Ep 6: How To Sell Better With Video

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In This Episode

  • 01:20 – 5 Sure-fire copy tactics that keep your viewers glued to the screen (and the two reasons why your ad is dead without them)
  • 01:40 – The current marketing game-changer that will instantly divide tomorrow’s powerhouses from yesterday’s lazy hacks
  • 03:17 – Get this right and your best customers will order again and again on instinct
  • 04:50 – The $100MM Hollywood film blunder that will also kill your video’s ability to convert sales (and how avoiding it will save you a fortune)
  • 06:07 – 3 steps to writing engaging copy for video. Number two signals your prospect’s brain to trust your solution over everything else
  • 07:20 – 4 sure-fire steps for grabbing and keeping your viewers attention so they listen to your message start to finish (including the most compelling way to start your video)
  • 09:02 – The critical “trust factor” you must include in your video to increase believability
  • 09:54 – The essential steps to presenting your offer (your viewer must see these “trust indicators” before she can buy from you.)
  • 10:39 –  A proven 10-step video sales pitch for converting your viewers into buyers (and how to balance emotion and logic throughout your ad to close the sale)
  • 12:57 – Why these classic direct-response copywriting tactics are vitally important in video (and how to rid them of the used bookstore smell)
  • 14:09 – The single biggest video sales killer. If you’re losing viewers in seconds you’re probably guilty of this (dumb mistake, but an easy fix)
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Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

 

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