In This Episode

6:40 Why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake…

9:30 How to jump into a competitive market like health and fitness, AND get your competition to start promoting your products…

12:17 Three of Tyler’s most successful upsell templates, and how to use these templates to create a Frankenstein Flow upsell. (Frankenstein Flow is Tyler’s winning upsell method that TRIPLES his backend conversion rates)…

15:53 Why people who just test button colors and headlines are doing it all wrong, and what you should test FIRST if you want a REAL boost in sales…

21:40 The TWO things Tyler did to quickly become a badass copywriter (and it WASN’T hand-copying sales letters…)

29:08 Why Tyler GLADLY “kills his darling” sales pages–tearing them up, lighting them on (virtual) fire, starting from scratch, over and over. Hint: it’s because way more money…

32:28 How to come up with killer hooks for your sales copy…by starting with the ad…

33:56 Tyler’s trick to get people to watch his entire VSL (if they get to the very end, at least 20% will buy…)

36:35 Three ways Tyler makes his sales pages mobile-friendly, why it’s critical for sales, and why themes that claim to be “mobile-friendly” are dirty liars…

38:17 Tyler’s advice for copywriters who don’t want to be a “data geek,” so that you can keep doing the creative idea stuff you love AND get the data you need to get those Benjamins…

This week’s show bullets crafted by freelance copywriter April Dykman. Get more from April at copysprout.com

Resources Mentioned

Garage Warrior

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser.