Ep 38: The Truth About Todd Herman
In This Episode
[4:43] Why having a bunch of “half-built bridges” will tear away at your self-esteem… and the one reason most entrepreneurs are at serious risk
[8:50] The critical ingredient any coaching or mentorship relationship must have to thrive (hint: it has nothing to do with experience or level of success)
[12:03] The essential component a student MUST have to learn from the best (know this before you ever hire another coach)
[15:11] The “behind the scenes” piece of advice Jim Rohn bestowed upon Todd… right before hanging up on him (this lesson sunk in deeper than any other)
[17:20] The “90-day hustle” that still propels Todd 18 years later… (He’s never had to market since then)
[18:55] The “trojan horse” method Todd accidentally stumbled that instantly boosted his fees into beyond what he imagined was possible (and how it eventually led to TWO billionaire clients)
[27:41] What Kevin looks for when deciding whether to coach somebody (and the one thing that divides those who are guaranteed to succeed… from those who will continue to struggle)
[31:44] The “fatal flaw” of athletes who “break” mid-game… and what mentally tough players do differently (this applies to business owners and marketers, too)
[32:45] The alter-ego secret to peak performance in whatever you do… and Todd’s “reverse Clark Kent” trick for transforming into a confident, decisive and articulate leader
[35:04] The “response proclamation” for kicking negative self-talk to the curb… so you can take action and get the job done.
[36:30] The “You, Not True” fallacy — why the story you tell about why you can’t move forward is B.S… and how you can completely alter yourself in this moment
This episodes bullets expertly written by Dan Ludgater.
The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen.