HOSTED BY Kevin Rogers


Ep 7: The Truth About World Building with Ben Johnson

The Truth About Marketing - Episode 7 - The Truth About World Building
Copy Chief Radio

Ep 7: The Truth About World Building with Ben Johnson


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00:34 – Why gamers have poured an astounding $82 MILLION into a crowdfunded PC game… that isn’t even finished yet

01:37 – The power of “world building” and why it’s so crucial to consider every time you communicate with your audience.

03:46 – The one thing Chris Roberts DIDN’T do that took Star Citizen from 34,397 backers to a jaw-dropping 892,000 — and counting

06:29 – Why some passionate fans each pledge as much as $10,000 of their hard-earned cash for in-game rewards (without ANY stake in the company)

08:21 – Half a million dollars in less than 60 seconds from one little promo (and for something that does not yet exist)

09:24 – What these gamers are really buying (it’s not just for the love of gaming)

10:20 – A “space-age” selling lesson from the future… How Roberts pulls his audience into his world and effortlessly sells to them again and again.

12:22 – Real-life examples of “World-Building” in the direct response marketing world

13:40 – The power of the particular – why Bruce Springsteen’s crowds in Spain are TWICE as passionate as back home in the US (even though they’ve never been to New Jersey)

14:55 – What the heck is a “paracosm”? The psychological phenomenon behind huge successes from Harry Potter to Game of Thrones

16:00 – The 2 opposing methods of “world-building” (and why only one is effective in your marketing…)

17:38 – Never be an “Every Man” — why you should embrace your weirdness and be distinct instead of appealing to everyone

24:00 – Why one man paid $22,501 for his fantasy space fleet… and has zero regrets

26:51 – Wisdom from actor Kevin Spacey on what consumers really want and respond to. (It’s the opposite to what social media reinforces)

30:10 – Get past your audience’s “information overload” filters by sharing MORE

32:00 – How just one simple sentence can build a powerful bond with your reader


Wired: Fans Dropped $77MM On Guy’s Buggy Half-Built Game

Star Citizen Spaceship Commercials

David Brooks: The Power of The Particular


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