In This Episode In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with a client […]
EP 329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI Read More »
In This Episode In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it’s like to land an elite in-house gig with Jeff Walker’s team at Internet Alchemy. Daniella shares her
In This Episode In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you’ve ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters… Chris holds nothing back. We go deep into the psychology of persuasion,
EP 327: Behind The Copy with Chris Haddad – “Manipulate Responsibly” Read More »
In This Episode Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun? That’s exactly what Selena Soo teaches in this episode. She’s
EP 326: Introvert’s Guide To Rich Relationships with Selena Soo Read More »
In This Episode Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going
EP 325: New Rules For Digital Marketing 2025 with Peter Hoppenfeld Read More »
In This Episode In this episode, I sit down with Brian McCarthy, mindset coach and former copywriter, to break down imposter syndrome—one of the biggest roadblocks for freelancers. We discuss why so many copywriters struggle with self-doubt, how social media fuels insecurity, and why traditional advice like “push through it” doesn’t work. Brian shares actionable
EP 324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy Read More »
In This Episode In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative “Goods” process. We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic
In This Episode In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of “Very Good Copy,” to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the
EP 322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner Read More »
In This Episode In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable
EP 321: “If It’s Hard, You’re Doing It Wrong: The Path to Mastery with Jeremy Bellotti” Read More »
In This Episode Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words. I’ve been pondering
EP 320: W.R.I.T.E N.O.W. framework with Kevin Rogers Read More »
In This Episode Daniel Throssell breaks down one of his most studied emails line-by-line in this rare look into the mind of one of the best copywriters in the game. As if Australia’s Best Copywriter revealing his most closely guarded “I dare you not to buy” email wizardry wasn’t enough, we held a bullet-writing contest
EP 319: Behind The Copy with Daniel Throssell Read More »
In This Episode Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the
EP 318: Lizzie Mills builds a copywriting family business Read More »
In This Episode Live coaching session with Kevin Rogers giving you the Easy Fix on all aspects of the copywriting business. Resources Leave a review here – STITCHER | SPOTIFY | ITUNES | YOUTUBE Plus… whenever you’re ready: Become a member of Copy Chief here Join our program for new freelancers – Accelerator Place yourself on the Freelancer’s Journey Timeline Learn How
EP 317: Easy Fix with Kevin Rogers (June 2024) Read More »
In This Episode Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it “The Goods,” and
EP 316: How Tom became Rich Schefren’s new copywriter Read More »
In This Episode Could there be connections between perfume and storytelling and writing? And what if the scents you love could help you tell stories as vivid as the most captivating novel? In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida
EP 315: The Evocative Power of Scent and Story with Helida Dodd Read More »
In This Episode I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same. Here’s what
EP 314: Coffee w/ Kev – Landing six-figure copy gigs Read More »
In This Episode How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills? In this episode of Copy Chief Radio, we’re going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and
EP 313: The Minimum Is Everything with Aaron Winter Read More »
In This Episode What if instead of just focusing on bringing in new customers, you could take the people who said “yes” and get them to tell everybody they know that they love you? In this episode of Copy Chief Radio, we’re going behind the curtain with Jason Friedman, CEO of CX Formula. Today,
EP 312: Creating Unforgettable Customer Journeys with Jason Friedman Read More »
In This Episode Sara Estes had a secret. She’s pregnant with her first child and would need “an entire month off” for maternity leave. Why should that be a secret? Because Sara is a freelance copywriter and she was negotiating a long-term contract with a prospective client. Her maternity leave would come in the
EP 311: Getting clients to say “Yes!” w/Sara Estes Read More »
In This Episode Today, we’re talking about how freelance copywriters can create partnerships with their clients because really, isn’t that why we’re doing this? If you’re actively working with a lot of clients, you always have those moments where it’s like, “Wow, they’re celebrating some really big numbers. And I wonder if I could
EP 310: Profit Partnerships w/ Chris Mason Read More »
In This Episode We’re in something of a crisis in copywriting right now. But, it’s not for the reasons you might think. Technology is not the issue. It’s actually the opposite… BARBARIANS. People who treat our proud craft like a biz-opp product and sell it like a “get rich quick” scheme. Today I’m sharing
EP 309: Coffee w/ Kev – Kevin Rogers is out to save copywriting Read More »
In This Episode No pressure, but the ONE job of your sales copy is to make strangers BELIEVE things they currently do not. And believe it strongly enough to pull out their wallets and buy what you’re selling. Words are only the vehicle, how you frame beliefs is everything. So, before you sit to
EP 307: Buyer Belief-Shifting with Stephen Hutson Read More »
In This Episode So, it’s 2024 and you’re still a human. We’re off to a good start. Copywriting needs good humans. Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed. This is a session from the live
EP 306: Kevin Rogers & Rob Tillman – 3 Best Copywriting Categories for 2024 Read More »
In This Episode If you have a business you have a brand… The question is, was your brand created by design or default? Most freelancers and solopreneurs put too little thought into their brands, and end up confusing their audience and prospects. Today, branding experts Carlos and Brenda Citron will show you how to…
EP 305: One-Person Brand w/ Carlos and Brenda Citron Read More »
In This Episode What does it take to “make it” in business as a creative, and what does making it actually look like? That’s the central idea of this special episode of CCR for a series I’m calling, Paid To Create. A show that explores three phases of a career in creativity: THE CALLING,
EP 304: Paid To Create w/ TV Producer David Matthews Read More »
In This Episode In this episode, you’ll pull up a chair next to me so I can walk you through my latest sales letter. This is the kind of “look over my shoulder” insight we rarely get to see in copywriting. I’ll share my process for… Coming up with the headlines and lead (and
EP 303: Coffee w/ Kev – Over My Shoulder Writing A Sales Page Read More »
In This Episode Until now, the only one to hear this conversation was an AI note taker, and it was very impressed! Just look… The meeting was a conversation between Kevin Rogers and Nicholas Kusmich, discussing Kusmich’s personal and professional journey, including his upbringing in an immigrant family, his early calling to ministry, and
EP 302: Nicholas Kusmich – Kill Your Funnel Now Read More »
In This Episode “How the hell did an interview about writing lead to THIS!?” said Marie at one point, throwing her hands up and her head back with laughter. I had a lot of questions or Marie since our last interview years ago, including her take on AI, longevity in business, and why she
EP 301: Marie Forleo “Write it rude” Read More »
In This Episode Fresh off a year-long hiatus, John is introspective and fiery as ever in this sprawling interview that covers his wildest personal adventures, his take on AI as a writing partner, and his best advice for anyone who wants to be a top copywriter. John also shares the “one regret” that would
EP 300: John Carlton: “My only regret…” Read More »
In This Episode You may have heard me obsessing about the Enneagram. It’s an insightful tool for understanding what drives your thinking and behavior. Super important to know as a copywriter and business owner. My guest today, Debbie Owen, is an Enneagram coach who has taken things to another level by incorporating neuro-science into
EP 299: Self-awareness for the win with Debbie Owen Read More »
In This Episode There’s no getting around it, these days you need to be seen and HEARD by your clients and customers. Susan Berkley is a world-renowned vocal trainer. She helps speakers, executives, and every other kind of influencer on how to use vocal inflections to move past nerves and persuade their audiences. In
EP 298: Susan Berkley on shifting your human voice for influence Read More »
In This Episode “Good copy in the wrong voice is not good copy.” – Justin Blackman Wanna know how to stay indispensable as a copywriter? Learn to master copy voice. AI currently sucks at it. Every brand and guru who hires cares about it – A LOT! And, the more people start using machine-generated
EP 297: Justin Blackman – Next level copy voice Read More »
In This Episode If you’ve been serving clients as a freelancer for a year or more and feel like nobody knows your name… today I want to help you fix that. I’ll tell you how I became an “accidental” specialist when I was freelancing, and how it boosted my client rates from $10k to
EP 296: Coffee w/Kev – Yes, you really must specialize. Read More »
In This Episode For my money, there is no better, or more entertaining, email copywriter in the game right now than Daniel Throssell. In fact, he recently TOOK MY MONEY after declaring “war” on me to promote my own course (Escape Velocity) to his list. AND, he did it in less than 48 hours!
EP 295: How Daniel Throssell declared war on me, and won! Read More »
In This Episode As creative freelancers, selling ourselves and our services feels unnatural. But, it’s a critical part of the gig. There’s no getting around it. So, I decided to interview a licensed psychotherapist to find out… Why do creatives have mental blocks around selling? What can we do to remove the mental stress
EP 294: Stress-Free Selling with Psychotherapist, Leah Benson Read More »
In This Episode The realization hit me like a brick to the noggin’… “Teachers make great copywriters for the same reason comedians and musicians do… they spend a lot of time interacting with a live audience.” I’ve seen the pattern for years in Copy Chief; former teachers getting very good, very fast, as copywriters
EP 293: Why Teachers Make Great Copywriters w/Tania Yeo Read More »
In This Episode Here’s ONE thing everyone in the copywriting industry can agree on (probably the only one)… The best copywriters in the world write in the financial niche. I could list a dozen reasons why that is, but you likely know them already. It really comes down to the fact that… Financial is
EP 292: The secret side-door into financial copywriting w/ Joshua Lee Henry Read More »
In This Episode “I went into a [yearlong] spiral trying to rewrite this thing.” Writing a “book, book” is not for the faint of heart. As writers with lists, we wake up, think of something worthy of sharing, do our best to make it valuable and entertaining, and ship it an hour or two
EP 291: Wisdom Tree: Laura Belgray on writing, and selling, Tough Titties Read More »
In This Episode Here’s something it took me far too long to figure out as a freelancer… How to “wow” my clients through the whole project? As copywriters, we work on different schedules than most people, and it’s easy to get lost in our creative bubbles. Little things we can do for our clients,
EP 290: New Breed: Ben McLellan on “Wowing” Your Clients Read More »
In This Episode How short can you write a great story? Sue Rice calls them “tiny thunder” and they’re incredibly effective at winning attention and compelling your reader to action. Sue and I sat down to discuss her new book, Tiny Thunder (I couldn’t put it down), the power of metaphorical stories, and how
EP 289: New Breed: Sue Rice brings the Tiny Thunder Read More »
In This Episode The only way writers and creatives like us will stay ahead of AI is to create things with MEANING. Today I’m sharing a talk I gave a couple of weeks ago at Brian Kurtz’s Titans Mastermind. The room of about 50 people was packed with heavy hitters, like Jay Abraham, Joe
EP 288: Coffee with Kev: Copy with MEANING (Titan’s talk 2023) Read More »
In This Episode “Were you ever a copywriter?” I had to ask Jason this in the middle of our interview because I rarely hear anyone but us talk so deeply about the levels of customer awareness. Jason is a funnel fixer and marketing consultant for some very high-level coaches and business advisors. He’s created
EP 287: New Breed: Jason Van Orden – The Customer Awareness Spectrum Read More »
In This Episode Kelly Brown was working at a bank and had never heard of copywriting before getting hired at Stansberry Research, where she learned directly from Mike Palmer, and is currently the Copy Chief. Now, Kelly and the team are looking to bring on 5 new copywriters through a bootcamp they’re hosting on
EP 286: New Breed: Kelly Brown – Stansberry is Hiring Copywriters! Read More »
In This Episode One of the most challenging elements of launching a product is getting your audience EXCITED for it. Why do people line up for the new iPhone release? How did Taylor Swift “break the internet” in pre-sale for her latest tour? Sure, they both have massive legions of raving fans, but there’s
EP 285: New Breed: The Art of Anticipation Marketing Read More »
In This Episode Henry Bingaman operated at the highest possible levels of direct response copywriting for nearly 20 years… Working alongside Jedd Canty (one the greatest innovators in the industry) and Mike Ward at Money Map Press, he consistently produced the highest converting “winners” in the toughest game there – financial copywriting. If you’re
EP 284: Wisdom Tree: Henry Bingaman “The threat of the cage” Read More »
In This Episode If you’re a freelancer, or biz owner hiring freelance copywriters, this is a MUST listen because you will learn, from a client’s point of view, what matters most when hiring a full-time copywriter. In this episode we cover… For Freelancers: How to tell a great opportunity from a potential hell gig…
EP 283: Freelancer’s Journey: How to instantly become the #1 choice for a great client Read More »
In This Episode Brian McCarthy was burned out on writing copy for clients. It figured it must be a mindset issue, so he did a lot of work with personal development coaches to get to the root of it. What he discovered was that what he really loved was helping other people get over
EP 282: New Breed: Brian McCarthy on ending procrastination Read More »
In This Episode Ryan Schwartz is one of the most unconventional copywriters I’ve ever met. From cubicle hell (and praying to get laid off), to optioning screenplays, to writing a book on the challenges and revelations of breadwinning, relationships, and fatherhood (dropping in May ‘23)… and many impressive traditional copy projects along the way…
EP 281: Freelancer’s Journey: Ryan Schwartz on the magic of acting on instinct Read More »
In This Episode Carolynn Ananian did a lot of “bouncing around” as a freelance copywriter before falling in love with financial copywriting and landing her current “Dream Job” at Stansberry Research. Carolynn started out (as most of us do) as a “Path 1”, doing all the jobs to run and grow a freelance copywriting
EP 280: Freelancer’s Journey: Carolynn Ananian – Adventures of a “Path 2” copywriter Read More »
In This Episode The robots have arrived! I’ve been saying this for two years now, but most people shrugged it off as a “someday” problem. Now, “SOMEDAY” IS HERE. Of course, all the overnight experts are parachuting from the sky dressed up in their “special forces” costumes to save the day and cash in
In This Episode I started doing stand-up when I was 18 and was on the road full-time by the age of 20, so aside from a few short-lived stints washing dishes and detailing cars, when I left comedy and needed work, I had NOTHING to put on a resume. And no amount of creative
EP 278: CWK: My bizarre path to copywriting Read More »
In This Episode On the surface, the idea of “thinking big” sounds a bit vague. It’s bound to mean different things to different people based on their current view of reality. So, I pressed Jon on the idea of “thinking big” since that’s how he frames his big promise as a business coach. He
EP 277: Wisdom Tree: Jon Dwoskin on what it means to think big Read More »
In This Episode How do you define a “dream client”? If you said, “someone willing to pay me”, we need to talk 🙂 After 12 years of freelancing, and eight years of recruiting copywriters for all kinds of companies, I’ve learned (all too well) what to look for – and what to avoid –
EP 276: CWK: What is a “dream client”? Read More »
In This Episode Ever freak out over giving a prospect your price? There’s more to it than “nerves”. It’s likely some deep-rooted societal programming from your childhood. Sounds kinda worse than you thought when I put it that way – lol. But, it’s actually good news, because when you recognize what’s at the root
EP 275: New Breed: Patty Lennon – Receiving What You’re Worth Read More »
In This Episode When Tania Yeo was 18 years old she wanted to become a teacher. She found a company that would pay to send her to school overseas, and place her with a company teaching Art and English Literature. “It was a ten-year contract that dictated every step of my life,” she explains
In This Episode What do you do when your personal beliefs are at odds with your copywriting projects? The conflict is real. There are choices to be made. Jamie Ryder was feeling that, so he took his personal life philosophy of Stoicism into his work as a copywriter. The results have been revolutionary, for
EP 273: New Breed: Jamie Ryder – Aligning your personal philosophy with your copywriting Read More »
In This Episode Brandon Roe was a self-described “outcast nerd” throughout his childhood. So, he became fascinated with the psychology around what makes some people part of the “in crowd” and others relegated to being “out”. At first, he wanted to figure out how to switch camps and become more popular… Then, around the
EP 272: New Breed: Brandon Roe on Decoding Consumer Psychology Read More »
In This Episode It took Kyle Jordan two years to find his edge in copywriting. And he was pissed at me about it. Here’s what he wrote to me: Hey Kevin, Two years and one month ago, I graduated from RFL 10. And to be honest with you, when I finished your program… I
EP 271: New Breed: Kyle Jordan – How to explode a famous athlete’s email list Read More »
In This Episode The most organic way to “show your work” as a freelance copywriter is to simply teach what you’re learning. That’s exactly what I did when I started my first blog (The Copywriter’s Edge) back in the day. Teaching what you’re learning is a great way to “find your voice” as an
EP 270: New Breed: Eddie Shleyner’s “Very Good Copy” Read More »
In This Episode Brand advertising often feels like a foreign world to Direct Response marketers. But, they are far more aligned than we think, and that trend will only continue. The big pockets publishers now focus way more effort on video platforms (VSLs, Social Media ads) than on long-form text-only platforms… and building brands
EP 269: New Breed: Gary Kopervas – How Big Brands Tell Great Stories Read More »
In This Episode Despite becoming a Direct Response millionaire in his 30s, Justin Goff considers himself a slow learner. He spent the first few years online pinballing around from “thing to thing” trying to figure out how to make real money. His parents were convinced he was throwing away his education. His friends thought
EP 268: Wisdom Tree – Justin Goff’s Millionaire Blueprint Read More »
In This Episode Until recently, I never saw myself doing business with Grant Cardone. On the surface, he wasn’t my cup of tea. Now that I’ve had a look behind the curtain, I’m very impressed. The guy we’ve seen posting IG Reels on his private jets is one part of him (you don’t achieve
EP 267: CWK: The Truth About Grant Cardone Read More »
In This Episode “One girl wrote to me angry that I’d ruined her birthday because she spent hours ignoring her boyfriend while reading my emails.” That’s just one of the extreme replies Daniel Throssell has received from readers of his daily emails (get them at persuasivepage.com). His writing is fresh, occasionally angry, and consistently
In This Episode In 3 short years, Brenna McGowan went from full-time Mom, to “accidental” social media manager, to email copywriter, and now the leading expert on Pre-Launch marketing strategy. If you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna
EP 265: Freelancer’s Journey: Brenna McGowan Is Owning It Read More »
In This Episode I met AJ Harper in the office of best-selling author Mike Michalowicz (Profit First, Clockwork). He introduced her as his writing collaborator – essentially the person who wrote the words I’d been reading intently under his name for years. By the end of the first day of Mike’s workshop, I saw
EP 264: New Breed: AJ Harper on How To Write A Must-Read Read More »
In This Episode This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new
EP 263: Wisdom Tree: Rob Dube on the 10 Disciplines for optimal living Read More »
In This Episode Look, I get it. Money is how we measure success. So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it. Here’s the problem: It’s not only UNREALISTIC to
EP 262: Coffee with Kev: The Truth About Doubling Your Copywriting Income Read More »
In This Episode If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light. Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write. So, he started blogging in his conversational
EP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting Kingpin Read More »
In This Episode In this Coffee With Kev episode, I share some big lessons in… Customer support (via Virgin Hotels and Virgin Airlines failing hard at this) Developing your motivation into revenue (via Jack White’s elegant and inspiring Third Man empire) Strengthening your business with short, in-person mastermind events The most dramatic (and powerful)
In This Episode Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people
EP 259: Wisdom Tree: Chris Farrell “We are all going through something” Read More »
In This Episode What does it really mean to have a “compliant” sales copy? The answer is a moving target, guided by risk tolerance, and trending enforcement measures. The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines. Today, “badass attorney” Peter
EP 258: New Breed: Peter Hoppenfeld – Copy Compliance Read More »
In This Episode Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A
EP 257: Wisdom Tree: Michael Fishman – “Flag on the moon” Marketing Read More »
In This Episode A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage
EP 256: New Breed: The “List Assist” Email Strategy Planner w/ Yara Golden Read More »
In This Episode I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics. If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It
In This Episode Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives.
