legends like Jerry Seinfeld and Larry David… then he started writing TV promos and movie scripts in Hollywood before getting into real estate investing where he realized he loved writing the stuff to sell properties more than selling properties. …
EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter Read More »
In This Episode If I could corral my on-the-go teenagers for three days of focused attention, these are the 3 things I would want them to know about how to work with great clients, from anywhere, on their own terms. I came to these 3 things by reviewing what the most successful freelancers in …
EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing Read More »
In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good. “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview… …
EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes) Read More »
In This Episode Today I’m sharing a cool bit from one of my paid training sessions… It’s a way to take an ordinary review (or critique) and easily turn it into a piece of content that will instantly position you as a respected expert in your field. I call it R.E.A.C.H. content and I’m …
EP 235: Coffee With Kev – The R.E.A.C.H. content method Read More »
In This Episode Making the “big leap” is never an easy decision, and that’s why Claire knew if she didn’t make two of them (ending her stressful career AND marriage) simultaneously, she would likely put them off too long, or even forever. Today you’ll hear how Claire found the courage – and the path …
EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter Read More »
In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor. Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New …
EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts Read More »
In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning …
EP 232: New Breed: Casey Stanton on Fractional CMO-ing Read More »
In This Episode One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi (CH-aba Bor-za-SHE) has done an amazing job of this with his recent public challenge to break down 100 Legendary Sales Letters in 100 …
EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work Read More »
In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead. The results were impressive: A quickly filling schedule of clients, her emails being forwarded to …
EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work Read More »
In This Episode At some point, every freelancer will face “The Leap.” That Leap can be a calculated choice from a position of safety – for instance, finally having the confidence to quit the “main job” and go freelance full time. Or it can look more like life giving you a swift and unexpected …
EP 229: Freelancers Journey: Angie Colee “Making the big leaps” Read More »
In This Episode The only thing worse than having boring sales messaging these days is trying to be entertaining and missing the mark. The fails aren’t just cringeworthy, they can cost you big – and at worst even sink the entire ship. So, it makes sense that most business owners avoid the risk of …
EP 228: New Breed: Adam Hunt is revolutionizing humor in marketing Read More »
In This Episode “I hear stories about how horrible I was to people, and I say, ‘I’m sure that’s true, and I’m very sorry… but I have no recollection of it’.” If you’ve ever woken up after a wild night cringing because you can’t quite remember everything you did or said the night before, …
EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place” Read More »
In This Episode Hey! It’s Sammy Musgrave here for Copy Chief, your comrade in freelancing and copywriting. Tell me… how did you feel when you found out direct response copywriting was a thing? At first, I thought the chances of “making it” were as likely as starring in the next Avengers movie alongside my …
EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene Read More »
In This Episode Addison Rice is on one hell of an adventure. His journey into copywriting started with a question… and a Negroni. “Hey, how would you go about making money with music online?” The answer sparked a conversation that moved Addison out of Phase 0 (searching for salvation) and catapulted him into Phase …
EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom Read More »
In This Episode When it comes to learning the absolute essentials of email copywriting… … the proven message frameworks… … the exact order of sequences, … the psychology behind every email you send (right down to the subject line), … and in what order and timeframe to send them… There is only ONE email copywriter I trust …
EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski Read More »
In This Episode Marcella Allison is a copywriter of the highest calibre. Her controls dominate the most aggressively competitive markets like health and finance. If that was all she did, I could interview her endlessly on the topic of copywriting alone. But, she does SO much more than write amazing sales copy. Today we …
In This Episode Landing your first few gigs as a freelancer can be an exhilarating combination of intense excitement and gnawing fear. It’s natural to be nervous… after all, you want to deliver great work your client will love… but there can be a whole new set of internal fears that come leaping forward …
In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of …
In This Episode There is magic in Laura Belgray’s writing. And she’s used it – with her email list specifically – to go from a TV Land promo writer, pumping out clever callbacks to Andy Griffith episodes… to running a seven-figure business from her couch. All with her words. The phrase, “I want to …
EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray Read More »
In This Episode If your freelancing business is starting to feel like a sh*tty job… and, worst part?… YOU are the nasty boss! Demanding these long hours, the “working weekends”, and now that you’re thinking about it, the pay kind of sucks, too! Then, we feel you. Every successful freelancer we know has been …
In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan. Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and …
In This Episode Sammy Musgrave is a rule breaker. She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update …
EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it Read More »
In This Episode John Lee Dumas is the epitome of self-made success. He started his industry-shifting podcast, Entrepreneur on Fire to solve his own problem… “I’m 32 and I hate working for other people, but I have no idea how to make money on my own.” So he started asking the people who were …
EP 216: New Breed – John Lee Dumas’s Uncommon Path To Success Read More »
In This Episode Like so many freelancers, Ross O’Lochlainn was waiting for “just the right time” to quit his job at an engineering firm and strike out on his own full time. Then “fate stepped in” and forced his hand. Dive into this in-depth review of how Ross has gone from nervous newbie (Phase …
In This Episode Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. Considering I met him a few minutes before this interview started, that’s saying something. This dude defies common titles… He’s a real estate artist who’s designed and flipped 44 oceanfront homes at an average price of $14 …
In This Episode A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?” I couldn’t resist sharing 3 key moments… The first was with the writing itself… the second with closing clients deals… …
In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television. Problem is, most of us don’t know where …
EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo Read More »
In This Episode Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021. We’ve seen 5 major shifts in the marketplace, all spurned by the …
EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021 Read More »
In This Episode If it’s true, as Booker T. Washington says that, “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” then Kelly Felix is living a very impressive life. Kelly is not only one of the best …
EP 210: Wisdom Tree – Kelly Felix – “I just knew I was going to die” Read More »
In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade. Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better. Of course, “the copy” …
EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist Read More »
In This Episode If you’ve never heard of Damian Lanfranchi, that’s mostly on purpose. “I’ve done a lot of erasing throughout my entrepreneurial journey” he told me when I remarked that beyond his LinkedIn profile, there’s not much about him online. It isn’t that he’s embarrassed by the different businesses he’d created before becoming …
EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B” Read More »
In This Episode Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. Today, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable, and far less frightening. In this episode we …
EP 207: CCR Coffee with Kev – A Small Step Towards The Big Leap Read More »
In This Episode Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business. He’s endlessly intelligent …
EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons” Read More »
In This Episode Call it “Copy Chief Impossible”… Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. My business integrator Rachel Mazza and I share all the gory details …
In This Episode David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. …
