In This Episode

03:23 – Why Tim can freely offend people when he chooses… without having to worry about the financial impact on his business

05:37 – Why the people most concerned about their image are the most vulnerable to having it tarnished (and who’s the least at risk in the public eye)

10:55 – The “on a whim” business decision that cost Tim $100K (easy mistake you’ll now be able to avoid!)

12:20 – Why you don’t need mega-star results to get started as a marketer… and how to guarantee yourself the best shot at success

17:45 – Why Tim left the bank with $100,000 in a duffel bag (wearing all black)… and the reason this marketing stunt attracted the WRONG people

21:30 – The one thing that remained after Tim’s “reboot”… and how it helped shape the business he runs today (building a million-dollar business from the ground up)

22:28 – The crushing psychological challenge many entrepreneurs face… and how to overcome it (Tim and Kevin have only recently come to terms with this)

27:22 – The single most important question to ask when you’re faced with unbeatable competition

Resources Mentioned

http://www.timothycastleman.com
http://twodrinktim.com
http://simplelittlebusiness.com

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.