EP 254: Wisdom Tree – Gary Goldstein Mega Hollywood Producer and Champion For Creatives Read More »
In This Episode Could you tell your life story in ten minutes? It took me about 45 minutes, but the good folks over at Mirasee edited it down to ten minutes for an episode of their cool new podcast called Making It. I thought they did a really good job choosing the
EP 253: Coffee with Kev – On “Making It” Read More »
In This Episode Colin Chung admits he is “terrible at small talk”, yet he cites “connecting with people and networking” as the #1 asset a freelancer can have in succeeding in business. In this deep diving Freelancer’s Journey episode, Colin reflects on the work, and the network, that has led to his Phase
EP 252: Freelancer’s Journey: Colin Chung – “Safer than a real job.” Read More »
In This Episode Copywriters face two hazards when writing ongoing content for clients, or themselves… Coming up with enough good ideas Connecting our ideas to relevant calendar events These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them,
EP 251: New Breed: Copywriting publicity tactics with Selena Soo Read More »
In This Episode There’s no avoiding the camera these days. From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair… The way you speak and express yourself on camera
EP 250: New Breed: Jen Gottlieb – Connecting Through The Camera Read More »
In This Episode Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled. “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of
EP 249: Wisdom Tree: Carline Anglade-Cole – “Your copy sucks, you don’t” Read More »
In This Episode In the trendy, fast-changing world of direct response marketing, staying consistent to your marketing beliefs can be difficult. But if the foundation of what you do is focused on OUTCOMES for your client, digging in and holding steady against the trends in a strong way to position yourself. Kev Kaye
EP 248: Freelancer’s Journery: Kev Kaye “What you actually need is a growth strategy.” Read More »
In This Episode April Dykman has worn your shoes. She struggled up treacherous Mt. Freelance with just a pair of mittens and a pickaxe to start. Met some trusty guides along the way, and did ALL the work to become the independent (and in-demand!) business owner she is today, calling the shots and
EP 247: New Breed: April Dykman – How to land (or lose) the gig Read More »
In This Episode Terri Trespicio is a creative force. A sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Her new book, Unfollow Your Passion: How To Create A Life that Matters To You is a category above the typical development book. Funny, challenging,
EP 246: New Breed: Terri Trespicio – How to thrive inside your comfort zone Read More »
In This Episode Let’s face it, launching a product is typically as stressful as launching a spacecraft… Lots of staring at screens with a sweaty brow and biting fingernails down to a bloody nub until it’s time to hit “go”… then you cross your fingers and pray everything works like it you hoped.
EP 245: New Breed: Brenna McGowan – The no stress launch plan Read More »
In This Episode As an entrepreneur or service provider your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly, often without even knowing the cause. So, how do you establish and protect
EP 244: Coffee with Kev – 7 Reputation Boosters (and Killers) Read More »
In This Episode Last week a copy chief member sent me a piece of sales copy to look at. It was 20 pages long. In a typical first draft copy review there’s something critical on the very first page that needs to be fixed, so I rarely get beyond that before sending over
EP 243: New Breed: Craig Dave – Ramping up tension (and laughs) in your copy Read More »
In This Episode Today’s episode could save lives – no joke. Arthur Lih is my guest, he’s the inventor of LifeVac (lifevac.net), a simple, plunger-like device that has saved 160+ lives (70 of them children) since he invented it. His “reason why” story will break your heart, as will the many stories of
EP 242: New Breed: Arthur Lih – The tricky business of saving lives Read More »
In This Episode How does a high school gym teacher with dial-up internet end up starting, running, and being the face of multiple companies across vastly different niches, all without any formal business education or investors of any kind? By not overthinking it. Ryan Lee is a master of “ready, fire, aim” style entrepreneurship,
EP 241: Wisdom Tree: Ryan Lee on reinventing your business without losing your way Read More »
In This Episode Dropping services you no longer enjoy delivering is hard for freelancers. Especially when those services are in demand. It takes a giant leap of faith to believe that by creating that space, better things will come. Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular
In This Episode Cole Schafer is a writer. And like a real writer, he bares his soul in his work. Including in his ad copy. Even his descriptions of cookies can make you feel challenged, amused… even annoyed. Something you’d expect at a live spoken word event, far more than a chocolate chip cookie
EP 239: New Breed – Cole Schafer on being the man in the arena Read More »
In This Episode Dean Edelson was a stand-up comic working the NYC club scene with legends like Jerry Seinfeld and Larry David… then he started writing TV promos and movie scripts in Hollywood before getting into real estate investing where he realized he loved writing the stuff to sell properties more than selling properties.
EP 238: Freelancer’s Journey – Dean Edelson, ClickFunnels Senior Copywriter Read More »
In This Episode If I could corral my on-the-go teenagers for three days of focused attention, these are the 3 things I would want them to know about how to work with great clients, from anywhere, on their own terms. I came to these 3 things by reviewing what the most successful freelancers in
EP 237: Coffee With Kev – The 3 things I would teach my kids about freelancing Read More »
In This Episode Best-selling author Mike Michalowicz (Profit First, Clockwork) has a new book about how to stand out in the deafening world of marketing noise. It’s called “Get Different” and it’s really good. “This isn’t about putting on a clown costume and making the ‘wonka, wonka’ sound,” Mike clarified to start the interview…
EP 236: New Breed – Mike Michalowicz on how to Get Different (minus the clown shoes) Read More »
In This Episode Today I’m sharing a cool bit from one of my paid training sessions… It’s a way to take an ordinary review (or critique) and easily turn it into a piece of content that will instantly position you as a respected expert in your field. I call it R.E.A.C.H. content and I’m
EP 235: Coffee With Kev – The R.E.A.C.H. content method Read More »
In This Episode Making the “big leap” is never an easy decision, and that’s why Claire knew if she didn’t make two of them (ending her stressful career AND marriage) simultaneously, she would likely put them off too long, or even forever. Today you’ll hear how Claire found the courage – and the path
EP 234: Freelancer’s Journey: Claire Fernan – The Pharmacist Turned Copywriter Read More »
In This Episode Sure Instagram is a visual platform… but if you’ve been overlooking the copy in your captions, then you’re missing the biggest conversion factor. Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers. Listen to Copy Chief Radio #233 New
EP 233: New Breed: Sammy Musgrave – Instagram Caption Copy That Converts Read More »
In This Episode Fractional CMOs are essentially a hybrid of Marketing Consultant (which nobody really wants) and Chief Marketing Officer (which many companies can’t afford or aren’t yet ready for). Whether or not you feel equipped to step into a company as their fractional CMO, today’s episode will expand your thinking about… – Positioning
EP 232: New Breed: Casey Stanton on Fractional CMO-ing Read More »
In This Episode One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi (CH-aba Bor-za-SHE) has done an amazing job of this with his recent public challenge to break down 100 Legendary Sales Letters in 100
EP 231: Freelancer’s Journey: Csaba Borzasi – Growing Your Business By Showing Your Work Read More »
In This Episode Today I’m talking with Laura Lopuch who spent a gruelling three months sending cold emails into the silent void before she finally broke through and figured out why they weren’t working and what to do instead. The results were impressive: A quickly filling schedule of clients, her emails being forwarded to
EP 230: New Breed: Laura Lopuch – Cold Outreach Email That Actually Work Read More »
In This Episode At some point, every freelancer will face “The Leap.” That Leap can be a calculated choice from a position of safety – for instance, finally having the confidence to quit the “main job” and go freelance full time. Or it can look more like life giving you a swift and unexpected
EP 229: Freelancers Journey: Angie Colee “Making the big leaps” Read More »
In This Episode The only thing worse than having boring sales messaging these days is trying to be entertaining and missing the mark. The fails aren’t just cringeworthy, they can cost you big – and at worst even sink the entire ship. So, it makes sense that most business owners avoid the risk of
EP 228: New Breed: Adam Hunt is revolutionizing humor in marketing Read More »
In This Episode “I hear stories about how horrible I was to people, and I say, ‘I’m sure that’s true, and I’m very sorry… but I have no recollection of it’.” If you’ve ever woken up after a wild night cringing because you can’t quite remember everything you did or said the night before,
EP 227: Wisdom Tree – Chris Haddad, “My brain is a very frightening place” Read More »
In This Episode Hey! It’s Sammy Musgrave here for Copy Chief, your comrade in freelancing and copywriting. Tell me… how did you feel when you found out direct response copywriting was a thing? At first, I thought the chances of “making it” were as likely as starring in the next Avengers movie alongside my
EP 226: Coffee With Kev – Copywriting Crash Course During A Car Chase Movie Scene Read More »
In This Episode Addison Rice is on one hell of an adventure. His journey into copywriting started with a question… and a Negroni. “Hey, how would you go about making money with music online?” The answer sparked a conversation that moved Addison out of Phase 0 (searching for salvation) and catapulted him into Phase
EP 225: Freelancer’s Journey: Addison Rice – His recipe for digital nomad freedom Read More »
In This Episode When it comes to learning the absolute essentials of email copywriting… … the proven message frameworks… … the exact order of sequences, … the psychology behind every email you send (right down to the subject line), … and in what order and timeframe to send them… There is only ONE email copywriter I trust
EP 224: New Breed: Elite Email Copywriting with Chris Orzechowski Read More »
In This Episode Marcella Allison is a copywriter of the highest calibre. Her controls dominate the most aggressively competitive markets like health and finance. If that was all she did, I could interview her endlessly on the topic of copywriting alone. But, she does SO much more than write amazing sales copy. Today we
In This Episode Landing your first few gigs as a freelancer can be an exhilarating combination of intense excitement and gnawing fear. It’s natural to be nervous… after all, you want to deliver great work your client will love… but there can be a whole new set of internal fears that come leaping forward
In This Episode “I have a confession to make… and I need your listeners to know this…” said Johnny when I asked a non-related question. His big confession was that he’d been “holding a microphone in front of his face” the entire interview, which covered his acclaimed Tedx talk, the wild financial ride of
In This Episode There is magic in Laura Belgray’s writing. And she’s used it – with her email list specifically – to go from a TV Land promo writer, pumping out clever callbacks to Andy Griffith episodes… to running a seven-figure business from her couch. All with her words. The phrase, “I want to
EP 220: Wisdom Tree – Showing up in your reader’s dreams with Laura Belgray Read More »
In This Episode If your freelancing business is starting to feel like a sh*tty job… and, worst part?… YOU are the nasty boss! Demanding these long hours, the “working weekends”, and now that you’re thinking about it, the pay kind of sucks, too! Then, we feel you. Every successful freelancer we know has been
In This Episode Productivity expert Adrienne Dorison (RunLikeClockwork.com) is one of the experts I sought advice from last year when the pandemic poop hit the proverbial fan. Today we’re examining the changes that actually came from working in a year in lockdown. How are we working differently, which changes are here to stay, and
In This Episode Sammy Musgrave is a rule breaker. She discovered her love for copywriting before she even knew it was a thing – during a sales presentation workshop… “Looking back, it was all copywriting principles – and I LOVED it.” Against their warnings, she used what she learned in that presentation to update
EP 217: Freelancer’s Journey – Sammy Musgrave, Going full time and loving it Read More »
In This Episode John Lee Dumas is the epitome of self-made success. He started his industry-shifting podcast, Entrepreneur on Fire to solve his own problem… “I’m 32 and I hate working for other people, but I have no idea how to make money on my own.” So he started asking the people who were
EP 216: New Breed – John Lee Dumas’s Uncommon Path To Success Read More »
In This Episode Like so many freelancers, Ross O’Lochlainn was waiting for “just the right time” to quit his job at an engineering firm and strike out on his own full time. Then “fate stepped in” and forced his hand. Dive into this in-depth review of how Ross has gone from nervous newbie (Phase
In This Episode Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. Considering I met him a few minutes before this interview started, that’s saying something. This dude defies common titles… He’s a real estate artist who’s designed and flipped 44 oceanfront homes at an average price of $14
In This Episode A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?” I couldn’t resist sharing 3 key moments… The first was with the writing itself… the second with closing clients deals…
In This Episode If you’re an expert at what you do – and have some case studies to show for it – then it’s time to step up and get yourself featured as an expert… on major blogs, podcasts, and even glossy magazine publications and television. Problem is, most of us don’t know where
EP 212: New Breed – The Copywriter’s Edge For Landing Publicity with Selena Soo Read More »
In This Episode Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021. We’ve seen 5 major shifts in the marketplace, all spurned by the
EP 211: Coffe With Kev – The New Reality of Freelance Copywriting in 2021 Read More »
In This Episode If it’s true, as Booker T. Washington says that, “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” then Kelly Felix is living a very impressive life. Kelly is not only one of the best
EP 210: Wisdom Tree – Kelly Felix – “I just knew I was going to die” Read More »
In This Episode Peep Laja has been a leader in conversion optimization for nearly a decade. Through the thousands of complex technical tests he and the crew at ConversionXL run, they can pinpoint exactly how your marketing pages are performing, and, of course, what’s needed to make them perform better. Of course, “the copy”
EP 209: New Breed: Peep Laja – Human Copy Testing with a New Tech Twist Read More »
In This Episode If you’ve never heard of Damian Lanfranchi, that’s mostly on purpose. “I’ve done a lot of erasing throughout my entrepreneurial journey” he told me when I remarked that beyond his LinkedIn profile, there’s not much about him online. It isn’t that he’s embarrassed by the different businesses he’d created before becoming
EP 208: Wisdom Tree: Damian Lanfranchi – “The guy with no Plan B” Read More »
In This Episode Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. Today, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable, and far less frightening. In this episode we
EP 207: CCR Coffee with Kev – A Small Step Towards The Big Leap Read More »
In This Episode Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. Here’s a guy who’s written not just one, but several books that became “the book” on their topic – Google Ads, Facebook Advertising, 80/20ing your sales and business. He’s endlessly intelligent
EP 206: CCR New Breed – Perry Marshall – “There Will Be Dragons” Read More »
In This Episode Call it “Copy Chief Impossible”… Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. My business integrator Rachel Mazza and I share all the gory details
In This Episode David Deutsch is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather (when Ogilvy was still leading the troops), pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades.