EP 204: CCR Wisdom Tree – A conversation with David Deutsch Read More »
In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but …
In This Episode In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency, …
EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work” Read More »
In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of …
EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen Read More »
In This Episode It’s our 200th episode and we’re celebrating with a total show makeover!New music, new intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio! In this episode we cover… It’s our 200th episode! We’ve …
EP 200: CCR Makeover – The Four New Episode Styles! Read More »
In This Episode Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned …
EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy Read More »
In This Episode Looking back to when I first started, there are a few things I wish I’d figured out earlier. It would have saved me a lot of needless frustration, boosted my confidence and made the actual writing a lot more fun. So, I wrote out the 5 things I wish I’d known …
EP 198: 5 Things I Wish I’d Known As A New Copywriter Read More »
In This Episode You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running …
EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators) Read More »
In This Episode The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?Are freelancers losing …
EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld Read More »
In This Episode Mike Rinard has his business running smooth on all cylinders right now. He’s been a frequent guest on CCR talking about his story-driven copywriting frameworks that are outperforming everything else on Facebook, and how he’s created a long string of super successful workshops and “mini-offers” to his growing email list. Today, …
EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey Read More »
In This Episode Jay Jackson began his rise to marketing expert status legit old school hustle style – hanging out in the parking lot of Whole Foods pitching customers on his fitness training as they scurried nervously to their cars. Then he discovered the world of online marketing and quickly tripled his income. Now, …
Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson Read More »
In This Episode As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No …
Ep 193: The Art of The One-Sided Conversation (5-min coffee break) Read More »
In This Episode When Lorrie Morgan lost her “miserable” job, she decided to go freelance and stumbled into the world of direct response copywriting. From running into the ladies room in tears of intimidation during the first marketing conference she attended, to creating an alter ego named Roxie that has helped her fight off …
Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan Read More »
In This Episode Ever feel like all those books on productivity just don’t apply to you and your freelancing biz? That’s because running a freelance business IS different than other businesses – especially in early days when it’s JUST YOU doing everything. Yet, many of the freelancers I coach have been able to win …
Ep 191: More time for the “big buck stuff” with Ashlee Berghoff Read More »
In This Episode If you’re a copywriter, you are critiquing copy all day long – because YOU CAN’T RESIST! Which is a good thing, because the ability to give a solid copy critique is the single most powerful tool in a copywriter’s belt. On today’s episode, I’m sharing all the different ways I’ve used …
Ep 190: The Hidden Power of “Heroic” Copy Critiques Read More »
In This Episode Most marketers agree that YouTube is the hottest ad channel right now… so why do so many advertisers (and copywriters) still have cold feet about starting campaigns? My guest is Csaba Borzasi, a Romanian living in Budapest who is quickly climbing the ranks of YouTube ad masters. His H.E.R.O system for …
Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi Read More »
In This Episode For freelancers, the big-picture goal is to be considered a go-to, acknowledged expert in your specialty. To achieve this, you gotta be brave enough to put yourself out there and do some teaching, which takes professional vulnerability and a unique voice. In this episode of Copy Chief Radio, I speak with …
Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas Read More »
In This Episode The second I plopped down in my fluffy, brown chair to write this, I saw a red disc-shaped object flash by the window outside. My nervous-by-nature beagle, Jessie, sprung out of a deep slumber, leapt onto my chair and barked ferociously out the window, her howling shouts so close to my …
Ep 187: Show, Don’t Tell In Your Copy with Max Hamm Read More »
In This Episode So, you found it, eh? This crazy little thing called copy. Well, congrats. I’m truly excited for you. Stumbling onto this craft radically changed my life 20 years ago, and it is still just as exhilarating, maddening, and rewarding as the first day I went pro. Even though you’re just falling …
Ep 186: Control Copy X-Ray Vision with April Dykman Read More »
In This Episode Sometimes even good people with good intentions find themselves in serious legal trouble. And unfortunately, “I had no idea that was a thing,” is not admissible as a defense. So, today on CCR, I’m talking with the single best and most informed attorney on the issues that affect direct response marketers …
In This Episode I’ve written frequently about why I believe Intent + Communication = Solutions. Intent is the key element in this equation. Without it, communication will fall flat or feel false. Which makes things worse instead of better. The I+C=S formula is especially effective when the subject of the conversation makes us uncomfortable. …
Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron Read More »
In This Episode If you’re in the “prove the model” phase of freelancing, where you just want to get paid CONSISTENTLY for your work… … the first step is learning to recognize an empty promise, and finding a proven playbook for how to do it. Resources Download the free 60 Second Sales Hook book …
In This Episode Here’s a simple fact: The #1 difference between projects going really well between freelancers and clients and projects falling face first into a puddle of sewer water is… good communication. My guest today is Jennifer Hudye, who ran a copywriting agency working with some of the biggest names in our industry, …
Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye Read More »
In This Episode Whether you’re a freelancer or a business owner, sometimes the best way to get in front of your best prospects is to reach out directly and say, “Hey.” Problem is they are flooded with “hey’s” all day. There’s a simple way to make your “hey” pay, without looking like SPAM. It’s …
Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza Read More »
In This Episode Some freelancers fight with gritted teeth through the phases of the Freelancer’s Journey, spitting and cursing through every step of their slow, painful slog. Wander into any free Facebook group and you’ll see far too many examples of how to make this all look very hard. Then there’s Mike Rinard, who …
In This Episode When it comes to copywriting, “game changer” is not a term I use often, or lightly. But it undoubtedly applies to what Brian McCarthy has created with his Buyer Multiplier Copy System. As you’ll hear in today’s episode, the reason I’m so geeked on Buyer Multipliers is… This new system of …
Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System Read More »
In This Episode If you know there’s money hiding in your email list, but, because you’re all human and stuff, you’d like to avoid coming off like a digital pick-pocket… then you’re going to love today’s fresh new interview with Chris Orzechowski. We’ve been going deep on what we’re calling Money Multiplier Emails… they’re …
Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski Read More »
In This Episode Today’s Copy Chief Radio podcast is only 5 minutes long. It’s about how to practice “performing” your price quotes. Just one simple, straight ahead lesson I think you’ll find helpful and actionable. Let me know if you like this kind of super-short, single-takeaway type episodes, and if so, I’ll drop more …
In This Episode It’s the worst feeling… Just when things are going well and you know it’s time to step up your game and go all next-level with your biz… this crushing doubt floods in and, like that annoying know-it-all neighbor you avoid running into at all costs… … starts listing out EVERY REASON …
Ep 176: Why Imposter Syndrome Is Actually a Good Thing Read More »
In This Episode You might be hearing people say their business is booming during the lock-down, but how many of them are telling you HOW they’re doing it? What steps did they take to be in a position of comfort when so many are suffering? Jeff Kimes is having his best month yet as …
Ep 175: Insulated From The Impact with Freelancer Jeff Kimes Read More »
In This Episode Rachel was at a crossroads you might recognize… Rachael Kraft: (06:56) “So before RFL I was doing mostly health and fitness copywriting and I was managing several different websites where it was just taking care of the content. I’m also a graphic designer, so a large part of my work was …
Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft Read More »
