Ep 6: How To Sell Better With Video

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In This Episode

  • 01:20 – 5 Sure-fire copy tactics that keep your viewers glued to the screen (and the two reasons why your ad is dead without them)
  • 01:40 – The current marketing game-changer that will instantly divide tomorrow’s powerhouses from yesterday’s lazy hacks
  • 03:17 – Get this right and your best customers will order again and again on instinct
  • 04:50 – The $100MM Hollywood film blunder that will also kill your video’s ability to convert sales (and how avoiding it will save you a fortune)
  • 06:07 – 3 steps to writing engaging copy for video. Number two signals your prospect’s brain to trust your solution over everything else
  • 07:20 – 4 sure-fire steps for grabbing and keeping your viewers attention so they listen to your message start to finish (including the most compelling way to start your video)
  • 09:02 – The critical “trust factor” you must include in your video to increase believability
  • 09:54 – The essential steps to presenting your offer (your viewer must see these “trust indicators” before she can buy from you.)
  • 10:39 –  A proven 10-step video sales pitch for converting your viewers into buyers (and how to balance emotion and logic throughout your ad to close the sale)
  • 12:57 – Why these classic direct-response copywriting tactics are vitally important in video (and how to rid them of the used bookstore smell)
  • 14:09 – The single biggest video sales killer. If you’re losing viewers in seconds you’re probably guilty of this (dumb mistake, but an easy fix)
Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.


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Showing 7 comments
  • Alan Steacy

    Kevin… Tip #5 was a huge pay-off for listening to the end. Tension = Attention. Yes!

    How to effectively create and maintain it throughout a presentation or sales letter sounds like a great topic for a future TAM podcast.

    By the way, kudos to whoever writes the bullets for your podcasts. I like to read them before hitting the play button.

    • Reply

      Thanks, Alan. Dan Ludgater writes the podcast bullets. Pure stud!


  • Reply

    Some great nuggets in there Kevin.

    I’d like to add to the list of openers you can use on video beside the talking head and pattern interrupt.

    I’ve seen this used in health, finance and survivalist niches a lot.

    Start with a really big fear/greed type headline that arouses curiosity. Either predict a scary event or go against common knowledge and say something that runs counter to everything they know: “Did you know that weightlifting and cardio aren’t only ineffective, but they also lead to accelerated aging, sickness and even early death?”

    From that point on you’ve got them hooked and it’s much easier to convince them to watch the video in its entirety.

    • Reply

      Hi, Sylvestru.

      Yes, that can work, so long as it’s right for your expert and your audience.

      Good tip and thanks for the note.


  • Reply

    Kevin … found you on EoFire a while back. Thanks for all you do. Love the podcast and especially the story of your son as a natural seller. Here is my rebel yell:

    Hi, my name is Daniel Bauer

    I am passionate about leadership, specifically in education.

    I’m fed up with leading in isolation so I created Better Leaders Better Schools, an online community support, where I help school leaders create a winning culture, focus on the essential, and lead with courage and integrity.

    • Reply

      Hey, Daniel. Good to see you and bravo for attacking your “rebel yell”. It’s good. To make it better, try getting a little more specific about what makes your group unique. “winning culture, focus on the essential” mean different things to different people. Think about ways to describe it in a way your reader can see and feel.

      Thanks for listening and your kind note.


  • Reply

    Hey Kevin, great points!

    Copy is still a consciously incompetent skill with me but working on making it natural.

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