Ep 31: The Truth About Brian G. Johnson
In This Episode
00:56 – The strange “twist of fate” that caused Kevin to insist Brian change his name 5 years ago…
05:00 – The #1 complaint Kevin gets about his infamous off-the-cuff “car videos”
06:56 – The critical page design suggestion Brian is still thankful for today: “Maybe we should lose the chicken feet…”
11:22 – “Mine’s bigger than yours… even though it doesn’t work”.. when having a huge list doesn’t mean jack without this
13:20 – A handy tactic Brian uses to instantly build trust with people who don’t know him
15:38 – A quick n’ easy shortcut to creating your customer avatar… and why this is the perfect way to guarantee they are the perfect fit for your offer
18:20 – Why it doesn’t matter how many accolades you get, if you’ve got a PhD, even if you’re a New York Times bestseller … this is all you really need to compel someone to buy from you
25:30 – Brian’s advice for anyone who feels afraid to put themselves out there or doesn’t feel qualified to build their personal brand
27:32 – The one thing that will instantly raise a red flag in the mind of your prospects and guarantee they’ll never trust a word you say (no matter how valuable your material is)
Resources Mentioned
The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen.
