Ep 91: Charles Kirkland – Turning One Dollar Into Three
In This Episode
Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert.
He’s an expert in recognizing patterns that most people don’t see when it comes to driving people to your content, plus how you can optimize it for higher conversions.
In this episode, Charles shares with us what most people get wrong when it comes to driving paid traffic to your pages.
5 “Can’t Miss” Moments:
4:40 – 4 proven ways to get deep inside your prospect’s head (and find what they want and desire before they know themselves)
8:06 – Charles’s step-by-step blueprint on driving traffic towards your services (like consultations or copywriting)
21:06 – Why a landing page opt in is the most EXPENSIVE page to drive traffic towards (Find out why and where you should actually drive traffic to if you’re on a budget)
27:14 – How to use dynamic personalization to overcome hidden friction points in your marketing (and reach those who want and need your services)
32:13 – If paid traffic still scares you, start with Charles’s simple explanation on how to get started, start seeing results immediately, and turn $1 into $3
Show notes & bullets written by Tim Woo. You can reach him at timothyhwoo.com.