EP 204: CCR Wisdom Tree – A conversation with David Deutsch Read More »
In This Episode Dominic Hodgson took an unconventional route to building an internet marketing empire – dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market – targeting wealthy pet owners and offering not just a “dog walk”, but
In This Episode In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. Four years ago this guy was teaching high school and coaching wrestling, and now he’s running his own agency. Like, a real agency,
EP 202: CCR Freelancer’s Journey – Chris Orzechowski – “Embrace the work” Read More »
In This Episode Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S., a colorful childhood with a tough love twist, becoming an A-List copywriter known as “queen of the control”, and raising children to understand the power of
EP 201: CCR Wisdom Tree – Carline Anglade-Cole – The Copy Control Queen Read More »
In This Episode It’s our 200th episode and we’re celebrating with a total show makeover!New music, new intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio! In this episode we cover… It’s our 200th episode! We’ve
EP 200: CCR Makeover – The Four New Episode Styles! Read More »
In This Episode Adam Hunt runs White Label Comedy, a done-for-you social media copywriting service that helps companies stand out with tweets and ad copy that build trust and engagement with humor. (A topic very close to my heart.) He recently joined Copy Chief and began devouring the training and applying what he learned
EP 199: If Brands Told Jokes with Adam Hunt of White Label Comedy Read More »
In This Episode Looking back to when I first started, there are a few things I wish I’d figured out earlier. It would have saved me a lot of needless frustration, boosted my confidence and made the actual writing a lot more fun. So, I wrote out the 5 things I wish I’d known
EP 198: 5 Things I Wish I’d Known As A New Copywriter Read More »
In This Episode You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made by Harmon Brothers and have single-handedly revolutionized the world of Direct Response marketing by using bold humor to interrupt the long-running
EP 197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators) Read More »
In This Episode The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?Are freelancers losing
EP 196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld Read More »
In This Episode Mike Rinard has his business running smooth on all cylinders right now. He’s been a frequent guest on CCR talking about his story-driven copywriting frameworks that are outperforming everything else on Facebook, and how he’s created a long string of super successful workshops and “mini-offers” to his growing email list. Today,
EP 195: Mike Rinard’s (it was ugly for a minute) Freelancing Journey Read More »
In This Episode Jay Jackson began his rise to marketing expert status legit old school hustle style – hanging out in the parking lot of Whole Foods pitching customers on his fitness training as they scurried nervously to their cars. Then he discovered the world of online marketing and quickly tripled his income. Now,
Ep 194: From Old School Hustle To Internet Marketing Muscle with Jay Jackson Read More »
In This Episode As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No
Ep 193: The Art of The One-Sided Conversation (5-min coffee break) Read More »
In This Episode When Lorrie Morgan lost her “miserable” job, she decided to go freelance and stumbled into the world of direct response copywriting. From running into the ladies room in tears of intimidation during the first marketing conference she attended, to creating an alter ego named Roxie that has helped her fight off
Ep 192: Igniting Your Freelancing Moxie with Lorrie Morgan Read More »
In This Episode Ever feel like all those books on productivity just don’t apply to you and your freelancing biz? That’s because running a freelance business IS different than other businesses – especially in early days when it’s JUST YOU doing everything. Yet, many of the freelancers I coach have been able to win
Ep 191: More time for the “big buck stuff” with Ashlee Berghoff Read More »
In This Episode If you’re a copywriter, you are critiquing copy all day long – because YOU CAN’T RESIST! Which is a good thing, because the ability to give a solid copy critique is the single most powerful tool in a copywriter’s belt. On today’s episode, I’m sharing all the different ways I’ve used
Ep 190: The Hidden Power of “Heroic” Copy Critiques Read More »
In This Episode Most marketers agree that YouTube is the hottest ad channel right now… so why do so many advertisers (and copywriters) still have cold feet about starting campaigns? My guest is Csaba Borzasi, a Romanian living in Budapest who is quickly climbing the ranks of YouTube ad masters. His H.E.R.O system for
Ep 189: The HERO video script writing formula killing it on YouTube with Csaba Borzasi Read More »
In This Episode For freelancers, the big-picture goal is to be considered a go-to, acknowledged expert in your specialty. To achieve this, you gotta be brave enough to put yourself out there and do some teaching, which takes professional vulnerability and a unique voice. In this episode of Copy Chief Radio, I speak with
Ep 188: Freelancer Uniqueness and Vulnerability with Mike Lukas Read More »
In This Episode The second I plopped down in my fluffy, brown chair to write this, I saw a red disc-shaped object flash by the window outside. My nervous-by-nature beagle, Jessie, sprung out of a deep slumber, leapt onto my chair and barked ferociously out the window, her howling shouts so close to my
Ep 187: Show, Don’t Tell In Your Copy with Max Hamm Read More »
In This Episode So, you found it, eh? This crazy little thing called copy. Well, congrats. I’m truly excited for you. Stumbling onto this craft radically changed my life 20 years ago, and it is still just as exhilarating, maddening, and rewarding as the first day I went pro. Even though you’re just falling
Ep 186: Control Copy X-Ray Vision with April Dykman Read More »
In This Episode Sometimes even good people with good intentions find themselves in serious legal trouble. And unfortunately, “I had no idea that was a thing,” is not admissible as a defense. So, today on CCR, I’m talking with the single best and most informed attorney on the issues that affect direct response marketers
In This Episode I’ve written frequently about why I believe Intent + Communication = Solutions. Intent is the key element in this equation. Without it, communication will fall flat or feel false. Which makes things worse instead of better. The I+C=S formula is especially effective when the subject of the conversation makes us uncomfortable.
Ep 184: “Maybe This Time” A Discussion About Race and Humanity with Anthony Abron Read More »
In This Episode If you’re in the “prove the model” phase of freelancing, where you just want to get paid CONSISTENTLY for your work… … the first step is learning to recognize an empty promise, and finding a proven playbook for how to do it. Resources Download the free 60 Second Sales Hook book
Ep 183: Playbooks Over Promises Read More »
In This Episode Here’s a simple fact: The #1 difference between projects going really well between freelancers and clients and projects falling face first into a puddle of sewer water is… good communication. My guest today is Jennifer Hudye, who ran a copywriting agency working with some of the biggest names in our industry,
Ep 182: Uncomfortably Honest Client Communications with Jennifer Hudye Read More »
In This Episode Whether you’re a freelancer or a business owner, sometimes the best way to get in front of your best prospects is to reach out directly and say, “Hey.” Problem is they are flooded with “hey’s” all day. There’s a simple way to make your “hey” pay, without looking like SPAM. It’s
Ep 181: Cold Outreach That Actually Works with Brian Czekanski and Rachel Mazza Read More »
In This Episode Some freelancers fight with gritted teeth through the phases of the Freelancer’s Journey, spitting and cursing through every step of their slow, painful slog. Wander into any free Facebook group and you’ll see far too many examples of how to make this all look very hard. Then there’s Mike Rinard, who
Ep 180: Mike Rinard’s Freelancing Journey Read More »
In This Episode When it comes to copywriting, “game changer” is not a term I use often, or lightly. But it undoubtedly applies to what Brian McCarthy has created with his Buyer Multiplier Copy System. As you’ll hear in today’s episode, the reason I’m so geeked on Buyer Multipliers is… This new system of
Ep 179: Proven Copy Done Fast Using Brian McCarthy’s Buyer Multiplier System Read More »
In This Episode If you know there’s money hiding in your email list, but, because you’re all human and stuff, you’d like to avoid coming off like a digital pick-pocket… then you’re going to love today’s fresh new interview with Chris Orzechowski. We’ve been going deep on what we’re calling Money Multiplier Emails… they’re
Ep 178: The World’s Friendliest Email Up-sells with Chris Orzechowski Read More »
In This Episode Today’s Copy Chief Radio podcast is only 5 minutes long. It’s about how to practice “performing” your price quotes. Just one simple, straight ahead lesson I think you’ll find helpful and actionable. Let me know if you like this kind of super-short, single-takeaway type episodes, and if so, I’ll drop more
Ep 177: How To Price Quote Like A Pro Read More »
In This Episode It’s the worst feeling… Just when things are going well and you know it’s time to step up your game and go all next-level with your biz… this crushing doubt floods in and, like that annoying know-it-all neighbor you avoid running into at all costs… … starts listing out EVERY REASON
Ep 176: Why Imposter Syndrome Is Actually a Good Thing Read More »
In This Episode You might be hearing people say their business is booming during the lock-down, but how many of them are telling you HOW they’re doing it? What steps did they take to be in a position of comfort when so many are suffering? Jeff Kimes is having his best month yet as
Ep 175: Insulated From The Impact with Freelancer Jeff Kimes Read More »
In This Episode Rachel was at a crossroads you might recognize… Rachael Kraft: (06:56) “So before RFL I was doing mostly health and fitness copywriting and I was managing several different websites where it was just taking care of the content. I’m also a graphic designer, so a large part of my work was
Ep 174: Freelancer’s Guide to Better Income (Without More Work) with Rachael Kraft Read More »
In This Episode “Business is about change. Life is about change. That is the one constant, that things are always changing. “Right now it’s being hoisted upon us in a rapid fashion. But change is a constant. And change always happens. And we, especially as entrepreneurs, always need to be, at a bare minimum,
Ep 173: Business Is About Change with Todd Brown Read More »
In This Episode Dean Jackson is the kind of guy you want to weather a storm with. Not just because he’s super smart and keeps his house stocked with every essential item you’d need to get by in comfort and style… … but also because his philosophy is comforting in its ability to challenge
Ep 172: What Comes Next with Dean Jackson Read More »
In This Episode “I stopped counting at twenty,” is how John Carlton summed up how many national crises he’s experienced in his life. In the latest interview of my pop-up series: Inside Marketing – how industry leaders are responding to coronavirus and quarantine… … John dishes out his unique wisdom from the trenches with
Ep 171: Crisis Survival Plan with John Carlton Read More »
In This Episode Todd Herman is the first person I’ve spoken with who is confirmed to have the coronavirus disease. Fortunately, he is well enough to work. And the work he’s been doing as a coach to top CEOs and elite athletes provides a fascinating and insightful look into the psyche of different personality
Ep 170: Todd Herman is Coronavirus Patient 25 Read More »
In This Episode We talk a lot about “writing at a 7th grade level” in copywriting, which is a test to make sure your writing is simple and CLEAR. Last week, a friend’s son named Denver asked to interview me for his 7th grade civics class about becoming an entrepreneur. I was happy to
Ep 169: 7th Grade Business Advice Read More »
In This Episode Seems like everyone has a “coaching program” these days. You’ve likely seen 1,000 FB posts from baby gurus with some modecom of accomplishment that say… “I’m thinking of starting a private FB group where I teach my blah-budy-blah-blah-blah method that is CRUSHING in blah-blah-blah-blah… reply with “I’m in.” Then, two hundred
Ep 168: How, When, and Why To Offer a Coaching Offer w/ Kevin Rogers and Rachel Mazza Read More »
In This Episode April Dykman is in full control of her copywriting business. She works when she wants, says “No thanks” to far more clients than she accepts, and blocks full days and weeks at a time to be with her family. This wasn’t always the case. In this episode of the CCR podcast,
Ep 167: How To Read (and Beat) Control Copy with April Dykman Read More »
In This Episode You hear all the time about marketers getting “kicked off of Facebook.” You probably also hear (and see) them throwing tantrums about it – on Facebook! – without a hint of irony. Now, I’m not here to pile onto their pain. And I do empathize with the agony of playing by
Ep 166: Story Copy Rules with Mike Rinard Read More »
In This Episode Email is the most effective way to make sales online; this we know. But how do you actually make email pay? The Pay Yourself First system is the brainchild of my friend, Chris Orzechowski. It’s a method of email marketing that e-commerce business owners and marketers can use to not only
Ep 165: Paying Yourself First with Chris Orzechowski Read More »
In This Episode Last October, legendary marketer James Schramko left his family (and his surfboards) to make the 24-hour pilgrimage to the U.S. so he could deliver a keynote address at my annual copywriting conference, Copy Chief Live. Now, if you know James at all, you know he never filters his opinions or his
Ep 164: Shrink First So You Can Scale Fast with James Schramko Read More »
In This Episode I don’t know how you feel about Howard Stern, but one thing you can’t deny is that if you’re listening to a Stern interview, it’s nearly impossible to turn off the radio in the middle of it. Today I’m sharing how you can steal Howard’s tactics for getting the same kind
Ep 163: The Howard Stern Trick to Giving Your Content Stick Read More »
In This Episode One of the first people to join Copy Chief when it opened in 2014 was a 19-yr-old newlywed from Australia named Lizzie Mills. Lizzie and her husband Steve decided they would start a family early in life and she would stay home and take on the role of “housewife” (a noble
Ep 162: From Factory Floor to Six-Figure Freelancing with Steve and Lizzie Mills Read More »
In This Episode Hunter S. Thompson once said… “When the going gets weird, the weird turn pro.” Every freelancer knows exactly what HST means. There will be days, weeks, sometimes monthslong stretches where things get really weird running your own biz and working with our quirky-ass clients. Today’s CCR is a short audio SURVIVAL
Ep 161: Non-Obvious Advice for Turning Pro Read More »
In This Episode A few short years ago, Laura Belgray was being referred to as “Marie Forleo’s copywriter.” Which sounds like a great gig, right? I mean, Marie’s copy is top shelf. One Problem: Marie writes her own copy, thank you very much. So the title was incorrect. Second Problem: Although she loves working
Ep 160: Grow Your Business Beyond Clients with Laura Belgray Read More »
In This Episode It’s the dawn of a new decade. Can you feel the freshness? Things ain’t like they were, and the changes will be coming faster than ever before. So I created a special episode of Copy Chief Radio today where the best and brightest copywriters in the industry share what they consider…
Ep 159: The Ultimate Copywriting Advantage in 2020 Read More »
In This Episode There are three basic things freelancers screw up that costs them gigs, and puts their careers at risk. Anika Watkins knows these things as well as anyone in the industry because she’s morphed her fruitful run as a freelance copywriter into a full service agency where she works with freelance copywriters
Ep 158: A Copy Agency Owner Reveals 3 Things that Will Get You More Gigs Read More »
In This Episode Ever feel like you’re caught in the Information Spiral of Death? You know the one… You take course after course. Read book after book. Listen to this guy, and that guru. And even entertain one or two internet marketing douchebags because they GUARANTEE that you can “screw the 9-to-5 if you
Ep 157: 7 Phases of a Freelance Career with Rachel Mazza Read More »
In This Episode This may come as a shock to you But, I’m not a huge fan of drunk people. Now, I know most people enjoy when other grown humans reduce themselves to 3-yr-old behavior… Rambling incoherently, stumbling over furniture, crying, puking… It’s pretty entertaining. But, I’m not a fan. I prefer to see
Ep 156: The Freelancer’s Journey with Kevin Rogers Read More »
In This Episode YouTube advertising. It feels more complicated than it is. We’ve all been obsessed with Facebook, so YouTube advertising is something of a magic traffic dragon (if you can tame it). That’s why you’ll be glad to know Patrick Kenney… He knows Google platforms inside and out, so he gets how to
Ep 155: Quickly Turn Any Sales Page Into A YouTube Ad with Patrick Kenney Read More »
In This Episode “I got bullied so bad I had to plan my route between classes to avoid a butt-kicking.” Justin Brooke, his wife Chaunna and their two kids live on the road full time. Traveling in their cozy Cadillac Escalade between AirBnBs, moving wherever they want, and staying for as long as they
Ep 154: Outsmarting the Bullies with Justin Brooke Read More »
In This Episode Lead magnets have been around for ages. They’re an essential part of the direct response marketing puzzle, and that will not change anytime soon. It’s a simple, and very human, proposition… when someone provide us value early in a relationship we’re far more compelled to want more interaction with them. That’s
Ep 153: A Lead Magnet People Actually Want with Rachael Kraft Read More »
In This Episode April Dykman has a problem. More accurately, she has a solution. An important solution to how businesses can stop wasting money on expensive lead-generation only to completely doink their chances of winning a new customer. See, as a top-tier direct response copywriter, April knows this happens in the first 7 days
Ep 152: The First 7 Days Formula with April Dykman Read More »
In This Episode Cindy Childress has special powers. She can not only write an entire book in the voice of any expert (and does so regularly for bestselling authors)… At a conference of hundreds of jittery writers about to pitch their books to bigtime publishers, she also realized she has a gift for helping
Ep 151: The Magic Sentence Behind Bestselling Books with Cindy Childress Read More »
In This Episode There are 7 phases to a successful freelancing career. By far the biggest hurdle is the need to “own your authority.” So much head trash. But man… when you do it… EVERYTHING opens up to you. It’s become my passion to coach copywriters and other freelancers through this critical step. On
Ep 150: Owning Your Authority with Rachael Kraft and Patrick Kenney Read More »
In This Episode If you write copy selling Ecommerce products, then you’ve got to follow Chris Orzechowski. His campaigns have generated millions of dollars in sales for companies like Filippo Loreti, Chef’d, Factor 75, Satchel & Page, Jeff Walker, NeuroGym and more. He’s also the creator of the popular Email of the Week series,
Ep 149: Ecommerce Emails That Convert with Chris Orzechowski Read More »
In This Episode It’s been a tough year in the industry for influencer deaths. We lost Sean Stephenson, Andy Jenkins, and Dan Kennedy is battling a life-threatening illness (but fortunately improving!)… A name I’m grateful we did not add to this heartbreaking list this year is Brian Kurtz. Brian suffered a stroke earlier this
Ep 148: Overdelivering in Life and Business with Brian Kurtz Read More »
In This Episode If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct! Here’s why I’m so smitten with the guy… He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not
Ep 147: Sales First, Art Second with Jonny Vance of Harmon Brothers Read More »
In This Episode Dean Jackson thinks your life should be easier. No, you don’t have to wear the same exact outfit every day like he does (but imagine the time you’d save in dressing rooms alone!)… The answer is much simpler. Just do less. Less of the gazillion marketing tactics, hacks, and “crushing” schemes
Ep 146: Conversion Multipliers In Action with Dean Jackson Read More »
In This Episode In a “real job,” if you run into an unsavory situation with a boss or co-worker, there’s a department to handle your complaint and (hopefully) make things right. As a freelancer, there is no HR Department. It’s all on you to handle it and (hopefully) make things right. So, how do
Ep 145: What To Do When The Gig Goes Bad with Mike Lukas Read More »
In This Episode Are you fascinated by ghostwriting? I am. I find it intriguing to write as other people, and do it to the point where you get so inside their head that you can write in flow state as an alternate version of that person. And THAT version of the person is the
Ep 144: Insider Secrets Of A Ghostwriter with Laura Gale Read More »
In This Episode At this point in your freelancing journey, you understand why specializing is so much better than being a “generalist.” Nutshell: The best clients do not hire generalists, they seek out specialists. However, that doesn’t make CHOOSING YOUR SPECIALTY any easier. Take my friend Mike, for instance… after a successful career in
Ep 143: When Your Specialty Chooses You with Mike Lukas Read More »
In This Episode I love talking to Laura Belgray. She’s naturally hilarious in conversation, just like in her writing, but she’s also an innovative marketer who cleans up with every promotion because she is SINCERE and rightly TRUSTED by her audience. How’s she do it? By being what she calls “Flawsome,” giving herself permission
Ep 142: Permission To Be Flawsome with Laura Belgray Read More »
In This Episode Social media lit up last week as news spread that Dan Kennedy was in hospice and saying his final goodbye. He announced his fate in perfect Kennedy fashion: with a heartfelt and humorous letter to his friends and followers. It was a shock to our collective community, with all of us
Ep 141: Who’s Your Dan? Read More »
In This Episode There are a lot of ways to structure deals as a freelancer. Once you are comfortable with the conversion triggers of your niche, and confident in your ability to push the right buttons… plus, identify a really good potential partner… A great deal to make is “performance-based” pay. Otherwise known as
Ep 140: Getting Paid (Better) On Results with Joey Percia Read More »
In This Episode Have you ever wanted to kick yourself for saying “yes” to something you KNOW you don’t want to do? It’s one thing if it costs us an afternoon at a living room “candle party”… It’s another when it costs you money, and time, by saying “yes” to a client request you
Ep 139: 8 Rules A-list Freelancers Refuse To Break with Kevin Rogers Read More »
In This Episode Immediately following her talk, the crowd rose to their feet and gave Marcella Allison a standing ovation. It was the only Standing O in two days of amazing talks by legendary A-Listers at Copy Chief Live. Marcella delivered more than just a talk though… From the moment she started speaking, you
Ep 138: Your Copywriting Superpower with Marcella Allison Read More »
In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly
Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio Read More »
In This Episode Five years ago, James Schramko changed my life with a simple math equation. Now James is coming from Australia to St. Petersburg to give a keynote at Copy Chief Live. In this brand new conversation, James talks about why he thinks of copywriters as “emotional snake handlers”… and how to discover
Ep 136: Give Yourself A Raise with James Schramko Read More »
In This Episode You know when you’re at a concert and the band decides to work out some new material on you… … and it’s immediately evident this band’s time has passed and they need to stick to the hits? So you start looking up into the rafters to amuse yourself, and you notice
Ep 135: How To Create An Epic Customer Experience with Jason Friedman Read More »
In This Episode At least once or twice a month I communicate with my Copy Chief community by doing something fun, a live webinar called the Chief Chat. During these Chief Chats, we break down each other’s copy, talk about all sorts of marketing goodness, crack each other up and help each other grow.
