Ep 65: Robert Gibson – Showing Up Ready To Rock
In This Episode
06:20 Why Robert literally RAN out of a luxury hotel after experiencing a vision of Freddy Krueger… at a financial services event
07:35 “People don’t mind passion…” but most won’t stand for this type of person (this isn’t you, is it?)
12:32 Freelancer reality check: your guarantee is worthless to prospects (UNLESS you’re prepared to do this one simple thing…)
14:50 Why your levels of passion, dedication and sacrifice must match your client’s (listen to Robert’s inspiring rant on this, and get ready to produce your best work yet…)
17:02 How to recognize and reject ‘Lottery Ticket Clients’ before they drag you down into their warped world of BS-marketing
18:40 “There’s nothing you can do to save me” – the shocking first-ever call Robert took while working on a suicide hotline, and why his response went against all his previous training
19:50 The crucial crossroads real people arrive at when they read your sales copy for ANY product (plus: why you should worry more about the people who believe your claims than those who don’t)
22:50 How taking the opposite approach to everyone around him ended up being Robert’s biggest strength, despite being intimidated by all the heat he caught for it
24:50 The amazing success you can generate by caring about and understanding people, even if you work in a non-caring niche or industry
31:55 Why the ‘Truth About Marketing’ is really about a deeper sort of truth – and what that means for your copywriting career from this day forward
Bullets written by Pete Michaels. You can reach him at Rock and Roll Copy.
Resources Mentioned
Robert Marketing Help << “Robert’s weekly emails are the best thing that hit my inbox, by a mile.” Kevin
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On a scale of 1-10 this interview was a 247.
Absolutely loved Robert driving home how much business owners have on the line. It’s easy to forget that as a freelancer but opens up so much empathy and care that it makes the relationship, the work, and the resulting copy better.
That’s what I love about Robert’s advice. He’ll make you a better marketer and a better person all at once.
Hope you two do it again! Like, a billion more times.
Robert hit on a sobering fact. People who buy are TRUSTING YOU with what could be all they have. What we say and promise has to be 100% true. Like a lot of us, I’ve been ‘taken’ before and it was HARD. Kudos to Robert, and you too Kevin, for reminding everyone to be a force for good.
Oh wow. This interview was huge and Robert really did bring it. This message hits so hard in a landscape littered with so much hype and hubris… Every thought, every word that leaves Robert’s mouth or is expressed on the page feels like it has been so carefully chosen and rendered before being expressed. What you get with Robert is a genuine, authentic thoughtfulness and economy that cuts through the noise. It makes you want to hear more from him… yet feel satisfied you don’t get that privilege too often. What I love about this podcast episode is this – it feels like Robert is more thoroughly developing and moving forward what it means to bring Jay Abraham’s Strategy of Preeminence into your relationship with those you seek to help. I can’t lavish enough praise about this episode. Of course, I want more.
I’ve listened to this interview 3x and will come back to it again and again- you guys are AWESOME together- so fun while also packing a punch! Thank you so much for this gift!! It was fascinating to hear about Robert’s background in love, finance, music and the suicide hotline- I can definitely see how that has contributed to his depth and down to earth goodness. Such a refreshing message filled with humanity and authentic brilliance in the midst of this copy/paste world of internet marketing templates, formulas, checklists and short cuts.
My 3 Biggest Takeaways:
1) “SHOW UP READY TO ROCK”- with the specific example of the disparity between passion…”comparing your passion for the money to the client’s passion for the business of their dreams and having that fuel how you show up”.
2) “THERE’S A CROSSROADS IN EVERYTHING”-
“Never walk into a situation thinking about just the product.
These are real people with real lives.
Stop thinking about the people that won’t believe,
think about the people that will believe you.
Are you matching the depth of what they believe, what they are risking?”
3) “PEOPLE BUY WITH EMOTION AND JUSTIFY WITH LOGIC. SO TALK ABOUT WHAT’S AT STAKE.”
“My biggest strike against me, ended up becoming my biggest strength. My biggest surprise was the success of me caring about people.”
Thank you again for this epic episode. As others have said in the comments, more Robert please! 🙂
You are right Kevin…I need more Robert Gibson in my life!!
Thank you