In This Episode “Business is about change. Life is about change. That is the one constant, that things are always changing. “Right now it’s being hoisted upon us in a rapid fashion. But change is a constant. And change always happens. And we, especially as entrepreneurs, always need to be, at a bare minimum, …
Ep 173: Business Is About Change with Todd Brown Read More »
In This Episode Dean Jackson is the kind of guy you want to weather a storm with. Not just because he’s super smart and keeps his house stocked with every essential item you’d need to get by in comfort and style… … but also because his philosophy is comforting in its ability to challenge …
In This Episode “I stopped counting at twenty,” is how John Carlton summed up how many national crises he’s experienced in his life. In the latest interview of my pop-up series: Inside Marketing – how industry leaders are responding to coronavirus and quarantine… … John dishes out his unique wisdom from the trenches with …
In This Episode Todd Herman is the first person I’ve spoken with who is confirmed to have the coronavirus disease. Fortunately, he is well enough to work. And the work he’s been doing as a coach to top CEOs and elite athletes provides a fascinating and insightful look into the psyche of different personality …
In This Episode We talk a lot about “writing at a 7th grade level” in copywriting, which is a test to make sure your writing is simple and CLEAR. Last week, a friend’s son named Denver asked to interview me for his 7th grade civics class about becoming an entrepreneur. I was happy to …
In This Episode Seems like everyone has a “coaching program” these days. You’ve likely seen 1,000 FB posts from baby gurus with some modecom of accomplishment that say… “I’m thinking of starting a private FB group where I teach my blah-budy-blah-blah-blah method that is CRUSHING in blah-blah-blah-blah… reply with “I’m in.” Then, two hundred …
Ep 168: How, When, and Why To Offer a Coaching Offer w/ Kevin Rogers and Rachel Mazza Read More »
In This Episode April Dykman is in full control of her copywriting business. She works when she wants, says “No thanks” to far more clients than she accepts, and blocks full days and weeks at a time to be with her family. This wasn’t always the case. In this episode of the CCR podcast, …
Ep 167: How To Read (and Beat) Control Copy with April Dykman Read More »
In This Episode You hear all the time about marketers getting “kicked off of Facebook.” You probably also hear (and see) them throwing tantrums about it – on Facebook! – without a hint of irony. Now, I’m not here to pile onto their pain. And I do empathize with the agony of playing by …
In This Episode Email is the most effective way to make sales online; this we know. But how do you actually make email pay? The Pay Yourself First system is the brainchild of my friend, Chris Orzechowski. It’s a method of email marketing that e-commerce business owners and marketers can use to not only …
Ep 165: Paying Yourself First with Chris Orzechowski Read More »
In This Episode Last October, legendary marketer James Schramko left his family (and his surfboards) to make the 24-hour pilgrimage to the U.S. so he could deliver a keynote address at my annual copywriting conference, Copy Chief Live. Now, if you know James at all, you know he never filters his opinions or his …
Ep 164: Shrink First So You Can Scale Fast with James Schramko Read More »
In This Episode I don’t know how you feel about Howard Stern, but one thing you can’t deny is that if you’re listening to a Stern interview, it’s nearly impossible to turn off the radio in the middle of it. Today I’m sharing how you can steal Howard’s tactics for getting the same kind …
Ep 163: The Howard Stern Trick to Giving Your Content Stick Read More »
In This Episode One of the first people to join Copy Chief when it opened in 2014 was a 19-yr-old newlywed from Australia named Lizzie Mills. Lizzie and her husband Steve decided they would start a family early in life and she would stay home and take on the role of “housewife” (a noble …
Ep 162: From Factory Floor to Six-Figure Freelancing with Steve and Lizzie Mills Read More »
In This Episode Hunter S. Thompson once said… “When the going gets weird, the weird turn pro.” Every freelancer knows exactly what HST means. There will be days, weeks, sometimes monthslong stretches where things get really weird running your own biz and working with our quirky-ass clients. Today’s CCR is a short audio SURVIVAL …
In This Episode A few short years ago, Laura Belgray was being referred to as “Marie Forleo’s copywriter.” Which sounds like a great gig, right? I mean, Marie’s copy is top shelf. One Problem: Marie writes her own copy, thank you very much. So the title was incorrect. Second Problem: Although she loves working …
Ep 160: Grow Your Business Beyond Clients with Laura Belgray Read More »
In This Episode It’s the dawn of a new decade. Can you feel the freshness? Things ain’t like they were, and the changes will be coming faster than ever before. So I created a special episode of Copy Chief Radio today where the best and brightest copywriters in the industry share what they consider… …
Ep 159: The Ultimate Copywriting Advantage in 2020 Read More »
In This Episode There are three basic things freelancers screw up that costs them gigs, and puts their careers at risk. Anika Watkins knows these things as well as anyone in the industry because she’s morphed her fruitful run as a freelance copywriter into a full service agency where she works with freelance copywriters …
Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs Read More »
In This Episode Ever feel like you’re caught in the Information Spiral of Death? You know the one… You take course after course. Read book after book. Listen to this guy, and that guru. And even entertain one or two internet marketing douchebags because they GUARANTEE that you can “screw the 9-to-5 if you …
Ep 157: 7 Phases of a Freelance Career with Rachel Mazza Read More »
In This Episode This may come as a shock to you But, I’m not a huge fan of drunk people. Now, I know most people enjoy when other grown humans reduce themselves to 3-yr-old behavior… Rambling incoherently, stumbling over furniture, crying, puking… It’s pretty entertaining. But, I’m not a fan. I prefer to see …
Ep 156: The Freelancer’s Journey with Kevin Rogers Read More »
In This Episode YouTube advertising. It feels more complicated than it is. We’ve all been obsessed with Facebook, so YouTube advertising is something of a magic traffic dragon (if you can tame it). That’s why you’ll be glad to know Patrick Kenney… He knows Google platforms inside and out, so he gets how to …
Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney Read More »
In This Episode “I got bullied so bad I had to plan my route between classes to avoid a butt-kicking.” Justin Brooke, his wife Chaunna and their two kids live on the road full time. Traveling in their cozy Cadillac Escalade between AirBnBs, moving wherever they want, and staying for as long as they …
Ep 154: Outsmarting the Bullies with Justin Brooke Read More »
In This Episode Lead magnets have been around for ages. They’re an essential part of the direct response marketing puzzle, and that will not change anytime soon. It’s a simple, and very human, proposition… when someone provide us value early in a relationship we’re far more compelled to want more interaction with them. That’s …
Ep 153: A Lead Magnet People Actually Want with Rachael Kraft Read More »
In This Episode April Dykman has a problem. More accurately, she has a solution. An important solution to how businesses can stop wasting money on expensive lead-generation only to completely doink their chances of winning a new customer. See, as a top-tier direct response copywriter, April knows this happens in the first 7 days …
Ep 152: The First 7 Days Formula with April Dykman Read More »
In This Episode Cindy Childress has special powers. She can not only write an entire book in the voice of any expert (and does so regularly for bestselling authors)… At a conference of hundreds of jittery writers about to pitch their books to bigtime publishers, she also realized she has a gift for helping …
Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress Read More »
In This Episode There are 7 phases to a successful freelancing career. By far the biggest hurdle is the need to “own your authority.” So much head trash. But man… when you do it… EVERYTHING opens up to you. It’s become my passion to coach copywriters and other freelancers through this critical step. On …
Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney Read More »
In This Episode If you write copy selling Ecommerce products, then you’ve got to follow Chris Orzechowski. His campaigns have generated millions of dollars in sales for companies like Filippo Loreti, Chef’d, Factor 75, Satchel & Page, Jeff Walker, NeuroGym and more. He’s also the creator of the popular Email of the Week series, …
Ep 149: Ecommerce Emails That Convert with Chris Orzechowski Read More »
In This Episode It’s been a tough year in the industry for influencer deaths. We lost Sean Stephenson, Andy Jenkins, and Dan Kennedy is battling a life-threatening illness (but fortunately improving!)… A name I’m grateful we did not add to this heartbreaking list this year is Brian Kurtz. Brian suffered a stroke earlier this …
Ep 148: Overdelivering in Life and Business with Brian Kurtz Read More »
