Ep 5: The Truth About Ryan Lee

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In This Episode

02:31 – Ryan Lee’s signature “zig zag” approach to marketing that guarantees he’s always ahead of the pack

03:56 – How Ryan accidentally turned his personal health crisis into one of his biggest paydays (with absolutely no preparation or planning)

05:05 – Ryan’s bare-all message to his readers, and the response that lead him to change the way he does business

06:41 – “I just got mugged, I was shot four times…” (and more legitimate reasons for having a sale)

09:21 – The actual email and sales letter where Ryan spilled the truth to his list about why he was forced to cancel his webinar

13:02 – How to make your reader feel like they’re talking with an old friend… without sharing every detail of your personal life

14:03 – The #1 most-opened email subject line (and how to not screw it up like so many marketers do)

15:27 – The common “mishmash” mistake marketers make that leaves their readers confused and disoriented

17:06 – Ryan: “Stop writing like a copywriter, and start communicating like a friend”

18:38 – The “Family Test”, a simple method for communicating your true self in your emails. (Why you want to adopt this even if it sacrifices money in the short term.)

21:53 – How your business blunders can pay off big time if you communicate authentically

24:01 – How Ryan can practically smell someone who’s never going to “make it” in marketing… and what the rare few winners do differently

25:12 – Why providing value alone WON’T make you money… until you combine it with this one other thing

Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.


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Showing 17 comments
  • Reply

    Kev – thanks for having me on!

    It was a blast and I hope your listeners will find some value here.


    • Reply

      Ryan… you’re the king of all marketing media.

      It’s a great interview because you NEVER hold back.

      Can’t wait for your new podcast and to rock the stage with you in September.

  • Reply

    Refreshing to hear Ryan’s zigzag approach.. and how he writes so that it’s fine for his family to read it. Picked up lots of tips and inspiration listening to this, thank you. Hope you get well soon Ryan.

    • Reply

      Thank you Wendy, I’m glad you enjoyed it.

      I’m feeling 100%.. and we’re just getting started!


  • Reply

    Great podcast. You and Ryan have a great dynamic.

    • Reply

      Thank you, Brian.

      Dude cracks me up and expands my mind. What more could you want in a friend?

      • Reply

        Thanks Brian.

        We have so much chemistry, Kevin and I are now reading scripts for a romcom together set in NYC.


  • Cassie Clouser

    Thanks for this podcast, Ryan and Kevin! It brings a real authenticity we’re missing in marketing education today. I love your advice about the “Family check”. :O)

    Congratulations, Ryan, on your healing, and how you remained open throughout the process. Wishing you both continued success.

    • Reply

      Hi Cassie,

      Thanks for the feedback and kind words.

      Authenticity is EVERYTHING!

      Be you and the right people will respond.


  • Reply

    Awesomely entertaining…Sounds like you guys were having a blast while providing some great strategies
    on what works and what is not working…Like just hoping the money would show up by providing value!

    • Reply

      Thanks, Dave.

      Being an entrepreneur is supposed to be fun.

      Ryan makes it easy.

  • Reply

    Great podcast guys. Been following the two of you for a long time. Love your work!

  • Greg

    Really enjoyable. Dunno about RomCom, but Owen Wilson …. and …… Adam Sandler…..
    Good comedy. You got me in, and I don’t even recall what you talked about.
    That’s great marketing…. isn’t it?

    When’s the next episode?

    • Reply

      Ha, Greg! They never remember what you said, only how you made them FEEL when they heard you say it.

      New case study interviews every Monday, and short “How to” episodes every Thursday.

      Thanks for listening and commenting.

  • Reply

    I had a blast listening to this LOL 😀
    Ryan you always bring the value, the humor and the truth!! Tons of awesome strategies!

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