Ep 134: Ten All-Star Best Things From The Chief Chat Read More »
In This Episode My friend Todd Brown is known and respected in the industry as a master of the sales funnel. Everyone from Russel Brunson to Agora Financial relies on Todd’s consults to squeeze every bit of ROI out of their active sales funnels. Todd grew his company on the back of a single
Ep 133: The 8 Secret Sales Sequences with Todd Brown Read More »
In This Episode Ten years living on the road telling jokes to strangers was fun, but it left me seriously unemployable in the real world. I’d never even heard of “copywriting” then, so I had to find something I could do to earn money. It wasn’t pretty, but I’m sharing what I did in
Ep 132: A Clunky Guide to Switching Careers Read More »
In This Episode Kyle Milligan is Agora Financial’s new secret weapon with 3 brand new controls under his belt… … and it’s his first year there. So, how did he get there? What’s really happening behind the curtain? We’ll dive deep into his success and what it takes to be the top copywriter when
Ep 131: Rookie Scores 3 Controls In First Year At Agora Financial with Kyle Milligan Read More »
In This Episode I got something extra cool for you today on the podcast… Three hot topics to help you get an edge in your copywriting: Quick and proven tactics for landing more (and better paying) freelance gigs from me Dazzling insights into a bullet-writing process from rising copy star, Jimmy Parent Brilliant process
Ep 130: Better Gigs, Stronger Bullets, Funnier Copy Read More »
In This Episode In Richard Armstrong’s new fiction novel, The Don Con, we follow a two-bit New York con artist and small-time actor (whose single claim to fame is a background role on the Sopranos) as he gets cornered into joining a big heist job that, let’s just say, he is ill-equipped to pull
Ep 129: Where Con Artists and Copywriters Collide with Richard Armstrong Read More »
In This Episode Jason Hanson spent his first career as a CIA Officer. Deep undercover in places on the globe most of us would be very careful to never end up. His job was to position himself in enemy territory, gain the trust of locals, then recruit people to spy for the United States.
Ep 128: Life-Saving Copy Lessons From a Former CIA Spy with Jason Hanson Read More »
In This Episode Think about your favorite comedian for a second. If you don’t have one, just think about Jerry Seinfeld. If you don’t know who Jerry Seinfeld is, it may be time to get rid of your X-Box 🙂 Point is, the fact that you have a favorite comedian, or have ever laughed
Ep 127: How Comedians Get Paid with Mike Lukas Read More »
In This Episode Todd Herman is a rare being… He sits comfortably at the very top of his field of high-performance coaching, working with elite athletes and CEOs of Fortune 100 companies. He’s the creator of the 90 Day Year, hailed by many entrepreneurs and freelancers as “life-altering for its ability to transform hectic
Ep 126: Todd Herman – Alter Ego Effect For Copywriting Read More »
In This Episode There are a lot of reasons to be impressed with Ryan Levesque… He uses his education in neuroscience to write next level persuasive copy Inc. ranked his book “Ask” the #1 Marketing Book of the Year He completely disrupted the marketing industry with his Ask Method, helping thousands of business owners
Ep 125: Ryan Levesque – The Single Most Important Decision You’ll Make in Business Read More »
In This Episode John Carlton has a very unique style of writing copy. You could no doubt pick it out of a line-up of classic masterpiece sales letters. The thing I’ve always loved most about John’s copy is how it dances with Rhythm. John’s copy bounces along in your brain like a great song.
Ep 124: John Carlton – How To Write With Rhythm Read More »
In This Episode Johnny Crowder is changing lives through text messaging… He’s a singer in a heavy metal band who battles schizophrenia and started a texting service to help others battling mental health issues feel better. Oh yeah, he’s also a copywriter. I read about Johnny and his unlikely mental health text messaging service
Ep 123: The Simple Genius of Cope Notes with Johnny Crowder Read More »
In This Episode If you caught the email I sent you yesterday about how to never write boring copy, then this will make a nice follow up. It’s from a talk I gave to the top marketers and copywriters in the world about how marketing with pure information is dead. Everyone has too much
Ep 122: Entertain or Die! Read More »
In This Episode Pricing your services is the trickiest part of freelancing. Thanks to a super-intense survey my friend Abbey Woodcock recently conducted across the industry… … for the first time, we finally have some true insight into what other freelancers are charging for their services, and most importantly, a new way to THINK
Ep 121: What To Charge with Abbey Woodcock Read More »
In This Episode I became a fan of Mike Michalowicz listening to the audiobook of Profit First. It’s a great book that every entrepreneur should spend time with… … but this episode is NOT about your finances. My burning questions for Mike were about how he markets his books and services. It’s a hot
Ep 120: Mike Michalowicz – How To Profit Like Clock Work Read More »
In This Episode Just you and me talking today… I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here? Hard work? Connections? Luck? No. It’s something else. Resources Join Copy Chief today by clicking here
Ep 119: Why Certain Copywriters Get Paid Better Read More »
In This Episode My friend David Deutsch knows things very few people know. And unlike most revered copy gurus, he tends to keep them to himself. There are a few reasons for this. Some of them logistical (like being super busy consulting the biggest marketing companies on the planet), others are personal (he’s not
Ep 118: Copy Legend David Deutsch on Why We Buy Read More »
In This Episode Ryan McGrath is ferocious. I mean, if you saw him on the streets of Baltimore you wouldn’t instinctively cross the street to avoid crossing his path… … but because his writing is so ferocious, many copywriters have crossed the street to shake his hand. Ryan is the in-house copy chief at
Ep 117: Ferocious copywriting with Ryan McGrath Read More »
In This Episode It’s fun to let your creative flag flap on Facebook, but when your money’s on the line, how do you decide what type of creative ads you should be testing? That’s exactly what Mike Rinard and I discuss on Part 3 of our sizzling series on FB advertising. Mike runs all
Ep 116: Facebook Ad Magic with Mike Rinard (Part 3) Read More »
In This Episode Pricing, huh?It’s the trickiest part of business. Yet, some people make it look so easy. Like my friend, Laura Belgray.She lists three simple ways clients can buy their way onto her calendar. It’s always a flat fee, and it ain’t cheap. She recently raised her price again because of simple supply
Ep 115: Price yourself with confidence with Laura Belgray Read More »
In This Episode Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results
Ep 114: Content Marketing Gone Wild with Daniel Daines-Hutt Read More »
In This Episode Until recently, I’ve been working WAY too much. And would reach the end of the day with that nasty feeling that nothing very important was getting done. If you’ve been an independent entrepreneur for more than a year, I bet you share these feelings. We know we should be working less
Ep 113: A Productivity Survival Guide for Independent Workers with Kevin Rogers Read More »
In This Episode If you’re a copywriter, you probably love the word “brainstorm.” Because it’s all about generating new ideas… which we all love to do (sometimes to our own detriment). But what you may not know is how effective this skill of yours actually is when it comes to Facebook Ads. Your greatest
Ep 112: Facebook Ad Magic with Mike Rinard (Pt. 2) Read More »
In This Episode I was thinking about this journey we take to grow our freelance businesses… It’s a bold choice, right? Most people just would not choose like you did. But something in us makes it feel like independence is the only choice. I was thinking about you, and me, and the paths we
Ep 111: 3 Paths with Kevin Rogers Read More »
In This Episode Ross was struggling to commit to making the leap to full time freelancer.He knew he wanted it. Believed he could manage it. But kept pushing his own deadline to make the leap out further.Then fate (and the Canadian government) stepped in and decided for him. Today on Copy Chief Radio, Ross
In This Episode One of the great joys of being a copywriter is sinking into a cushy chair (maybe sipping on a glass of hot chocolate) and reading through a really great classic direct response ad. This is technically part of our job, same as “taste testing” is part of an ice cream shop
Ep 109: The magic hiding in great ads with Mike Schauer Read More »
In This Episode What if I told you there were only 4 simple steps to creating a successful cold traffic funnel? Ugh, there’s so much more to it, Rogers! What about your budget? And the pixel? And managing Ads Manager? Oh, and you can’t forget the copy?! Forget about it. Instead, let’s focus on
Ep 108: Facebook Ad Magic with Mike Rinard (Pt. 1) Read More »
In This Episode The Truth About Marketing just released the 164th and final episode. *single slow drop tear* Hold me. Actually, the reason is pretty cool – let me explain… Resources Download this episode Visit our new home P.S. Be sure to download the free Copy Chief App (It’s free for iOS and Android)
Ep 164: Farewell (Last Truth About Marketing Episode) Read More »
In This Episode If you’re still not using (or at least exploring) YouTube ads as a profit channel in your business, you must listen to this brand new episode with my guest, Tom Breeze. This is my second time interviewing Tom. His agency, Viewability, is the highest ranked YouTube ads agency by spend on
Ep 107: Creating YouTube ads that actually sell with Tom Breeze Read More »
In This Episode It’s no secret that the real reason we HESITATE or PROCRASTINATE on the things we KNOW are best for us comes down to fear. But, who wants to DEAL with all that? My friend Rhonda Britten from Fearless Living says, when it comes to procrastination at least, maybe you don’t NEED
Ep 106: Stretch, Risk or Die – Embracing Fear To Achieve Freedom with Rhonda Britten Read More »
In This Episode If you and I sat down for coffee, and the subject of money came up, this is what I would share with you. I’ve never really talked about it publicly before. I’m hoping it can help you avoid the same mistake. The first thing you need to realize is a SYSTEM
Ep 105: My Secret About Handling Money with Kevin Rogers Read More »
In This Episode I’m fortunate to live in a town, and share a favorite coffee shop, with Roy Peter Clark. If you don’t know, Roy Peter Clark is “America’s Writing Coach”. Best-selling author of Writing Tools (which you can listen to on iTunes for free) and several other ingestible deep dives into our
Ep 163: The incredible 6-word writing reframe (with Roy Peter Clark) Read More »
In This Episode Our ever-decreasing attention span (currently clocking at 8 seconds) means it’s critical that we’re able to move prospects from “unaware” to “aware and ready to buy”. In order to do that, we’re borrowing something newspapers used to use and adopting it for the Internet… It’s called an Advertorial. (Different industries call
Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza Read More »
In This Episode My new favorite email copywriter is Laura Belgray. And, I’m not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. The best part is that this is not the result of some carefully devised scheme Laura
Ep 162: Laura Belgray – The email style that out-converts every other guru in your space Read More »
In This Episode In the episode with Frank Kern, he said that he didn’t actually make it in business until he figured out how to convert cold traffic into paying customers. Because that’s when you can literally turn on the “sales spigot” and produce revenue. This week, my guest Keith Krance will share
Ep 161: Keith Krance – How To Convert (and Keep Converting) On Facebook Read More »
In This Episode The irony of succeeding as a freelancer is that you need relationships. (That’s why Copy Chief’s motto is “Nobody Writes Alone.”) You need support from other freelancers who feel your struggles. You need experienced Pros (who have been where you are) to help you reach the next level. That’s why I’m
Ep 160: A Smarter Way To Work From Home (with Abbey Woodcock) Read More »
In This Episode How many of us buy courses and never complete more than 10% of it? Well, that’s the exact problem Marisa Murgatroyd set out to solve. We’ve all bought courses and programs that sit on our hard drive untouched. So when I met Marisa, I was very impressed by the amount of care
Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives Read More »
In This Episode Back when I first started going to live events, I was the poster boy of a shy, introverted copywriter. I thought getting a gig only meant showing up and handing out business cards and hoping for a call. Embarrassing. Don’t repeat my painful experience. On today’s podcast, Angie Colee is
Ep 103: The introverted freelancer’s face-to-face survival guide with Angie Colee Read More »
In This Episode Ever wonder what it’s like to work with a direct response team that’s producing over $226 million in revenue? We’re taking you inside the walls of Agora Financial this week… My guest today is Jimmy Parent, a Copy Chief member and copywriter over at Agora Financial. Jimmy’s first shot at a
Ep 102: Inside Agora Financial with Jimmy Parent Read More »
In This Episode “People will read any length if it’s interesting to them.” My guest today is Amy Posner. Amy is a savvy veteran copywriter, and one of the few writers I know who works in any kind of niche. Amy delivers “mini-funnels” for her clients to help them capture names and emails by
Ep 101: Copy That Closes with Amy Posner Read More »
In This Episode When Clayton Makepeace called to ask if he could attend Copy Chief Live to meet new copywriters it took me all of a second to say, “Uh, yeah!” and only 2 more to say, “And you know what would be cool…” John Carlton and Clayton Makepeace have both enjoyed 30+ year
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace Read More »
In This Episode I met Eric a couple of years ago when he joined Copy Chief, and then my coaching program, Real Free Life. He was fresh off an intense and honorable stint the U.S. Army and ready to take the marketing world by storm. I knew right away he was either going to
Ep 100: The Unique Strategy of Preeminence with Eric Bakey Read More »
In This Episode I bet you’ve heard of the Pareto principle before… known as the 80/20 rule. The concept is simple: 80% of your results come from 20% of the activities you do. The surprising part of this principle is how many levels deep it can go… And I quote: “By the 3rd or
Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business Read More »
In This Episode “Tutorial Video” sounds boring, right? We’ll that’s because most people do them all wrong. Coming on today’s podcast is David Power. He’s going to share a blueprint for creating a simple tutorial video funnel to generate new leads and customers for your business. Plus, how to harness the power of video
Ep 99: The Secret Selling Power of “Tutorial Videos” with David Power Read More »
In This Episode I don’t blame you for questioning whether Ryan Levesque is an actual machine. In 3 years he’s taken his ASK Method process for customizing your copy and marketing to dizzying heights. His company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the
Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again Read More »
In This Episode What do you think sets a pro copywriter apart from a good copywriter? It’s your ability to make your reader FEEL something using your words. When you write copy, you want your ideal buyer to say, “Where do I buy this right now?”… Or, “I feel like you were speaking directly
Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy Read More »
In This Episode You know the value of having PROOF. But are you using it as effectively as you could? These days, it’s not enough to simply present quotes from happy customers. Getting your readers to happily part ways with their hard-earned money means you need to overcome the doubts and fear about your
Ep 98: Selling Through Case Studies with Brian McCarthy Read More »
In This Episode If communication is the key to a good client-copywriter relationship… Then your ability to communicate well determines your level of success. That’s why I brought on my good friend Angie Colee. Angie is our lead Ambassador in the Copy Chief community, and it’s not an exaggeration to say she gives life-changing
Ep 97: Avoid These Copywriter Career Killers with Angie Colee Read More »
In This Episode Wanna know the fastest way to become an in-demand copywriter? It’s learning to break down the copy to its essence. If you can break it down (and understand the WHY behind the copy) then you know what it takes to write the kind of copy no perfect prospect can resist reading.