In This Episode If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct! Here’s why I’m so smitten with the guy… He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not …
Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers Read More »
In This Episode Dean Jackson thinks your life should be easier. No, you don’t have to wear the same exact outfit every day like he does (but imagine the time you’d save in dressing rooms alone!)… The answer is much simpler. Just do less. Less of the gazillion marketing tactics, hacks, and “crushing” schemes …
Ep 146: Conversion Multipliers In Action with Dean Jackson Read More »
In This Episode In a “real job,” if you run into an unsavory situation with a boss or co-worker, there’s a department to handle your complaint and (hopefully) make things right. As a freelancer, there is no HR Department. It’s all on you to handle it and (hopefully) make things right. So, how do …
Ep 145: What To Do When The Gig Goes Bad with Mike Lukas Read More »
In This Episode Are you fascinated by ghostwriting? I am. I find it intriguing to write as other people, and do it to the point where you get so inside their head that you can write in flow state as an alternate version of that person. And THAT version of the person is the …
Ep 144: Insider Secrets Of A Ghostwriter with Laura Gale Read More »
In This Episode At this point in your freelancing journey, you understand why specializing is so much better than being a “generalist.” Nutshell: The best clients do not hire generalists, they seek out specialists. However, that doesn’t make CHOOSING YOUR SPECIALTY any easier. Take my friend Mike, for instance… after a successful career in …
Ep 143: When Your Specialty Chooses You with Mike Lukas Read More »
In This Episode I love talking to Laura Belgray. She’s naturally hilarious in conversation, just like in her writing, but she’s also an innovative marketer who cleans up with every promotion because she is SINCERE and rightly TRUSTED by her audience. How’s she do it? By being what she calls “Flawsome,” giving herself permission …
Ep 142: Permission To Be Flawsome with Laura Belgray Read More »
In This Episode Social media lit up last week as news spread that Dan Kennedy was in hospice and saying his final goodbye. He announced his fate in perfect Kennedy fashion: with a heartfelt and humorous letter to his friends and followers. It was a shock to our collective community, with all of us …
In This Episode There are a lot of ways to structure deals as a freelancer. Once you are comfortable with the conversion triggers of your niche, and confident in your ability to push the right buttons… plus, identify a really good potential partner… A great deal to make is “performance-based” pay. Otherwise known as …
Ep 140: Getting Paid (Better) On Results with Joey Percia Read More »
In This Episode Have you ever wanted to kick yourself for saying “yes” to something you KNOW you don’t want to do? It’s one thing if it costs us an afternoon at a living room “candle party”… It’s another when it costs you money, and time, by saying “yes” to a client request you …
Ep 139: 8 Rules A-list Freelancers Refuse To Break with Kevin Rogers Read More »
In This Episode Immediately following her talk, the crowd rose to their feet and gave Marcella Allison a standing ovation. It was the only Standing O in two days of amazing talks by legendary A-Listers at Copy Chief Live. Marcella delivered more than just a talk though… From the moment she started speaking, you …
Ep 138: Your Copywriting Superpower with Marcella Allison Read More »
In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly …
Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio Read More »
In This Episode Five years ago, James Schramko changed my life with a simple math equation. Now James is coming from Australia to St. Petersburg to give a keynote at Copy Chief Live. In this brand new conversation, James talks about why he thinks of copywriters as “emotional snake handlers”… and how to discover …
Ep 136: Give Yourself A Raise with James Schramko Read More »
In This Episode You know when you’re at a concert and the band decides to work out some new material on you… … and it’s immediately evident this band’s time has passed and they need to stick to the hits? So you start looking up into the rafters to amuse yourself, and you notice …
Ep 135: How To Create An Epic Customer Experience with Jason Friedman Read More »
In This Episode At least once or twice a month I communicate with my Copy Chief community by doing something fun, a live webinar called the Chief Chat. During these Chief Chats, we break down each other’s copy, talk about all sorts of marketing goodness, crack each other up and help each other grow. …
Ep 134: Ten All-Star Best Things From The Chief Chat Read More »
In This Episode My friend Todd Brown is known and respected in the industry as a master of the sales funnel. Everyone from Russel Brunson to Agora Financial relies on Todd’s consults to squeeze every bit of ROI out of their active sales funnels. Todd grew his company on the back of a single …
Ep 133: The 8 Secret Sales Sequences with Todd Brown Read More »
In This Episode Ten years living on the road telling jokes to strangers was fun, but it left me seriously unemployable in the real world. I’d never even heard of “copywriting” then, so I had to find something I could do to earn money. It wasn’t pretty, but I’m sharing what I did in …
In This Episode Kyle Milligan is Agora Financial’s new secret weapon with 3 brand new controls under his belt… … and it’s his first year there. So, how did he get there? What’s really happening behind the curtain? We’ll dive deep into his success and what it takes to be the top copywriter when …
Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan Read More »
In This Episode I got something extra cool for you today on the podcast… Three hot topics to help you get an edge in your copywriting: Quick and proven tactics for landing more (and better paying) freelance gigs from me Dazzling insights into a bullet-writing process from rising copy star, Jimmy Parent Brilliant process …
Ep 130: Better Gigs, Stronger Bullets, Funnier Copy Read More »
In This Episode In Richard Armstrong’s new fiction novel, The Don Con, we follow a two-bit New York con artist and small-time actor (whose single claim to fame is a background role on the Sopranos) as he gets cornered into joining a big heist job that, let’s just say, he is ill-equipped to pull …
Ep 129: Where Con Artists and Copywriters Collide with Richard Armstrong Read More »
In This Episode Jason Hanson spent his first career as a CIA Officer. Deep undercover in places on the globe most of us would be very careful to never end up. His job was to position himself in enemy territory, gain the trust of locals, then recruit people to spy for the United States. …
Ep 128: Life-Saving Copy Lessons From a Former CIA Spy with Jason Hanson Read More »
In This Episode Think about your favorite comedian for a second. If you don’t have one, just think about Jerry Seinfeld. If you don’t know who Jerry Seinfeld is, it may be time to get rid of your X-Box 🙂 Point is, the fact that you have a favorite comedian, or have ever laughed …
In This Episode Todd Herman is a rare being… He sits comfortably at the very top of his field of high-performance coaching, working with elite athletes and CEOs of Fortune 100 companies. He’s the creator of the 90 Day Year, hailed by many entrepreneurs and freelancers as “life-altering for its ability to transform hectic …
Ep 126: Todd Herman – Alter Ego Effect For Copywriting Read More »
In This Episode There are a lot of reasons to be impressed with Ryan Levesque… He uses his education in neuroscience to write next level persuasive copy Inc. ranked his book “Ask” the #1 Marketing Book of the Year He completely disrupted the marketing industry with his Ask Method, helping thousands of business owners …
Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business Read More »
In This Episode John Carlton has a very unique style of writing copy. You could no doubt pick it out of a line-up of classic masterpiece sales letters. The thing I’ve always loved most about John’s copy is how it dances with Rhythm. John’s copy bounces along in your brain like a great song. …
In This Episode Johnny Crowder is changing lives through text messaging… He’s a singer in a heavy metal band who battles schizophrenia and started a texting service to help others battling mental health issues feel better. Oh yeah, he’s also a copywriter. I read about Johnny and his unlikely mental health text messaging service …
Ep 123: The Simple Genius of Cope Notes with Johnny Crowder Read More »
In This Episode If you caught the email I sent you yesterday about how to never write boring copy, then this will make a nice follow up. It’s from a talk I gave to the top marketers and copywriters in the world about how marketing with pure information is dead. Everyone has too much …
In This Episode Pricing your services is the trickiest part of freelancing. Thanks to a super-intense survey my friend Abbey Woodcock recently conducted across the industry… … for the first time, we finally have some true insight into what other freelancers are charging for their services, and most importantly, a new way to THINK …
In This Episode I became a fan of Mike Michalowicz listening to the audiobook of Profit First. It’s a great book that every entrepreneur should spend time with… … but this episode is NOT about your finances. My burning questions for Mike were about how he markets his books and services. It’s a hot …
