Ep 167: How To Read (and Beat) Control Copy with April Dykman

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In This Episode

April Dykman is in full control of her copywriting business. 

She works when she wants, says “No thanks” to far more clients than she accepts, and blocks full days and weeks at a time to be with her family. 

This wasn’t always the case. 

In this episode of the CCR podcast, April confesses she was “really embarrassed” to admit a lot of things she didn’t know about copywriting – even years into her career. 

That’s until she started working with Parris Lampropoulos and using her embarrassment about not understanding how to study control copy as determination to master the process. 

These days, she’s not only a “Parris cub,” the most coveted apprenticeship in the industry… she also collects royalty checks for writing control copy with Parris as her chief.

If you’re serious about becoming a top level copywriter, you have to hear how April went from feeling embarrassed at her lack of knowledge to walking to her mailbox and finding large royalty checks.

Resources

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
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