In This Episode This man needs no introduction. Bond Halbert is the son of the great Gary Halbert, a man who left a giant thumbprint on the direct response industry… If Gary’s name doesn’t sound familiar, he probably the copywriter you started studying when you were starting out. In fact, Gary Halbert was one
Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response Read More »
In This Episode The most important copy you write is that which the prospect sees first. We call that “deck copy” because it stacks up like a deck at the top of the webpage… … or “above the fold” copy, which is a term from journalism to describe squeezing the juiciest headlines into page
CCR Ep 95: Big Deck Copywriting (with Elin Marie) Read More »
In This Episode One of the biggest points of confusion for clients looking to hire a copywriter, and freelance copywriters looking to charge a fair price for their services. Look, there’s no a la carte menu we can all abide by when it comes to pricing. Many factors contribute to how you price a
CCR094: Should you charge hourly or project rates? (with John Hays) Read More »
In This Episode As I was scrolling through my newsfeed, I saw my friend Ron Douglas post 10 things most people don’t know about him… I’ll share the first three: 1) My parents met in a heroin rehab clinic in Harlem, NY in 1973. 2) My dad was a drug dealer as well as
Ep 153: Ron Douglas – How To Get Rich “Stealing” Recipes Read More »
In This Episode One click nearly cost me $10,000. That click was to LinkedIn where today’s guest, a LinkedIn optimization expert, saw that I had NO profile there. Actually, it was worse than that. “There was just an old picture, and it was quite scary,” Irene Scott told me during the interview. See, Irene
In This Episode What makes the difference between an ordinary story and a powerful story? (For starters, they don’t make the 5 mistakes in this upcoming episode 🙂 The real answer is Emotion, and knowing which parts of the story to use for the biggest impact on the reader. Remember, if your readers don’t
Ep 152: Michael Hauge – 5 Mistakes of Ordinary Storytellers Read More »
In This Episode This episode is about what happens when, as a freelancer, you get the “dream gig” you think you want, only to find out it isn’t what you want. If you remember the Matt Mason episode, where he lands the gig with a publisher and moves to Baltimore to become a junior
Ep 92: The Dark Side of Landing a Dream Gig with Gerald McDonald Read More »
In This Episode “I’m going to eat my face now.” That subject line, “I’m going to eat my face now” is the 12th most popular (by open rate) in Laura’s list of her top 33. (You can get a link to them all in the show notes) My favorite interviews are the ones with
In This Episode Back when I started out in direct response, the fastest way to generate new leads was using Google AdWords. These days, Facebook Ads is all the rage. But if you’re a business owner, you may be wondering, “What’s the difference between the two? And isn’t Facebook cheaper?” To answer that, I
Ep 91: How Copy Can Save Your PPC Campaigns (AdWords Case Study) with Zach Goldie Read More »
In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant
Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers Read More »
In This Episode I often cite Ross O’Lochlainn as the “poster child” for the Entrepreneurial Freelancer. That’s the kind who, rather than grow a business driven by traditional copy client projects, discovers a “super ability” they’re passionate about and creates a high-value service around that. For Ross, it was helping business owners define their
Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn Read More »
In This Episode Jon Stoltzfus is currently the most in-demand copywriter in the industry. He’s an engineer who loves his work and makes a very comfortable living. He’s also a damn good copywriter. He’s been creating super strong controls in his part-time. He’s about to make the leap into full time copywriting, because when
Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now Read More »
In This Episode If you’re a freelancer, chances are at one point or another you’ve considered going full-time with one client. Good idea? Could be. It could also become a nightmare. Our friend Carolynn Ananian is here to help you navigate your path. She’s been on both sides, as a freewheeling freelancer with multiple
Ep 89: All In With One Copy Client? The Pros And Cons with Carolynn Ananian Read More »
In This Episode Just hung up the call with Justin Brooke from adskills.com. He’s the most sought-after traffic guy in the game right now. Also one of the best teachers about how to convert on cold traffic, which is the HOLY GRAIL of any marketing business. We went deep into the psychology of winning
In This Episode Ever notice how we associate habits with “bad” behavior? “I have a terrible habit of being late…” “Bad habit, I need to fix that…” “Dude, you need to get out of the habit of…” The first big takeaway (of many) in this conversation with Nate Dye is to realize we can
Ep 88: Creating Automatic Habits For Better Creativity with Nate Dye Read More »
In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends.
Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status Read More »
In This Episode The old method of defining a SINGLE profile for your best customer is no longer a reality. That’s because modern society is way more diverse than it was even 10 years ago. These days we self-select our information, our entertainment, and our social cultures. That means we need to be
Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars Read More »
In This Episode If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s one metric that you can track right now to get started working less and earning more… My guest James Schramko can show you how in this latest episode
Ep 146: James Schramko – How To Work Less And Earn More Read More »
In This Episode Imagine you’re thinking about buying something. You stop by the store, check a few things out, and decide “Ehh, maybe not right now…” On your way out, you see some testimonials from past customers. You think, “Huh. I wonder what this is about…” You see, most people are pros at
Ep 86: Next Level Testimonials Using A Simple Story Technique with Scott McKinstry Read More »
In This Episode What does it take to break Agora’s single-day record for sales? Not just by a little, either. We’re talking old record: $5 million, and you kick out a TWELVE MILLION DOLLAR DAY. The answer surprised me and I think it will surprise you, too. Especially considering the cut-throat nature of
Ep 145: Aaron DeHoog – The Invisible Force Behind A 12MM Sales Day Read More »
In This Episode Many freelancers struggle for months to land at first client. … but what happens when you land your first gig before you intend to? That’s what happened to my guest today, Rebecca Rosman. Rebecca showed up to Copy Chief Live to meet friends from the community and get a feel for
Ep 85: Rebecca Rosman – How To Show Up Big On Your First Copy Gig Read More »
In This Episode If you love “copy”, you’re gonna dig this interview with Carline Anglade-Cole. For those who aren’t familiar with this A-List writer, Carline is one of the best direct response copywriters of all time. She’s legendary in the health publication business. Her credits include a slew of controls for publishers like Healthy
Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls Read More »
In This Episode What does it take for a raw beginner to work with some of the top names in the direct response industry? Back in October, I hosted Copy Chief Live. If you didn’t get to attend, the event was all about connecting pro copywriters with business owners who needed writers. Everything about
Ep 84: Matt Mason – From Zero Freelance Gigs To Being Courted By The Big Publishers Read More »
In This Episode “YouTube is the place where the world goes to watch a video. Right now, the standard experience is we press play… and a completely irrelevant ad pops up on your screen.” Tom said during our interview. “The secret to effective YouTube advertising is giving your viewer a great experience… so they
Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad Read More »
In This Episode Establishing credible authority in your marketplace as a freelancer is one of the most powerful ways to fast track your career. Thing is, this whole “stepping up as an authority” comes standard with a lot of head trash. One of the most common mental hurdles is getting over the idea that
In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting
Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website Read More »
In This Episode Freelancer and Facebook Ad specialist Mike Rinard returns today for the second episode of a two-part series… where we dive deep into the 5 most critical elements of creating sales-boosting FB ads for your business. If you haven’t heard the first part, make sure you catch it here first: FB Ads
Ep 82: FB Ads Case Study: 20K To 60K Per Month In 7 Months (Part 2) Read More »
In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?’” Justin said during our interview. “Truth is… I was too dumb at the time to say
Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days) Read More »
In This Episode There’s no question about it, FB ads are now a big needle mover for your business. In fact, you can even double and triple your leads with one successful FB ad campaign in just a few months. Problem is, it’s easy to burn your budget… and find yourself frustrated and overwhelmed
Ep 81: FB Ads Case Study: 20K to 60K Per Month In 7 Months with Mike Rinard Read More »
In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a
[TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process Read More »
In This Episode The single biggest challenge for marketers selling expertise is how much to give away for free… without blowing the sale by giving away the farm. Reality is, it’s a fine line between building goodwill with upfront value… and getting carried away with teaching too much. So… how do you build goodwill
[CCR] Ep 80: Can Your Passion Hobby Be Your Business? (Case study with Craig Beckta) Read More »
In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey
[TAM] Ep 139: My Best Advice For Freelancers Read More »
In This Episode A few weeks ago we wrapped up our first ever Copy Chief Live event. Three days of learning, bonding, high-level networking, and just a whole lotta fun. It was an unforgettable moment seeing all the chiefs light up the halls of that Hilton… then soak up wisdom from legendary copywriters and
[CCR] Ep 79: 100 Chiefs Check Into A Hotel… Read More »
In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps
In This Episode Here’s the thing, all great businesses start with the basic idea of tackling a problem that NEEDS solving. This eliminates most of the friction and resistance from your prospects… because they’re LOOKING for someone to step up and relieve the pain. Reality is, most marketers overlook clear cut opportunities to solve
Ep 78: The “FIRE” Formula For Finding Your Market’s Biggest Needs with Catie Harris Read More »
In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice.
Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach Read More »
In This Episode Reality is, ad click costs are higher than ever. Gone are the days of 30 cent clicks. Now, you’ll pay upwards of $3 for a single click in competitive niches like finance and health. And it’s only gonna get pricier to advertise as more marketers flood the internet. Plus, the recent
Ep 77: The “Remarketing Generator” Method To Getting Cheaper Clicks with Matt Ambrose Read More »
In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show.
Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant Read More »
In This Episode Most marketers believe a “big benefit” driven headline is all you need for a successful ad. Truth is, that’s not gonna cut it anymore in today’s more sophisticated markets. Especially if you’re in the health space. In fact—chances are your perfect prospect has already seen your headline or “hook” before. So…
Ep 76: Money-Making Health Headline Strategies with Jason Rutkowski Read More »
In This Episode Singer-songwriter and premiere copywriter Addison Rice returns to the show today for the second episode of a two-part series where we go DEEP on how you can use the basics of songwriting to beef up your sales copy. If you haven’t heard the first part, go back and check it out
In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever
Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer Read More »
In This Episode Reality is, copywriting is much like a performance art. And one consistent thing I see in great copywriters is… … they all have an interesting hobby or passion that fuels their creativity. In fact, the most compelling copy usually packs a rhythmic punch just like a good song. So it’s no
In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and
In This Episode “Copywriting isn’t exactly a writing gig…” John said to me during our interview. “Once you start thinking of it as just ‘writing ads’… you risk writing stuff that sounds good… but isn’t persuasive.” Former $15/hour article writer turned prolific copywriter John Forde joins me on the show today. John is one
Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer Read More »
In This Episode Today’s episode is the second of a 2-part series with Casey Stanton. If you missed the first one, recommend you go back and check it out here before diving into this one. Casey is a former Tulane University professor who specializes in helping 7 and 8 figure health and fitness businesses grow
Ep 73: Freelancer’s Guide To Closing Deals (Part 2) with Casey Stanton Read More »
In This Episode “This isn’t about burning bras and marching on Washington. This is about empowering more women to step up and share their knowledge and experience with the world.” Marcella said during our interview. “If you want more women on the stage, don’t wait for a man to ask you to speak… build
In This Episode “Sales is developing relationships with people, so that when they have a need… they come to YOU to solve it. That’s sales.” Casey said during our interview. “If you’re just in it to squeeze money out of as many people as possible… you’re not gonna succeed long term.” In this two
Ep 72: Freelancer’s Guide To Closing Deals (Part 1) with Casey Stanton Read More »
In This Episode Kevin Rogers and Max Hamm share mindset tips from the greats, how to “re-invent” your persona, and how to turn your jokes up a notch. Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or
Ep 006: Joke Writing Tips, Tricks, and Mindset Read More »
In This Episode Today, If you want to grab someone’s attention… it’s no longer enough to just tell a compelling story. You’ve also got to get specific. Most stories fall flat because we’re afraid of diving deep and getting specific in our tales. Reality is, that’s exactly what you must do to tap into
In This Episode The reality is, people rarely remember facts. But they’ll always remember how you made them feel. Most marketers make the mistake of omitting all the facts from their sales stories. That’s a mistake because a lack of facts make for a weak sales argument. You DO need facts… … but you’ve
Ep 71: How To Add Tension To Your Copy And Keep Your Readers Glued with Carolynn Ananian Read More »
In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments
Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response Read More »
In This Episode So now that you know the 4 P’s and how to construct an emotional punchline, where do you use this? Listen in for some real life examples of humor in marketing… Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any
Ep 005: Where To Use All This Stuff? Read More »
In This Episode Here’s an undeniable marketing truth: Email remains one of the most powerful ways to sell your product or service today… no matter your market. In fact—you can even sell expensive, high-end physical products to skeptical customers who demand first-class craftsmanship with just email… if you do it right. So… how can
Ep 70: Selling A Million Bucks In Guns Through Email (What Bob Learned) with Bob Conroy Read More »
In This Episode Kevin and Max reveal real live examples of the comedic formula (the 4 P’s) so you can see it in action, start creating jokes on the fly, get that emotional punch with your listeners. Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and
Ep 004: 4 Ps In Action – TED Talks Read More »
In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how
Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality Read More »
In This Episode Reality is, it’s now tougher than ever to attract donations. Seems like everyone has a GoFundMe page these days… … making it hard to stand out and pull-in some bucks for your cause. So… what can you do to get more eyeballs on your donation page… and attract more difference-making cash
Ep 69: The Secret To Attracting Difference-Making Donations with Abbey Woodcock Read More »
In This Episode Kevin and Max reveal the full formula for creating humor in your marketing, and examples on how to use it to make your listeners laugh. Resources Get the 4 P’s here Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or
Ep 003: All About The 4 Ps Read More »
In This Episode Reality is, search ranking remains one of the cheapest, most powerful ways to get organic traffic to your site. Most business owners and marketers make the mistake of splurging on websites with all the expensive bells and whistles… … and neglect the selling power of SEO. (90% plus of websites today
Ep128: Kris Reid – The Overlooked Selling Power Of Search Rankings Read More »
In This Episode The reality is, most marketers make bold promises they can’t really keep… and they do it without thinking about the severity of the prospect’s situation. If you’re in this game for the long haul… you’ve got to take responsibility for how your content, product, or service will impact someone’s life. Thing
Ep 68: Tjark Hartmann’s Journey From Freelancer To Product Creator Read More »
In This Episode Kevin and Max dive deep into the reason why Persona is key to telling a joke that hits the mark. You must establish this before telling any joke, or you risk telling one that could backfire on your business. Resources Get the 4 P’s here Disclaimer: Every effort has been made to
Ep 002: Humor Blunders & Diving Deeper Into Your Persona Read More »
In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you
Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success Read More »
In This Episode Here’s a marketing truth: When you ask your prospects the right questions, you’ll never wonder what to offer them next. Most business owners and marketers make the mistake of asking the wrong questions… or worse, they ask their prospects complex questions. (Even if you think it’s crystal-clear to you… it’s likely
In This Episode Kevin Rogers and Max Hamm created a series called You, But Funny to show you why knowledge content is dead, what you should do to stand out, and how to inject humor in your writing without losing the sale. Resources Get the 4 P’s here Disclaimer: Every effort has been made to
Ep 001: This Is Fun… And More Important Than Ever Read More »
In This Episode “I wanted to wake up everyday excited to start my day, but everyone I worked with was just waiting for Friday to come…” Damian said to me during our interview. “I never wanted to be one of those people who say ‘oh well, life just flies by doesn’t it?…’” My guest
In This Episode Here’s the thing: social media isn’t going anywhere anytime soon. And with over 700 million users per month on Instagram alone… … it’s important you start paying attention to the hidden selling power of this medium. In fact, there’s a lot in common between the strongest sales messages… and the most
Ep 66: The Hidden Selling Power Of Meme Marketing with Austin Lee Read More »
In This Episode My standard philosophy on “writer’s block” is, if it’s happening, you haven’t done enough research John Carlton taught me this and I’ve found it to be very true. However, there are times when you’ve got a hard deadline looming, or you don’t have the time to dive deep into your topic…
Ep 65: Beating Back “Writer’s Block” And Finding Your Flow with Angie Colee Read More »
In This Episode Here’s an indisputable truth… Honing your writing chops is the fastest way to set yourself apart in a crowded market. In fact, just by being a BETTER writer than your competition, you’ll leapfrog your rivals and build a loyal following faster than you imagined possible. So… how do you sharpen your
Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops Read More »
In This Episode The over 55 market boasts over 750 Billion dollars in spending power. Today I’ve got Julie Luedtke on the show. Julie is 72, just ran a 10K (6 miles) charity event… … and is on a MISSION helping people over 55 get fit, and live life with a passion that gives
In This Episode The most important thing in marketing today is emotion. If you don’t stir enough emotion in your prospect, your message is as good as dead. One of the most powerful ways to hit the emotional hot buttons of your buyers is coming up with fresh, new, even dangerous ideas worth testing.
In This Episode Smooth writing and a great story are useless if you don’t tie ’em into your promotion. One of the biggest mistakes even top copywriters make is losing themselves in the writing and forgetting the purpose of the ad. And if your visual language doesn’t fit the promo like a glove, you’ll
Ep 63: How To Write Visually and Spring Your Sales Copy to Life with Henry Bingaman Read More »
In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political
In This Episode I gave her the nickname, The Indoctrinatrix for a good reason; she’s really good at helping you draw in your best prospects and then dominating the market. See, most marketers and business owners fail to indoctrinate prospects the right way… … and just because something is crystal clear to you, it
In This Episode What can you learn about storytelling from the guys that Hollywood stars (like Will Smith) rely on to help them get it right? Stupid question, I know. Thing about story is… It usually sounds better in our heads than it does in our reader’s head. So it’s easy to wander down
Ep 122: Michael Hauge – Story Secrets Of A Hollywood Script Doctor Read More »
In This Episode One of the biggest mistakes marketers and copywriters make is assuming the prospect will read your entire message. They won’t. In fact, most readers are LOOKING for that one paragraph that gives them the perfect excuse to click away and forget all about you. So… how do you make sure you’ve
In This Episode I remember it clearly… Sitting on my back porch, scrolling through emails on my mobile phone, when I saw Jon’s email. I get a lot of messages from people who want to be on this podcast. In this episode you’ll learn why I ignore most of them, and why Jon’s was
Ep 121: Jon Buchan – How To Reach Important People With Humor Read More »
In This Episode “Scope creep” IS an illness in this industry… and right now, you’re likely getting taken for a ride by “well-meaning” clients, who aren’t even aware how devastating this is for a freelancer. So… how do you rid yourself of “scope creep”, without ruining your relationships with clients? Copywriter Dean Edelson returns
Ep 60: How to avoid “scope creep” in copy projects with Dean Edelson Read More »
In This Episode Here’s the reality: if the ONE thing distinguishing your business from the other guy is that “you’re better at it”… … it’s only a matter of time before you’re dead in the water, unless you quickly get hip to the single biggest profit multiplier for your business today. In fact—your sales
Ep 120: Todd Brown – The E5 Method for Marketing The Big Idea Read More »
In This Episode It’s more important than ever to inject persuasive stories into your marketing. In fact, just “telling a story” won’t cut it with today’s attention spans. You’ve got to hook ’em fast… otherwise they’ll click away and buy from someone else. So… how do you tell a story so good that you
Ep 59: The BAR Method For Addictive Storytelling with Carolynn Ananian Read More »
In This Episode My guest today is social media specialist Anna Selby. She helps clients market their businesses and grow their audiences on social media. She has also worked with top-of-the-heap entrepreneur Gary Vaynerchuk. “I was like the Black Sheep Kanye West of Real Estate…” Anna said, laughing during our interview. “I had an
Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social Read More »
In This Episode As a freelancer, you absolutely must carve out some daily “white space” to recharge your creative battery. Ignore this―like most freelancers do (especially earlier in the game)―and it’ll only be a matter of time before you burnout. So… how do you strike the perfect balance between doing good work and staying
Ep 58: How Freelancers Jump To The Next Level (Without Burning Out) with Pete Michaels Read More »
In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy
Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls Read More »
In This Episode Here’s the reality: Most of your prospects are seeing the same cut-and-paste emails promoting a product launch… … and it’s because business owners shelve crafting compelling launch copy till it’s too late. This kills your sales. So, how do you quickly inject high-converting emails into your launch without burning your budget?
Ep 57 – Secrets of a High-Converting Email Affiliate Funnel with Chris Orzechowski Read More »
In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant
Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »
In This Episode Here’s the thing: most product descriptions are a snooze fest… … and you’re likely losing sales by overlooking the power of benefit-packed product descriptions. So… how do you write a compelling product description that forces your prospects to ignore your competition and buy only from you? Today I’ve got e-commerce specialist
Ep 56 – The Hidden Seductive Power Of Product Descriptions with Angie Colee Read More »
In This Episode “Marketers today rely too much on emotion…” Will said during our interview. “The competition for your prospect’s inbox is fierce… so you absolutely must give your customers a reason to stay with you.” My guest today is copywriter and email wizard Will Hoekenga. He helps clients multiply sales with his knack
Ep 116: Will Hoekenga – The 5 Deadliest Email Sins Read More »
In This Episode “I could tell my guest was pissed and uncomfortable being there…” Fabienne said in our interview. “At the end of it my guest goes ‘You should have done more research on me before the interview… I could tell you’re not experienced…’” Shy, stiff, and sticking to scripted questions… … Fabienne Raphaël
Ep 55 – How To Give (And Get) A Great Interview with Fabienne Raphael Read More »
In This Episode “‘If I do good work the world will find me’. That statement has never been more false…” Tim said during our interview. My guest today is Tim Castleman. Tim helps musicians monetize their art using his sales and marketing talents. His company is the official note providers for major marketing events
Ep 115: Tim Castleman – Take My Notes, Please Read More »
In This Episode Here’s the reality: You’re likely addicted to getting the sale―like most marketers are―without even knowing it… … and your prospects can FEEL it. In fact―the harder you chase the sale, the farther away it slips from you… and these days, prospects are not giving you a second chance. So… how do
Ep 54 – How To Be More Human Through Automation with Mike Rinard Read More »
In This Episode “By 19… I went down from 360 pounds to 170, had more money than I knew what to do with, and everybody looked up to me…” Scott said during our interview. “By 21, I was $726,000 in debt… and using air miles to pay for food and gas…”. Financially ruined, drowning
Ep 114: Scott Oldford – What a short, strange trip it’s been Read More »
In This Episode Proof is the lifeblood of your sales message… … and with today’s hyper aware consumer, it’s more critical than ever that you nail your offer’s proof. (In fact–your prospect is waiting for you to get this wrong, so they’ll have the perfect excuse to click away and buy somewhere else) Here’s
Ep 53 – How to prove your value like a lawyer proves facts with Candice Lazar Read More »
In This Episode “I’m addicted to murdering on stage… I want to hurt you,” Jim said in our interview. “Once I fell in love with doing this again and discovered my real mission, I became unstoppable.” My guest today is stand-up comedian Jim Breuer. He’s famous for co-starring with Dave Chappelle in “Half-Baked” and
Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media Read More »
In This Episode Would you be shocked to know that striving to “develop your authentic voice” is actually killing your connection with your audience? Here’s the thing: most sales copy your prospect reads comes off bland (even if you think you wrote something completely unique)… … and without a confident voice leading your prospect
Ep 52 – How to develop a voice that cannot be ignored with Jody Raynsford Read More »
In This Episode “I posted my lettering work for two years and no one even bothered to look…” Sean said during our interview. Sean McCabe started out cleaning windows―almost getting himself killed in the process―and repairing computers to pay the bills. When he wasn’t working, he was completely immersed in his love for hand
Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free Read More »
In This Episode “Frank Oz sits me down to review the draft and goes: ‘This writing is too cute for this project’…” Hillary told me during our interview. Today copywriter Hillary Styles joins me on the show. She’s currently helping Frank Oz with the sales copy for a new documentary. (He’s the puppeteer behind
Ep 51 – What I learned Writing Copy For Frank Oz with Hillary Styles Read More »
In This Episode “I was going door-to-door trying to sell satellite dishes to the Amish… I sold a grand total of zero…” Terry told me during our interview. Introverted, stuck delivering pizzas for $8 an hour, and bombing hard in belly-to-belly sales… … Terry Dean turned it all around and is now flourishing in
Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination Read More »
In This Episode There’s a new reality about to dominate the marketing world: Your customers are more hyper aware than ever… … this “conscious consumer” sees everything you’re doing. Stay blind to this critical shift and your business will die off like the dinosaurs. (And if you’re thinking this is just another fad─like most
Ep 50 – Why you must understand the conscious consumer with Pauline Longdon Read More »
In This Episode Here’s the reality: It’s one thing to sell something on a platform like Amazon… … but to sell your product or service on your own website (with cold traffic) is the Holy Grail of sales for your business. Today, former animator turned online entrepreneur Jason Leue joins me on the show.
Ep 49 – The Revenue-Boosting Power of Sub-Niching Your Product with Jason Leue Read More »
In This Episode “I got hooked up to this brain machine… and the doctor said that in 75,000 sessions, he’d only ever seen one other person with brain waves like mine…” Jesse told me during our interview. Even though he’s been a personal mentor and close ally for years, I’m always on the edge
Ep 110: Jesse Elder – The Truth About Having Nothing To Prove And Nothing To Hide Read More »
In This Episode Do your heroes and favorite experts struggle with the same mental hurdles you wrestle with in your business? Here’s the thing: Everyone has Impostor Syndrome at one point or another. No one’s safe from it… … and if you never have it, you’re probably a sociopath! Today freelance copywriter Max Hamm
Ep 48 – How To Beat Back Impostor Syndrome And Thrive with Max Hamm Read More »
In This Episode We’re going deep today. What if everything you’ve been told about “goal setting” is actually the source of your stress? In fact, what if your goals are actually wiping out your dreams (the ones you hold close but rarely talk about) one by one? So the more goals you achieve, the
Ep 109: Robert Gibson – The Truth About Giving Your Best Read More »
In This Episode What if you can get your prospects hanging on to every word of your sales copy like they were kids hypnotized by their favorite cartoon? Today, former screenwriter and stand-up comic turned copywriter, Dean Edelson joins me on the show. Dean helps high-level clients craft compelling marketing messages using explainer videos.
Ep 47 – The Huge Opportunity Hiding In Short Explainer Videos with Dean Edelson Read More »
In This Episode Why would one of the most prolific and proven copywriters in the world spend a small fortune (and two years of his life) creating a “robot” that can write copy so human-like, “you’d never be able to tell the difference’? It’s probably not the reason you think. Jon Benson is the
Ep 108: Jon Benson – The Truth About Ethical Manipulation Read More »
In This Episode You ever notice how people are happy to carry around a thousand page Stephen King novel? What if it was possible for you to connect with prospects so strongly that they can’t stop reading your sales copy? Today freelance copywriter and Copy Chief founding member Peter Michaels joins me on the
Ep 46 – Spice Up Your Messages with “Snapshot Copywriting” with Pete Michaels Read More »
In This Episode If you’re not hip to Ivan Misner and his incredible entrepreneur-connecting group called BNI, then buckle up for an inspiring ride. Get your head around these numbers… 7200 meetings worldwide 190,000 members $8.6 Billion in revenue via shared leads for members All in 2016! The secret? As Dr. Misner explains in
“Best Of” Episode 48: Ivan Misner – Billion Dollar Networking Read More »
In This Episode Here’s the reality: your customers are smarter than ever… and their attention spans are unforgiving. So… what can you do to cut through all the noise and still make more sales? Today Freelance copywriter Max Hamm returns for a follow-up episode. It builds on our last discussion about using humor in
Ep 45 – When To Just Shut Up And Sell with Max Hamm Read More »
In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos
Ep 107: Kim Schwalm – Consistently Beating Control Ads Read More »
In This Episode Here’s the reality when it comes to testing: There are no “failed” split tests. You’re always one step closer to your big win with every test… if you do it right. Today I’ve got freelance copywriter and A/B testing specialist, Allison Carpio, on the show. She has helped clients in her
Ep 44 – The Rocky Balboa Guide To A/B Split Testing with Allison Carpio Read More »
In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most
Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!) Read More »
In This Episode Have you ever thought you’ll connect deeper with your audience if you inject some humor? Here’s the tricky part about humor in sales: The biggest danger is that your audience can easily misunderstand you. As a former pro stand-up comic turned copywriter, many people ask me HOW to get funnier so
Ep 43 – How to use humor in sales with Max Hamm Read More »
In This Episode Imagine reading what your babysitter thought of you when you were 4-years-old. Would it foreshadow the persona you are now, or would you be shocked at what you read? James Schramko, founder of SuperFastBusiness.com, is known for taking entrepreneurs under his wing and showing them the amazing world of “wealthification“. As
Ep 105: James Schramko – “Reprogramming” Your Brain For Success Read More »
In This Episode Here’s the thing about testimonials: You have to have them, but they rarely get read. So… What else can you do to beef up the social proof of your offer? Today I’ve got freelance copywriter Brian McCarthy on the show. He has helped big names like Ramit Sethi get more sales
Ep 42 – The Hidden Power of A Well-Placed Case Study With Brian McCarthy Read More »
In This Episode “I’ve only done like three podcast interviews…” Frank told me just before rolled tape. I knew right then this would be extra juicy, and I wasn’t disappointed. If you’ve been around marketing for more than a hot minute, you know the legend of Frank Kern. He pioneered online video as we
Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band) Read More »
In This Episode If you’re in business for yourself and you’ve always thought “I don’t need a brand”… I’ve got some eye-opening news for you today. Here’s the reality: You have a brand identity right now. Either you are controlling it, or your audience is creating it on their own. My guest today, Nicole
Ep 41 – How To Build Customer Loyalty Like The Big Brands With Nicole Piper Read More »
In This Episode Today you’re in for a treat. My guest is Marcella Allison and she’s the perfect guest to follow two epic episodes with Parris Lampropoulos. Why? Because she is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat
Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language Read More »
In This Episode Have you ever had a call or meeting with a potential customer go SO good you thought the gig was already in the bag… only for the whole thing to go up in smoke in the end? We all have… and you’re left scratching your head wondering what the heck just
Ep 40 – 10 sales-killing phrases (and what to say instead) with Max Hamm Read More »
In This Episode If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here. Can’t Miss Moments: 4:30 – Why most people
Ep 102: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 2 Read More »
In This Episode Abbey is a freelancer herself, and recently switched to the other side of the table when she needed to hire some writers. She was surprised to see how many applicants were making foolish mistakes ruining their chances of landing the gig. These are common mistakes that most employers never share with
Ep 39 – Freelancers: Why You’re Not Getting Hired Pt 2 With Abbey Woodcock Read More »
In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his
Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1 Read More »
In This Episode If you’ve been in the freelancing game long enough, you know exactly what it’s like to be turned down for a gig with no explanation at all. In this episode, you’ll learn how to increase your chance of landing a gig and why talent is only one small factor in the
Ep 38 – Freelancers: Why You’re Not Getting Hired Pt 1 With Abbey Woodcock Read More »
In This Episode I wanted to do something special to celebrate the 100th episode of the Truth About Marketing podcast — I hope you like it. No interview today, but we’ve got some of our best coming up, including a 2-parter with copy legend Parris Lampropoulos that is a marketing course all on its
Ep 100 – The Truth About Your Voice Read More »
In This Episode A couple months back a friend challenged me to do something that scared me. Come hear why my instant “No” to Billy turned into a “Yes” weeks later, and how my journey back to comedy has helped others get back into something they thought was a part of their past, too.
Ep 37 – Comedy Comeback Update Read More »
In This Episode A long overdue episode with the world’s most ripped off and respected copywriter alive, John Carlton. I’ve had the privilege of hosting a podcast with John called Psych Insights For Modern Marketers. It’s an amazing show that I describe as “hosting John’s brain”. Listeners of the show can’t get enough, and
Ep 99: John Carlton – The One Skill Every Copywriter Must Master Read More »
In This Episode In this episode, Copy Chief member April Dykman will show you how to discover how to create a newsletter that your readers look forward to reading and what you must do if you want to monetize your newsletter (without jeopardizing the new relationship you formed with your readers). Resources: There’s no
Ep 36 – The Hidden Power of Weekly Newsletters with April Dykman Read More »
In This Episode Dan Kuschell grew up in Detroit’s inner city without any natural business skills. He knew his parents did the best they could with what they had, but after watching his dad get laid off from 9 different jobs, he became determined to control his own fate. Dan was gifted with athletic
Ep 98: Dan Kuschell – 1% Incremental Changes That Scale Your Profits Read More »
In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great,
Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy Read More »
In This Episode Another hot episode with a Copy Chief member, AJ Silvers. He’s here to help you discover how to make your sales copy more engaging and effective in boosting the bottom line using flash fiction principles. Resources: Learn what “flash fiction” means and how to use it in the name of higher
Ep 35 – Flash fiction for powerful story copy with AJ Silvers Read More »
In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market
Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales Read More »
In This Episode Melanie is going to share some common roadblocks aspiring copywriters face and how to overcome them using her and Kevin’s advice. Resources: Get all the details by listening to the episode here. Subscribe to the podcast on iTunes here
Ep 34 – How to fast track your freelance career with Melanie Saladino Read More »
In This Episode Patty and Pam are rocking today’s episode. This dynamic duo will show you exactly how to understand your target market at a deeper level and give them what they really want (and not what you think they want). Resources: Find out what other advice Patty and Pam have for you by listening
Ep 33 – Create buzz now with Patty Dominguez and Pamela Hermann Read More »
In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell.
Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods Read More »
In This Episode Today, we’re getting personal. I’ll share my biggest lessons while I was away and you’ll discover how you can get the most out of your travel (especially if you’ve got a family to take care of). Resources: Go get this episode in your earhole now by listening to the episode here. Subscribe to
Ep 32 – Road Journal Recap Read More »
In This Episode Proud to have my good friend (and repeat guest of TAM) Ryan Lee on today’s episode. I have to admit, I’m always blown away by the incredible amount of value Ryan delivers… If you don’t know Ryan, he’s the founder over at Freedym, where entrepreneurs learn how to build a lifestyle
Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time Read More »
In This Episode Today’s a hot episode with Kev Kaye from GrowthBOKs. You’ll learn how to save a massive amount of time and money by separating ideas worth investing in from the duds and time sucks. Resources: Get Kev’s method for cutting through the mental clutter and finding the money-making ideas by listening to the
Ep 31 – The Ultimate 2X Traffic and Conversion Growth Engine with Kev Kaye Read More »
In This Episode 4.49 – The exact time and day when your list is most open to your promotions during a launch… ignore this “perfect persuasion window” and watch the bulk of your sales slip through your fingers 5.48 – The “pee in your own pool” scarcity mistake that destroys your credibility and breaks the trust
Ep 93: Jack Born – Perfect Persuasion Windows Read More »
In This Episode In this episode, you’ll learn how to turn your expertise into an emotional experience your readers can’t resist reading about using Aaron Crocker’s 5 rules for high-converting lead magnets. Resources: Get Aaron’s hard and fast rules for high converting fitness reports by listening to the episode here. Subscribe to the podcast
Ep 30 – 5 hard fast rules for fitness reports that convert with Aaron Crocker (Pt. 2) Read More »
In This Episode Jamming out today with my man Eric Wong. Eric is a martial artist, fitness marketer, and an innovative, forward thinking marketer. He runs Power Dojo, where he teaches you how to improve your flexibility, strength, and power. Eric is a true marketer who is always testing and optimizing for results. In
Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead Read More »
In This Episode Aaron Carter pulls back the curtain on how to turn a “fitness report” into a high converting lead magnet. You’ll also see how the language of “emotions” morphs into stories that influence your readers to take action. Resources: Learn how to take your lead magnet past the surface clutter and into
In This Episode Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert. He’s an expert in recognizing patterns that most people don’t see
Ep 91: Charles Kirkland – Turning One Dollar Into Three Read More »
In This Episode Today, Nate Dye will teach you how to validate big ideas (using what we call “The Lean Ask”) so you can hit the ground running with a quiz funnel that’s actually worth investing the time, energy, and money into. Resources: To learn this proprietary method of validating big ideas, go here
Ep 28 – The “Lean” Ask Method For Quickly Validating Ideas with Nate Dye Read More »
In This Episode We have a different kind of marketer come on the show today. Chad Mureta is head of App Empire, a place where people without coding experience can learn to make money in the App Store. Chad’s amazing and inspiring story of his journey into entrepreneurship is proof that you don’t need
Ep 90: Chad Mureta – Million Dollar App Ideas Read More »
In This Episode In this episode, A/B split test specialist Allison Carpio will show us what split testing is, how you can get started with testing, and ways to get real results with it in your marketing. By the end of this episode, you’ll know exactly how to use it for higher conversions and
Ep 27 – A/B split testing with Allison Carpio Read More »
In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their
Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most Read More »
In This Episode Jonathan and I talk about good (and bad) ways to get yourself on a podcast. We dug up some insights on how to plan your outreach strategy, so you don’t end up disrespecting anyone you’re reaching out to. Resources: Inject this episode straight into your earhole: Good and bad ways to invite
Ep 26 – Good and bad ways to invite yourself on a podcast Read More »
In This Episode My guest today is Jon Morrow. Jon writes blog posts that get MILLIONS of visits. His readers hang on his every word… and he’ll be the first to tell you, none of that means a thing if you’re not attracting BUYERS to your blog. A little background on Jon… When Jon
Episode 88 – The Truth About Attracting Buyers To Your Website with Jon Morrow Read More »
In This Episode Abbey Woodcock and KC Baney are here to talk about productivity and how to better manage distractions in your life. You’ll also learn how to use productivity to 10x your writing. Resources: Get this episode all up in your earhole here: Sanity-restoring project management for freelancers Subscribe to the podcast on iTunes here
In This Episode David Garfinkel is a living legend in copywriting. Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development. David also wrote two best-selling books
Ep 87: David Garfinkel – Brainstorming Great Hooks Read More »
In This Episode Today, Abbey and Kevin help businesses owners understand what to look for when hiring a copywriter, plus how to overcome the anxieties of reaching out to a copywriter. You’ll also learn (if you’re a freelance copywriter) how to make it easier for clients to choose you… Resources: To get all the
Ep 24 – What you need to know before hiring a copywriter Read More »
In This Episode Another hot episode with the man who is credited with mailing over 1.8 billion pieces of direct mail during his time with Boardroom and Rodale. My guest today is Brian Kurtz, coming back for his third time on Truth About Marketing… and there’s a good reason for it. Brian is here
Ep 86: Brian Kurtz – The Legends Of Copywriting Read More »
In This Episode In this episode, Scott McKinstry will teach you how to write a killer story opener using advanced story tactics. He shares the underlying principles behind how story openers work, plus live examples of how this “old” formula is used in modern shows like Homeland and Walking Dead. Resources: If you want
Ep 23 – Advanced Story Tactics with Scott McKinstry Read More »
In This Episode Great to have my friend (and a marketing superstar) Taylor Welch on today’s episode. He’s living proof of someone who went from hand-copying ads to landing his first client. He got his first experience in marketing working for his wife’s salon business, took off running with client work, and quit his
Ep 85: Taylor Welch- Making A Million Bucks By Becoming Scarce Read More »
In This Episode Rockin’ the mic with Mike Rinard today in another hot episode of Copy Chief Radio. In today’s episode, we’re going in depth with the 5 elements that make up a successful retail brand launch. Mike also shares highly actionable information — like the email launch sequence and custom landing page that
Ep 22 – 5 Elements of a High Converting Retail Brand Launch with Mike Rinard Read More »
In This Episode Ben Settle is a modern legend among copywriters … which is truly ironic as he hasn’t even taken a client in the last five years. That’s the power of his craft. His popular emails will either make you laugh or piss you off (maybe both). But one thing’s for sure, you
Ep 84: Ben Settle – Never Compromising Read More »
In This Episode This week is a conversation between Producer Jonathan and I, where we give the inside scoop of what our lives are like… and the cool things we’re up to these days. You’ll get to learn what Producer Jonathan’s life is like now, since he has a new addition to his wonderful
Ep 21 – How Life Dictates Business Read More »
In This Episode Proud to bring on Ian Stanley to the seat today. At 26 years old, Ian’s career has been so explosive, it’s hard to say he’s still exclusively a copywriter anymore. Armed with a hilarious personality and savvy marketing skills, he’s known for creating hilarious parody videos about people in the Internet
Ep 83: Ian Stanley – Why People Laugh Read More »
In This Episode We’re proud to welcome back Dean Jackson, our first ever guest, as our first repeat guest at TAM. Dean’s philosophy and teachings about marketing have made him a true celebrity in the industry. He is friend and “speed dial” consultant to the business elite, including Tony Robbins, Peter Diamandis, Ariana Huffington and
Ep 82: Dean Jackson – Compelling, Not Convincing Read More »
In This Episode Bringing back Ross O’Lachlainn on the show to talk about productivity and how to better manage distractions in your life. You’ll also learn how to use productivity to 10x your writing. Resources: Get this episode all up in your earhole here: How To Be A More Productive Writer Subscribe to the podcast
Episode 20 – How To Be A More Productive Writer Read More »
In This Episode Nicky Roche is a bit of a rare bird. She’s got no less than 3 science degrees under her belt, plus 25 years of senior management experience at some of the biggest multinational corporations on the planet like Unilever and Coca-Cola. A transplant from her native South Africa to the beautiful
Ep 81: Nicky Roche – New Rules of Marketing in the 21st Century Read More »
In This Episode Special episode today with that man, Max Rouzier on race relations – how to talk about someone’s identity (without offending them), why remaining silent is worst than saying something, and more… Resources: Get this episode all up in your earhole here: Race Relations with Max Rouzier Subscribe to the podcast on
Ep 19 – Race Relations With Max Rouzier Read More »
In This Episode Before becoming a CEO, Julia Lundstrom hit rock bottom when she discovered the love of her life was on the FBI’s Most Wanted list. Things spiraled downhill from there. She drank heavily to cope with the pain. When that didn’t work, she resorted to workaholism. Ironically, Julia’s obsession with work finally
Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber Read More »
In This Episode Today’s episode is specifically targeted for freelancers. And if there’s one thing I always talk about, it’s about the counterintuitive move every freelancer needs to make if they want to get more business in their life. Resources: Get this actionable tip in your ear bud here: The ONE Thing Every Freelancer Should
Ep 18 – The ONE Thing Every Freelancer Should Do To Get More Business Read More »
In This Episode Where were you when the internet started? Ben Hunt was just a lowly college student making a fortune off the new craze. He could build anything you wanted, from a website to a fancy 3D logo. Since then, Ben’s authored several books on web design, presented at conferences around the world,
Ep 79: Ben Hunt – Avoiding Tactical Marketing Hell Read More »
In This Episode In today’s episode, I’m taking you through the backstory of why I decided to promote (for the 2nd time ever) someone else’s product. I reveal my 3 biggest lessons learned competing with other marketers with 10x my list size and still managed to make the top ten. Resources: Get this episode
Ep 17 – Ask Launch Recap Read More »
In This Episode My guest today is Sean D’Souza, a cartoonist turned marketer. Early in his career, Sean consulted businesses, but never saw his work implemented. While he continued to get paid to do nothing, the meaningless work made him wonder, “is this really how it’s supposed to be?” His answer led him to
Ep 78: Sean D’Souza – Taking 3 Month Vacations Read More »
In This Episode Jonathan Rivera finally sought out USP Master, Ross O’Lachlainn, to help create the reason why his ideal clients should listen to The Podcast Factory show rather than any other show. Resources: Get deep inside the process and learn what Jonathan’s new USP is by using this link: USP Follow Up
Ep 16 – USP Follow Up Read More »
In This Episode When was the last time you felt like you weren’t living up to your potential? For many of us, it was just this morning. When Jim Harshaw retired from his career as a NCAA wrestling champion, he struggled to transition back into the “real world.” He couldn’t shake the feeling that
Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail Read More »
In This Episode Listen to the 2nd part of the 7 stories every promo needs to be successful. Resources: Go directly to the episode by using the link below: The 7 Stories Every Sales Letter Needs With Henry Bingaman Part 2
Ep 15 – The 7 Stories Every Sales Letter Needs (Pt 2) Read More »
In This Episode At 25, Will Hamilton turned down an opportunity to work inside the famous Beltway. His reason? So he could start a tennis website in his parent’s basement, using a brand name that sounds dangerously similar to an “adults only” site — Fuzzy Yellow Balls. Will started out creating videos to teach people
Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls” Read More »
In This Episode Listen to the 7 stories every promo needs to be successful. Resources: Download the episode here Listen to Part Two here
Ep 14 – The 7 Stories Every Sales Letter Needs (Pt. 1) Read More »
In This Episode Doberman Dan’s never been the kind to follow the rules. He didn’t start his career in marketing but as a cop breaking up domestic disturbances. Desperate for a change, he launched his first company and handled all the copywriting himself because he couldn’t afford a copywriter…making him a rare marketer with
Ep 75: Doberman Dan – Stumbling Into Success Read More »
In This Episode Copy Chief Radio presents…How to write catchy taglines (and say it quickly under pressure). Resources: Go directly to the episode using the link below: How To Write Great Product Taglines with Angie Colee
Ep 13 – How To Write Great Product Taglines Read More »
In This Episode Chelsea O’Brien is a secret weapon here at Copy Chief, and one the reasons we were able to build our community so fast. Her specialty is conversion optimization, or as Chelsea likes to call it, “the delicate art and science of making websites that get customers.” Since 2002, Chelsea has generated
Ep 74: Chelsea O’Brien – High Converting Landing Pages Read More »
In This Episode Great episode with Abbey Woodcock on how to master voice — a critical skill for both copywriters and business owners. When I survey people about what holds them back from hiring a copywriter, voice is always one of their biggest concerns. And as an entrepreneur, I can attest that handing off
Ep 12 – Mastering The Voice of Your Copy Read More »
In This Episode From the start, today’s episode took off so quickly, I hit the record button in the middle of our “warm up” conversation… My guest today is Michel Neray. He’s an all around storytelling expert, coach, consultant, and speaker. Yet he was frustrated with the lack of human connection at events he
Ep 73: Michel Neray – A Live Audience Read More »
In This Episode Discover 5 rules for writing headlines that turn into melodies. Resources: To listen to this episode, use the link below: Kevin’s 5 Rules For Writing Better Headlines
Ep 11 – 5 Rules For Writing Better Headlines Read More »
In This Episode Before starting her popular website, A Series Of Adventures in August 2015 (and still going strong), Gail was “blindly” following other people’s rules… She got good grades, went to college, found a job, and continued checking off a list of accomplishments that didn’t matter to her. Gail opens up about
Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You Read More »
In This Episode A few weeks back, there were some great episodes of Copy Chief Radio and I want to make sure you knew about them. In case anyone is new, Copy Chief Radio is the show where we go into the trenches of the community. This is where we get deep into marketing
Ep 10 – The Accidental Copywriter Read More »
In This Episode Have you heard of Dan Ferrari yet? If not, it’s only because he just exploded onto the scene faster than any other copywriter we know. (“Like Prince riding a pegasus!”) Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his
Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy Read More »
In This Episode In this episode, April Dykman talks about the most forgotten page of your website — your About page. Resources: Use the link below to learn the surprising truth about why most people get this page completely wrong: About You
Grab your copy of the Perfect Day Formula here In This Episode If you don’t already know Craig Ballantyne, he’s a fitness trainer, business coach, and publisher of the popular newsletter Early to Rise. His mission is to transform the lives of 10 million people by teaching them how to build wealth, improve their
Ep 70: Craig Ballantyne – The Truth About Your Perfect Day Read More »
In This Episode Can you tell someone why they should choose YOU rather than any of your competitors? Resources: Listen to Ross’s live case study of crafting a USP using the link below: USP Case Study
Ep 08 – USP Case Study Read More »
In This Episode Got a question for the Ask Man? Let me ask Ryan for you… HEY LISTENER: If you hear this before June 9th and want to ask Ryan a question, I’ll see him next week in Austin. We’ll be filming a Q&A session featuring your questions. If you’d like to be included
Ep 69: Ryan Levesque – The Truth About Specializing Read More »
In This Episode Get the insider’s view of freelancing and common obstacles you’ll face when you get your first “serious client”… Resources: Insight Into Freelancing with Jody Raynsford
Ep 07 – Insight Into Freelancing Read More »
In This Episode 0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects. 7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers. 9.00 – The question every business MUST ask to
Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs Read More »
In This Episode Want to learn how to 10x your writing and quickly find out what you love to write about? Resources: Listen to today’s episode about a breakthrough challenge the Copy Chief community is taking on: 30 Day Email Challenge
Ep 06 – 30 Day Email Challenge Read More »
In This Episode 2.59 – Why Dave made an “educational” video teaching knock-off artists how to rip off his designs (and how the video’s 500,000 YouTube views became a viral marketing bonanza…) 6.35 – Turning near-tragedy into a bonding story – hear how an attempt on Dave’s life in Mexico turned into a killer
Ep 67: Dave Munson – Training Thieves To Steal Your Work Read More »
In This Episode In today’s episode, you’ll discover the formula for creating crisp, attention-grabbing videos (and how to use to make specific content for your audience): The POSER Video Formula
Ep 05 – The POSER Video Formula Read More »
In This Episode 1:50 – John’s brutally honest about why you should NEVER start a podcast if you want to “sprint to success”. 4:40 – 93% of podcasts fail within their first month! (Why this is great news for you if you play your cards right.) 7:20 – The critical skill you need to succeed at
Ep 66: John Lee Dumas – 7 Figure Podcasting Read More »
In This Episode If your audience zones out when you speak, you could be using these “authority robbing” words in your copy. Resources: Learn more on today’s episode at Libsyn: Authority Robbing Words
Ep 04 – Authority Robbing Words Read More »
In This Episode 06:20 Why Robert literally RAN out of a luxury hotel after experiencing a vision of Freddy Krueger… at a financial services event 07:35 “People don’t mind passion…” but most won’t stand for this type of person (this isn’t you, is it?) 12:32 Freelancer reality check: your guarantee is worthless to prospects
Ep 65: Robert Gibson – Showing Up Ready To Rock Read More »
In This Episode In today’s episode, you’ll learn the third part of the 3-point model you must follow to scale your business and make it purposeful – reach. Resources: Go directly to the episode using this link: Reach: 3 Things That Must Happen Before You Can Sell A Thing (Part 3) Listen to Part 1
Ep 03 – Reach: 3 Things That Must Happen Before You Sell A Thing (Part 3) Read More »
In This Episode (1.35) The “Big-Lumpy-Red-Robot” technique you need to try BEFORE you reach out to any influencer you want to connect with (and how it won over Kevin in a second) (6.30) How a Marine Corps fighter jet pilot attracts a raving crowd of clients on day one without the expected lows of starting
Ep 64: Barry Moore – Working Backwards Read More »
In This Episode In today’s episode, you’ll learn the second part of the 3-point model you must follow to scale your business and make it purposeful – identity. Resources: Go directly to the episode using this link: Identity: 3 things That Must Happen Before You Can Sell A Thing (Part 2) Listen to Part 1
Ep 02 – Identity: 3 Things That Must Happen Before You Sell A Thing (Part 2) Read More »
In This Episode 2.53 – Alexi’s “one-two-punch of awesomeness” for creating life changing transformations. (She stumbled on to this gem after quitting the rock star life and becoming a bartender) 9.57 – The “Reese Witherspoon” incident that forced Alexi out of her television career and into sharing uplifting videos… and how it snowballed into a
Ep 63: Alexi Panos – Letting Go and Getting Raw Read More »
In This Episode In today’s episode, you’ll learn the first of the 3-point model you must follow to scale your business and make it purposeful – clarity. Resources: Go directly to the episode using this link: Clarity: 3 Things That Must Happen Before You Can Sell A Thing (Part 1) Listen to Part 2 (Clarity)
Ep 01 – Clarity: 3 Things That Must Happen Before You Sell A Thing (Part 1) Read More »
In This Episode 0.40: Mike pulls back the curtain on the breakthrough website that’s revolutionizing every smart copywriter’s game. (If you’re not taking advantage of this sweet opportunity, shame on you.) 5.15: The absolute worst crime someone can accuse you of, if you’re a copywriter or a comedian. (Avoid this or your reputation is toast.)
Ep 62: Mike Schauer – Swiping Copy Read More »
In This Episode An insider’s peak of what you’ll see behind the doors of Copy Chief (and how to keep up with today’s evolving trends) Resources: To listen to this episode, use the link below: Who Is This Show For?