Ep 120: Mike Michalowicz – How To Profit Like Clock Work Read More »
In This Episode Just you and me talking today… I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here? Hard work? Connections? Luck? No. It’s something else. Resources Join Copy Chief today by clicking here …
In This Episode My friend David Deutsch knows things very few people know. And unlike most revered copy gurus, he tends to keep them to himself. There are a few reasons for this. Some of them logistical (like being super busy consulting the biggest marketing companies on the planet), others are personal (he’s not …
In This Episode Ryan McGrath is ferocious. I mean, if you saw him on the streets of Baltimore you wouldn’t instinctively cross the street to avoid crossing his path… … but because his writing is so ferocious, many copywriters have crossed the street to shake his hand. Ryan is the in-house copy chief at …
In This Episode It’s fun to let your creative flag flap on Facebook, but when your money’s on the line, how do you decide what type of creative ads you should be testing? That’s exactly what Mike Rinard and I discuss on Part 3 of our sizzling series on FB advertising. Mike runs all …
Ep 116: Facebook Ad Magic with Mike Rinard (Part 3) Read More »
In This Episode Pricing, huh?It’s the trickiest part of business. Yet, some people make it look so easy. Like my friend, Laura Belgray.She lists three simple ways clients can buy their way onto her calendar. It’s always a flat fee, and it ain’t cheap. She recently raised her price again because of simple supply …
Ep 115: Price yourself with confidence with Laura Belgray Read More »
In This Episode Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results …
Ep 114: Content Marketing Gone Wild with Daniel Daines-Hutt Read More »
In This Episode Until recently, I’ve been working WAY too much. And would reach the end of the day with that nasty feeling that nothing very important was getting done. If you’ve been an independent entrepreneur for more than a year, I bet you share these feelings. We know we should be working less …
Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers Read More »
In This Episode If you’re a copywriter, you probably love the word “brainstorm.” Because it’s all about generating new ideas… which we all love to do (sometimes to our own detriment). But what you may not know is how effective this skill of yours actually is when it comes to Facebook Ads. Your greatest …
Ep 112: Facebook Ad Magic with Mike Rinard (Pt. 2) Read More »
In This Episode I was thinking about this journey we take to grow our freelance businesses… It’s a bold choice, right? Most people just would not choose like you did. But something in us makes it feel like independence is the only choice. I was thinking about you, and me, and the paths we …
In This Episode Ross was struggling to commit to making the leap to full time freelancer.He knew he wanted it. Believed he could manage it. But kept pushing his own deadline to make the leap out further.Then fate (and the Canadian government) stepped in and decided for him. Today on Copy Chief Radio, Ross …
In This Episode One of the great joys of being a copywriter is sinking into a cushy chair (maybe sipping on a glass of hot chocolate) and reading through a really great classic direct response ad. This is technically part of our job, same as “taste testing” is part of an ice cream shop …
Ep 109: The magic hiding in great ads with Mike Schauer Read More »
In This Episode What if I told you there were only 4 simple steps to creating a successful cold traffic funnel? Ugh, there’s so much more to it, Rogers! What about your budget? And the pixel? And managing Ads Manager? Oh, and you can’t forget the copy?! Forget about it. Instead, let’s focus on …
Ep 108: Facebook Ad Magic with Mike Rinard (Pt. 1) Read More »
In This Episode The Truth About Marketing just released the 164th and final episode. *single slow drop tear* Hold me. Actually, the reason is pretty cool – let me explain… Resources Download this episode Visit our new home P.S. Be sure to download the free Copy Chief App (It’s free for iOS and Android) …
Ep 164: Farewell (Last Truth About Marketing Episode) Read More »
In This Episode If you’re still not using (or at least exploring) YouTube ads as a profit channel in your business, you must listen to this brand new episode with my guest, Tom Breeze. This is my second time interviewing Tom. His agency, Viewability, is the highest ranked YouTube ads agency by spend on …
Ep 107: Creating YouTube ads that actually sell with Tom Breeze Read More »
In This Episode It’s no secret that the real reason we HESITATE or PROCRASTINATE on the things we KNOW are best for us comes down to fear. But, who wants to DEAL with all that? My friend Rhonda Britten from Fearless Living says, when it comes to procrastination at least, maybe you don’t NEED …
Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten Read More »
In This Episode If you and I sat down for coffee, and the subject of money came up, this is what I would share with you. I’ve never really talked about it publicly before. I’m hoping it can help you avoid the same mistake. The first thing you need to realize is a SYSTEM …
Ep 105: My Secret About Handling Money with Kevin Rogers Read More »
In This Episode I’m fortunate to live in a town, and share a favorite coffee shop, with Roy Peter Clark. If you don’t know, Roy Peter Clark is “America’s Writing Coach”. Best-selling author of Writing Tools (which you can listen to on iTunes for free) and several other ingestible deep dives into our …
Ep 163: The incredible 6-word writing reframe (with Roy Peter Clark) Read More »
In This Episode Our ever-decreasing attention span (currently clocking at 8 seconds) means it’s critical that we’re able to move prospects from “unaware” to “aware and ready to buy”. In order to do that, we’re borrowing something newspapers used to use and adopting it for the Internet… It’s called an Advertorial. (Different industries call …
Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza Read More »
In This Episode My new favorite email copywriter is Laura Belgray. And, I’m not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. The best part is that this is not the result of some carefully devised scheme Laura …
Ep 162: Laura Belgray – The email style that out-converts every other guru in your space Read More »
In This Episode In the episode with Frank Kern, he said that he didn’t actually make it in business until he figured out how to convert cold traffic into paying customers. Because that’s when you can literally turn on the “sales spigot” and produce revenue. This week, my guest Keith Krance will share …
Ep 161: Keith Krance – How To Convert (and Keep Converting) On Facebook Read More »
In This Episode The irony of succeeding as a freelancer is that you need relationships. (That’s why Copy Chief’s motto is “Nobody Writes Alone.”) You need support from other freelancers who feel your struggles. You need experienced Pros (who have been where you are) to help you reach the next level. That’s why I’m …
Ep 160: A Smarter Way To Work From Home (with Abbey Woodcock) Read More »
In This Episode How many of us buy courses and never complete more than 10% of it? Well, that’s the exact problem Marisa Murgatroyd set out to solve. We’ve all bought courses and programs that sit on our hard drive untouched. So when I met Marisa, I was very impressed by the amount of care …
Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives Read More »
In This Episode Back when I first started going to live events, I was the poster boy of a shy, introverted copywriter. I thought getting a gig only meant showing up and handing out business cards and hoping for a call. Embarrassing. Don’t repeat my painful experience. On today’s podcast, Angie Colee is …
Ep 103: The introverted freelancer’s face-to-face survival guide with Angie Colee Read More »
In This Episode Ever wonder what it’s like to work with a direct response team that’s producing over $226 million in revenue? We’re taking you inside the walls of Agora Financial this week… My guest today is Jimmy Parent, a Copy Chief member and copywriter over at Agora Financial. Jimmy’s first shot at a …
Ep 102: Inside Agora Financial with Jimmy Parent Read More »
In This Episode “People will read any length if it’s interesting to them.” My guest today is Amy Posner. Amy is a savvy veteran copywriter, and one of the few writers I know who works in any kind of niche. Amy delivers “mini-funnels” for her clients to help them capture names and emails by …
In This Episode When Clayton Makepeace called to ask if he could attend Copy Chief Live to meet new copywriters it took me all of a second to say, “Uh, yeah!” and only 2 more to say, “And you know what would be cool…” John Carlton and Clayton Makepeace have both enjoyed 30+ year …
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace Read More »
In This Episode I met Eric a couple of years ago when he joined Copy Chief, and then my coaching program, Real Free Life. He was fresh off an intense and honorable stint the U.S. Army and ready to take the marketing world by storm. I knew right away he was either going to …
Ep 100: The Unique Strategy of Preeminence with Eric Bakey Read More »
In This Episode I bet you’ve heard of the Pareto principle before… known as the 80/20 rule. The concept is simple: 80% of your results come from 20% of the activities you do. The surprising part of this principle is how many levels deep it can go… And I quote: “By the 3rd or …
Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business Read More »
In This Episode “Tutorial Video” sounds boring, right? We’ll that’s because most people do them all wrong. Coming on today’s podcast is David Power. He’s going to share a blueprint for creating a simple tutorial video funnel to generate new leads and customers for your business. Plus, how to harness the power of video …
Ep 99: The Secret Selling Power of “Tutorial Videos” with David Power Read More »
In This Episode I don’t blame you for questioning whether Ryan Levesque is an actual machine. In 3 years he’s taken his ASK Method process for customizing your copy and marketing to dizzying heights. His company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the …
Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again Read More »
In This Episode What do you think sets a pro copywriter apart from a good copywriter? It’s your ability to make your reader FEEL something using your words. When you write copy, you want your ideal buyer to say, “Where do I buy this right now?”… Or, “I feel like you were speaking directly …
Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy Read More »
In This Episode You know the value of having PROOF. But are you using it as effectively as you could? These days, it’s not enough to simply present quotes from happy customers. Getting your readers to happily part ways with their hard-earned money means you need to overcome the doubts and fear about your …
Ep 98: Selling Through Case Studies with Brian McCarthy Read More »
In This Episode If communication is the key to a good client-copywriter relationship… Then your ability to communicate well determines your level of success. That’s why I brought on my good friend Angie Colee. Angie is our lead Ambassador in the Copy Chief community, and it’s not an exaggeration to say she gives life-changing …
Ep 97: Avoid These Copywriter Career Killers with Angie Colee Read More »
In This Episode Wanna know the fastest way to become an in-demand copywriter? It’s learning to break down the copy to its essence. If you can break it down (and understand the WHY behind the copy) then you know what it takes to write the kind of copy no perfect prospect can resist reading. …
In This Episode This man needs no introduction. Bond Halbert is the son of the great Gary Halbert, a man who left a giant thumbprint on the direct response industry… If Gary’s name doesn’t sound familiar, he probably the copywriter you started studying when you were starting out. In fact, Gary Halbert was one …
Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response Read More »
In This Episode The most important copy you write is that which the prospect sees first. We call that “deck copy” because it stacks up like a deck at the top of the webpage… … or “above the fold” copy, which is a term from journalism to describe squeezing the juiciest headlines into page …
CCR Ep 95: Big Deck Copywriting (with Elin Marie) Read More »
In This Episode One of the biggest points of confusion for clients looking to hire a copywriter, and freelance copywriters looking to charge a fair price for their services. Look, there’s no a la carte menu we can all abide by when it comes to pricing. Many factors contribute to how you price a …
CCR094: Should you charge hourly or project rates? (with John Hays) Read More »
In This Episode As I was scrolling through my newsfeed, I saw my friend Ron Douglas post 10 things most people don’t know about him… I’ll share the first three: 1) My parents met in a heroin rehab clinic in Harlem, NY in 1973. 2) My dad was a drug dealer as well as …
Ep 153: Ron Douglas – How To Get Rich “Stealing” Recipes Read More »
In This Episode One click nearly cost me $10,000. That click was to LinkedIn where today’s guest, a LinkedIn optimization expert, saw that I had NO profile there. Actually, it was worse than that. “There was just an old picture, and it was quite scary,” Irene Scott told me during the interview. See, Irene …
In This Episode What makes the difference between an ordinary story and a powerful story? (For starters, they don’t make the 5 mistakes in this upcoming episode 🙂 The real answer is Emotion, and knowing which parts of the story to use for the biggest impact on the reader. Remember, if your readers don’t …
Ep 152: Michael Hauge – 5 Mistakes of Ordinary Storytellers Read More »
In This Episode This episode is about what happens when, as a freelancer, you get the “dream gig” you think you want, only to find out it isn’t what you want. If you remember the Matt Mason episode, where he lands the gig with a publisher and moves to Baltimore to become a junior …
Ep 92: The Dark Side of Landing a Dream Gig with Gerald McDonald Read More »
In This Episode “I’m going to eat my face now.” That subject line, “I’m going to eat my face now” is the 12th most popular (by open rate) in Laura’s list of her top 33. (You can get a link to them all in the show notes) My favorite interviews are the ones with …
In This Episode Back when I started out in direct response, the fastest way to generate new leads was using Google AdWords. These days, Facebook Ads is all the rage. But if you’re a business owner, you may be wondering, “What’s the difference between the two? And isn’t Facebook cheaper?” To answer that, I …
Ep 91: How Copy Can Save Your PPC Campaigns (AdWords Case Study) with Zach Goldie Read More »
In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant …
Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers Read More »
In This Episode I often cite Ross O’Lochlainn as the “poster child” for the Entrepreneurial Freelancer. That’s the kind who, rather than grow a business driven by traditional copy client projects, discovers a “super ability” they’re passionate about and creates a high-value service around that. For Ross, it was helping business owners define their …
Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn Read More »
In This Episode Jon Stoltzfus is currently the most in-demand copywriter in the industry. He’s an engineer who loves his work and makes a very comfortable living. He’s also a damn good copywriter. He’s been creating super strong controls in his part-time. He’s about to make the leap into full time copywriting, because when …
Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now Read More »
In This Episode If you’re a freelancer, chances are at one point or another you’ve considered going full-time with one client. Good idea? Could be. It could also become a nightmare. Our friend Carolynn Ananian is here to help you navigate your path. She’s been on both sides, as a freewheeling freelancer with multiple …
Ep 89: All In With One Copy Client? The Pros And Cons with Carolynn Ananian Read More »
In This Episode Just hung up the call with Justin Brooke from adskills.com. He’s the most sought-after traffic guy in the game right now. Also one of the best teachers about how to convert on cold traffic, which is the HOLY GRAIL of any marketing business. We went deep into the psychology of winning …
In This Episode Ever notice how we associate habits with “bad” behavior? “I have a terrible habit of being late…” “Bad habit, I need to fix that…” “Dude, you need to get out of the habit of…” The first big takeaway (of many) in this conversation with Nate Dye is to realize we can …
Ep 88: Creating Automatic Habits For Better Creativity with Nate Dye Read More »
In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends. …
Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status Read More »
In This Episode The old method of defining a SINGLE profile for your best customer is no longer a reality. That’s because modern society is way more diverse than it was even 10 years ago. These days we self-select our information, our entertainment, and our social cultures. That means we need to be …
Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars Read More »
In This Episode If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s one metric that you can track right now to get started working less and earning more… My guest James Schramko can show you how in this latest episode …
Ep 146: James Schramko – How To Work Less And Earn More Read More »
In This Episode Imagine you’re thinking about buying something. You stop by the store, check a few things out, and decide “Ehh, maybe not right now…” On your way out, you see some testimonials from past customers. You think, “Huh. I wonder what this is about…” You see, most people are pros at …
Ep 86: Next Level Testimonials Using A Simple Story Technique with Scott McKinstry Read More »
In This Episode What does it take to break Agora’s single-day record for sales? Not just by a little, either. We’re talking old record: $5 million, and you kick out a TWELVE MILLION DOLLAR DAY. The answer surprised me and I think it will surprise you, too. Especially considering the cut-throat nature of …
Ep 145: Aaron DeHoog – The Invisible Force Behind A 12MM Sales Day Read More »
In This Episode Many freelancers struggle for months to land at first client. … but what happens when you land your first gig before you intend to? That’s what happened to my guest today, Rebecca Rosman. Rebecca showed up to Copy Chief Live to meet friends from the community and get a feel for …
Ep 85: Rebecca Rosman – How To Show Up Big On Your First Copy Gig Read More »
