HOSTED BY Kevin Rogers


Ep 35: The Truth About Felicia Spahr

Copy Chief Radio

Ep 35: The Truth About Felicia Spahr


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In This Episode

02:10 – Why Felicia ditched a successful freelance copywriting career and took the leap into a totally different market (where she had far less credentials)

08:20 – How Felicia broke down “confidence” from a vague, intangible concept… to something her clients could systematically achieve (while seeing measurable progress every step of the way)

09:52 – How to use the “dark art of seduction” to become a better communicator and marketer (without being “icky”, manipulative or unethical)

11:49 – The “Crawl, Walk, Run” methodology that turns huge, overwhelming obstacles into easy, actionable tasks you can actually enjoy

19:06 – The “Croissant Analogy” — Fel delivers Kevin’s “instant new favorite” analogy on the importance of self-presentation… and the actual truth about “just being yourself”

20:39 – The “between the lines” secret to wildly successful marketing campaigns (Felicia claims this one thing was a game changer for both her marketing AND coaching)

23:55 – The “under the rug” approach to uncovering what’s really driving someone (being able to hear this “second conversation” is the mark of a world-class marketer, copywriter and coach

27:20 – The red flag that something is going to be a huge issue with a client (when you hear this, you can bet you’re in for trouble)

30:19  – When giving someone the answer they’re seeking is actually a huge disservice… and what you must do instead to truly help them

Resources Mentioned

How To Be Instantly Irresistible – Special for TAM Listeners

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgater writes those badass timestamp bullets. Special thanks to all of you for making this show happen.


Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

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