Ep 31: The Truth About Brian G. Johnson

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In This Episode

00:56 – The strange “twist of fate” that caused Kevin to insist Brian change his name 5 years ago…

05:00 – The #1 complaint Kevin gets about his infamous off-the-cuff “car videos”

06:56 – The critical page design suggestion Brian is still thankful for today: “Maybe we should lose the chicken feet…”

11:22 – “Mine’s bigger than yours… even though it doesn’t work”.. when having a huge list doesn’t mean jack without this

13:20 – A handy tactic Brian uses to instantly build trust with people who don’t know him

15:38 – A quick n’ easy shortcut to creating your customer avatar… and why this is the perfect way to guarantee they are the perfect fit for your offer

18:20 – Why it doesn’t matter how many accolades you get, if you’ve got a PhD, even if you’re a New York Times bestseller … this is all you really need to compel someone to buy from you

25:30 – Brian’s advice for anyone who feels afraid to put themselves out there or doesn’t feel qualified to build their personal brand

27:32 – The one thing that will instantly raise a red flag in the mind of your prospects and guarantee they’ll never trust a word you say (no matter how valuable your material is)

Resources Mentioned

Trust Funnel: Leverage Today’s Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.

Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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