Ep 00 – Who Is This Show For? Read More »
In This Episode (2:30) How to choose the fitting social media app without tediously testing every shiny new platform. (3:20) Tina’s first words out of the womb and how she consistently grows her audience – even with subpar copy. (5:00) The unusual VA task for creating new ideas. Kevin shares his technique to turn a
Ep 61: Tina Dietz – Walking Your Talk Read More »
In This Episode 1.24 The one thing you must do to engage in deep conversations about business…(Hint: It’s not just hitting up business savvy friends.) 2.56 Jon’s accidental discovery after interviewing his first 30 guests, how it grew his business, AND why applying this to your business could yield the same results… 5.50 Why Jon’s
Ep 60: Jon Nastor – Asking The Best Questions Read More »
In This Episode 00.35: Kevin introduces Elin, one of the elite few writers he recommends without hesitation, and how she accidentally invented a new way to write copy so it flows effortlessly from your fingertips like water. 2.05: “I feel like you picked me up and took me there!” Elin shares her secret to writing
Ep 59: Elin Marie – The Dreamweaver Sales Copy Formula Read More »
In This Episode 2.00 Why Billy never had a chance for a normal childhood with popular toys and bunk-bed slumber parties (and the shocking “gift” his Vietnam War veteran dad gave him when he was 4-yrs-old) 2.40 “The hidden bonus” of fitness. Why dedicated people show up to the gym to get ripped or lose
Ep 58: Billy Beck III – Delivering Big Read More »
Enjoy a “chief’s only” Blab we held all about how to create and monetize a quality podcast…
How to make money with your podcast Read More »
In This Episode 1.10 How David went from temp worker to A list copywriter and what he really thinks about his start at a Madison Avenue ad agency. (Did it help or nearly destroy his career?) 6.29 David’s sneaky shortcut to beating his own winning ads without rewriting the entire thing. (Just two small changes
Ep 57: David Deutsch – Problem/Solution Copywriting Read More »
In This Episode 1:35: The copywriting cardinal rule for all marketers (and why failing to heed it is costing you a big ol’ pile of money). 3:05: How Melanie discovered an obscure book that helped her build a “no fail” system for capturing the hearts and minds of only the perfect customers. 6:00: What thousands
Ep 56: Melanie Saladino – How To Write For The 9 Buyer Types Read More »
In This Episode [ 1:30 ] The counter-intuitive approach to business site design that rendered one of the world’s leading direct response copywriters speechless. (Yep, like a drooling simpleton staring up from the floor of the Sistine Chapel when he first laid eyes on it.) [ 1:55 ] Why Marie says she’s no genius (and
Ep 55: Marie Forleo – Glam and Gall Read More »
In This Episode Brian Kurtz joins Kevin to discuss the controversy around how freelance copywriters and business owners work together. Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. Companies want teams of full-timers
Ep 54: Brian Kurtz – Becoming A Million Dollar Copywriter Read More »
In This Episode 3:17: Rhonda reveals the secret superpower that gives her a 55% close rate in a room of strangers. 4:20: How Rhonda did 600 episodes of TV, and even became the first ever Life Coach in the world on a reality television show … without a single line of script to guide her.
Episode 53 – The Truth About Conquering Fear with Rhonda Britten Read More »
In This Episode 3.31 – Do you dream of turning your passion into a business? Sacha did. Then her passion fizzled and her business died… how answering this one question first, could have prevented a $30,000 passion business disaster 4.15 – When it’s ok to regroup and get a job after failing as an entrepreneur.
Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing with Read More »
In This Episode 0:55: April explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing). 3:55: How April traded in her journalism career for copywriting, and how sleuthing taught her to hook readers like fish and never let go. 5:30: The ugly brick wall that every
Ep 51: April Dykman – How To Use Better Proof In Your Copy Read More »
In This Episode 6:40 Why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake… 9:30 How to jump into a competitive market like health and fitness, AND get your competition to start promoting your products… 12:17 Three of Tyler’s most successful
Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big Read More »
In This Episode Kevin sets the record straight on when you should and shouldn’t discount your products and services. The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or
Ep 49: How to Offer Discounts Without Devaluing Your Stuff Read More »
In This Episode 2:15 Ivan’s $8 Billion Success Story: how his 190,000 member networking group produced more shared revenue than a small European country in ONE YEAR. (Not a metaphor — this actually happened!) 3:05 Ivan’s secret to success: It’s not what you know, it’s how well you apply it. (This tiny tweak is all that separates
Ep 48: Ivan Misner – Billion Dollar Networking Read More »
In This Episode My fee for creating a sales campaign to launch a new product is $50,000. That number should sound crazy inside my head, but it doesn’t and I’ll explain why. First consider the journey… I dropped out of High School in the 11th grade. I was 16. I found my way onto a
Ep 47: How To Ask For $50,000 And Get It Read More »
In This Episode 2.43 – How Yuri’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create… 5.32 – Why Yuri’s blog titles so damn irresistible (Kevin exposes Yuri’s simple tactics to create insatiable curiosity)… 6.59 – The “A-Ha!”
Ep 46: Yuri Elkaim – Authentic Marketing Read More »
In This Episode Kevin reveals why “keeping it real” is a must in the new marketing landscape. The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and
Ep 45: How To Stay Current in The Information Age Read More »
In This Episode 2:53 – Zach’s amazing journey from solo web designer, to grinding it out at a day job, and now finally living the live anywhere “Internet lifestyle” everyone talks about but rarely ever achieves… 4:31 – Clueless about what to do with your life? The advice Kevin gives to anyone under 30 (and
Ep 44: Zach Swinehart – Running Your Business While Traveling The World Read More »
In This Episode 1:56 – The one crucial thing missing from the world of marketing right now (and how Dan uses this to set himself apart from the rest) 3:45 – 18 flights, 42 meetings, and 4 seminars — why Dan spent one exhausting month touring the states (and how he will make it pay
Ep 43: The Truth About Dan Meredith Read More »
In This Episode 3:37 – “Ideal customer”? “Customer avatar”? Rubbish! Derek says neither exists – and he proves it with his $310 haircut 5:05 – How Derek’s high-end haircut went viral, made him richer … and attracted lots of customers (of both sexes!) 6:26 – Ultimate productivity hack: how Derek wows both his house list of marketers
Ep 42: The Truth About Derek Halpern Read More »
In This Episode 04:57 – What all copywriters must keep in mind when choosing a niche to write for (and one word that will murder the credibility of your copy) 06:46 – The single most costly mistake freelancers make when setting their rates (this can only lead to frustration, burnout, and regret) 09:53 – How
Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids) Read More »
In This Episode 03:30 – How a father and daughter making a YouTube video “for fun” quickly turned into 20,000 raving fans showing up at live events 06:56 – The surprise package Chad found on his doorstep that ultimately led to him quitting his job and going “all in” on a new business playing with
Ep 40: The Truth About Chad Collins Read More »
Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30] The one question your product’s
Ep 39: Ross O’Lochlainn – Write A Powerful USP Read More »
In This Episode [4:43] Why having a bunch of “half-built bridges” will tear away at your self-esteem… and the one reason most entrepreneurs are at serious risk [8:50] The critical ingredient any coaching or mentorship relationship must have to thrive (hint: it has nothing to do with experience or level of success) [12:03] The essential
Ep 38: The Truth About Todd Herman Read More »
In This Episode [4:46] The surprising event that caused a self-professed “goody two-shoes” to drop out of high school, and why it was one of the best decisions of his life [7:02] How a 16-year-old kid with no programming skills got a job as a video game programmer…and how you can use the same mindset
Ep 37: The Truth About Danny Iny Read More »
In This Episode There are too many in-the-know marketers looking for good copywriters to fret for the resistors. In this episode, Kevin explores why you should never have to explain the value of good advertising. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings
Ep 36: How To Fail At Marketing Read More »
In This Episode 02:10 – Why Felicia ditched a successful freelance copywriting career and took the leap into a totally different market (where she had far less credentials) 08:20 – How Felicia broke down “confidence” from a vague, intangible concept… to something her clients could systematically achieve (while seeing measurable progress every step of the
Ep 35: The Truth About Felicia Spahr Read More »
In This Episode Transparency in business is the new norm, people expect some backstage access to your process to see what they’re paying for – as least as it relates to what you’ve promised to deliver to them. Here are some ways to get transparent. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our
Ep 34: How To Show Your Work Read More »
In This Episode 01:10 – Where the best copywriters used to hang out on Friday nights (often ’til 4am)… and the one big takeaways Kevin and Colin took from those experiences… 05:30 – How Colin grew his private facebook group from just 12 guys… into a 14,000-member strong juggernaut 13:17 – The war on “bad
Ep 33: The Truth About Colin Theriot Read More »
In This Episode Kevin reminds us about the importance of trusting our individual uniqueness. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to
Ep 32: How To Discover Backwards Read More »
In This Episode 00:56 – The strange “twist of fate” that caused Kevin to insist Brian change his name 5 years ago… 05:00 – The #1 complaint Kevin gets about his infamous off-the-cuff “car videos” 06:56 – The critical page design suggestion Brian is still thankful for today: “Maybe we should lose the chicken feet…”
Ep 31: The Truth About Brian G. Johnson Read More »
In This Episode Kevin reminds us about the importance of getting outside our comfort zones not only to boost self-esteem, but also give us fresh and creative ideas for business. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results
Ep 30: How To Embrace A Beginners Mindset Read More »
In This Episode 01:59 – Why Kevin considers Jason the greatest reality TV show on Facebook 03:02 – Jason’s “Fake Birthday” trick he used when hustling in bars to sell more of his instructional magic tapes 11:05 – What surprised Jason most after shutting down his highly-successful info product business… and why it was far
Ep 29: The Truth About Jason Moffatt Read More »
In This Episode Kevin answers one of the most important subjects of sales copy on his recent interview with Yann Ilunga. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples
Ep 28: How To Decide Copy Length Read More »
In This Episode 01:47 – What’s changed for Andrew over his years of producing video (and why he cringes at his early efforts) 06:28 – Why “modeling” your podcast after other successful podcasts is a huge mistake… and what to do instead 08:34 – The one event that proved to Andrew that video podcasting was
Ep 27: The Truth About Andrew Lock Read More »
In This Episode In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL). [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials
Ep 26: How To Succeed as a Freelancer Read More »
In This Episode 00:44 – The truth about why Kevin left the world of stand-up comedy 04:08 – The special gift you’ll receive for leaving a 5-star review on iTunes (this is the one and only time he’ll make this offer. It’s also disgusting and fake, but hilarious!) 9:05 – The simple flip-switch moment that had
Ep 25: The Truth About Tom Rhodes Read More »
In This Episode In this episode, Kevin talks about how the best marketers stand out from the crowd by leaving their comfort zones and immersing themselves with other people’s realities. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results
Ep 24: How To Expand Your Marketing Reality Read More »
In This Episode 03:29 – What the greatest minds in marketing take notes on at big conferences 06:19 – The ONE crucial factor that dictates whether a product launch will bomb… or become a historic success 10:25 – The surprising reason Michael’s “reliable as gravity” marketing strategies bombed on one project… and crucial lesson you
Ep 23: The Truth About Michael Fishman Read More »
In This Episode Kevin talks about the importance of giving yourself permission to get paid what you’re really worth. Mentioned Resources [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples
Ep 22: How To Double Your Fee Overnight Read More »
In This Episode 03:23 – Why Tim can freely offend people when he chooses… without having to worry about the financial impact on his business 05:37 – Why the people most concerned about their image are the most vulnerable to having it tarnished (and who’s the least at risk in the public eye) 10:55 –
Ep 21: The Truth About Tim Castleman Read More »
In This Episode It’s the burning question that the best up and coming freelancers inevitably ask… … in fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Mentioned Resources Are You Good Enough To Get Paid? [podcast_optin] Disclaimer: Every effort has been made to accurately
Ep 20: How To Be Good Enough To Get Paid Read More »
In This Episode 03:27 – The smartphone app responsible for Chris and Kevin growing their relationship over the years (a great way to stay connected for busy entrepreneurs) 05:02 – The place Kevin sends overwhelmed newbies who want to fast-track their way from zero to an online business that makes them money 07:47 – Chris’s
Ep 19: The Truth About Chris Farrell Read More »
In This Episode Through a celebrity encounter gone wrong, Kevin discovers that he (and you) are already “like Mike.” Mentioned Resources If Michael Jordan Wants To Be Your Fan—Let Him. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be
Ep 18: How To Impress Michael Jordan Read More »
Share the infographic (embed code): <img src=”//copychief.com/wp-content/uploads/crowdfunding-edited2.png”><a href=”//copychief.com/17-zach-smith”><br /><br /><br /> <p>Source: CopyChief.com</p><br /><br /><br /> <p></a><br /><br /><br /><br /> The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.
Ep 17: The Truth About Zach Smith Read More »
In This Episode Kevin’s failed career as a 16-year-old construction worker points the way to your true purpose. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results,
Ep 16 – How To Discover Where You Belong Read More »
In This Episode 02:59 – The launch campaign Andre created on a hunch that outperformed his wildest expectations 05:05 – How Andre channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it’s bringing in new customers to this day) 06:20 – A simple way to find what knocked your customers off the fence and triggered
Ep 15: The Truth About Andre Chaperon Read More »
In This Episode Kevin discovers how to network at seminars (without looking like an idiot). Q&A Max asks: When you mentioned the awkwardness the first time with Yanik, I can totally identify… But – how on earth did you manage to go from ’socially awkward writer’ to doing stand up comedy in front of crowds? And
Ep 14: How To Be A Smooth Networker Read More »
In This Episode 02:27 – The one thing Brian is most proud of about his work with Boardroom Publishing (Hint: it’s NOT that they did $160MM in one year) 10:30 – Who’s on Brian’s “Mount Rushmore of Copywriters” — 4 guys responsible for 650 MILLION pieces of profitable direct mail …. and over $1 BILLION in sales
Ep 13: The Truth About Brian Kurtz Read More »
In This Episode Giving away something of value for free is a common model for generating targeted leads, but a lot of people goof it up. In today’s episode, Kevin shows how to provide over-the-top value in your free giveaway. Mentioned Resources The amazing value of a free giveaway [podcast_optin] Disclaimer: Every effort has been made to
Ep 12: How To Get Rich Giving Stuff Away Read More »
In This Episode 03:40 – How James’s “off-the-cuff” bonus for an affiliate offer spawned a six-figure continuity program 05:30 – Why you need to be VERY careful about how you sell continuity to your customers (screw this up and you may not get a second chance) 06:55 – 2 big obstacles that held James back from implementing a
Ep 11: The Truth About James Schramko Read More »
In This Episode There’s something magical in the rhythm of great copy. Discover how Kevin pumps the funk into any sales process. Mentioned Resources Roy’s Writing Tools Pump The Funk Into Your Copy [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or
Ep 10: How To Write With Rhythm Read More »
IN THIS EPISODE 02:20 – Why Ben mysteriously received a crate of beer on his doorstep three months in a row 03:28 – A painful mistake marketers make that guarantees customers and clients look down on you, hold power over you, and pay you only a fraction of what you’re worth (are you guilty of this?) 06:17
Ep 9: The Truth About Ben Settle Read More »
What would you say is your #1 skill? I call this your Bat Signal Talent because it’s the ONE problem your best clients would call on you to solve in their most desperate hour. It’s not the only thing you do, but it’s the one thing you do best. And usually the thing you
Ep 8 – How To Define Your Bat Signal Talent Read More »
IN THIS EPISODE 00:34 – Why gamers have poured an astounding $82 MILLION into a crowdfunded PC game… that isn’t even finished yet 01:37 – The power of “world building” and why it’s so crucial to consider every time you communicate with your audience. 03:46 – The one thing Chris Roberts DIDN’T do that
Ep 7: The Truth About World Building with Ben Johnson Read More »
In This Episode 01:20 – 5 Sure-fire copy tactics that keep your viewers glued to the screen (and the two reasons why your ad is dead without them) 01:40 – The current marketing game-changer that will instantly divide tomorrow’s powerhouses from yesterday’s lazy hacks 03:17 – Get this right and your best customers will order
Ep 6: How To Sell Better With Video Read More »
In This Episode 02:31 – Ryan Lee’s signature “zig zag” approach to marketing that guarantees he’s always ahead of the pack 03:56 – How Ryan accidentally turned his personal health crisis into one of his biggest paydays (with absolutely no preparation or planning) 05:05 – Ryan’s bare-all message to his readers, and the response that lead him to
Ep 5: The Truth About Ryan Lee Read More »
IN THIS EPISODE 01:01 – A persuasion masterclass from a 6-year-old who really wants pancakes 03:15 – Why we lose our natural born ability to persuade (and what to do about it) 4:30 – How to master the art of persuasion without becoming an obnoxious jerk 5:16 – The single most important skill to keep
Ep 4: How To Be A Natural Persuader Read More »
Copy Chief Thread Copy Chief members can see the community feedback on Wardee’s sales letter that led to a 400% peak boost in conversions.
Ep 3: The Truth About Passion Products Read More »
In This Episode 00:56 – Why having non-conformist fire in your veins isn’t enough to succeed online… and what those who make the leap to successful entrepreneur have in common. 02:26 – The one thing you must have if you want to call your own shots as a successful business owner 02:54 – The
Ep 2: How To Tell Your Story In Two Sentences Read More »
In This Episode 2:05 – The truth about Dean’s love affair with marketing 03:02 – Why your marketing shouldn’t cost money 04:28 – The amazing results of a simple headline conceived during Dean’s first “Breakthrough Blueprint” mastermind (the ad is still running hot today). 05:39 – 3 Dean Jackson mantras every marketers should stick up on their
Ep 1: The Truth About Dean Jackson Read More »
