HOSTED BY Kevin Rogers


Ep 5: The Truth About Ryan Lee

The Truth About Marketing - Episode 5 - The Truth About Ryan Lee
Copy Chief Radio

Ep 5: The Truth About Ryan Lee


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In This Episode

02:31 – Ryan Lee’s signature “zig zag” approach to marketing that guarantees he’s always ahead of the pack

03:56 – How Ryan accidentally turned his personal health crisis into one of his biggest paydays (with absolutely no preparation or planning)

05:05 – Ryan’s bare-all message to his readers, and the response that lead him to change the way he does business

06:41 – “I just got mugged, I was shot four times…” (and more legitimate reasons for having a sale)

09:21 – The actual email and sales letter where Ryan spilled the truth to his list about why he was forced to cancel his webinar

13:02 – How to make your reader feel like they’re talking with an old friend… without sharing every detail of your personal life

14:03 – The #1 most-opened email subject line (and how to not screw it up like so many marketers do)

15:27 – The common “mishmash” mistake marketers make that leaves their readers confused and disoriented

17:06 – Ryan: “Stop writing like a copywriter, and start communicating like a friend”

18:38 – The “Family Test”, a simple method for communicating your true self in your emails. (Why you want to adopt this even if it sacrifices money in the short term.)

21:53 – How your business blunders can pay off big time if you communicate authentically

24:01 – How Ryan can practically smell someone who’s never going to “make it” in marketing… and what the rare few winners do differently

25:12 – Why providing value alone WON’T make you money… until you combine it with this one other thing


Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.


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