Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods

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95-Ron-Lynch

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In This Episode

Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales.

Ron has an incredibly deep understanding of what makes a product sell. If you’ve ever wondered about how to suck your prospects into a sales story and compel them to buy, you’re going want to take notes.

5 Can’t Miss Moments:

2:18 – Ron reveals his unconventional approach to picking a winning product (and how to tell when something simply isn’t worth selling)

9:13 – The three essential puzzle pieces that Ron uses to craft his masterful sales message – skip one and watch your whole pitch fall flat

11:03 – Ron shares the 4 innocent-sounding words that instantly reveal you as a minor leaguer (note: if he hears these, he won’t even consider creating an infomercial for you)

14:55 – The two critical components that persuade even the most skeptical viewer suspend disbelief and get sucked into the story

23:23 – Learn the one simple tweak that made the difference between a 2-year control and a 9-year control (you might be surprised)

What’s the one thing Ron’s done that’s produced the most surprising result?

Ron credits this one practice, above all others, as the reason for his incredible success. Use this bit of surprisingly uncommon common sense, and you’ll be leagues ahead of the competition. Check out his answer at 29:15.

Resources:

Big Baby Agency

Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

 

Show notes written by Angie Colee. You can reach her at angiecolee.com.

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Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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Showing 7 comments
  • Ron
    Reply

    This is the first podcast of yours that I’ve listened to and it was really very interesting. I plan to now listen to lots more . Ron was an excellent source for insider information and you do a nice job of interviewing him. Kevin, you also have some really wise insights.

  • Craig
    Reply

    That was awesome Kevin…

    I rarely listen to an entire Podcast but this one was packed full of great marketing wisdom.

    Thanks,

    Craig

    • Kevin Rogers
      Reply

      Thanks, Craig. Really enjoyed this one, too. Ron is a wealth of knowledge. His personal story is another great adventure. Hoping to rope him into a command performance.

  • Mark
    Reply

    So many tasty wood shavings in this interview… felt like a fulfilled toothless termite in a baron drought stricken rain forest… taking in a belly rubbing feast… bravo!

  • Matthew S Gerchow
    Reply

    Fantastic interview. Great questions Kevin. Superb content Ron.

  • Nick Brighton
    Reply

    Great interview Kevin. At first I was like “this is way beyond my world” but half way through, I literally started rewriting a sales letter I’m working on right now, after a timely reminder that you should always start a conversation by focusing on the prospect and their problems/desires/emotions FIRST. When you write copy daily, it’s tempting to stray from the timeless formulas we copywriters build our careers off.

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