In This Episode If you love “copy”, you’re gonna dig this interview with Carline Anglade-Cole. For those who aren’t familiar with this A-List writer, Carline is one of the best direct response copywriters of all time. She’s legendary in the health publication business. Her credits include a slew of controls for publishers like Healthy …
Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls Read More »
In This Episode What does it take for a raw beginner to work with some of the top names in the direct response industry? Back in October, I hosted Copy Chief Live. If you didn’t get to attend, the event was all about connecting pro copywriters with business owners who needed writers. Everything about …
Ep 84: Matt Mason – From Zero Freelance Gigs To Being Courted By The Big Publishers Read More »
In This Episode “YouTube is the place where the world goes to watch a video. Right now, the standard experience is we press play… and a completely irrelevant ad pops up on your screen.” Tom said during our interview. “The secret to effective YouTube advertising is giving your viewer a great experience… so they …
Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad Read More »
In This Episode Establishing credible authority in your marketplace as a freelancer is one of the most powerful ways to fast track your career. Thing is, this whole “stepping up as an authority” comes standard with a lot of head trash. One of the most common mental hurdles is getting over the idea that …
In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting …
Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website Read More »
In This Episode Freelancer and Facebook Ad specialist Mike Rinard returns today for the second episode of a two-part series… where we dive deep into the 5 most critical elements of creating sales-boosting FB ads for your business. If you haven’t heard the first part, make sure you catch it here first: FB Ads …
Ep 82: FB Ads Case Study: 20K To 60K Per Month In 7 Months (Part 2) Read More »
In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?’” Justin said during our interview. “Truth is… I was too dumb at the time to say …
Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days) Read More »
In This Episode There’s no question about it, FB ads are now a big needle mover for your business. In fact, you can even double and triple your leads with one successful FB ad campaign in just a few months. Problem is, it’s easy to burn your budget… and find yourself frustrated and overwhelmed …
Ep 81: FB Ads Case Study: 20K to 60K Per Month In 7 Months with Mike Rinard Read More »
In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a …
[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process Read More »
In This Episode The single biggest challenge for marketers selling expertise is how much to give away for free… without blowing the sale by giving away the farm. Reality is, it’s a fine line between building goodwill with upfront value… and getting carried away with teaching too much. So… how do you build goodwill …
[CCR] Ep 80: Can Your Passion Hobby Be Your Business? (Case study with Craig Beckta) Read More »
In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey …
In This Episode A few weeks ago we wrapped up our first ever Copy Chief Live event. Three days of learning, bonding, high-level networking, and just a whole lotta fun. It was an unforgettable moment seeing all the chiefs light up the halls of that Hilton… then soak up wisdom from legendary copywriters and …
In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps …
In This Episode Here’s the thing, all great businesses start with the basic idea of tackling a problem that NEEDS solving. This eliminates most of the friction and resistance from your prospects… because they’re LOOKING for someone to step up and relieve the pain. Reality is, most marketers overlook clear cut opportunities to solve …
Ep 78: The “FIRE” Formula For Finding Your Market’s Biggest Needs with Catie Harris Read More »
In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice. …
Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach Read More »
In This Episode Reality is, ad click costs are higher than ever. Gone are the days of 30 cent clicks. Now, you’ll pay upwards of $3 for a single click in competitive niches like finance and health. And it’s only gonna get pricier to advertise as more marketers flood the internet. Plus, the recent …
Ep 77: The “Remarketing Generator” Method To Getting Cheaper Clicks with Matt Ambrose Read More »
In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show. …
Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant Read More »
In This Episode Most marketers believe a “big benefit” driven headline is all you need for a successful ad. Truth is, that’s not gonna cut it anymore in today’s more sophisticated markets. Especially if you’re in the health space. In fact—chances are your perfect prospect has already seen your headline or “hook” before. So… …
Ep 76: Money-Making Health Headline Strategies with Jason Rutkowski Read More »
In This Episode Singer-songwriter and premiere copywriter Addison Rice returns to the show today for the second episode of a two-part series where we go DEEP on how you can use the basics of songwriting to beef up your sales copy. If you haven’t heard the first part, go back and check it out …
In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever …
Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer Read More »
In This Episode Reality is, copywriting is much like a performance art. And one consistent thing I see in great copywriters is… … they all have an interesting hobby or passion that fuels their creativity. In fact, the most compelling copy usually packs a rhythmic punch just like a good song. So it’s no …
In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and …
In This Episode “Copywriting isn’t exactly a writing gig…” John said to me during our interview. “Once you start thinking of it as just ‘writing ads’… you risk writing stuff that sounds good… but isn’t persuasive.” Former $15/hour article writer turned prolific copywriter John Forde joins me on the show today. John is one …
Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer Read More »
In This Episode Today’s episode is the second of a 2-part series with Casey Stanton. If you missed the first one, recommend you go back and check it out here before diving into this one. Casey is a former Tulane University professor who specializes in helping 7 and 8 figure health and fitness businesses grow …
Ep 73: Freelancer’s Guide To Closing Deals (Part 2) with Casey Stanton Read More »
In This Episode “This isn’t about burning bras and marching on Washington. This is about empowering more women to step up and share their knowledge and experience with the world.” Marcella said during our interview. “If you want more women on the stage, don’t wait for a man to ask you to speak… build …
In This Episode “Sales is developing relationships with people, so that when they have a need… they come to YOU to solve it. That’s sales.” Casey said during our interview. “If you’re just in it to squeeze money out of as many people as possible… you’re not gonna succeed long term.” In this two …
Ep 72: Freelancer’s Guide To Closing Deals (Part 1) with Casey Stanton Read More »
In This Episode Kevin Rogers and Max Hamm share mindset tips from the greats, how to “re-invent” your persona, and how to turn your jokes up a notch. Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or …
In This Episode Today, If you want to grab someone’s attention… it’s no longer enough to just tell a compelling story. You’ve also got to get specific. Most stories fall flat because we’re afraid of diving deep and getting specific in our tales. Reality is, that’s exactly what you must do to tap into …
In This Episode The reality is, people rarely remember facts. But they’ll always remember how you made them feel. Most marketers make the mistake of omitting all the facts from their sales stories. That’s a mistake because a lack of facts make for a weak sales argument. You DO need facts… … but you’ve …
Ep 71: How To Add Tension To Your Copy And Keep Your Readers Glued with Carolynn Ananian Read More »
In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments …
Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response Read More »
In This Episode So now that you know the 4 P’s and how to construct an emotional punchline, where do you use this? Listen in for some real life examples of humor in marketing… Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any …
In This Episode Here’s an undeniable marketing truth: Email remains one of the most powerful ways to sell your product or service today… no matter your market. In fact—you can even sell expensive, high-end physical products to skeptical customers who demand first-class craftsmanship with just email… if you do it right. So… how can …
Ep 70: Selling A Million Bucks In Guns Through Email (What Bob Learned) with Bob Conroy Read More »
In This Episode Kevin and Max reveal real live examples of the comedic formula (the 4 P’s) so you can see it in action, start creating jokes on the fly, get that emotional punch with your listeners. Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and …
In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how …
Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality Read More »
In This Episode Reality is, it’s now tougher than ever to attract donations. Seems like everyone has a GoFundMe page these days… … making it hard to stand out and pull-in some bucks for your cause. So… what can you do to get more eyeballs on your donation page… and attract more difference-making cash …
Ep 69: The Secret To Attracting Difference-Making Donations with Abbey Woodcock Read More »
In This Episode Kevin and Max reveal the full formula for creating humor in your marketing, and examples on how to use it to make your listeners laugh. Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or …
In This Episode Reality is, search ranking remains one of the cheapest, most powerful ways to get organic traffic to your site. Most business owners and marketers make the mistake of splurging on websites with all the expensive bells and whistles… … and neglect the selling power of SEO. (90% plus of websites today …
Ep128: Kris Reid – The Overlooked Selling Power Of Search Rankings Read More »
In This Episode The reality is, most marketers make bold promises they can’t really keep… and they do it without thinking about the severity of the prospect’s situation. If you’re in this game for the long haul… you’ve got to take responsibility for how your content, product, or service will impact someone’s life. Thing …
Ep 68: Tjark Hartmann’s Journey From Freelancer To Product Creator Read More »
In This Episode Kevin and Max dive deep into the reason why Persona is key to telling a joke that hits the mark. You must establish this before telling any joke, or you risk telling one that could backfire on your business. Resources Get the 4 P’s here Disclaimer: Every effort has been made to …
Ep 002: Humor Blunders & Diving Deeper Into Your Persona Read More »
In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you …
Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success Read More »
In This Episode Here’s a marketing truth: When you ask your prospects the right questions, you’ll never wonder what to offer them next. Most business owners and marketers make the mistake of asking the wrong questions… or worse, they ask their prospects complex questions. (Even if you think it’s crystal-clear to you… it’s likely …
In This Episode Kevin Rogers and Max Hamm created a series called You, But Funny to show you why knowledge content is dead, what you should do to stand out, and how to inject humor in your writing without losing the sale. Resources Get the 4 P’s here Disclaimer: Every effort has been made to …
Ep 001: This Is Fun… And More Important Than Ever Read More »
In This Episode “I wanted to wake up everyday excited to start my day, but everyone I worked with was just waiting for Friday to come…” Damian said to me during our interview. “I never wanted to be one of those people who say ‘oh well, life just flies by doesn’t it?…’” My guest …
In This Episode Here’s the thing: social media isn’t going anywhere anytime soon. And with over 700 million users per month on Instagram alone… … it’s important you start paying attention to the hidden selling power of this medium. In fact, there’s a lot in common between the strongest sales messages… and the most …
Ep 66: The Hidden Selling Power Of Meme Marketing with Austin Lee Read More »
In This Episode My standard philosophy on “writer’s block” is, if it’s happening, you haven’t done enough research John Carlton taught me this and I’ve found it to be very true. However, there are times when you’ve got a hard deadline looming, or you don’t have the time to dive deep into your topic… …
Ep 65: Beating Back “Writer’s Block” And Finding Your Flow with Angie Colee Read More »
In This Episode Here’s an indisputable truth… Honing your writing chops is the fastest way to set yourself apart in a crowded market. In fact, just by being a BETTER writer than your competition, you’ll leapfrog your rivals and build a loyal following faster than you imagined possible. So… how do you sharpen your …
Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops Read More »
In This Episode The over 55 market boasts over 750 Billion dollars in spending power. Today I’ve got Julie Luedtke on the show. Julie is 72, just ran a 10K (6 miles) charity event… … and is on a MISSION helping people over 55 get fit, and live life with a passion that gives …
In This Episode The most important thing in marketing today is emotion. If you don’t stir enough emotion in your prospect, your message is as good as dead. One of the most powerful ways to hit the emotional hot buttons of your buyers is coming up with fresh, new, even dangerous ideas worth testing. …
In This Episode Smooth writing and a great story are useless if you don’t tie ’em into your promotion. One of the biggest mistakes even top copywriters make is losing themselves in the writing and forgetting the purpose of the ad. And if your visual language doesn’t fit the promo like a glove, you’ll …
Ep 63: How To Write Visually and Spring Your Sales Copy to Life with Henry Bingaman Read More »
In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political …
In This Episode I gave her the nickname, The Indoctrinatrix for a good reason; she’s really good at helping you draw in your best prospects and then dominating the market. See, most marketers and business owners fail to indoctrinate prospects the right way… … and just because something is crystal clear to you, it …
In This Episode What can you learn about storytelling from the guys that Hollywood stars (like Will Smith) rely on to help them get it right? Stupid question, I know. Thing about story is… It usually sounds better in our heads than it does in our reader’s head. So it’s easy to wander down …
Ep 122: Michael Hauge – Story Secrets Of A Hollywood Script Doctor Read More »
In This Episode One of the biggest mistakes marketers and copywriters make is assuming the prospect will read your entire message. They won’t. In fact, most readers are LOOKING for that one paragraph that gives them the perfect excuse to click away and forget all about you. So… how do you make sure you’ve …
In This Episode I remember it clearly… Sitting on my back porch, scrolling through emails on my mobile phone, when I saw Jon’s email. I get a lot of messages from people who want to be on this podcast. In this episode you’ll learn why I ignore most of them, and why Jon’s was …
Ep 121: Jon Buchan – How To Reach Important People With Humor Read More »
In This Episode “Scope creep” IS an illness in this industry… and right now, you’re likely getting taken for a ride by “well-meaning” clients, who aren’t even aware how devastating this is for a freelancer. So… how do you rid yourself of “scope creep”, without ruining your relationships with clients? Copywriter Dean Edelson returns …
Ep 60: How to avoid “scope creep” in copy projects with Dean Edelson Read More »
In This Episode Here’s the reality: if the ONE thing distinguishing your business from the other guy is that “you’re better at it”… … it’s only a matter of time before you’re dead in the water, unless you quickly get hip to the single biggest profit multiplier for your business today. In fact—your sales …
Ep 120: Todd Brown – The E5 Method for Marketing The Big Idea Read More »
In This Episode It’s more important than ever to inject persuasive stories into your marketing. In fact, just “telling a story” won’t cut it with today’s attention spans. You’ve got to hook ’em fast… otherwise they’ll click away and buy from someone else. So… how do you tell a story so good that you …
Ep 59: The BAR Method For Addictive Storytelling with Carolynn Ananian Read More »
In This Episode My guest today is social media specialist Anna Selby. She helps clients market their businesses and grow their audiences on social media. She has also worked with top-of-the-heap entrepreneur Gary Vaynerchuk. “I was like the Black Sheep Kanye West of Real Estate…” Anna said, laughing during our interview. “I had an …
Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social Read More »
In This Episode As a freelancer, you absolutely must carve out some daily “white space” to recharge your creative battery. Ignore this―like most freelancers do (especially earlier in the game)―and it’ll only be a matter of time before you burnout. So… how do you strike the perfect balance between doing good work and staying …
Ep 58: How Freelancers Jump To The Next Level (Without Burning Out) with Pete Michaels Read More »
In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy …
Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls Read More »
In This Episode Here’s the reality: Most of your prospects are seeing the same cut-and-paste emails promoting a product launch… … and it’s because business owners shelve crafting compelling launch copy till it’s too late. This kills your sales. So, how do you quickly inject high-converting emails into your launch without burning your budget? …
Ep 57 – Secrets of a High-Converting Email Affiliate Funnel with Chris Orzechowski Read More »
In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant …
Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »
In This Episode Here’s the thing: most product descriptions are a snooze fest… … and you’re likely losing sales by overlooking the power of benefit-packed product descriptions. So… how do you write a compelling product description that forces your prospects to ignore your competition and buy only from you? Today I’ve got e-commerce specialist …
Ep 56 – The Hidden Seductive Power Of Product Descriptions with Angie Colee Read More »
